New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Image

Boo! Get last-minute Halloween essentials fast

Boo! Get last-minute Halloween essentials fast

Boo! Get last-minute
Halloween essentials fast

It’s easy with order pickup. Start your Halloween order.

It’s easy with order pickup. Start your Halloween order.

It’s easy with order pickup. Start your Halloween order.

Maidenform Women's Love the Lift Demi Strapless Multiway Bra 9417 - 2 of 3Maidenform Women's Love the Lift Demi Strapless Multiway Bra 9417 - 3 of 3
Maidenform Women's Love the Lift Demi Strapless Multiway Bra 9417 - 1 of 3

Maidenform Women's Love the Lift Demi Strapless Multiway Bra 9417

$22.99
Size32B
ColorBeige
  • Beige

Out of Stock

Eligible for registries and wish lists

Fit & style

  • Cup-boosting, sexy shaping bra adds up to one cup size.
  • Natural boost for a perfect profile.
  • Stay There Power® Band helps keep bra in place without slipping.
  • Plush padding for sexy lift and cleavage.
  • Soft, satiny fabrication.
  • Smooth under clothes.
  • Adjustable straps.
  • Underwire.

Sponsored

About this item

Fit & style

  • Cup-boosting, sexy shaping bra adds up to one cup size.
  • Natural boost for a perfect profile.
  • Stay There Power® Band helps keep bra in place without slipping.
  • Plush padding for sexy lift and cleavage.
  • Soft, satiny fabrication.
  • Smooth under clothes.
  • Adjustable straps.
  • Underwire.
Make a statement in your open-back and strapless outfits with the comfort of the Love the Lift® Demi Strapless Multiway Bra from Maidenform®. Designed for coverage underneath the lowest necklines or backless and strapless pieces, this demi bra will be a favorite in your intimate wardrobe. The soft and smooth material is seamless underneath your clothing while offering you support and the perfect fit from the underwire construction.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 81% Nylon, 19% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Seamless
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 52186528
UPC: 014671143362
Item Number (DPCI): 023-06-0591
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Guests also viewed

Discover more options

Related Categories

Guests are saying

This strapless bra is praised for its comfort, fit, and versatility, making it a great choice for various outfits. Many guests appreciate its ability to stay in place without slipping, even during active use. The soft fabric and adjustable straps enhance its appeal, while the design accommodates different body types. However, some guests noted sizing issues, particularly with cup sizes, suggesting that potential buyers may want to consider sizing up for the best fit.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 161 reviews
    comfort: 3.89 out of 5
    sizing: true to size
    value: 4.11 out of 5
    72% would recommend
    11 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 August, 2024Verified purchase

    Perfect for smaller chest

    This bra is very comfortable and it looks very good. I think is perfect for smaller chest.
    Kasia
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    20 May, 2024
    originally posted on Maidenform
    Image

    Creates awful shape!

    These are a terrible fit. Cut in at the top edge and make me look like I have weird shaped, low, pointy boobs.
    Aliciaxx
    Did you find this review helpful?
    3 out of 5 stars
    24 April, 2024
    originally posted on One Hanes Place
    Image

    Not for large breast

    I purchased a 36C and in my opinion the cups could have covered more ov my breast. I only tried it on but I'm not sure if my breast are not going to move due to the lack of coverage. I think you ladies understand what I am saying.
    Abrams
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2024
    originally posted on Maidenform
    Image

    Perfect fit for women with small cup size

    I have been searching forever for a bra that fits my broad back and small cup size!!! Any bra size 38 plus has cups larger than a B with tons of extra padding. It is the answer to my prayers!
    Joan P
    Did you find this review helpful?
    2 out of 5 stars
    1 September, 2023
    originally posted on Maidenform
    Image

    Size up

    I ordered 3 strapless bras to try on and this was one that was sent back. The push up padding overtook the cupsize, and the band was very tight. The pushup was also pretty extreme, more for an event or specific outfit/appearance than daily use.
    JayGo
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 August, 2023Verified purchase

    So comfy

    Wore for a night out, it stayed up the whole night and was super comfy. Great value!
    nav
    comfort: 5 out of 5
    value: 5 out of 5
    sizing: true to size
    Did you find this review helpful?
    5 out of 5 stars
    5 August, 2023
    originally posted on One Hanes Place
    Image

    I wear this even when a strapless isn’t needed!

    This is the second one I’ve ordered. It’s got awesome grip so it doesn’t slide down. Looks good even under a T-shirt. Being strapless, it fits a bit snug (which I like), but just something to keep in mind.
    May1
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 June, 2023
    originally posted on Maidenform
    Image

    Great bra

    Great bra to wear strapless. Stays in place and comfortable
    Paula C
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2023Verified purchase

    Perfect grip for a sundress

    Works excellently as a strapless bra, no slipping even with a loose dress
    Chloe W
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 May, 2023Verified purchase

    Mis-labeled

    I'm not sure I was sent the right bra. The SKU number on the hang tag was correct, but the bra was definitely NOT demi style, and did not at all fit correctly. Very disappointed.
    AMil
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2023Verified purchase

    Smaller bra sizes please.

    Soft and comfortable bra. I bought 38B. I wish they have my size 38a.
    dejay
    sizing: true to size
    comfort: 4 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    1 March, 2023
    originally posted on One Hanes Place
    Image

    Too much structure for me

    Fits snugly, but I didn't like the "push up" structure of the bra.
    Ariel13
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2023
    originally posted on Maidenform
    Image

    Perfect fit and most comfortable ever !

    I found a Maidenform bra in a store about a year ago and loved it . I have been looking for another one ever since and finally realized I could go online and order ! My order didn’t disappoint! Will definitely be ordering more !
    Snowbear
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    3 January, 2023

    Buy bra extenders anyway if you're not sure.

    The cups fit fine but the band is actually one size too small (I normally wear a 34D). I need to get a bra extender in order to wear it. I don’t know if sizing up one band size or getting the sister size in the next band size up would be the solution for the purchaser. Shopping for strapless bras are like the Wild West of bra fitting I guess.
    Musicanna
    sizing: too small
    8 guests found this review helpful. Did you?
    3 out of 5 stars
    10 December, 2022
    originally posted on Maidenform
    Image

    Cup fit weird

    I love maidenform bras in general and I know my size is 32B. This bra fit really tight in the cup, to the point where it looked like I had 4 boobs, 2 on top outside of the bra and 2 in the bra. This might be because I have wider-set boobs, so be aware that this bra doesn't have much space between the cups, and might fit weird as a result. Otherwise, fabric felt nice and seemed like it would stay on comfortably yet tight enough to stay up.
    OOOOooo99
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    19 October, 2022
    originally posted on Maidenform
    Image

    Best strapless

    Love this bra and it seemed difficult to find for a while. I have one in beige and black. Just about perfect for me :)
    margie d
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    17 September, 2022
    originally posted on Maidenform
    Image

    Great support

    Holds the girls up
    Mitty
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    19 August, 2022
    originally posted on Maidenform
    Image

    Love this strapless bra!

    Love it! Have worn this for years by Maidenform that was my go to for summer. This update is comfortable and stays put.
    GramG
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    10 August, 2022
    originally posted on One Hanes Place
    Image

    Stays in place

    Love the fit! This strapless bra stays in place, no having to pull it up!!
    K fil
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    3 June, 2022
    originally posted on One Hanes Place
    Image

    Good strapless fit

    Comfortable, true to size, stays in place. I don't care for the unadorned front
    Irisheyes144
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy