$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fun blue sparkles and kid-approved flavor makes brushing more fun!
- Fights cavities with clinically proven Fluoristat
- Gentle on tooth enamel
- This product contains no sugar, like all ADA accepted toothpastes
- The ADA Council on Scientific Affairs' Acceptance of Kid's Crest Sparkle Fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed
Description
Put some radiance into your kids' oral health routine. The fun sparkles and great taste of Crest Kids Cavity Protection Toothpaste makes brushing more fun and enjoyable. Plus your kids will be fighting cavities with clinically proven Fluoristat that is gentle on tooth enamel.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Sugar-Free
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 13.8 Ounces
Features: Enamel-Safe
TCIN: 75565611
UPC: 037000770671
Item Number (DPCI): 049-09-2247
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients, sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, mica, titanium dioxide, blue 1
Shipping details
Estimated ship dimensions: 7 inches length x 5.8 inches width x 1.6 inches height
Estimated ship weight: 0.85 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Crest Kids Cavity Protection Toothpaste is a favorite among children and parents alike, offering a delightful bubblegum flavor that makes brushing enjoyable. Its colorful packaging and fun sparkles engage kids, encouraging good oral hygiene habits. The toothpaste effectively cleans teeth and provides essential cavity protection with fluoride, making it a reliable choice for families. Many guests appreciate its gentle formula, which is suitable for sensitive mouths, ensuring a positive brushing experience for kids.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2741 reviews
effectiveness: 4.8 out of 5
quality: 4.72 out of 5
value: 4.79 out of 5
96% would recommend
109 recommendations
Crest toothpaste
5 out of 5 stars
celiam70_2098 - 19 days ago
originally posted on influenster.com

Crest cavity protection toothpaste is one of my grandkids all-time favorites not only because it’s sparkles, but because of the taste as well, it gives a good fresh cleaning and protects
Terrible product - sort reviews by lowest rating!
1 out of 5 stars
Ulcers Mucus Phlegm - 20 days ago
originally posted on crest.com
Where to start?!!... no ingredients on the tube (just "sodium fluroride"), but because this foul tasting blue goo causes mouth ulcers, gum shedding (-!-) & production of crazy excessive amounts of throat mucus/phlegm lasting an hour, I decided to look up the ingredients online & discovered it contains thickeners & synthetic foaming agents (aka DETERGENTS, used in a long list of household & AUTOMOTIVE cleaners!!!) called SLS/sodium lauryl sulfate, plus "Carbomer" - gastro-irritants linked to not only excessive phlegm/mucus production, but also canker sores. Google "excessive phlegm in throat after brushing teeth". Additionally, the thick consistency results in globs of blue glop falling unused into the sink, where it sticks like glue. The taste & smell is utterly disgusting - similar to a .25c gumball. This product is TERRIBLE - do your research!
1 reply from Customer Care team - 19 days ago
We’re truly sorry you experienced mouth irritation, and did not enjoy using our Crest Kids Cavity Protection Sparkle Fun toothpaste. Our product is very safe when used as directed, and we want to assure you that all our ingredents are extensively tested to be safe when using our product as directed. As well, we offer a number of product versions, for the varied needs and preferences of our consumers. All our products undergo numerous quality checks, and we do our best to ensure each product meets our high standards. For the complete ingredient list that includes inactive ingredients, please refer to the outer carton. While all of our products are safe and effective, some people may not tolerate a particular formulation. Because you experienced irritation, we recommend that you discontinue use and consult with your dentist. We take your report very seriously, and our Crest Team would like to gather some information of your experience, to further assist you. Please give our Crest Team a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
Great toothpaste for young kids!
5 out of 5 stars
geeroselcrz_9515 - 21 days ago
originally posted on influenster.com

My 3 year old daughter loves this toothpaste. It keeps her mouth clean and teeth sparkling clean. It’s very gentle on young teeth and protects them from cavities. The tube lasts a long time even using it every day.
Very affordable, very good, kids love it and it he
4 out of 5 stars
amandam2066_2859 - 21 days ago
originally posted on influenster.com

Very good for kids and it tastes good so they want to brush more. The packaging is easy to to open and identify. The ingredients are very good for your teeth and ensures cavity protection. Very good product for the cost.
Healthy teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Dust Bunny - 22 days ago, Verified purchaser
Great product and flavor for an essential product.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
ForestRose19 - 23 days ago
Loved this as a kid! Who doesn’t love sparkles as they take care of their sparkling teeth. Great taste and oh so fun!
It's a classic
5 out of 5 stars
Thumbs up graphic, would recommend
Jeannie - 26 days ago, Verified purchaser
Only toothpaste my kid will use
Great toothpaste for kid.
5 out of 5 stars
cindyn86_5901 - 28 days ago
originally posted on influenster.com

Crest Kids Cavity Protection Toothpaste (Sparkle Fun) is a popular choice for children, offering fluoride-based cavity protection with a mild, bubblegum flavor that kids enjoy. It has gentle formula and fun sparkles (made from safe, natural ingredients.
It works.
4 out of 5 stars
karlad181_1735 - 30 days ago
originally posted on influenster.com

My son prefers this toothpaste since it has a candy flavor. He has used it since he was 1 year old. I am going to keep buying Crest since I have seen that it works.
Kids Favorite!
5 out of 5 stars
licia1227_7682 - 1 month ago
originally posted on influenster.com

Crest Sparkle Toothpaste is the only toothpaste my kids will use. Mint flavors are too strong for them so the sparkle flavor is their favorite. Great taste and cavity protection ADA accepted toothpaste.
excellent
5 out of 5 stars
santad12_8900 - 1 month ago
originally posted on influenster.com

My child loves this product. I've been using it for a while now, and it really leaves his teeth spotless. It's a good product that I'm not going to change for any other.
Great for kids
5 out of 5 stars
Thumbs up graphic, would recommend
MoKo82 - 1 month ago, Verified purchaser
The kids like the flavor and that it's not "spicy"
The texture is good
5 out of 5 stars
ladypurity__354 - 1 month ago
originally posted on influenster.com

Since my daughter started using This product her teeth has become very sharp and I am sure I got the value of my money. The packaging is nice. The flavor makes her want to brush and its effectiveness is top notch .
Definitely a must!
5 out of 5 stars
helenl58_3607 - 1 month ago
originally posted on influenster.com

We have tried many different brands of kids tooth paste and this one is always are number 1 we go back to. The size and ingredients are completely harmless, which is very pleasing. Highly recommended for families with kids!
A fun toothpaste for kids!
5 out of 5 stars
pinklily1129_5044 - 2 months ago
originally posted on influenster.com

My kids love the color and flavor of this toothpaste. It keeps the cavities away and keeps their teeth nice and clean and white. They are always excited to brush their teeth with the sparkly fun toothpaste! It also has super cute packaging. A great value for your money!
Great cavity protection!
3 out of 5 stars
rieliving11_7359 - 2 months ago
originally posted on influenster.com

We have used this toothpaste. The kids liked it . But I didn't buy it again as the thought of the sparkles and what they are and made of made me think twice. The ingredients less than this toothpaste is something I can't read and don't understand. We have leaned more to the natural products available now. Kids do like this though and will brush their teeth a little bit longer.
1 reply from Customer Care team - 2 months ago
We're glad your children enjoyed this toothpaste, and can certainly understand wanting to know more about the ingredients in our Sparkle Fun toothpaste. We do offer a complete ingredient list, and the purpose of each ingredient on the SmartLabel website. So we can help you further, please give us a call at (800) 492-7378.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Sm - 2 months ago, Verified purchaser
Kids love it. Great price!
We love this one!
5 out of 5 stars
- 2 months ago
originally posted on influenster.com

My kids wont use any other toothpaste! Kids crest is fun and effective. The sparkly blue keeps the kids excited about brushing their teeth and the toothpaste itself tastes sweet.
My kids love it
5 out of 5 stars
skincraz_1293 - 3 months ago
originally posted on influenster.com

My kids really enjoy using this toothpaste. It tastes good to them and does a good job cleaning their teeth. And, it’s comforting to know I’m giving them a product that helps protect against cavities while being safe and enjoyable. The packaging is easy to use and the price is pretty good.
My kids love!
5 out of 5 stars
mama_kayla7_2643 - 3 months ago
originally posted on influenster.com

My kids love the sparkles in this toothpaste & the flavor as well! Plus you can’t beat the price on it either. Seems to work well for my kiddos compared to other brands