e.l.f. Wow Brow Gel Neutral Brown - 0.12oz
$6.00
ColorNeutral Brown
In Stock
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About this item
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$4.00
Buy 1, get 1 25% off select mascara & false lashes
4.3 out of 5 stars with 4609 ratings
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$4.00
Buy 1, get 1 25% off select mascara & false lashes
4.3 out of 5 stars with 4609 ratings
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$6.00
Buy 1, get 1 25% off select mascara & false lashes
4.5 out of 5 stars with 926 ratings
Guests are saying
This brow gel has garnered positive feedback for its ease of use, natural finish, and affordability, making it a favorite among guests. Many appreciate its ability to enhance brow fullness and color while providing a long-lasting hold. However, some guests noted that the product can dry out quickly and may not hold as well as desired. Overall, it is a reliable choice for achieving defined yet natural-looking brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3069 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.83 out of 5
long lasting: 4.43 out of 5
quality: 4.44 out of 5
value: 4.61 out of 5
87% would recommend
444 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
- Skin type: Dry
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin concern: Dark circles, Redness
(no review title)
Super quick and easy to apply! The color is a perfect match and the price point couldn’t be better!
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin concern: Redness, Uneven skin tone, Pores
- Skin type: Combination
- Eye color: Green
Affordable beauty!
This has been my favorite and more purchase beauty item for awhile now. My only wish is that it came in a large tube… I go through probably 1 a month. At least it’s affordable! The shade matches perfectly.
5 out of 5 stars
17 February, 2026Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Sensitivity
- Skin type: Combination
(no review title)
Great product for the cost. Similar to Nyxx eyebrow mascara that is no longer sold:(
4 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
Cheaper Holy Grail
I used to work for Estée Lauder and loved their brow pencil with powder. I could never find anything similar. I don’t say this is exactly similar but it fills my sparse brows really well and love the price point! Thanks Elf
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Brunette
- Eye color: Green
quick and easy brows
quick easy brows, many color choices...love this product
5 out of 5 stars
15 January, 2026
originally posted on elfcosmetics.com
Classic
I have used this for years. Very good for the price but wish there were mkre shades
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
My daily holy grail eyebrow color
My favorite! I keep rebuying! It lasts 4-5 months of using everyday. I heard it was the dupe for glossier boybrow, but I think i like it even more. I have light brown hair, and the taupe color is perfect - Glossier only has a blonde or brown, but the taupe is even a better match. The cost is also a fraction so I don’t feel guilty using it daily and rebuying! It doesn’t flake, it’s not too stiff or gluey, but lasts.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026
- Skin type: Normal
- Eye color: Blue
- Skin concern: Uneven skin tone, Aging, Dullness, Sensitivity, Pores
- Hair color: Blonde
- Skin tone: Light
Solid Buy
I like this budget friendly brow eyebrow gel- it’s easy to use, holds up well, & looks great (matches my blonde hair). The only con, if you drop it, the container cracks easily.
1 out of 5 stars
11 January, 2026Verified purchase
- Skin tone: Medium
Do not waste your money
Very disappointing. It barely has enough product and the brow brush doesn’t even pick up the product. Will not buy again.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
Meh
Didn’t care for this one. Not much pigment and doesn’t hold brows in place for long at all. Def skip
1 out of 5 stars
6 January, 2026
originally posted on elfcosmetics.com
It sucks
It honestly sucks so bad theres barley any product it does nothing for your brows, practically lile youre combing them woth a naked spoof. I would not recommend, stick to plain clear gel or just your regular brow pencil
5 out of 5 stars
28 December, 2025
originally posted on elfcosmetics.com
My fav
It’s been my long time favorite brow product for years! Easy simple and fast!! Never get rid of this!! It’s a staple!
4 out of 5 stars
26 December, 2025
originally posted on elfcosmetics.com
(no review title)
This is nice to use as a quick solo brow touch up on light makeup days or alongside filling in methods. It adds some pigment, some bulking effect, and a little hold
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
Amazing product
This is my go to eyebrow gel! It’s been a stable in my bag ever since I tried it. It’s stays put, is highly pigmented, yet looks natural. Works just as good if not better than the $$$$ I was using prior to Highly recommend!
1 out of 5 stars
22 December, 2025
originally posted on elfcosmetics.com
Disappointing
Like others have said, the formula has been changed and it's not for the better. I don't recommend wow brow. The consistency is terrible.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025
Easy
Easy to use, natural looking brows
5 out of 5 stars
19 December, 2025
originally posted on elfcosmetics.com
Easy to use
Work really well , i loved how easy it is to use .
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
Best so far
Subtle but perfect, easy to use, stays on all day after some setting spray.
5 out of 5 stars
15 December, 2025Verified purchase
(no review title)
Perfect color for warmer brown and red haired humans!
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
- Skin type: Normal
- Skin concern: Dark circles
- Skin tone: Light
(no review title)
Love it