IT Cosmetics Bye Bye Under Eye Concealer - Medium Beige - 0.4 fl oz - Ulta Beauty: Medium to Full Coverage, Eyes & Face, Cream Form
$30.00
ColorMedium Beige
In Stock
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This concealer is praised for its excellent coverage, particularly for under-eye circles and blemishes, making it a favorite among guests. Many appreciate its long-lasting formula and the fact that a small amount goes a long way. However, some guests have noted issues with thickness and creasing, especially for those with mature skin. Overall, it remains a go-to product for those seeking effective coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9687 reviews
68% would recommend
22 recommendations
5 out of 5 stars
4 May, 2026
originally posted on itcosmetics.com
Bye bye uundereye
Best under eye coverage I have ever used. Last forever only need a tiny bit for coverage
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Astonishing coverage
If you think aren't using enough then you are probably already using too much! Literally a pinhead sized amount covered both my under eye areas. I used a small beauty blender-type damp sponge. I did the color match when ordering and for me the shade it recommended was a tad too light so I'll probably purchase again in the next shade.
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Excellent coverage that lasts
Excellent product. Doesn’t settle into timelines and lasts all day. Product has great coverage so a tube lasts a long time.
5 out of 5 stars
2 May, 2026
originally posted on itcosmetics.com
My favorite concealer
Love that it’s waterproof and lasts all day, even when at the beach!
5 out of 5 stars
1 May, 2026
originally posted on itcosmetics.com
The best coverage out there!
Full coverage, creamy, easy to apply! I've never been able to cover up dark circles before I tried this concealer!
3 out of 5 stars
23 April, 2026
originally posted on http://www.ulta.com
No for aging skin
Products hide my under eye bags but crease in my wrinkles and oxidize. I tried three time with different shades. A wonder product but not for women of agr
1 out of 5 stars
23 April, 2026
originally posted on itcosmetics.com
Worst company/make up to buy!!!!
It cosmetics IS THE WORST!!!! I’ve purchased from them the past few year’s and EVERYTHING I’ve ever received Cc foundation with 50spf has had expiration dates of less than 6months. I thought I’d try 1 more time and I received Cc foundation and it was EXPIRED 12/24!! UNBELIEVABLE. This is RIDICULOUS. DO NOT BUY FROM THEM. Even at other beauty stores Ulta…. The ex dates on It cosmetics are only 4 months or less. We’ll see if they even post this.
1 reply from ITC CS team - 17 days ago
Hello Surf! Thank you for your honest review for our CC+ Cream Full-Coverage Foundation with SPF 50. We are sorry to learn that you have not had a positive experience and have received our foundation with short expiration dates. We apologize that you had this experience and we understand how frustrating this can be. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 46227831. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.
5 out of 5 stars
22 April, 2026
originally posted on itcosmetics.com
The only under eye concealer I'll ever use
I used to think tarte shape tape was the way to go until I tried byebye under eye by IT! No comparison! I don't even have to worry about "baking" or constantly checking my reflection to make sure I don't look like a clown with laughline creases.
4 out of 5 stars
20 April, 2026
originally posted on itcosmetics.com
IT Concealer
The concealer is very hydrating and luminous when you first apply it. I have medium dark under eye circles and I find it hard to find an all day coverage. I’ve used this concealer for years, it’s very good. I do have to reapply in the afternoon.
5 out of 5 stars
20 April, 2026
originally posted on itcosmetics.com
Very smooth
[This review was collected as part of a promotion.] Great coverage for my entire face. Feels very light
5 out of 5 stars
19 April, 2026
originally posted on itcosmetics.com
Great coverage without looking blotchy
I love this full coverage under eye concealer! It works well with the finishing powder.
5 out of 5 stars
17 April, 2026
originally posted on http://www.ulta.com
Great product
I really like the under eye coverage and the way it stays on.
5 out of 5 stars
16 April, 2026
originally posted on itcosmetics.com
Love this
It works good on my skin and the coverage is good on my skin
5 out of 5 stars
15 April, 2026
originally posted on itcosmetics.com
Great coverage
Covers under eye circles very well an the best part it doesn’t create creases
5 out of 5 stars
14 April, 2026
originally posted on itcosmetics.com
Excellent coverage
[This review was collected as part of a promotion.] It is the best coverage with a bit of dewy love it!!
3 out of 5 stars
14 April, 2026
originally posted on itcosmetics.com
Not enough coverage
When the original owner appeared on a commercial showing it covering a big red spot on her face I thought how amazing. Then I tried it on my discoloration on my face and I have to put so much on and it still doesn't cover it completely and it doesn't last long. I am only using it until I find another one. I tried a new one but it was worse and I am soo disappointed. Plus yawl charge too much for all of your products and you give so little for the price. I think you shouldn't have ask me for a review because when I first started using yawl product I was happy with it but not so much now especially since it has changed hands.
1 reply from ITC CS team - 27 days ago
Hi there! Thank you for reaching out about our Bye Bye Under Eye Full-Coverage Under Eye Concealer. We’re sorry to hear your experience has changed! Because this formula is highly concentrated, we recommend the "Warm, Tap, Blend" method: warm just a pinhead-sized drop between your fingers to activate the pigments before tapping it onto the skin. This ensures full coverage and durability with very little product. We truly appreciate your long-term loyalty and will share your feedback regarding the value and price with our team.
5 out of 5 stars
11 April, 2026
originally posted on http://www.ulta.com
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concea
Works as product states, easy to apply.
5 out of 5 stars
8 April, 2026
originally posted on http://www.ulta.com
Amazing product!!
I was skeptical about this product, but it really does do well at covering blemishes. I find it works best with a brush and VERY LITTLE goes a VERY LONG WAY. I do not like heavy layers on my face, so I use a tinted moisturizer and then apply this to specific areas to cover and then blend. Love it!
5 out of 5 stars
7 April, 2026
originally posted on itcosmetics.com
Love this product
The ByeBye Undereye Concealer covers very well, is easy to apply, lasts all day and does not cake.
5 out of 5 stars
5 April, 2026
originally posted on itcosmetics.com
Under eye coverage
Great coverage. Always had dark circles, and tried many products. This covers well. Been using for a few years now!