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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

$36.00
ColorShortbread
  • Shortbread
  • Almond
  • Chai
  • Cloud
  • Cocoa
  • Light Beige
  • Sable
  • Cream Puff
  • Maple
  • Nude
  • Sand
  • Golden Beige
  • Mocha
  • Chestnut
  • Natural Beige
  • Pearl
  • Swan
  • Warm Beige
  • Warm Sand
  • Caramel
  • Porcelain
  • Vanilla
  • Butterscotch
  • Snow
  • Honey
  • Marshmallow
  • Toffee
  • Taffy
  • Cookie
Count0.45 fl oz
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Oil-free formula
  • Use for concealing, contouring, highlighting, and retouching
  • Non-comedogenic
  • Longwearing for 12 hours
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561668
Item Number (DPCI): 342-02-4750
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]

Shipping details

Estimated ship dimensions: 4.54 inches length x 1.38 inches width x 1.37 inches height
Estimated ship weight: 0.17 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Frequently bought together

Guests also viewed

Guests are saying

This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2908 reviews
    75% would recommend
    24 recommendations
    5 out of 5 stars
    11 January, 2026
    originally posted on http://www.ulta.com
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    Add it to your must have's

    This is my go to concealer and sometime all over foundation! It has buildable coverage just add a little more for more coverage.
    Karina
    Did you find this review helpful?
    4 out of 5 stars
    11 January, 2026
    originally posted on http://www.ulta.com
    Image

    Worth the price

    Perfect for bright undereye look. Blends smoothly after letting it sit for a while. A little bit goes a long way so it last forever. Worth it
    Kwam
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    I bought this product to cover a black spot on my face, work perfectly!
    Cristina
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on http://www.ulta.com
    Image

    Definitely this is a great product.

    I will come back to Ulta Beauty Store. I'm so happy with my purchase and the best part is that I didn't have to spend a lot of money. This time I just buy gifts for my siblings, for Christmas. But next time I will definitely buy my favorite perfumes.
    Maria
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal
    • Skin tone: Medium

    (no review title)

    Great product
    Home Mom
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on http://www.ulta.com
    Image

    Loved it but not for oily skin

    My skin is oily. Loved it but didn't keep the oil at bay. Product does not state it's suitable for oily skin. Love too faced products.
    Maria
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025
    originally posted on http://www.ulta.com
    Image

    Fantastic

    Easy to apply. Great coverage. Feels perfect
    Alley
    Did you find this review helpful?
    1 out of 5 stars
    5 December, 2025
    originally posted on http://www.ulta.com
    Image

    Way smaller than a year ago

    Travel size use to be bigger when i opened it i was so surprised it was much smaller than what it use to be
    Nelly
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on http://www.ulta.com
    Image

    You're kidding about "travel size" right?

    How is this a travel size? It should be a free sample.
    KH
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025
    originally posted on http://www.ulta.com
    Image

    Si

    I Like covering I Like colors
    Guillermina
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2025
    originally posted on http://www.ulta.com
    Image

    Not transfer-proof

    Not transfer-proof
    Umb
    Did you find this review helpful?
    5 out of 5 stars
    3 December, 2025
    originally posted on http://www.ulta.com
    Image

    The best

    Best one yet! Product is amazing and the coverage is unbelievable
    Jxlie
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on http://www.ulta.com
    Image

    Thank you Sheree!

    I don't think I spelled your name right, but you were working at the White Marsh store on 11/22 and were so patient and helpful. Your recommendation of this concealer was on the money and I love the coverage it gives me on my dark under eye circles
    Janette
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025

    (no review title)

    My daughter loves this concealer great formula
    Gina146
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2025
    originally posted on http://www.ulta.com
    Image

    Full coverage

    I love the full coverage and how easy it blends at the finger tip!
    Steffinny
    Did you find this review helpful?
    5 out of 5 stars
    17 November, 2025
    originally posted on http://www.ulta.com
    Image

    Born this way Concealer

    I have been using the same concealer for awhile or trying new ones. I felt my skin had changed so I kept trying new ones. I had already changed my skincare. So far I am happy with this product.
    Holly
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on http://www.ulta.com
    Image

    This product is amazing

    Love it I get so many and run out fast definitely a good product
    Portia
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2025
    originally posted on http://www.ulta.com
    Image

    Best Concealer

    Doesn't crease and works well with other makeup
    Iree
    Did you find this review helpful?
    1 out of 5 stars
    9 November, 2025
    originally posted on http://www.ulta.com
    Image

    it das nahsig

    it is bad
    melina
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2025
    originally posted on http://www.ulta.com
    Image

    PERFECT formula

    This is honestly one of the best that you can get. It blends well, wears well, and is oily+dry skin friendly. The only bad part is the colors do lean more yellow/orange but I was still aboe to find one (lightest color) that worked for my pale skin!
    Bonbon
    Did you find this review helpful?

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