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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty
$36.00
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About this item
Highlights
- Oil-free formula
- Use for concealing, contouring, highlighting, and retouching
- Non-comedogenic
- Longwearing for 12 hours
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
- Paraben free, Cruelty free & Vegan
Description
Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561668
Item Number (DPCI): 342-02-4750
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water\aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]
Shipping details
Estimated ship dimensions: 4.54 inches length x 1.38 inches width x 1.37 inches height
Estimated ship weight: 0.17 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2893 reviews
73% would recommend
23 recommendations
4 out of 5 stars
1 November, 2025
originally posted on http://www.toofaced.com/
Good but color off
I love this product because the coverage is amazing and it wears well. However, it pulls yellow. I didn't have descriptions and bought based off sample swatches at the store, but now that I see the descriptions online I disagree with them. I am using Snow, and it's not neutral or rosy at all. It's very golden. I'm a bit olive and it works pretty well for me with a green primer, but if I don't use a light hand I look a bit too yellow. It covers my rosacea like nothing else can, so I base my other products around what works with this for a balanced end result.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
This brand of foundation & concealer did NOT disappoint!
I have never been a girly girl when it comes to makeup, but I had a wedding to attend today - this brand from Ulta did not disappoint! I highly recommend this brand of foundation and concealer! Whether I have an event to attend or not, I will be using this makeup when I need a confidence boost on days I'm out and about!
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
I would Buy this product again
I love how it doesn't crease and wearable all day and night
5 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com
The best
Love this concealer a little goes a long way works really perfect if you have dry skin
5 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com
Amazing product
A go-to for me now! A little goes a long way and, for me, provided great coverage on blemishes and my undereyes.
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
yes
very good
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
Love it so much!
Amazing never changing!!
5 out of 5 stars
20 August, 2025
originally posted on http://www.toofaced.com/
Love this product
I [I received this product in exchange for my honest review] 12 hour longwear, medium-to-full undetectable coverage with a natural finish It is picture friendly with no flash back. It is Oil-free and hydrating formula infused with Coconut Water, Alpine Rose and Hyaluronic Acid Coconut Water to aid in delicately replenishing skin's moisture levels. Alpine Rose to help empower skin's health and resilience. Hyaluronic Acid for a smoother, more youthful appearance It is cruelty free and vegan.Lightweight but also buildable coverage and blends easily onto your face. Color match was accurate. Overall it is worth the money! I love how there's diff shades so everyone can choose which one is best.
2 out of 5 stars
18 August, 2025
originally posted on TooFaced UK
Not great
the only good thing about this product is the coverage but after about an hour of applying, it's incredibly dry and it creases terribly. My makeup never used to crease before this concealer and i prep my skin with primer so this concealer is the problem . Don't buy it, it is a waste of money and the fact that it oxidises a week after opening and it becomes yellow is absolutely ridiculous . Very upset with the product considering it's a high end brand and practically costs an arm and a leg. Any drugstore concealer is better than this.
4 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com
My Everyday concealer/foundation
I use this concealer everyday and I own a total of 3 bottles. I use it on my forehead, around eyes, around mouth and nose. I find that it creases on the top of my eyes and under my eyes but I assumed its because I don't know how to avoid it and because irs natural. I do find that at the top of the bottle the concealer seems to be darker after having it for a while but im not sure what it is or if it affects the actual product.
5 out of 5 stars
8 August, 2025
originally posted on http://www.ulta.com
Good coverage
Creamy and easily blendable for a full coverage beat. It is set nicely when not shocked with powder and if properly set and primed, it has good longevity.
4 out of 5 stars
7 August, 2025
originally posted on http://www.ulta.com
LOVEE!
absolutely love the amount of coverage it provides! can get even more as you continue to apply more due to it being so buildable. i like to let my concealer sit before blending unfortunately with this one i cant do it for long cause it does get difficult to blend. i bought shade almond and it is a little to pale for me and slightly yellow but def will work for my undereyes! wish the shades werent so yellow/orange!
2 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
Love this Product
Hear me out….read my entire review. Im 52 years old, dry undereye with some lines. Ive tried a lot of different concealers and i always end back up with Too Faced. So i can say that i love it and it gives my mature undereyes the coverage that i need when set with oowder. You must be very lighthanded with powder of you can end up with caking. The reason for one star!!!!!!!!! The travel size that is $16 is an absolute joke. Dont buy this travel size. You might as well try the full size - return it if it doesnt work for you. But this travel size is like a sample. This shoukd not even be sold as a travel size.
5 out of 5 stars
1 August, 2025
originally posted on http://www.ulta.com
I simply love my Born This Way products!
My Born This Way concealer and foundation works so well and stays in place! Tell all the women who don't wear make up because of hot-flashes, that Born This Way has broke the code for us to have a flawless foundation even with perspiration. Thank you- Runni "the hot flash slayer"
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.
I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
5 out of 5 stars
28 July, 2025
originally posted on http://www.ulta.com
I would keep buying
It fits my skin perfectly, I don't know if wearing any makeup is that good.
3 out of 5 stars
27 July, 2025
originally posted on http://www.ulta.com
It's too yellow orange, so yellow
Maybe lighten the shades
5 out of 5 stars
25 July, 2025
originally posted on http://www.ulta.com
Concealer
I got this product for free using a coupon and my expectations were low, but this surprised me. I love this product!!! I don't ever order any type of foundation or concealer online. when I received this it matched my skin perfectly and geezzzz a lot goes a long way! I will be buying this in the full size! Great product that feels super lightweight!
4 out of 5 stars
16 July, 2025
originally posted on http://www.ulta.com
Greatttt
Yes
3 out of 5 stars
14 July, 2025
originally posted on http://www.ulta.com
Too faced concealer
Ok. This concealer is literally just Okay its not to bad, i would not recommend if you have purplish eyebags because this did Not cover mine. It does pretty well covering up my red spots tho, i give it a 7.5/10.💕🩷