Sponsored
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty
$36.00
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Oil-free formula
- Use for concealing, contouring, highlighting, and retouching
- Non-comedogenic
- Longwearing for 12 hours
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
- Paraben free, Cruelty free & Vegan
Description
Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561668
Item Number (DPCI): 342-02-4750
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water\aqua eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]
Shipping details
Estimated ship dimensions: 4.54 inches length x 1.38 inches width x 1.37 inches height
Estimated ship weight: 0.17 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Bestseller
$11.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.7 out of 5 stars with 16780 ratings
$9.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 371 ratings
$6.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.6 out of 5 stars with 501 ratings
Guests also viewed
$8.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 4029 ratings
$10.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 1080 ratings
$12.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 1777 ratings
Discover more options
$8.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 4029 ratings
$9.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.3 out of 5 stars with 5863 ratings
$8.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 3037 ratings
Highly rated
$8.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 13413 ratings
$5.00
$5 Target GiftCard with 4 select skincare and cosmetics
4.1 out of 5 stars with 766 ratings
$12.99
$5 Target GiftCard with 4 select skincare and cosmetics
4.4 out of 5 stars with 1777 ratings
Related Categories
Guests are saying
This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2905 reviews
73% would recommend
23 recommendations
1 out of 5 stars
4 December, 2025
originally posted on http://www.ulta.com
Not transfer-proof
Not transfer-proof
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
The best
Best one yet! Product is amazing and the coverage is unbelievable
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Thank you Sheree!
I don't think I spelled your name right, but you were working at the White Marsh store on 11/22 and were so patient and helpful. Your recommendation of this concealer was on the money and I love the coverage it gives me on my dark under eye circles
5 out of 5 stars
2 December, 2025
(no review title)
My daughter loves this concealer great formula
5 out of 5 stars
20 November, 2025
originally posted on http://www.ulta.com
Full coverage
I love the full coverage and how easy it blends at the finger tip!
5 out of 5 stars
17 November, 2025
originally posted on http://www.ulta.com
Born this way Concealer
I have been using the same concealer for awhile or trying new ones. I felt my skin had changed so I kept trying new ones. I had already changed my skincare. So far I am happy with this product.
5 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com
This product is amazing
Love it I get so many and run out fast definitely a good product
5 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com
Best Concealer
Doesn't crease and works well with other makeup
1 out of 5 stars
9 November, 2025
originally posted on http://www.ulta.com
it das nahsig
it is bad
5 out of 5 stars
5 November, 2025
originally posted on http://www.ulta.com
PERFECT formula
This is honestly one of the best that you can get. It blends well, wears well, and is oily+dry skin friendly. The only bad part is the colors do lean more yellow/orange but I was still aboe to find one (lightest color) that worked for my pale skin!
4 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com
Good concealer
Good concealer
4 out of 5 stars
1 November, 2025
originally posted on http://www.toofaced.com/
Good but color off
I love this product because the coverage is amazing and it wears well. However, it pulls yellow. I didn't have descriptions and bought based off sample swatches at the store, but now that I see the descriptions online I disagree with them. I am using Snow, and it's not neutral or rosy at all. It's very golden. I'm a bit olive and it works pretty well for me with a green primer, but if I don't use a light hand I look a bit too yellow. It covers my rosacea like nothing else can, so I base my other products around what works with this for a balanced end result.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
This brand of foundation & concealer did NOT disappoint!
I have never been a girly girl when it comes to makeup, but I had a wedding to attend today - this brand from Ulta did not disappoint! I highly recommend this brand of foundation and concealer! Whether I have an event to attend or not, I will be using this makeup when I need a confidence boost on days I'm out and about!
5 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com
I would Buy this product again
I love how it doesn't crease and wearable all day and night
5 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com
The best
Love this concealer a little goes a long way works really perfect if you have dry skin
5 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com
Amazing product
A go-to for me now! A little goes a long way and, for me, provided great coverage on blemishes and my undereyes.
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
yes
very good
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
Love it so much!
Amazing never changing!!
5 out of 5 stars
20 August, 2025
originally posted on http://www.toofaced.com/
Love this product
I [I received this product in exchange for my honest review] 12 hour longwear, medium-to-full undetectable coverage with a natural finish It is picture friendly with no flash back. It is Oil-free and hydrating formula infused with Coconut Water, Alpine Rose and Hyaluronic Acid Coconut Water to aid in delicately replenishing skin's moisture levels. Alpine Rose to help empower skin's health and resilience. Hyaluronic Acid for a smoother, more youthful appearance It is cruelty free and vegan.Lightweight but also buildable coverage and blends easily onto your face. Color match was accurate. Overall it is worth the money! I love how there's diff shades so everyone can choose which one is best.
2 out of 5 stars
18 August, 2025
originally posted on TooFaced UK
Not great
the only good thing about this product is the coverage but after about an hour of applying, it's incredibly dry and it creases terribly. My makeup never used to crease before this concealer and i prep my skin with primer so this concealer is the problem . Don't buy it, it is a waste of money and the fact that it oxidises a week after opening and it becomes yellow is absolutely ridiculous . Very upset with the product considering it's a high end brand and practically costs an arm and a leg. Any drugstore concealer is better than this.