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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

$36.00

ColorMarshmallow
  • Shortbread
  • Almond
  • Chai
  • Cloud
  • Cocoa
  • Light Beige
  • Sable
  • Cream Puff
  • Maple
  • Nude
  • Sand
  • Golden Beige
  • Mocha
  • Chestnut
  • Natural Beige
  • Pearl
  • Swan
  • Warm Beige
  • Warm Sand
  • Caramel
  • Porcelain
  • Vanilla
  • Butterscotch
  • Snow
  • Honey
  • Marshmallow
  • Toffee
  • Taffy
  • Cookie
Count0.45 fl oz

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Suggested Age: All Ages
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 91193205
UPC: 651986006502
Item Number (DPCI): 342-02-0750
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]' '

Shipping details

Estimated ship dimensions: 1.327 inches length x 1.327 inches width x 4.437 inches height
Estimated ship weight: 0.176 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2899 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.

    I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
    DeeDee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2025Verified purchase
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Puffiness
    • Skin tone: Medium
    • Eye color: Brown

    Favorite

    This is my favorite concealer it gives me the coverage that i need
    Twisted vitamins
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Brown

    Near empty bottle

    This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
    Dissatisfied
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2025Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Brunette
    • Skin concern: Sun damage, Aging, Uneven skin tone, Pores

    Used as a foundation and is great

    I have been dotting this all over my face and then using a wet sponge and using it instead of concealer. It is a great light coverage used like that. I haven’t used it as an actual concealer, though. And it does not oxidize which I have trouble with usually.
    Angel
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2025Verified purchase

    Concealer

    Great coverage! Glad I purchased and would buy again.
    Salemshopper
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2024Verified purchase
    • Skin type: Combination, Oily, Normal, Dry
    • Skin tone: Light

    10/10 conclear

    Not the products fault but delivery is messy and confusing.
    Skibidi
    Did you find this review helpful?
    5 out of 5 stars
    5 December, 2024
    originally posted on TooFaced UK
    Image

    Please bring back Golden

    I loved this concealer however my favourite colour Golden has now been discontinued! Please bring this colour back
    Maya
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2024Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Dark circles

    Yikes

    Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.
    Ceg715
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2024Verified purchase
    • Skin type: Combination
    • Eye color: Hazel
    • Skin concern: Aging, Sun damage, Redness, Dark circles, Uneven skin tone
    • Skin tone: Light
    • Hair color: Brunette

    Best concealer!

    My favorite concealer! I blend it out with a sponge so it’s not as full coverage as it could be and it stays all day! If you used your finger or a brush it would be a more full coverage option. But I like a little less. It’s the best!
    Mindyb373
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2024Verified purchase
    • Eye color: Brown
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Dark circles

    Amazing!

    Love!!! Have been skipping my foundation and just using concealer alone.
    Kayyyy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2024Verified purchase
    • Skin concern: Pores, Uneven skin tone
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal, Combination

    slay

    i love this concealer so much. i’m such a beginner and it makes me look like a bro. the blend. the wear lasts so long and its coverage is 10/10 for me
    Gen
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2024Verified purchase
    • Skin tone: Light
    • Skin concern: Redness, Dark circles, Sensitivity, Uneven skin tone
    • Eye color: Blue
    • Hair color: Brunette
    • Skin type: Dry

    Get it

    Great for my dry skin. I like that you can do full coverage or light coverage.
    tlaine
    Did you find this review helpful?
    3 out of 5 stars
    7 April, 2024
    originally posted on TooFaced UK
    Image

    dark even at lightest shade

    great coverage but the light shade ranges need to change. i bought cloud assuming it would be very fair on me but it turns yellow instead and i have cool undertones. i mix it with white concealer from elf but that changes the purpose of buying a high end concealer???
    sasha
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 September, 2023Verified purchase
    • Skin tone: Medium
    • Skin concern: Sun damage, Dark circles
    • Eye color: Brown
    • Hair color: Grey
    • Skin type: Dry

    Born this way

    I have been using this for years. I love it!
    Dc96614
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2023
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Dark circles
    • Eye color: Brown
    • Hair color: Blonde

    Yes!

    I like the coverage it provides for under my eyes. An area I struggle to find the right concealer for. Goes on smooth and doesn’t look like I’m caked in makeup while still providing coverage.
    Ddc
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2023
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Oily, Normal
    • Skin concern: Blackheads, Dark circles, Acne

    good concealer

    it has a lot of coverage n last awhile
    jaz
    Did you find this review helpful?
    2 out of 5 stars
    26 August, 2023
    originally posted on TooFaced UK
    Image

    THE ONLY REVIEW YOU NEED TO READ.

    i've seen girls my age (15-18) use this in their mu routines so i thought it'll be good, i have combination skin and even when i made sure my skin was prepped to the fullest with skincare and the primer that was literally made for this concealer it applied patchy and clinged to a million dry patches i didn't even know i had. 2 minutes into application and i ALREADY started seeing milia around my undereyes?? this has NEVER happened to me in my 5 years of make up experience. this also creases so badly under the eyes. i applied this with the tatcha eye cream which always makes my undereyes look smooth and born this way primer by hand, i applied it once under my eyes and nose area(where i usually get oily) with my fingers and noticed it started to get cakey as i blended the product in, the second time i re did my skincare and applied again but this time i blended with a damp beauty blender and STILL it was cakey and looked horrible. not worth it when you can get better at the drugstore. DO NOT PURCHASE THIS IF YOU HAVE COMBINATION SKIN.
    mia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2023Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin type: Combination
    • Skin concern: Acne

    Love it

    Love it the coverage is great and the formula as well love the packaging
    Mm650
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 April, 2023
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Acne, Aging, Sensitivity, Uneven skin tone
    • Hair color: Brunette
    • Eye color: Brown

    The best

    Best concealer I have ever used. I rarely use concealer so this one has lasted a long time. Covers well all day.
    A2GoBlue
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2023
    • Hair color: Brunette
    • Skin concern: Blackheads, Acne, Sensitivity, Pores, Uneven skin tone
    • Skin type: Dry
    • Skin tone: Light
    • Eye color: Hazel

    Not for me

    Eh I mean it’s alright I was so excited to try it bc everybody was talking about it but if you have dry skin safe your money but oily go ahead
    The best
    Did you find this review helpful?

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