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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

$36.00

ColorChestnut
  • Shortbread
  • Almond
  • Chai
  • Cloud
  • Cocoa
  • Light Beige
  • Sable
  • Cream Puff
  • Maple
  • Nude
  • Sand
  • Golden Beige
  • Mocha
  • Chestnut
  • Natural Beige
  • Pearl
  • Swan
  • Warm Beige
  • Warm Sand
  • Caramel
  • Porcelain
  • Vanilla
  • Butterscotch
  • Snow
  • Honey
  • Marshmallow
  • Toffee
  • Taffy
  • Cookie
Count0.45 fl oz

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Oil-free formula
  • Use for concealing, contouring, highlighting, and retouching
  • Non-comedogenic
  • Longwearing for 12 hours
  • Coconut Water: Aids in delicately replenishing skin’s moisture levels.
  • Alpine Rose: Helps support skin’s health and resilience.
  • Hyaluronic Acid: Gives a smoother, more youthful appearance.
  • Paraben free, Cruelty free & Vegan

Description

Too Faced Born This Way Super Coverage Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that covers, contours, highlights, and retouches. This is the ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were BORN THIS WAY.

How to Apply: To Retouch/Conceal under eyes & hide Hyperpigmentation: place a dot from the flat side of the diamond doe-foot applicator directly on area of discoloration and blend into skin with fingers, concealer brush or Beauty Blender-type sponge in a pressing (stippling) motion until flawless.
Conceal blemishes: place a dot from the tip of the diamond doe-foot applicator on blemish for precision coverage.
Use edge or tip of applicator to sculpt with a finer line for precision highlight and contour.
Use flat side for fuller delivery.
Suggested Age: All Ages
Health Facts: Contains Hyaluronic Acid
Color Finish: Natural
Color Palette: Medium Tones, Light Tones, Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Brightening, Smoothing, Color Correction
Net weight: .45 fl oz (US)
TCIN: 85561658
UPC: 651986006458
Item Number (DPCI): 342-02-1310
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water\aqua\eau, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, isoamyl laurate, triethylhexanoin, trimethylsiloxysilicate, cetyl peg/ppg-10/1 dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, methyl trimethicone, dimethicone, glycerin, butylene glycol, disteardimonium hectorite, acrylates/polytrimethylsiloxymethacrylate copolymer, sodium hyaluronate, cocos nucifera (coconut) liquid endosperm, cocos nucifera (coconut) fruit juice, rhododendron ferrugineum extract, dimethicone/vinyl dimethicone crosspolymer, silica, sodium chloride, triethoxycaprylylsilane, 1,2-hexanediol, caprylyl glycol, trisodium ethylenediamine disuccinate, sodium dehydroacetate, sodium benzoate, potassium sorbate, [+/- iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]' '

Shipping details

Estimated ship dimensions: 4.56 inches length x 1.53 inches width x 1.33 inches height
Estimated ship weight: 0.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2877 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    20 August, 2025
    originally posted on http://www.toofaced.com/
    Image

    Love this product

    I [I received this product in exchange for my honest review] 12 hour longwear, medium-to-full undetectable coverage with a natural finish It is picture friendly with no flash back. It is Oil-free and hydrating formula infused with Coconut Water, Alpine Rose and Hyaluronic Acid Coconut Water to aid in delicately replenishing skin's moisture levels. Alpine Rose to help empower skin's health and resilience. Hyaluronic Acid for a smoother, more youthful appearance It is cruelty free and vegan.Lightweight but also buildable coverage and blends easily onto your face. Color match was accurate. Overall it is worth the money! I love how there's diff shades so everyone can choose which one is best.
    Kar21
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.

    I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
    DeeDee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2025Verified purchase
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Puffiness
    • Skin tone: Medium
    • Eye color: Brown

    Favorite

    This is my favorite concealer it gives me the coverage that i need
    Twisted vitamins
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Brown

    Near empty bottle

    This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
    Dissatisfied
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 April, 2025
    originally posted on http://www.toofaced.com/
    Image

    Lovely concealer

    Ive been using the too faced concealer for around two months now and i'm really amazed at how well it works.It's really good at hiding blemishes and dark circles.It is really nice and creamy texture and it just melts into the skin beautifully without leaving and flaws behind. I also like that it does not crease of sink into fine lines during the day, so i can be confident with that my makeup will stay in place all day. Being a person with sensitive skin, i like the fact that this concealer is dermatologist tested indicating the company's effort to create products that are gentle but effective.It makes me feel more comfortable that its okay for my skin type. I immediately felt a confidence boost the first time i applied it since it concealed my dark circles so effectively. I've had under eye problems for quite some time and this concealer made me look more alive and awake. The phycological boost was worth its weight in gold. My sole compliant is that it can be somewhat thick if you apply too much , so i recommend using light hand for optimal results. Otherwise, though it's a makeup routine staple!
    heleny
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2025Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Brunette
    • Skin concern: Sun damage, Aging, Uneven skin tone, Pores

    Used as a foundation and is great

    I have been dotting this all over my face and then using a wet sponge and using it instead of concealer. It is a great light coverage used like that. I haven’t used it as an actual concealer, though. And it does not oxidize which I have trouble with usually.
    Angel
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2025Verified purchase

    Concealer

    Great coverage! Glad I purchased and would buy again.
    Salemshopper
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2024Verified purchase
    • Skin type: Combination, Oily, Normal, Dry
    • Skin tone: Light

    10/10 conclear

    Not the products fault but delivery is messy and confusing.
    Skibidi
    Did you find this review helpful?
    1 out of 5 stars
    17 December, 2024
    originally posted on http://www.toofaced.com/
    Image

    COLORS ARE OFF

    finally i know what product Donald Trump is using! It must be this concealer, the lightest shade. It is so orange! Not even neutral, just orange. Orange as in every cheap orange concealer product ( Toofaced considers it 'neutral'), or orange as in tangerine orange (aka 'rosy'). Yes i did consult with online agents, and discovered that none of them know the product they sell. The coverage is somewhat average. On dry skin will show all the pores and lines, on oily skin will melt off, concealer is a bit shiny. "Marshmallow" with promised rosy undertones is just plain yellow, a different shade of yellow, but still a yellow and not pinkish. Could be a nice product if colors did match description or if Toofaced support was aware of shades they have. If you are pale (not albino, just pale or fair skinned), neither marshmallow nor snow will fit. Maybe Cloud is a nice fit, i wouldn't know. It is advertised as if it is for albinos and can be too white.
    1 reply from Too Faced team - 10 months ago
    Hello Ingrid! Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns. 
    Ingrid
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2024Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Dark circles

    Yikes

    Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.
    Ceg715
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    21 November, 2024
    originally posted on http://www.toofaced.com/
    Image

    totally disappointed

    The last time I bought the mini it was 3.5 ML and this one is almost half of 2mL.
    1 reply from Too Faced team - 11 months ago
    Hello Karla. Thank you for sharing your insight about the Travel Size Born This Way Super Coverage Multi-Use Sculpting Concealer. We're concerned to hear about your experience. For further assistance, please reach out to our Consumer Care team at 800-814-1125 to share the details of your concern.    
    Karla
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2024Verified purchase
    • Skin type: Combination
    • Eye color: Hazel
    • Skin concern: Aging, Sun damage, Redness, Dark circles, Uneven skin tone
    • Skin tone: Light
    • Hair color: Brunette

    Best concealer!

    My favorite concealer! I blend it out with a sponge so it’s not as full coverage as it could be and it stays all day! If you used your finger or a brush it would be a more full coverage option. But I like a little less. It’s the best!
    Mindyb373
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2024Verified purchase
    • Eye color: Brown
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Dark circles

    Amazing!

    Love!!! Have been skipping my foundation and just using concealer alone.
    Kayyyy
    Did you find this review helpful?
    4 out of 5 stars
    6 October, 2024
    originally posted on http://www.toofaced.com/
    Image

    Very Good Concealer

    The concealer blends well and sets perfectly. The shade finder on the website missed the mark, however, I was able to find my shade in person at Ulta. This concealer and foundation are a staple.
    RSumner
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 August, 2024
    originally posted on http://www.toofaced.com/
    Image

    Best concealer ever

    I've tried them all and I always come back to this. It's full coverage but versatile and can be applied lighter layers. Marshmallow is perfect if u are nc15 or nars vanilla. So smooth and lasts all day. Will repurchase forever
    B
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2024Verified purchase
    • Skin concern: Pores, Uneven skin tone
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal, Combination

    slay

    i love this concealer so much. i’m such a beginner and it makes me look like a bro. the blend. the wear lasts so long and its coverage is 10/10 for me
    Gen
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    23 June, 2024
    originally posted on http://www.toofaced.com/
    Image

    I'm very unhappy

    I bought this as my first product. The Customer Assistant of Too Faced applied concealer on my dark circles to test the shade which seemed correct so I asked for one. I had a flight early the next day so I didnt check it again, but when I arrived I noticed that she gave me a very dark shade which is not the one I chose and it was not sealed either. It is quite an expensive product that I cant even use because of how dark it is. I am very disappointed on both the waste of my money and my time.
    1 reply from Too Faced team - 1 year ago
    Thank you for taking the time to share your experience, Raheela. Products purchased at a retail store should be exchanged / returned to a retail location. We recommend contacting the store where the purchase was made to inquire about their return policy. If for any reason you are unable to return your purchase to the original retail location, please contact Too Faced Cosmetics Global Consumer Care via phone at 800-814-1125 for assistance.
    Raheela
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    16 June, 2024
    originally posted on http://www.toofaced.com/
    Image

    My favorite

    Love this concealer. It the 4th time I'm buying it and it's my favorite so far, even though I've tried many concealers over the past year. I use it with a color corrector underneath. BUT I do have to say, the bottle is annoying, it leaves a mess. At least at the beginning when the bottle is full, there is product leaking from the line between the bottle and the golden part where the brand name is. That really leaves a mess on my makeup case. :(
    Cristina
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2024Verified purchase
    • Skin tone: Light
    • Skin concern: Redness, Dark circles, Sensitivity, Uneven skin tone
    • Eye color: Blue
    • Hair color: Brunette
    • Skin type: Dry

    Get it

    Great for my dry skin. I like that you can do full coverage or light coverage.
    tlaine
    Did you find this review helpful?
    1 out of 5 stars
    27 May, 2024
    originally posted on http://www.toofaced.com/
    Image

    USE WITH CAUTION

    So I have used this product on my sister (first time ever using it) and her eyes are now almost completely swollen shut and her face is inflamed in its entirety. It's the first makeup product that I have encountered that has ever caused a reaction like this and I've been in the makeup world for about 7 years. I've used drug store to high end makeup in that time period. Her face swelling is going into over a week and she's had two steroid shots and now is on a regimen of pills to try to help with whatever is going on.
    Lubna
    1 guest found this review helpful. Did you?

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