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Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 2 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 3 of 4Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 4 of 4
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty - 1 of 4

Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Ulta Beauty

$16.00

ColorChestnut
  • Shortbread
  • Almond
  • Chai
  • Cloud
  • Cocoa
  • Light Beige
  • Sable
  • Cream Puff
  • Maple
  • Nude
  • Sand
  • Golden Beige
  • Mocha
  • Chestnut
  • Natural Beige
  • Pearl
  • Swan
  • Warm Beige
  • Warm Sand
  • Caramel
  • Porcelain
  • Vanilla
  • Butterscotch
  • Snow
  • Honey
  • Marshmallow
  • Toffee
  • Taffy
  • Cookie
Count0.06 fl oz

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Full, Buildable
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Smoothing, Brightening, Color Correction
Net weight: .06 fl oz (US)
TCIN: 91193236
UPC: 651986028320
Item Number (DPCI): 342-02-7761
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.8 inches length x 0.94 inches width x 2.67 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2877 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.

    I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
    DeeDee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2025Verified purchase
    • Skin type: Combination
    • Hair color: Black
    • Skin concern: Puffiness
    • Skin tone: Medium
    • Eye color: Brown

    Favorite

    This is my favorite concealer it gives me the coverage that i need
    Twisted vitamins
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Brown

    Near empty bottle

    This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
    Dissatisfied
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 March, 2025Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Brunette
    • Skin concern: Sun damage, Aging, Uneven skin tone, Pores

    Used as a foundation and is great

    I have been dotting this all over my face and then using a wet sponge and using it instead of concealer. It is a great light coverage used like that. I haven’t used it as an actual concealer, though. And it does not oxidize which I have trouble with usually.
    Angel
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2025Verified purchase

    Concealer

    Great coverage! Glad I purchased and would buy again.
    Salemshopper
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2024Verified purchase
    • Skin type: Combination, Oily, Normal, Dry
    • Skin tone: Light

    10/10 conclear

    Not the products fault but delivery is messy and confusing.
    Skibidi
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2024Verified purchase
    • Skin type: Normal
    • Skin tone: Light
    • Skin concern: Dark circles

    Yikes

    Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.
    Ceg715
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 November, 2024Verified purchase
    • Skin type: Combination
    • Eye color: Hazel
    • Skin concern: Aging, Sun damage, Redness, Dark circles, Uneven skin tone
    • Skin tone: Light
    • Hair color: Brunette

    Best concealer!

    My favorite concealer! I blend it out with a sponge so it’s not as full coverage as it could be and it stays all day! If you used your finger or a brush it would be a more full coverage option. But I like a little less. It’s the best!
    Mindyb373
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2024Verified purchase
    • Eye color: Brown
    • Hair color: Blonde
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Dark circles

    Amazing!

    Love!!! Have been skipping my foundation and just using concealer alone.
    Kayyyy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2024Verified purchase
    • Skin concern: Pores, Uneven skin tone
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal, Combination

    slay

    i love this concealer so much. i’m such a beginner and it makes me look like a bro. the blend. the wear lasts so long and its coverage is 10/10 for me
    Gen
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2024Verified purchase
    • Skin tone: Light
    • Skin concern: Redness, Dark circles, Sensitivity, Uneven skin tone
    • Eye color: Blue
    • Hair color: Brunette
    • Skin type: Dry

    Get it

    Great for my dry skin. I like that you can do full coverage or light coverage.
    tlaine
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 September, 2023Verified purchase
    • Skin tone: Medium
    • Skin concern: Sun damage, Dark circles
    • Eye color: Brown
    • Hair color: Grey
    • Skin type: Dry

    Born this way

    I have been using this for years. I love it!
    Dc96614
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2023
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Dark circles
    • Eye color: Brown
    • Hair color: Blonde

    Yes!

    I like the coverage it provides for under my eyes. An area I struggle to find the right concealer for. Goes on smooth and doesn’t look like I’m caked in makeup while still providing coverage.
    Ddc
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2023
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Oily, Normal
    • Skin concern: Blackheads, Dark circles, Acne

    good concealer

    it has a lot of coverage n last awhile
    jaz
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2023Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin type: Combination
    • Skin concern: Acne

    Love it

    Love it the coverage is great and the formula as well love the packaging
    Mm650
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 April, 2023
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Acne, Aging, Sensitivity, Uneven skin tone
    • Hair color: Brunette
    • Eye color: Brown

    The best

    Best concealer I have ever used. I rarely use concealer so this one has lasted a long time. Covers well all day.
    A2GoBlue
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2023
    • Hair color: Brunette
    • Skin concern: Blackheads, Acne, Sensitivity, Pores, Uneven skin tone
    • Skin type: Dry
    • Skin tone: Light
    • Eye color: Hazel

    Not for me

    Eh I mean it’s alright I was so excited to try it bc everybody was talking about it but if you have dry skin safe your money but oily go ahead
    The best
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2023Verified purchase
    • Skin tone: Medium
    • Skin concern: Uneven skin tone, Dark circles, Pores
    • Skin type: Normal
    • Hair color: Black
    • Eye color: Black

    Great concealer!

    I love the concealer overall, the coverage, how it blends and how it lays on beautifully. The only down side is the fact that it oxides so I recommend to swatch it store and let it set to make sure you’re getting the right shade.
    Joy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 October, 2022Verified purchase
    • Skin concern: Dark circles
    • Skin type: Combination
    • Eye color: Blue
    • Skin tone: Light
    • Hair color: Blonde

    Terrible!

    Hag high hopes for this after reading reviews. Product seems cheap! Extremely patchy and doesn’t set well at all! Back to Nars for me.
    Dwal718
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 May, 2022Verified purchase
    • Hair color: Blonde
    • Skin concern: Dark circles, Dullness, Pores, Aging
    • Skin tone: Medium
    • Eye color: Black
    • Skin type: Combination

    Pass

    I wonder if they changed the formula? Or is it because I’m older and have real bags. It now creases, feels heavy, doesn’t stay on throughout the day. It’s not worth it for the price. I expected more. Tarte and maybelline are better.
    Mimi_knows
    1 guest found this review helpful. Did you?

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