Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer - Cookie - 0.45 fl oz - Ulta Beauty
$36.00
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Guests are saying
This concealer offers impressive medium to full coverage with a natural finish, making it a favorite among guests. Its lightweight, hydrating formula is infused with beneficial ingredients like coconut water and hyaluronic acid, ensuring a smooth application. Many guests appreciate the wide range of shades available, allowing for a perfect match. While some experienced minor creasing, the overall performance and blendability make it a staple in many makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2932 reviews
72% would recommend
25 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026Verified purchase
- Skin concern: Acne, Dark circles, Pores
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
- Skin type: Normal, Dry, Oily
empty package
This was the WORST delivery in my LIFE. You guys grabbed and empty box of this product and wasted my last couple of dollars. i would want to file a report and want a brand new box shipped to me. i hope you understand what i am going through in this situation. sincerely america liberato
1 out of 5 stars
7 February, 2026Verified purchase
- Skin tone: Dark
- Skin type: Combination
(no review title)
Size and color
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
(no review title)
Great product
5 out of 5 stars
2 December, 2025
(no review title)
My daughter loves this concealer great formula
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
Anything darker than Snow runs seriously yellow. Go lighter than your actual shade.
I first bought Light Beige, but it was dark and orange. I am 128 in Maybelline Fit Me, and 27s in Tarte. Tried Vanilla and Almond and Creampuff in the mini form, all of these shades were slightly yellow, but gave me a nice, slightly bright undereye without being too pale. Vanilla was almost too dark. I would say if you are very rosy and fair, stick to the first 3-4 shades. Anything else will be very very yellow. Coverage is incredible, but can look drying based on how you set, and I have oily skin so it takes a lot for me to look dry. As it oxidizes it does turn a bit dark, go a bit lighter if possible.
5 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2025Verified purchase
- Skin type: Combination
- Hair color: Black
- Skin concern: Puffiness
- Skin tone: Medium
- Eye color: Brown
Favorite
This is my favorite concealer it gives me the coverage that i need
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
Near empty bottle
This is a TOTAL rip-off! There was less than a quarter of the product in the bottle...after spending $36!! I stuck a pin in the bottle and to my surprise the very end of the pin had makeup on it.....very disappointed...the bottle is very heavy and doesn't allow you to see the product inside...this is unacceptable... at least give me half to three quarters of product although that still would be unacceptable. I want a refund. I have OCD and this stays on my mind😭
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sun damage, Aging, Uneven skin tone, Pores
Used as a foundation and is great
I have been dotting this all over my face and then using a wet sponge and using it instead of concealer. It is a great light coverage used like that. I haven’t used it as an actual concealer, though. And it does not oxidize which I have trouble with usually.
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2025Verified purchase
Concealer
Great coverage! Glad I purchased and would buy again.
1 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024Verified purchase
- Skin type: Combination, Oily, Normal, Dry
- Skin tone: Light
10/10 conclear
Not the products fault but delivery is messy and confusing.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024Verified purchase
- Skin type: Normal
- Skin tone: Light
- Skin concern: Dark circles
Yikes
Had an allergic reaction after wearing for only a couple hours. Looked like I got punched in the eye - swollen and red/purple (and that’s with taking allergy meds daily anyway). Coverage was meh, hard to get correct color.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024Verified purchase
- Skin type: Combination
- Eye color: Hazel
- Skin concern: Aging, Sun damage, Redness, Dark circles, Uneven skin tone
- Skin tone: Light
- Hair color: Brunette
Best concealer!
My favorite concealer! I blend it out with a sponge so it’s not as full coverage as it could be and it stays all day! If you used your finger or a brush it would be a more full coverage option. But I like a little less. It’s the best!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2024Verified purchase
- Eye color: Brown
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Skin concern: Dark circles
Amazing!
Love!!! Have been skipping my foundation and just using concealer alone.
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2024Verified purchase
- Skin concern: Pores, Uneven skin tone
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal, Combination
slay
i love this concealer so much. i’m such a beginner and it makes me look like a bro. the blend. the wear lasts so long and its coverage is 10/10 for me
5 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2024Verified purchase
- Skin tone: Light
- Skin concern: Redness, Dark circles, Sensitivity, Uneven skin tone
- Eye color: Blue
- Hair color: Brunette
- Skin type: Dry
Get it
Great for my dry skin. I like that you can do full coverage or light coverage.
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2023Verified purchase
- Skin tone: Medium
- Skin concern: Sun damage, Dark circles
- Eye color: Brown
- Hair color: Grey
- Skin type: Dry
Born this way
I have been using this for years. I love it!
4 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2023
- Skin type: Normal
- Skin tone: Medium
- Skin concern: Dark circles
- Eye color: Brown
- Hair color: Blonde
Yes!
I like the coverage it provides for under my eyes. An area I struggle to find the right concealer for. Goes on smooth and doesn’t look like I’m caked in makeup while still providing coverage.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2023
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily, Normal
- Skin concern: Blackheads, Dark circles, Acne
good concealer
it has a lot of coverage n last awhile
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2023Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Acne
Love it
Love it the coverage is great and the formula as well love the packaging
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2023
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Acne, Aging, Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
The best
Best concealer I have ever used. I rarely use concealer so this one has lasted a long time. Covers well all day.