Hypoallergenic EnviroLoft® Fill: Emulates the luxury of down while being perfect for allergy sufferers.
Soft/Medium Density: Ideal for stomach and back sleepers, offering optimal support and comfort.
AAFA Certified - Perfect For Allergy Sufferers
Hot Water Washable
Easy Care: Fully machine washable and dryable, with hot water for a hypoallergenic experience.
Description
Introducing our newly improved EnviroLoft® Pillow, now shipping individually for an enhanced eco-friendly experience. This pillow, beloved for its plush down alternative fill, offers unparalleled comfort for those with allergies. Its luxurious, down-like feel has graced some of the most prestigious resorts and hotels, providing you with a night of sleep that's nothing short of sublime. Easy to care for and certified by the Asthma and Allergy Foundation of America, our pillow ensures a clean, healthy sleeping environment. It's designed to withstand hot water washes and drying at temperatures up to 120 degrees. Sold Individually.
In our commitment to sustainability, we've optimized our packaging by rolling the pillow, significantly reducing its shipping footprint. Upon arrival, a quick 5-minute tumble in the dryer will fluff it to its full, inviting shape.
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001912099
UPC: 750105190440
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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downlite
downlite-pillow
Pillow Size
Size (inches)
Standard
20'' x 26''
Jumbo
20'' x 28''
Queen
20'' x 30''
King
20'' x 36''
Body
20'' x 48''
Body
20'' x 60''
Euro
26'' x 26''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 20 inches length x 7 inches width x 7 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: DOWN-LITE INTERNATIONAL
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests have expressed a strong appreciation for these pillows, often comparing them to those found in luxury hotels. Many have noted their comfort, support, and ability to alleviate neck pain, making them ideal for various sleeping positions. While some guests experienced issues with firmness and filling, the overall consensus is that these pillows provide a significant improvement in sleep quality. They are a great investment for anyone seeking a restful night's sleep.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1
4.1 out of 5 stars
89 star ratings
4.1 out of 5 stars with 89 reviews
comfort
2.3 out of 5
comfort: 2.33 out of 5
quality
2.3 out of 5
quality: 2.33 out of 5
value
2.3 out of 5
value: 2.33 out of 5
28% would recommend
7 recommendations
5 out of 5 stars
30 March, 2026
originally posted on downlitebedding.com
Best pillow
[This review was collected as part of a promotion.] Sooo glad I found my perfect pillow. So easy to sleep on with rollers. Sleep much better ar night now. Thank you
Kathleen J.
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3 out of 5 stars
25 March, 2026
originally posted on downlitebedding.com
Pillows
[This review was collected as part of a promotion.] The pillows are nice, but I don’t think they are worth the expensive price tag.
Lora W.
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5 out of 5 stars
18 March, 2026
originally posted on downlitebedding.com
Much better than the Pillows
[This review was collected as part of a promotion.] Much better than the Pillows I had ! Can sleep longer now without waking up all of the time !
Sandra S.
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3 out of 5 stars
2 March, 2026
originally posted on downlitebedding.com
Not quite the same as
[This review was collected as part of a promotion.] Not quite the same as IHG pillows. Close but not as good.
Michael S.
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5 out of 5 stars
26 February, 2026
originally posted on downlitebedding.com
Great pillows
[This review was collected as part of a promotion.] We bought two pillows and slept better the first night, we need two more but wanted to see if we like them. I want to order two more but want something just a little more firm. If someone can tell by me what to buy that would be great.
Garry M.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 February, 2026Verified purchase
No Support
Not worth the price. This pillow almost immediately looses shape and flattens into a pancake. There is no support or comfort.
Candice
comfort
1.0 out of 5
comfort: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on downlitebedding.com
Amazing pillow
[This review was collected as part of a promotion.] I first experienced this pillow at a hotel I was staying at. I loved the pillows so much I took a picture of the tag to purchase one to try at home. Love it just as much as the ones at the hotel! Want to buy more.
Carla M.
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3 out of 5 stars
12 February, 2026
originally posted on downlitebedding.com
I may have picked the wrong density
[This review was collected as part of a promotion.] I ordered these pillows based off what I am used to traveling. The pillow itself is great quality and exactly as I expected , however being a side sleeper I think medium would have been a better choice.
Eric G.
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5 out of 5 stars
11 February, 2026
originally posted on downlitebedding.com
Enviroloft down alternative pillow
[This review was collected as part of a promotion.] Love this pillow. I can truly say it has definitely eased my daily neck pain.
Patricia M.
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5 out of 5 stars
5 February, 2026
originally posted on downlitebedding.com
King Size Pillow
[This review was collected as part of a promotion.] Very soft - your head sinks right into the pillow -- both my wife and I love our new EnviroLoft® Down Alternative Pillow - Soft/Medium Density pillows
steven l.
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3 out of 5 stars
20 January, 2026
originally posted on downlitebedding.com
I would have preferred more light fr
[This review was collected as part of a promotion.] The quality of these pillows is great, but I was expecting the pillow used by Drury Plaza. I bought two for side-sleepers and one for back sleepers. They are very soft, so I need to use both pillows at once. This isn’t ideal because they slip around during the night.
JUDITH C.
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5 out of 5 stars
17 January, 2026
originally posted on downlitebedding.com
Pillows
[This review was collected as part of a promotion.] We love the size and we absolutely love the quality of of the medium firmness
Catherine S.
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3 out of 5 stars
12 January, 2026
originally posted on downlitebedding.com
Downlite pillow
[This review was collected as part of a promotion.] Not as soft and filled as I thought it would be. It’s not like the pillow I loved at the Holiday Inn.
Sue B.
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5 out of 5 stars
3 January, 2026
originally posted on downlitebedding.com
Luke sleeping on a marshmallow!
[This review was collected as part of a promotion.] I love this pillow. It is so cushy yet supportive at the same time. I used to fight my old pillow but not this one. I am sleeping better now !
Judy D.
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1 out of 5 stars
1 January, 2026
originally posted on downlitebedding.com
it didn'twork for us
[This review was collected as part of a promotion.] we tried to get a holiday inn express soft pillow, and evidently we didn't get what we wanted.
MR K.
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5 out of 5 stars
29 December, 2025
originally posted on downlitebedding.com
Best pillow EVER
[This review was collected as part of a promotion.] This is the best pillow I have ever slept on. So good, that I asked my parents for this for Christmas .
Connie A.
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5 out of 5 stars
28 December, 2025
originally posted on downlitebedding.com
Amazing pillows!!
[This review was collected as part of a promotion.] We went on a river cruise in Germany and they had downlite pillows. We fell in love with them! I took a picture of the tag and ordered them when we got home. They are so soft and comfortable.
Rebecca W.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 December, 2025Verified purchase
Don't buy it
Very bad quality. It doesn’t look like as pictured, super thin, it is better to sleep without a pillow!
1 reply from Downlite Customer Support team - 4 months ago
Resit, thank you for taking the time to share your experience with our Downlite Hotel & Resort Medium Density King pillow. I am very sorry it did not meet your expectations and appeared much thinner than you were expecting from the photos. This particular pillow is designed to mimic many hotel pillows that are intentionally a bit flatter, so some guests who prefer a fuller, very lofty pillow may find it too thin. That said, it should never feel like “no pillow at all,” so your feedback is important and concerning to us. If you still have the pillow, you might try thoroughly shaking and fluffing it from end to end, as the EnviroLoft fill can sometimes compress during shipping and needs a bit of loosening to reach its proper loft. However, we absolutely understand if it still is not right for you. Please reach out to Target Guest Services about a return or exchange, and if you would like help choosing a fuller or firmer Downlite pillow that better matches your comfort preference, our team is happy to guide you. You can contact us through the Downlite website and mention your Target review so we can follow up with specific recommendations.
Resit
comfort
1.0 out of 5
comfort: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
5 December, 2025
originally posted on downlitebedding.com
Alternative pillow
[This review was collected as part of a promotion.] I love this pillow. It’s exactly what I was looking for. I love the softness of it.
Sandra A.
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3 out of 5 stars
4 December, 2025
originally posted on downlitebedding.com
Too squishy
[This review was collected as part of a promotion.] I’m using for a decor pillow on my bed. Not good for sleeping and the cover is noisy.