L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable Volume and Length Waterproof Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove this water proof mascara with your Garnier Micellar Water Waterproof Makeup Remover.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove this water proof mascara with your Garnier Micellar Water Waterproof Makeup Remover.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Waterproof, Built-In Brush
TCIN: 92213860
UPC: 071249690987
Item Number (DPCI): 052-04-3234
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
igredients/ingrédients g2004871 isododecane . cera alba / beeswax/ cire dabeille . copernicia cerifera cera / carnauba wax/ cire de carnauba . disteardimonium hectorite · oryza sativa gera / rice bran wax . dilinoleic acid/butanediol copolymer . aqua / water / eau . allyl stearatena copolymer . alcohol denat. . polyvinyl laurate . vp/eicosene copolymer . dimer ilinoleyl dimer dilinoleate . propylene carbonate . hydrogenated jojoba oil . thylenediamine/stearyl dimer dilinoleate copolymer . peg-30 glyceryl stearate . panthenol . ricinus communis seed oil / castor seed oil . maltodextrin . pentaerythrityl etra-di-t-butyl hydroxyhydrocinnamate · tocopherol · citric acid · centaurea cyanus flower extract . [+/- may contain: ci 77499 / iron oxides]. (f.i.l. n70040625/1).
Allergens & Warnings:
CAUTION: FLAMMABLE UNTIL DRY, DO NOT USE NEAR FIRE, FLAME OR HEAT. TO SAFEGUARD L'OREAL PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE, TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE, CAP TIGHTLY AFTER USE, IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 7.1 inches length x 2.7 inches width x 0.8 inches height
Estimated ship weight: 0.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered positive feedback for its impressive ability to lengthen and volumize lashes without clumping. Guests appreciate the easy application and the wand design that allows for precise coating of both upper and lower lashes. The formula is noted for its long-lasting wear, even through sweat and humidity, making it a reliable choice for daily use. Many guests have found it to be a game changer in their makeup routine, offering bold results at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 800 reviews
easy to apply: 4.8 out of 5
easy to remove: 4.37 out of 5
long lasting: 4.59 out of 5
quality: 4.56 out of 5
value: 4.51 out of 5
93% would recommend
200 recommendations
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Mommyof3 - 4 days ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Not a huge L’Oréal fan… I prefer maybelline but this mascara is amazing. Might be my new mascara.
Exceeded my expectations! Worth a try!
5 out of 5 stars
Thumbs up graphic, would recommend
September05 - 6 days ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
I was skeptical at first and read mixed reviews about this mascara but decided to give it a try. The brush looked like it wouldn't do much at all but it really exceeded my expectations. It divided the mascara evenly on my lashes and didn't clump at all. I have been a loyal lash paradise fan for a long time. It worked great for me and is easy to remove. Overall very satisfied and would recommend it.
Original Lash Paradise is 100x better
2 out of 5 stars
Thumbs down graphic, would not recommend
AB - 11 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Original is 100x better, I thought the formula would be similar and long lasting as original lash paradise. I honestly bought it to try the brush but the formula is really light weight but flakes and just doesn't work for me like the original lash paradise.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hello AB! We appreciate your comparison between the L'Oréal Paris Paradise Big Deal Mascara and the original Lash Paradise Mascara. We understand the Big Deal version, despite its appealing brush, doesn't deliver the same performance and longevity as the original, with its lighter formula prone to flaking. Mascara preferences are indeed very personal, and what works well for one person might not be ideal for another. We value your feedback and will share your comments with the relevant teams. It's helpful for them to understand how different mascaras within the same line perform for various users.
Cost
1 out of 5 stars
Thumbs up graphic, would recommend
Jessirose - 16 days ago
- Skin type: Combination
- Skin tone: Light
Back in March this mascera cost 10$ now it’s 13$ just go to ulta at this point
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello Jessirose! We understand your frustration with the price increase of the L'Oréal Paris Paradise Mascara at Target. Fluctuations in retail pricing can occur due to various factors, and it's often worthwhile to compare prices across different retailers before purchasing. Checking Ulta or other beauty retailers for potentially better pricing is always a good strategy. Ultimately, purchasing the product where it offers the best value for you is the most sensible approach.
Best
5 out of 5 stars
Thumbs up graphic, would recommend
Taylor - 16 days ago
I loved this mascara
Washable Smudges / Waterproof Clumps
3 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 16 days ago, Verified purchaser
I tried both the washable black and waterproof and haven’t been that thrilled with either. The washable black smudges really easily. If I sweat at all or my eyes water, there will be mascara all over my bottom lash line. I bought the waterproof to solve for this, but the formula is super thick and clumpy. The washable mascara applies and looks beautiful, but the cons outweigh the pros. I’m sadly throwing these both out before finishing the tubes.
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello Nicole! We appreciate your detailed feedback on both the washable and waterproof versions of the L'Oréal Paris Paradise Mascara. It's helpful to understand that the washable formula, while initially looking nice, smudges easily, while the waterproof version has a thick, clumpy consistency. Mascara preferences are very personal, and finding the right balance between performance and desired effects can be challenging. We'll share your comments with the relevant teams. If you're searching for alternative mascaras, we encourage you to explore other L'Oréal Paris options or offerings from different brands. Reading reviews that focus on smudging and clumping can offer valuable insights from other users seeking similar characteristics.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 19 days ago, Verified purchaser
Formula smeared to my lids and under my eye. I also experience a significant increase in eyelash fallout when using this mascara.
1 reply from L'OrealParisProductExpert team - 18 days ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and it smudged. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Gooped up before halfway through the tube.
1 out of 5 stars
Susan - 21 days ago
originally posted on lorealparisusa.com

I originally liked the mascara but didn't love it. The brush is too small for my lashes. It started out fine but not even halfway through the tube, it started gooping up bit time. It's so thick on my lashes that It takes forever to get the excess off and sort them out. I had to throw it away and go back to the Paradise which is what I was using prior to the Big Deal. It may have been a bad tube but I won't take a chance on it again.
1 reply from LeCare team - 19 days ago
Hey there Susan! Thank you for your feedback on our Big Deal Mascara, we are sad to hear that this did not meet your expectations, and it did not last for you. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Best drugstore mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Aga - 27 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Medium
- Eye color: Brown
Best drugstore mascara! Doesn’t clump. Great for everyday quick makeup
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cren - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Love this! So much better than the other lash paradise one
Brush keeps breaking off wand
1 out of 5 stars
Steph - 2 months ago, Verified purchaser
The brush keeps breaking off the wand after just 2 uses. Bought two of these twice and both broke off after barely using it.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, Steph! We are so sorry to hear about your experience with our Paradise Big Deal Volumizing and Lengthening Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
My new go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Mads93 - 2 months ago, Verified purchaser
This mascara is hands down the best I've ever tried. Even better than high-end!
My holy grail mascata
5 out of 5 stars
Thumbs up graphic, would recommend
Shoe Addict2012 - 2 months ago
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
This mascara is the best drugstore mascara ever. My holy grail in my makeup bag. This mascara made my lashes look long and fanned them out. It didn’t come out of the tube like maybelline where it’s all clumpy and cakey. Save your money and buy this instead of the high end mascara. I loved this so much I bought another one after wearing it for over a month and a half.
Smudges Horribly :(
2 out of 5 stars
Thumbs down graphic, would not recommend
carolineg - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Eye color: Hazel
- Skin tone: Light
I wanted to love this so badly. It applies beautifully, but it smudges horribly. Really disappointing. Maybe the waterproof is better?
1 reply from L'OrealParisProductExpert team - 2 months ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and that it smudges. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Buy something else
1 out of 5 stars
Luci - 2 months ago, Verified purchaser
This mascara is definitely not clump resistant, it smudges, it’s not easy to wash away. I’d suggest you purchase something else.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and that you had clumps and smudging. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Big on lengthening and volumizing!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Beatrice Browne - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Aging
- Skin type: Normal
- Skin tone: Light
- Eye color: Green
Yes it is a BIG deal as it delivers the lengthening and volume I really need!!
Not a fan-smudges terribly
2 out of 5 stars
Thumbs down graphic, would not recommend
Target customer - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Dry
- Eye color: Hazel
There are MUCH better drugstore mascaras that are cheaper. It lengthens ok, the volumizing isn’t great and it’s not very build able. My biggest complaint is that it smudged like crazy after just a couple hours, and I don’t have oily skin. Major raccoon eyes!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Paradise Big Deal Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Underwhelming
3 out of 5 stars
Thumbs up graphic, would recommend
Carolyn - 3 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Green
This mascara is not dramatic enough for me. It fairly lengthening. It's definitely volumizing, but not very buildable. I think it's a subtle mascara.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Carolyn! Thank you for reaching out about our Paradise Big Deal Volumizing Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Clump Resistant...NOT!!!
1 out of 5 stars
hthrlanning - 3 months ago
originally posted on lorealparisusa.com

Clump Resistant?? I think not. This is the worst mascara. The wand is probably the culprit here. The tiny nonexistent bristles cant separate the lashes. It just clumps the mascara as soon as you put it on and the more you try to play with it the worse it gets. I regret buying this product so much.
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for sharing some feedback on our Big Deal Mascara Black Waterproof. We are sorry that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We suggest trying our Lash Paradise™ Waterproof Mascara. This product is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Check it out here: https://tinyurl.com/yem53xe8. We hope you give it a try and love it!
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Jeannie - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Brown
This mascara goes on nice stays on nice and looks great