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Paul Mitchell Awapuhi Original Shampoo - 33.8 fl oz: Moisturizing, Basic Cleansing, All Hair Types, Liquid - 2 of 4Paul Mitchell Awapuhi Original Shampoo - 33.8 fl oz: Moisturizing, Basic Cleansing, All Hair Types, Liquid - 3 of 4Paul Mitchell Awapuhi Original Shampoo - 33.8 fl oz: Moisturizing, Basic Cleansing, All Hair Types, Liquid - 4 of 4
Paul Mitchell Awapuhi Original Shampoo - 33.8 fl oz: Moisturizing, Basic Cleansing, All Hair Types, Liquid - 1 of 4

Paul Mitchell Awapuhi Original Shampoo - 33.8 fl oz: Moisturizing, Basic Cleansing, All Hair Types, Liquid

$30.99 ($0.92/fluid ounce)See 1 deal for this item

In Stock

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Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

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About this item

Highlights

  • Color-safe cleanser for all hair types
  • Lush lather hydrates strands and improves manageability
  • Removes dulling buildup and adds shine
  • Hawaiian awapuhi helps prevent moisture loss
  • Packaging contains 50% recycled content

Description

Balances Moisture + Adds Shine
Paul Mitchell Awapuhi Original Shampoo is a color-safe cleanser that creates a lush lather that’s ideal for all hair types. This shampoo hydrates strands and removes dulling buildup and the Hawaiian awapuhi helps prevent moisture loss

- Improves Manageability
- 50% Post-Consumer Recycled
- Vegan & Made Without Gluten
Hair Type: Fine, All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Moisturizing, Basic Cleansing
Net weight: 33.8 fl oz (US)
TCIN: 93179272
UPC: 009531138947
Item Number (DPCI): 063-00-4814
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

Warning: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. Proudly supports salons, stylists and the professional beauty industry.

Shipping details

Estimated ship dimensions: 3.1 inches length x 3.1 inches width x 9.9 inches height
Estimated ship weight: 2.381 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the primary ingredient that helps with moisture retention?

submitted by AI Shopping Assistant - 1 month ago
  • A: Hawaiian awapuhi is the key ingredient that helps prevent moisture loss in hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits does the shampoo provide for hair?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo hydrates strands, improves manageability, removes dulling buildup, and adds shine.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How does this shampoo affect hair manageability?

submitted by AI Shopping Assistant - 1 month ago
  • A: The shampoo hydrates and conditions hair, making it easier to manage and style.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this shampoo safe for color-treated hair?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this product is specifically formulated to be color-safe for all hair types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the shampoo environmentally friendly?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the packaging contains 50% recycled content, making it more environmentally friendly.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can I use this shampoo for color treated hair? I have normal to dry hair.

submitted by Enigma - 1 year ago
  • A: Yes, this is color safe and a great choice for normal to dry hair.

    submitted byPaul Mitchell Team - 1 year ago
    Brand expert

Additional product information and recommendations

4.6 out of 5 stars with 612 reviews
1 out of 5 stars
16 March, 2026
originally posted on http://paulmitchell.com
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Do not buy unless you want to be known as the stinky kid.

New formula sucks and stinks. Gives me a headache. Been using for over 20 years, not anymore.
Dan
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1 out of 5 stars
14 March, 2026
originally posted on http://paulmitchell.com
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After years of use will not purc again.

The change in scent is stomach turning. The chemical smell gives me a headache. Very unhappy.
Dan
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5 out of 5 stars
11 February, 2026
originally posted on http://paulmitchell.com
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(no review title)

5
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5 out of 5 stars
19 January, 2026
originally posted on http://paulmitchell.com
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I have been using this for over 20 years!

I have very long, wavy/curly hair. I love this leave-in conditioner because it helps somewhat with the static cling that my hair gets in the winter time due to the use of dry heat. It also works as a great detangler for long hair.
Kelly
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3 out of 5 stars
31 December, 2025
originally posted on http://paulmitchell.com
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(no review title)

3
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1 out of 5 stars
3 December, 2025
originally posted on http://paulmitchell.com
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Something has changed

I have been using PM Awapuhi shampoo for 30+ years. It is NOT the same as it used to be. This is extremely disappointing! I even went to a number of salons between Boston and Maine on my commute in search of the old formula. All I heard was the same thing from stylists who said their clients agreed. I am now in search of another brand, which is too bad, as are a lot of people to my understanding. It would be in PM's best interest to change this product back as sales are about to plummet as people cycle through their product.
Pat
5 guests found this review helpful. Did you?
2 out of 5 stars
2 November, 2025
originally posted on http://paulmitchell.com
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Changed for the worse

I have used this shampoo since it first launched. More than the packaging has changed. My hair is one big rats nest after using it. So sad. It usedvto be a great product.
Andi
2 guests found this review helpful. Did you?
5 out of 5 stars
23 October, 2025
originally posted on http://paulmitchell.com
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Great shampoo

I like the fragrance of this shampoo the ingredients are good packaging is great can buy in different sizes lathers up good and very effective I live the Paul Mitchell products
brendak40_4466
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5 out of 5 stars
19 October, 2025
originally posted on http://paulmitchell.com
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My experience

Used it for many years
Major t
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5 out of 5 stars
18 October, 2025
originally posted on http://paulmitchell.com
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GTA

I've been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
GTA
1 guest found this review helpful. Did you?
1 out of 5 stars
17 October, 2025
originally posted on http://paulmitchell.com
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Awful

I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
Awapuhi
2 guests found this review helpful. Did you?
1 out of 5 stars
5 October, 2025
originally posted on http://paulmitchell.com
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Very Disappointed

I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
disappointed i
4 guests found this review helpful. Did you?
1 out of 5 stars
1 October, 2025
originally posted on http://paulmitchell.com
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6 LITERS OF REGRET

Loved this shampoo. Bought 6 liters while on sale at cosmoprof in the new brown bottle. Makes my hair look greasy. Hate it can't figure out what to do with 6 liters of this mess. It's a new look alright, but it certainly isn't fresh.
Cindereleigh
2 guests found this review helpful. Did you?
5 out of 5 stars
29 September, 2025
originally posted on http://paulmitchell.com
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(no review title)

5
Did you find this review helpful?
5 out of 5 stars
27 September, 2025
originally posted on http://paulmitchell.com
Image

(no review title)

5
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1 out of 5 stars
16 September, 2025
originally posted on http://paulmitchell.com
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do not buy

This conditioner is pointless, using it with the shampoo made no difference
Michal
1 guest found this review helpful. Did you?
5 out of 5 stars
9 September, 2025
originally posted on http://paulmitchell.com
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Perfect

This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!
Sarahsusan
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3 out of 5 stars
9 September, 2025
originally posted on http://paulmitchell.com
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Just okay.

The product is overall okay . The smell of the shampoo is good. I do not like that the shampoo does not have a rich feel to me (feels runny compared to what I like) .
leahs510_4093
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5 out of 5 stars
7 September, 2025
originally posted on http://paulmitchell.com
Image

(no review title)

5
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1 out of 5 stars
31 July, 2025
originally posted on http://paulmitchell.com
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Bad smell

The Awapuhi in the new brown bottle smells terrible. So now I'm stuck with a 33.8 oz bottle of expensive shampoo that I can't use. I also bought a 10.14oz bottle of the new awapuhi conditioner. It stinks too. I had to re-wash my hair with a different shampoo. Why did you change the awapuhi shampoo???
BamaGirl
2 guests found this review helpful. Did you?

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