SquishPillow by Original Squishmallows Firm Bed Pillow and Ultra Soft Pillowcase Cover
$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- AVAILABLE IN 3 FIRMNESS LEVELS: This is the FIRM SquishPillow, best for side sleepers and those looking for extra neck support. Looking for something squishier? MEDIUM (best for back sleepers) and SOFT (best for people who already sleep on their Squishmallows) will be available soon.
- INCLUDES PILLOW AND PILLOWCASE - Ultra-soft…Just like a Squishmallows!
- SQUISH YOUR SLEEP - Stuffed with the same signature fill as Squishmallows, SquishPillow is designed for comfort and support — more ergonomic than Cam the Cat (sorry, Cam!).
- FOR SLEEPY HEADS - Back sleeper? Side sleeper? Jetsetter? Lounger? SquishPillow comes in standard and king sizes, perfect for everyone and every sleep style.
- CARE INSTRUCTIONS - SquishPillow are spot clean only, extending the life of the Squishy in your pillow for a continual ultimate sleep performance night after night. Pillowcases wash cold (30°C or below), tumble dry low for maximum squishiness.
- SQUISH SPECS - SQUISH SPECS - The SquishPillow features a 250 thread count organic cotton cover, filled with down alternative polyester fiberfill. Both SquishPillow and pillowcase are Oeko 100-certified.
Description
For the first time ever, Squishmallows is extending into the world of sleeping pillows to transport you into the dreamiest of nights. Filled with the same fluffy goodness found in Squishmallows, SquishPillow is offered in 3 “Squishiness” levels for the perfect amount of head support. The perfect blend of comfort and function, it’s truly the best thing to happen to sleep since counting sheep. Pair it with a unique SquishPillow Pillowcase and get ready to snooze in squishy style!
Features: Rectangle (shape)
Dimensions (Overall): 22.2 Inches (L), 22.2 Inches (W), 4.7 Inches thick
Weight: 1.38 Pounds
Fill Material: 100% Polyester
Fabric Name: Microplush
Textile Material: 100% Organic Cotton
Fill Density: Firm
Thread Count: Non-Woven Fabric
Pillow style: Universal Sleeper Pillow
Care and Cleaning: Spot or Wipe Clean, Tumble Dry
Street Date: June 15, 2025
TCIN: 94243405
UPC: 191726908869
Item Number (DPCI): 062-05-6927
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 22.87 inches length x 16.22 inches width x 7.75 inches height
Estimated ship weight: 2.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$11.99
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4.3 out of 5 stars with 6828 ratings
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3.5 out of 5 stars with 198 reviews
53% would recommend
128 recommendations
Wow!
5 out of 5 stars
Thumbs up graphic, would recommend
Squishmellow bed pillow - 17 hours ago, Verified purchaser
I have no idea why this pillow is better than my others but I have slept so well since I got it. I would guess it's because my old one was flat and I was just sleeping on my arm. This one is listed a firm but Im not sure I would consider it really firm. I was thinking I would have to remove some stuffing to make it more comfortable for me, but its perfect the way it is. I usually like soft pillows. So I am pleased and surprised! 5 star from me! (Personally it feels more medium to me than firm). Either way I am super happy with it!
Love this pillow!
5 out of 5 stars
Thumbs up graphic, would recommend
Lady1967 - 21 hours ago, Verified purchaser
Love this pillow. Holds it shape n very comfortable. The best pillow that I’ve had in a long time!
Overpriced and nothing like a squishmallow
3 out of 5 stars
Thumbs down graphic, would not recommend
Bk - 2 days ago, Verified purchaser
This is way firmer and not really anything like a squishmallow. I feel duped into buying a generic pillow for twice the price. As an adult who sleeps on a giant sauishmallow, I was really hoping this would work better.
Takes a while to get comfortable
3 out of 5 stars
Ashes725 - 2 days ago, Verified purchaser
I had been using an actual Squishmallow as a pillow before I bought this pillow. After reading reviews, I knew it would be firmer than a Squishmallow, which was fine. The first night I used this pillow, I had mild neck and back pain. I decided to give it a chance for at least a week before I made my decision (all pillows seem to give me neck and back pain). After a few nights, I had no more pain. The pillow has already started to get a divot in it from my head, but for the time being, it is mostly comfortable. We'll see how long it lasts, though.
Squish sucks
2 out of 5 stars
Thumbs down graphic, would not recommend
Avidsquish - 2 days ago, Verified purchaser
It was cool for a week or so, but now it’s flat and does nothing. Being “firm” did not help. Wouldn’t buy again.
Who doesnt love a squish pillow
4 out of 5 stars
Thumbs up graphic, would recommend
Jailyn W - 3 days ago, Verified purchaser
Super soft and squishy, but sometimes a little too soft and squishy if you catch my drift. Super comfy most of the time tho.
Nothing Like a Squishmallow
2 out of 5 stars
Thumbs down graphic, would not recommend
Sophie Lesher - 3 days ago, Verified purchaser
This is the saddest, most run-of-the-mill pillow I’ve ever laid my head on. I knew it was supposed to be “firm” — which gave me pause, since Squishmallows are nothing like firm — but since that was the only option, I bit the bullet anyway. When I took it out of the package, the cheap papery covering felt like an airplane pillow, and the initial squeeze I gave it resulted in not an ounce of Squishmallow feeling. But I thought to myself, “Maybe it’ll feel better when I put the minky pillowcase on it.” It did not. The case is far too big for the pillow, in the first place, so this cheap pillow is floating around in a Squishmallow skin. And in the second place, not even the illusion of Squishmallow covering can hide the fact that this pillow is a $5 (at most) poly-filled nightmare. I’m so disappointed. I lost my jumbo Stanley Squishmallow several years ago, and seeing as Kellytoy no longer produces him, I figured I would never again have as comfy a sleep as I did with him. This pillow gave me false hope that I could have that comfort again. I’m irritated at being duped AND being out $30 when I could just as easily have gotten a cheap Room Essentials pillow for 1/6th of the price. The two stars (and I’m being generous with that rating) is because the pillowcase does indeed feel like a Squishmallow. Everything else does not compare in the least.
Wonderful
5 out of 5 stars
Thumbs up graphic, would recommend
EP - 4 days ago, Verified purchaser
Exactly what I’ve been wanting- same feel as a squish mallow stuffy but w an adult look to it.
Squishpillow
5 out of 5 stars
Thumbs up graphic, would recommend
Squishpillow - 5 days ago, Verified purchaser
An excellent pillow. My wife was very excited by it, and it her with her neck alignment problems. Really does feel like a squishmallow, although it has a bit more loft and is a tad firmer. The included pillowcase definitely makes the texture more like a squishmallow too. We'll see how well it lasts, we've only had it a week, but she loves it so far!
Firm pillow, not like stuffies
2 out of 5 stars
Thumbs down graphic, would not recommend
YourMama14 - 6 days ago, Verified purchaser
I was disappointed that the pillow was so firm. I expected soft, like the squishmallow stuffy my kids love. The pillow case is super soft, just like a squishmallow stuffy, though.
Firm squishmallow pillow
5 out of 5 stars
Thumbs up graphic, would recommend
Squishmallow pillow - 7 days ago, Verified purchaser
I actually want to get the medium or soft version of this pillow when it comes out instead, but this being the FIRM version it’s good for what it is and the pillow case is soft like a squishmallow
Saw from tiktok, and not disappointed!
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 7 days ago, Verified purchaser
Super soft and good price for a good pillow and pillowcase! Looking forward to buying more and the navy blue case!
Not like a real squishmallow
2 out of 5 stars
Thumbs down graphic, would not recommend
Merlinium - 7 days ago
This is way too firm and makes it feel nothing like a real Squishmallow.
NOTHING aoft about it
1 out of 5 stars
Thumbs down graphic, would not recommend
ALY - 7 days ago, Verified purchaser
It was NOTHING like a regular squishmallow pillow. It’s way harder than regular bed pillows. The softest part of this was the case that came with it. Skip this one
Not like a squishmallow at all
1 out of 5 stars
Thumbs down graphic, would not recommend
Not impressed - 8 days ago, Verified purchaser
This is nothing like a squshmallow 🙄 just the 10 pillow case. could have saved 20 bucks and just got that (or all of it and kept using my kids actual squismallow) how hard is it to make this, really. just make one in the shape of a pillow exactly how the actual ones are. Just beyond me
Its Not What You Think...
1 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 8 days ago
I think this is a successful marketing scheme done by SQUISH to get a few bucks off of us… and it worked. The pillow itself is cheap and the furthest thing from how squishy an actual squishmallow is. I was shocked when I felt the pillow in store only to discover that it felt the same as the $15 pillow from RE… The pillow case is soft and like the material used for the plushies, but the pillow itself is firm and flat. It’s definitely not the quality worth the price tag. I didn’t even buy it after I felt it… Save your money. Buy a different pillow.
Great pillow
4 out of 5 stars
Thumbs up graphic, would recommend
Mmmm - 8 days ago, Verified purchaser
The only reason I can’t give 5 stars is because I have to keep flipping it each time I begin to feel my head sinking. But otherwise, it is a very comfortable pillow, and I truly get a great night’s rest using it!
Skip this one
2 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 8 days ago, Verified purchaser
😩 it feels so cheap. Definitely doesn’t feel like a squishmellow. Best thing about it is pillowcase.
Catfished
3 out of 5 stars
Thumbs down graphic, would not recommend
Clean linen - 9 days ago, Verified purchaser
DONT BE FOOLED LIKE ME. I didn’t read the description or the reviews and fell victim to this pillow. You would think it would be a squishmallow but in a pillow form but I was so wrong. It’s labeled as “firm” which is DEFINITELY is just that. The pillow case is the squishmallow material and I would recommend that product all day but the pillow itself is a hard cheap pillow. Not worth the price at all, just buy the pillowcase tbh.
My Pillow Search is Ovet
5 out of 5 stars
Thumbs up graphic, would recommend
Dogmom7192 - 9 days ago, Verified purchaser
It was soft enough to be comfortable and firm enough to be supportive.