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Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 2 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 3 of 4Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 4 of 4
Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz - 1 of 4

Colgate Optic White Pro Series Enamel Renewal Toothpaste - 3oz

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At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Enamel Renewal Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Strengthens and replenishes enamel with fluoride
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • This mint fluoride toothpaste has a cool, herbal wintergreen flavor
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series Enamel Renewal Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Pro Series Enamel Renewal Toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3 Ounces
TCIN: 94823740
UPC: 827854027799
Item Number (DPCI): 049-09-7131
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.18% w/v fluoride ion)' '1.14%

Purpose

Anticavity

Directions

Directions adults and children 6 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 6 to 12 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 6 years: do not use unless directed by a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, sodium lauryl sulfate, tetrasodium pyrophosphate, flavor, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 2.01 inches length x 6.34 inches width x 1.93 inches height
Estimated ship weight: 0.243 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.6 out of 5 stars with 134 reviews
3 out of 5 stars
10 March, 2026
originally posted on influenster.com
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Teeth are whiter but the taste is a bit rough

[This review was collected as part of a promotion.] This toothpaste does whiten my teeth, with limited sensitivity but man does this toothpaste taste awful. It has no mint flavor or any flavor otherwise but my teeth look great. I’m glad I got to try but wouldn’t go out of my way now that I know it tastes awful
GinaD
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
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Great toothpaste!

[This review was collected as part of a promotion.] I love this brand of toothpaste, and this iteration of it is no different! The taste is great and it really does help to make your teeth brighter. Though packaging doesn’t much matter, I also enjoy the way this looks. It’s appealing to the eye.
LauraA
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2 out of 5 stars
7 March, 2026
originally posted on influenster.com
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Whitening?

[This review was collected as part of a promotion.] I love how this Colgate toothpaste feels as I’m brushing! It foams up and feels like it is getting every tooth. My teeth feel so clean after each brush. However I have been using this toothpaste for about a month and I don’t see my teeth being any whiter. The top smile photo is from four weeks ago, the bottom is from today.
KaylaR
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5 out of 5 stars
6 March, 2026
originally posted on influenster.com
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Great product

[This review was collected as part of a promotion.] The appearance is very appealing. The packaging is done every well. The application is simple and easy. Feels great on the teeth where you don’t even feel this product. The product seems to stay on the teeth for a long time. The value is fantastic. I would purchase this product again.
DanaG
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5 out of 5 stars
5 March, 2026
originally posted on influenster.com
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Stain removal indeed

[This review was collected as part of a promotion.] First of all - it does remove stains! My mouth feels and smells minty fresh. However, my teeth/gums are still very sensitive. So use it when needed to avoid unwanted toothache
DamarisO
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on influenster.com
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I like it!

[This review was collected as part of a promotion.] I really like this toothpaste. The mint flavor is not overwhelming, while still refreshing. It does not irritate my gums like some whitening toothpaste does. It does appear to be making my teeth whiter and brighter!
LisaK
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4 out of 5 stars
5 March, 2026
originally posted on influenster.com
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Great toothpaste!

[This review was collected as part of a promotion.] I am very much liking this toothpaste! I was a little hesitant before hand but I might have picked a new favorite. I like how it makes my mouth feel afterwards and I enjoy the minty taste! I only gave ,4 stars because I do taste the hydrogen peroxide as almost an after taste which I'm not a huge fan of but other then that I have found it to be great!
LindleyB
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3 out of 5 stars
5 March, 2026
originally posted on influenster.com
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Flavor could be improved

[This review was collected as part of a promotion.] The Colgate pro series is a solid whitening toothpaste. I really like the packaging and dispenser, which is easy to use and keeps things cleaner. The flavor I don’t really care for which is why I deducted some stars because the mint was too subtle and I got more of a fluoride taste to it.
MeganK
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2 out of 5 stars
5 March, 2026
originally posted on influenster.com
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A pass for me

[This review was collected as part of a promotion.] This is ok, not a big noticeable difference after a couple weeks of use and I don’t enjoy the taste, it’s also very gritty. You also don’t get a lot of product, the bottle felt half empty.
JaimeR
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5 out of 5 stars
5 March, 2026
originally posted on influenster.com
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Love it!!

[This review was collected as part of a promotion.] I absolutely love this toothpaste!! My mouth has never felt so clean!! I love that it has peroxide in it! I can tell a big difference in my mouth health. I used to have bad breath and now that I’m using this it has cleared right up! Highly recommend this! You won’t be disappointed!!
ToshaM
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5 out of 5 stars
3 March, 2026
originally posted on influenster.com
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Foamy Effective Toothpaste

[This review was collected as part of a promotion.] I like how foamy this toothpaste feels and the light minty taste. This scent is very light and mild. My teeth were clean very quickly with no residue from the toothpaste.
SharleshiaH
Did you find this review helpful?
5 out of 5 stars
3 March, 2026
originally posted on influenster.com
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Deep cleaning

[This review was collected as part of a promotion.] This toothpaste is like no other I ever used after using it you can really feel the deep clean. It’s smooth it textured no gritty feel on the teeth and as a coffee drinker I’m always looking for a toothpaste to help with my enamel I believe this is one.
JessicaM
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on influenster.com
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Colgate Optic White Pro Series Enamel Renewal Toot

[This review was collected as part of a promotion.] The Colgate Optic White Pro Series Enamel Renewal Toothpaste has a medium texture of a natural white coloration. This toothpaste is a fluoride formula with 5% hydrogen peroxide to remove stains, activshine technology to polish and shine the enamel and clinically proven formula with HP Complex which created for no tooth sensitivity, dissolves deep stains and decreases any weakening of enamel. Colgate Optic White Pro Series Enamel Renewal Toothpaste has a detectable mint flavor which tastes similarly to a mouthwash rinse to clean and freshen breath. In terms of the application of the Colgate Enamel Renewal Toothpaste, I applied onto my brush and added water. I noticed that the toothpaste doesn’t fully adhere to the brush if I run water over the brush. The toothpaste will fall from the brush. I highly recommend to pre-soak of toothbrush prior to applying this toothpaste. Once I applied the toothpaste to my teeth, the toothpaste has a bubbly, foaming consistency which traditionally seen with toothpaste. A mild, warming sensation was detected at the start of brushing my teeth which later decreased during the brushing. I noticed that I was able to brush my teeth throughout the process and no necessary need for another soak of my toothbrush to assist with the cleaning. Paste rinses out very well after toothbrushing. After I fully rinsed my mouth, there is a minty flavor which lingered in my mouth. My teeth appeared to be brighter and looked whiter. I do tend to have sensitivity with my teeth but I did not notice significant amount of discomfort with the use of Colgate Optic White Pro Series Enamel Renewal Toothpaste. My mouth felt cleaned and fresh. The interior metallic red package on the toothpaste resembles the exterior shimmery red, holographic design on package of the box. The toothpaste comes in a sealed squeezable tube with a flip open lid to open and close. The package is soft plastic which makes it very easy to squeeze the tube to obtain the toothpaste. Overall the Colgate Optic White Pro Series Enamel Renewal Toothpaste serves its purpose to help deeply clean, remove stains and give a polished, whiten appearance on my teeth.
KeishaM
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5 out of 5 stars
2 March, 2026
originally posted on influenster.com
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Whitening

[This review was collected as part of a promotion.] I like a whitening toothpaste that is safe for teeth enamel and helps get rid of plaque. I feel like this toothpaste is helping take care of my teeth while preventing cavities and buildup.
ClaireM
Did you find this review helpful?
3 out of 5 stars
1 March, 2026
originally posted on influenster.com
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Slight Aftertaste

[This review was collected as part of a promotion.] I used this over the span of two weeks. I saw slight whitening and there was no tooth sensitivity upon using. I didn’t love the scent or taste, and felt like it had an aftertaste.
1 reply from Customer Care team - 11 days ago
We appreciate you giving our toothpaste a try and letting us know your thoughts. We'll share your thoughts with the team. If you like to explore other options, we're here to help at 1800-468-6502.
LisaA
Did you find this review helpful?
4 out of 5 stars
1 March, 2026
originally posted on influenster.com
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It works

[This review was collected as part of a promotion.] This Optic white toothpaste definitely seems to whiten the more you use it. One of the better products I’ve used. I do like the tube and it’s easy to squeeze out and I like the like cap. I will say more only critique is the test. It’s very minty but more wintergreen and a slightly “diety” taste to me. I don’t love the aftertaste of this toothpaste but it does leave my teeth feeling clean.
CatherineD
Did you find this review helpful?
5 out of 5 stars
1 March, 2026
originally posted on influenster.com
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Clean

[This review was collected as part of a promotion.] Very minty and fresh as you as using product.. Teeth feels clean while using as well as after.. Love the clean feeling afterwards, no film on teeth..
LoriM
Did you find this review helpful?
5 out of 5 stars
1 March, 2026
originally posted on influenster.com
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Great!

[This review was collected as part of a promotion.] My husband has been using this and seems to love it! I tried it and I love the flavor, it’s not too strong. I also love how it’s not gritty or rough texture
MelissaG
Did you find this review helpful?
3 out of 5 stars
28 February, 2026
originally posted on influenster.com
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Good whitening

[This review was collected as part of a promotion.] This a good whitening toothpaste. It has a good texture to it so it doesn't feel gritty like some toothpaste can. It also does remove the deep stains on your teeth. The mint isnt to strong but you can tell in the taste that there is hydrogen peroxide in the formula so if your sensitive towards that I dont think this wpuld be a good choice.
1 reply from Customer Care team - 11 days ago
Thank you for sharing your experience with our Optic White Pro Series Enamel Renewal toothpaste! We’re glad to hear it’s helping with deep stains and that you’re enjoying the texture and mint flavor. We also appreciate your feedback about the hydrogen peroxide taste, and we’ve shared your comments with our team for consideration. Thanks again for letting us know! 😊
ChelseaW
Did you find this review helpful?
4 out of 5 stars
28 February, 2026
originally posted on influenster.com
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Good toothpaste to remove stains

[This review was collected as part of a promotion.] This toothpaste has removed stains built up over time from coffee, wine and other foods and drinks that stain teeth. It was easy to use and the mint taste wasn't too overpowering. I will continue to use it to keep stains at bay.
LisaF
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