$8.59 when purchased online
Target Online store #3991
About this item
Highlights
- Give the beauty gift of longer, fuller-looking lashes with our mascara. This keratin-infused formula makes the perfect stocking stuffer for the women in your life.
- With this multitasking mascara, you get maximum payoff with minimal effort!
- It delivers 4 lash-loving benefits in one formula: volume, length, definition, and conditioning
- For extra kindness to your eyelashes, we infused this mascara formula with keratin
- Even. More. Benefits! This formula has been ophthalmologist tested—so it's suitable for sensitive eyes and contact-lens wearers
- As always, our clean mascara is hypoallergenic, fragrance free, and cruelty free
Description
Almay Multi-Benefit Mascara™ has all the mascara benefits your lashes could want, including volume, length, and definition.
Plus, the formula is infused with keratin!
Available in 3 shades and a black waterproof-mascara formulation. As always, our clean mascara is hypoallergenic, fragrance free, and cruelty free. Suitable for sensitive eyes and contact-lens wearers.
Gently press the wand into the base of your lashes, then sweep upward, making sure not to scrimp at the tips (darker ends equal a longer, fuller effect). Use multiple coats to achieve a look you love
For optimal flutter, hit your lower lashes, too: Wipe any excess color off of the wand with a paper towel, hold it vertically, and swipe the tip from the outer to inner corners of your lower lashes
Plus, the formula is infused with keratin!
Available in 3 shades and a black waterproof-mascara formulation. As always, our clean mascara is hypoallergenic, fragrance free, and cruelty free. Suitable for sensitive eyes and contact-lens wearers.
Gently press the wand into the base of your lashes, then sweep upward, making sure not to scrimp at the tips (darker ends equal a longer, fuller effect). Use multiple coats to achieve a look you love
For optimal flutter, hit your lower lashes, too: Wipe any excess color off of the wand with a paper towel, hold it vertically, and swipe the tip from the outer to inner corners of your lower lashes
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, No Fragrance Added, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .24 fl oz (US)
Features: Ophthalmologist Tested, Waterproof
TCIN: 17444430
UPC: 309978588023
Item Number (DPCI): 052-01-0002
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), myrica pubescens fruit wax, cera alba (beeswax), polyurethane-35, cera carnauba (copernicia cerifera (carnauba) wax), potassium cetyl phosphate, acacia senegal gum, steareth-21, isosteareth-200 linoleate, cetyl alcohol, pvp, dibutyl adipate, hydrolyzed keratin, panthenol, alanine, leucine, lysine hcl, aloe barbadensis leaf extract, phytantriol, tocopheryl acetate, hydrolyzed wheat protein/pvp crosspolymer, nylon-6, butylene glycol, triethanolamine, hydroxyethylcellulose, stearic acid, simethicone, trisodium edta, phenoxyethanol, caprylyl glycol, methylparaben, ethylparaben, may contain [+/-: black 2 (ci 77266), iron oxides (ci 77491, 77492, 77499)]
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 5.68 inches length x 2.59 inches width x 1.22 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many appreciating its gentle formula suitable for sensitive eyes and its ability to provide decent length and volume. However, concerns about clumping, flaking, and misleading waterproof claims have been prevalent. Guests have highlighted the importance of a well-designed applicator and clear labeling for different formulas. Overall, it serves as a reliable option for those with sensitive eyes, but some guests are seeking improvements in performance and usability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
3.4 out of 5 stars with 265 reviews
quality: 3.22 out of 5
easy to remove: 3.96 out of 5
value: 3.27 out of 5
easy to apply: 3.68 out of 5
long lasting: 3.77 out of 5
41% would recommend
43 recommendations
Concerned about my lashes
3 out of 5 stars
Truthfulone - 3 months ago
originally posted on almay.com
I love the way it's thick and goes on quickly, however. Since day ONE when I stroke the lashes somehow the mascara is pulling my lashes out. I've used it now for 10 days and will take the other one back (because I bought 2 so wouldn't have to go back for a while) I've never had mascara do this before. I'll have to go back to my L'Oréal Luminous. So disappointed 😞
Babies your lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
KiminSWVA - 5 months ago, Verified purchaser
- Eye color: Blue
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
Gentle on my lashes with good coverage. Easy to remove at night without pulling out or damaging lashes. Waterproof mascaras are damaging, not nurturing!
Worst recent fórmula change
1 out of 5 stars
- 5 months ago
originally posted on almay.com
I have been a loyal customer of this product but 1 month ago I went to buy it and the surprise was that it had changed its image and when I used it I realized that it was not just the image but everything: they made it very liquid, with a very different texture than the previous version and the worst of all My eyes burn (like with regular eyelashes), as if the components had also changed. It didn't improve at all, the previous version of the product was better
Love wear everyday
5 out of 5 stars
Thumbs up graphic, would recommend
AtTarget - 9 months ago, Verified purchaser
- Eye color: Hazel
- Skin concern: Redness
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
I love this mascara. I am a contact lens wearer and it doesn’t irritate my eyes and doesn’t run when I sweat in the summer.
Brush designed without any thought!
3 out of 5 stars
citygirl - 9 months ago
originally posted on almay.com
I do thank you for fragrance free, but am very disappointed in Almay. 1) Why can't you make a brush that fits tightly in the tube so that when it’s removed the bristles rub tightly against the tube and hold only enough mascara to coat lashes, instead of your loose fit that allows way too much goopy mascara that I have to wipe it off the brush with a tissue? It’s like a paint brush dripping with paint that one applies to a wall without wiping excess off so it doesn’t drip down the wall. Women with dry and sensitive eyes do not want extra gobs on lashes for one thing and I should I not believe its intentionally wasteful by the manufacture? 2) Why can't you make it really clear, which are washable and which are waterproof? And which are fiber-free. I find the packaging of your blue, pink, turq and white confusing. Not sure which of yours are most sensitive compared to your hypoallergenic but delivers volume, length!!! but hopefully without any fibers? Is black brown 503 the only washable one? Why would one shade be waterproof in a genre of sensitive eyes you’re promoting? Is it impossible for you to write it on the packaging in a good readable size font? So many new products on shelves these days, it takes so much time to find what you THINK you’re looking for. I for one with dry and sensitive eyes want only fragrance-free, washable, fiber-free and would appreciate and applaud you for making the choice easy to find. I've bought Almay for many years, but am actively looking for another.
Only the one with the water droplet on the tube is waterproof.
3 out of 5 stars
Thumbs up graphic, would recommend
Kacey - 11 months ago, Verified purchaser
Or at least mostly waterproof. I still smudge a little bit in the outer corners after having worn it for about 8-12 hours, but tears/watery eyes don't make it run, which was my main concern. Only thing is, and this is probably because it's waterproof, this mascara goes on super, super dry. Like a tad flakey, almost. This doesn't matter to be because I wear strip lashes every day so my mascara isn't really seen, but between it going on dry and the brush being bulky enough to make non-messy application difficult, it's only okay at best. But, it didn't make my contact derm flare up the way that most mascaras do, so that was a huge win. I bought it because it was a few dollars cheaper than any other hypoallergenic waterproof mascara I could find.
Not good
1 out of 5 stars
KARG - 11 months ago
originally posted on almay.com
Never reviewed a mascara before, but this one was so disappointing I felt compelled to. Incredibly clumpy on the brush. Very flaky. I have been using Almay for a number of years now and decided to try this one. Going back to my tried and true.
Incorrect Product Description
1 out of 5 stars
Thumbs down graphic, would not recommend
Jen S - 11 months ago, Verified purchaser
The website is incorrect. This product is NOT waterproof. There is a waterproof black version, this is not it.
it’s a good mascara if you have sensitive eyes
3 out of 5 stars
- 1 year ago
originally posted on influenster.com
this is a good mascara. mine is so ran through i’ve used it sm. it’s so not irritating and i have really watery eyes. it’s a little clumpy but you can just keep brushing it through and it’ll be fine. I wouldn’t repurchase though, i think there are better ones out there. If you have really sensitive eyes though, this one is great.
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Jpo - 1 year ago
- Skin tone: Light
This is not waterproof, even though the online description says it is
SO SAD
1 out of 5 stars
- 1 year ago
originally posted on almay.com
I had been buying Almay mascara for years; i used to like it. Last 2 purchases have been terrible . The multi benefit was SO goopy I couldn't even use it. I should have taken a picture. I never write reviews, however this is too expensive any more to waste money. You need to fix this. please
Not waterproof!
1 out of 5 stars
sabby - 1 year ago
This is false advertising. What I ordered was "waterproof" mascara. What I received was NOT waterproof. See attached pictures. Buyer beware.
Horrible mascara
1 out of 5 stars
Thismascaraisbad - 1 year ago
originally posted on almay.com
I just bought this because I am allergic to many mascaras I read that all I needed was a hyper allergenic mascara. This one said it was. The second I put it on my eye lashes my eyes started to swell shut and they got red. It took my eyes 3 days to go back to normal. Definitely should not buy this product!
Misleading Waterproof Claim
1 out of 5 stars
Thumbs down graphic, would not recommend
LW - 1 year ago, Verified purchaser
I’ve bought the waterproof version before, and it was good. That’s what I thought I was getting this time, as it states”waterproof” on all of the descriptions. However, this is not waterproof. There is only one that is, despite this one stating it is. False advertising, misleading, etc.
CLUMPY MESSS
2 out of 5 stars
Thumbs down graphic, would not recommend
Sofia - 1 year ago, Verified purchaser
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Light
This gives such a nice volume but so clumpy that id rather not even wear mascara and it doesn’t really give length either and no it doesn’t hold up curls. I switched to sky high because of this I do recommend their foundation and concealer but this mascara was not it, and it wasn’t even waterproof as it claims on the product😕
Almay Multi-Benefit Mascara
4 out of 5 stars
kaitlyns210 - 2 years ago
originally posted on influenster.com
I have been using this mascara for quite a while and it is decent for the price. I use the waterproof version, and the formula is not too think or cakey on the lashes and it gives a little bit of length. I am giving it 4 stars because I think the applicator could be a bit better and sometimes the mascara flakes off after a long day.
It’s just as good as the other brands
5 out of 5 stars
sonyad5 - 2 years ago
originally posted on influenster.com
I love the packing which caught my eye. I tried it and absolutely loved it. My natural lashes are very full. No clumps or lumpy lashes sticking together!
So good!
5 out of 5 stars
imvanes - 2 years ago
originally posted on influenster.com
This mascara is awesome. Very durable and it doesn’t come off easily. I love that it gets the job done and doesn’t cause any irritation on my eyes! Great product!
Great mascara ❤️
4 out of 5 stars
- 2 years ago
originally posted on almay.com
This mascara didn’t only lengthen my lashes, it gave them so much volume. I would highly recommend this mascara to anyone of all ages to use. I was surprised to see all of the negative reviews because I found this product great. With any mascara that I buy, the first thing I do is twist the top of the mascara and wash the brush with warm water. This gets rid of any chunky product that is on the brush. I would say that if I didn’t wash the brush it might have come out more chunky and given me a worse result but in the end I just love the formula. I would recommend washing your mascara before using. ❤️❤️
My go-to mascara
5 out of 5 stars
alyssab428 - 2 years ago
originally posted on influenster.com
This is my go to mascara that I wear every day. I love that it is for sensitive eyes and never gives me styes. You also can’t beat the price and can always find it at any drugstore. You can layer it to make it thicker and makes your lashes look long and dark.