Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023137
UPC: 309970143039
Item Number (DPCI): 052-01-0694
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., cera carnauba/copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, candelilla cera/euphorbia cerifera (candelilla) wax, panthenol, aminomethyl propanediol, ascorbyl palmitate, polyvinyl alcohol, vp/va copolymer, chlorphenesin, phenoxyethanol, may contain [+/-: iron oxides (ci 77491, 77492, 77499)]' '
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.75 inches length x 2.72 inches width x 5.7 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the waterproof as pretty on as the regular mascara and buildable?
submitted by estoddard21 - 1 year ago
A: Hey, Great question! Yes, the waterproof version will perform the same. The Almay Length & Lift Mascara is a buildable mascara that lengthens, lifts, and conditions! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: is this talcum or talc free?
submitted by targetshopper - 1 year ago
A: Hi there, thank you for reaching out! The Length & Lift Mascara™ is talc free.
submitted byRevlon Information Center - 1 year agoBrand expert
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1546 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Comfortable and lengthening
[This review was collected as part of a promotion.] Super nice mascara that makes my lashes lifted and curled while long and beautiful, the color was nice and it didn’t feel too dry on my lashes either, super comfortable wear
4 out of 5 stars
10 December, 2025
originally posted on influenster.com
Great waterproof mascara.
[This review was collected as part of a promotion.] I’m not a huge fan of waterproof mascara, but this Almay mascara may change my mind. It’s not too heavy, goes amazing lift with no clumping, and washes off cleanly. It’s long lasting and doesn’t flake off during the day. Highly recommend.
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
My new go to mascara
[This review was collected as part of a promotion.] I’m so impressed with the Almay Length & Lift Mascara! It gives my lashes beautiful, natural looking length without any clumps or flakes. The brush separates each lash perfectly and adds just the right amount of lift to make my eyes look more awake. I also love that it’s hypoallergenic and gentle no irritation at all, even after wearing it all day. If you want length, comfort, and a clean finish, this mascara is definitely a winner!
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
No clumps
[This review was collected as part of a promotion.] The Almay length and lift mascara gives my lashes a nice curl. It gives length and fills out my lashes. So far there isn't too much flaking throughout the day. I like to pair this with a simple cat liner.
4 out of 5 stars
9 December, 2025
originally posted on influenster.com
Great length and volume
[This review was collected as part of a promotion.] I have very short lashes so this helped elongate them. Keeping them full without being clumpy. Love the formula, and would recommend this product for short lashed girlies like me
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
Love this formula
[This review was collected as part of a promotion.] ✨ Mascara that actually shows up ✨ I’m loving this gentle, buildable formula — it lengthens, lifts, and gives my lashes that soft, fluttery look without any clumping or flaking. After just two coats my lashes looked so good, and honestly… this one might be a new staple. Definitely grabbing another tube! 💁🏽♀️🖤
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
Long-lasting waterproof mascara that stayed perfec
[This review was collected as part of a promotion.] I really loved the Almay Length & Lift Mascara in Waterproof Black. I was impressed by how well it stays on all day without smudging — even when I got caught in the rain while wearing it. It leaves my lashes defined, lengthened, and without clumps. It truly delivers on its claims and has become one of my favorite everyday mascaras.
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
Length and life without the clump!
[This review was collected as part of a promotion.] Loved this mascara! It instantly adds lift and length. I used 3 coats to reach MY preferred look. It stays put all day and doesn’t move and/or smear. Thanks to the Almay waterproof makeup remover pads, removing this mascara was a breeze! 10/10!!!
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
A new favorite!
[This review was collected as part of a promotion.] Almay Length & Lift Mascara is amazing! It gives my lashes beautiful length without clumping, and the lift lasts all day. It feels super lightweight, doesn’t smudge, and is perfect for sensitive eyes. A new favorite in my makeup bag!
2 out of 5 stars
9 December, 2025
originally posted on influenster.com
Not my favorite mascara
[This review was collected as part of a promotion.] I wanted to like it and give it a try but I have never been a fan of waterproof mascara. The brush is the type I like thicker than usual, it did not get me much volume whatsoever but instead made my lashes looked clumpy and heavy. No irritation. Not my favorite.
4 out of 5 stars
9 December, 2025
originally posted on influenster.com
Great Mascara
[This review was collected as part of a promotion.] This Almay length and lift mascara works well and has a natural look. It wasn’t clumpy which was great. It’s packaged well and not thick. Also it is easy to remove and doesn’t smear.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com
loved
[This review was collected as part of a promotion.] wohooooo!!!!!!! new makeup i got the almay length and lift mascara it’s such a beautiful shade of black and super long length it’s very black and makes my lashes long !!!!!!! it doesn’t clump at all it’s very good quality of mascara it doesn’t dry quick at all either m. it’s the perfect amount on my face for my eyes i love it!!!!!!!!
3 out of 5 stars
8 December, 2025
originally posted on influenster.com
Good not great
[This review was collected as part of a promotion.] This waterproof mascara does a good job of lengthening my lashes. It does smudge after a few hours of wear though so unfortunately will not be my go-to mascara.
4 out of 5 stars
8 December, 2025
originally posted on influenster.com
Would use again
[This review was collected as part of a promotion.] It doesn’t make my eyes itch and feels good and definitely highlights my eyes and shows the length of my lashes well. Packaging was pretty yet simple. The brush gets some clumps sometimes but it’s good still.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] I love this mascara! It gives my lashes the perfect mix of length and lift without clumping. The waterproof formula actually holds all day—no smudging, no flaking, even in heat or humidity. The brush grabs every lash and makes my eyes look so much more awake. Definitely a new favorite!
5 out of 5 stars
8 December, 2025
originally posted on influenster.com
Gives your lashes so much volume!
[This review was collected as part of a promotion.] The volume that this mascara gave my lashes, 1000/10!! The coverage is amazing and the application was a breeze. I also liked that it lasts all day and the formula isn’t harsh on my skin. Overall I love it!
4 out of 5 stars
7 December, 2025
originally posted on influenster.com
No clumps
[This review was collected as part of a promotion.] This is a very good mascara. It holds the curl for several hours. The first layer is this beautiful everyday kind of look with thin but darker lashes. If you want a more dramatic look or it's to go out with a full face of make up I think you can do as many coats as you want. I did 3 layers in this photo and there was no clumping at all. The only thing is that it holds a curl but it does get your lashes a little weighted down (maybe it was the 3 coats 🤷🏻). No smearing at all 🤩
5 out of 5 stars
7 December, 2025
originally posted on influenster.com
This mascara made my natural lashes beautiful 🥰 �
[This review was collected as part of a promotion.] It was such an easy application and helped to lengthen my natural lashes beautifully!! It was great coverage and light weight and easy to use. I would recommend 💕
5 out of 5 stars
7 December, 2025
originally posted on influenster.com
Great for sensitive eyes
[This review was collected as part of a promotion.] Such a great option when my eyes feel a bit sensitive due to allergens. Its Hypoallergenic and clean to some standards. Its Volumizing and dries quite quick. I recommend.
5 out of 5 stars
7 December, 2025
originally posted on influenster.com
Must have
[This review was collected as part of a promotion.] The results are clearly visible, and it's definitely worth the money. It stays put all day long and comes off easily when removing eye makeup. Make my eyelashes look more curly and length. Comfort and light weight.