BUILDABLE NATURAL FINISH FOUNDATION: Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks
SKIN TONE MATCHING MAKEUP: Skin tone matching shades turn from white to your ideal shade as you blend; Each color-adjusting face makeup shade is flexible across a range of skin tones
SKIN-CARING INGREDIENTS: The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and reduce the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin
FORMULATED WITHOUT: Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils
SUITABLE FOR SENSITIVE SKIN: As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free
Description
Almay’s new and improved hypoallergenic Smart Shade Foundation delivers your perfect shade match while encouraging you to embrace your skin no matter your age. The lightweight, medium-coverage, natural finish liquid foundation starts out white (like its predecessor) and transforms to your ideal shade as you blend.
The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and reduce the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortable—no caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized.
Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material.
As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils.
Suggested Age: Adult
Health Facts: Artificial Fragrance-Free, Contains Hyaluronic Acid, Hypoallergenic, Contains Vitamin E, Contains Vitamin C
Color Finish: Natural
Color Palette: Light Tones
Product Warning: Keep out of reach of children, eye irritant
Estimated ship dimensions: 0.94 inches length x 1.47 inches width x 4.53 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Great question! Almay Smart Shade Ageless Foundation is non-comedogenic, non-acnegenic, and does not clog pores.
submitted byRevlon Information Center - 3 years ago
Brand expert
Q: Does this have spf in it?
submitted by ET - 3 years ago
A: Great question! Almay’s new and improved hypoallergenic Smart Shade Foundation delivers your perfect shade match that is lightweight, medium-coverage has a natural finish, it doesn't contain SPF. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty
Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years ago
Brand expert
Q: how do I know what shade to buy?
submitted by Tumblej - 3 years ago
A: Hey,
Great question! The lightweight, medium-coverage, natural finish liquid foundation starts out white (like its predecessor) and transforms to your ideal shade as you blend. We recommend to start off with the shade you'd best describe your skintone! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years ago
Brand expert
Q: Does this have an expiration date and if not how do you know if it is no longer good to use?
This foundation is praised for its lightweight feel, excellent blendability, and ability to match various skin tones, making it a favorite among guests with sensitive or dry skin. Many appreciate its buildable coverage and the inclusion of beneficial ingredients like hyaluronic acid and niacinamide. However, some guests experienced issues with color matching and skin reactions, highlighting the importance of testing shades before committing. Overall, it offers a natural finish that many find appealing for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1
4.1 out of 5 stars
752 star ratings
4.1 out of 5 stars with 752 reviews
easy to apply
4.3 out of 5
easy to apply: 4.33 out of 5
easy to remove
4.4 out of 5
easy to remove: 4.41 out of 5
long lasting
3.8 out of 5
long lasting: 3.76 out of 5
quality
3.5 out of 5
quality: 3.53 out of 5
value
3.6 out of 5
value: 3.65 out of 5
61% would recommend
18 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
Skin tone: Light
Skin type: Combination
Skin concern: Acne, Redness, Dark circles, Pores, Dullness, Sensitivity, Uneven skin tone
Hair color: Brunette
Eye color: Brown
life changing
I am 43. I've had problematic skin since I was a teen. This is the only foundation that has ever ever ever kept my skin clear! I do mix say fair and light medium or light etc to get a less orangey color some people have mentioned. Also massaging in works nicely to blend. I can't live without this stuff.
RENEE
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 August, 2026Verified purchase
Skin tone: Medium
Skin type: Combination
Skin concern: Aging
Hair color: Brunette
Eye color: Green
(no review title)
Nice foundation, lightweight and blends well, matched my skin tone great!
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 March, 2026Verified purchase
Skin concern: Aging
Hair color: Auburn
Skin tone: Medium
Skin type: Dry
(no review title)
It matches perfectly! Like magic
Melanie
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
17 February, 2026
originally posted on almay.com
Worth a try.
I really like this foundation. Super light. No fragrance. Go in so smooth. Blends well. I prep my skin well with my serum, moisturizer, eye cream and primer. It is so affordable and is buildable. I do one application and it covers how I want. Easily removed with my remover. I have sensitive -dry skin. I had zero issues.
MishNH
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 January, 2026Verified purchase
Hair color: Brunette
Eye color: Hazel
Skin type: Oily
Skin tone: Light
Skin concern: Acne, Dullness
(no review title)
This is my most favorite foundation. It doesn’t feel like foundation. It’s very light with nice coverage. The shade match works perfect. I love the sunscreen in it. It has amazing wear. I absolutely love this product.
Tuesday
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
19 January, 2026
originally posted on almay.com
Worse product
I purchased this product because it says hypoallergenic and all the sudden my face was itchy and woke up with my face swollen. I looked at all ingredients and there are some you cannot pronounce. This product it’s not natural, it’s not good for your skin
Gaby
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3 out of 5 stars
17 January, 2026
originally posted on almay.com
Allergy Unknown
Love the consistency and coverage. Unfortunately, I got a reaction: butterfly rash and facial swelling. Recently learned that some Calcium supplements cause same. Sadly, new to me.
Tink50
1 guest found this review helpful. Did you?
1 out of 5 stars
10 January, 2026
originally posted on almay.com
This particular product is NOT Hypoallergenic
This particular product is NOT hypoallergenic. Have broken out into a rash on my cheek bones with burning and itching around my eyes and mouth since using. Made sure it was this foundation that was the cause by elimination. Waited 3 weeks and tried again. Same issue. It is most likely the Niacinamide that is causing the issue, but not certain. If you have allergies and sensitivities', do NOT use this product. Have used Almay for years and will continue, just not with this particular product.
Shelly from N GA
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5 out of 5 stars
10 January, 2026
originally posted on almay.com
(no review title)
Have been using this Almay products for years...I Love all of their products!!!
Deb...
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 December, 2025Verified purchase
Hair color: Blonde
Skin concern: Aging
Skin type: Normal
Skin tone: Light
Eye color: Green
Color off
Extremely warm and way too dark. Not for fair or cool tones!
Gigi
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 October, 2025Verified purchase
Hair color: Grey
Skin tone: Medium
Skin type: Dry
Eye color: Blue
Skin concern: Uneven skin tone
Colors Are Off
The medium color was very yellow and didn’t feel good on my skin either.
Kksmith33
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
30 October, 2025
originally posted on almay.com
Smooth Natural Coverage
I have always had the worst experience with foundation, it either looked caked on, caused more wrinkles, clogged my pores and never blended with skin tone. I have tried over 30 different brands over my lifetime and always bought the most expensive brands. I stumbled across this brand while doing make up for a documentary and I needed to find smoother natural coverage. I tried it on myself first and I haven’t used anything else since. That was 3 years ago. Bravo to almay!
Aloha Aum
2 guests found this review helpful. Did you?
1 out of 5 stars
17 July, 2025
originally posted on almay.com
Terrible foundation
could not find the liquid Almay foundation I used to use. after trying to decide I picked this one, big mistake. It does not go on smooth, did not blend in with my skin. Do not care for the smell. I actually looked worse than I did without any makeup. My skin was splotchy and I have rosacea so it made red places and I had dark places too where the makeup did not blend in.
Regina
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5 out of 5 stars
10 May, 2025
originally posted on almay.com
Nice
The first few times wearing this I did not like the product. Then I changed the moisturizer I wore underneath and warm the product on my finger tips quickly first and the color match went from not so good to perfect!! I love this product now-
Combo mature skin
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 April, 2025Verified purchase
Hair color: Auburn
Skin type: Combination
Eye color: Hazel
Skin concern: Dark circles, Redness, Acne
Skin tone: Light
Changed Formula
I’m not sure what happened with this. I was using the light medium shade and it was perfect for my skin. My makeup was looking the best it’s ever looked. Bought the same exact shade I’ve been using and it was ORANGE! Looked like someone spray tanned my face only. It also has nowhere near the coverage it had before and is very patchy. Have to throw away now and won’t be buying again.
Shelby
quality
1.0 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
3 March, 2025
originally posted on almay.com
Way too orange!
I bought the light and love the concept. But it is way too orange once applied. So bad that I couldn’t wear it one time and had to throw away a brand new tube. If this can be worked out this is a great concept.
Luvthe24
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 February, 2025
Skin concern: Pores, Aging
Skin type: Dry
Skin tone: Light
Hair color: Brunette
Eye color: Blue
Horrible for cool tones
I have neutral /cool skin. Usually I can pull either. And very light. I got this in their light version and it did not tone match well at all. It turned very orange and was unwearable for me. I can see it working for someone with warm toned skin, and even then they may not need bronzer. I will be returning ASAP. Not impressed.
Halezzz
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 January, 2025Verified purchase
Skin tone: Light
Skin type: Dry
Skin concern: Sensitivity
Terrible smell
Even though the package says this is fragrance free, it has a terrible smell. I was hoping the smell would go away after it dried on my skin, but it did not. I had to wash my face to get rid of the smell. Gross.
JT95
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 December, 2024
originally posted on almay.com
Best Foundation ever!
Ageless Smart Shade Foundation is a game changer. I finally found a Foundation that is perfect for my aging, rosacea prone skin. The Smart Shade blends perfectly on my skin to give a natural radiant look. Please keep this in stock!
JBS321
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 December, 2024Verified purchase
Skin concern: Aging, Sensitivity, Redness
Skin tone: Light
Eye color: Green
Hair color: Brunette
Skin type: Dry
Sheer
I found this product strange. Comes out white then blends to a light tint. This foundation had no coverage. It was like putting on a tinted moisturizer.
