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Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty
$16.00
In Stock
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At a glance
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About this item
Highlights
- Universal clear wax formula for all skin tones and brow colors
- Provides long-lasting, extreme hold that locks brows in place
- Easy-to-use and mess-free application (no water needed)
- This formula is: Vegan, Cruelty-Free, Water-Based, Alcohol-Free, Paraben-Free, Oil-Free
Description
Get lifted with Brow Freeze by Anastasia Beverly Hills. This customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted. The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme- hold – leaving you with full-bodied brows that last all day.
How to Use:
Gently pick up a small amount of product using the spoolie end of Brush 12 (sold separately). Using the back of the cap, work the product back and forth. On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side) (sold separately), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat. Next, fill in sparse areas of the brow using Brow Powder Duo (sold separately) and Brush 7B (sold separately).
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
How to Use:
Gently pick up a small amount of product using the spoolie end of Brush 12 (sold separately). Using the back of the cap, work the product back and forth. On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side) (sold separately), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat. Next, fill in sparse areas of the brow using Brow Powder Duo (sold separately) and Brush 7B (sold separately).
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Color Palette: Translucent
Product Form: Multiple Forms
Beauty Purpose: Shaping
Net weight: .08 Ounces
TCIN: 91096278
UPC: 689304348454
Item Number (DPCI): 342-02-1056
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.1 inches length x 1.4 inches width x 1.4 inches height
Estimated ship weight: 0.058 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Brow Freeze is a highly praised brow gel that offers exceptional hold and versatility for various brow types. Guests appreciate its lightweight, non-sticky formula that locks brows in place without flaking or stiffness. Many find it easy to apply and love the clear finish it provides. However, some guests have experienced issues with the product drying out or not holding well for thicker brows. Overall, it is a favorite for achieving a polished, feathered look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2750 reviews
57% would recommend
7 recommendations
3 out of 5 stars
24 September, 2025
originally posted on influenster.com
Get cloudy when expired
My eyebrow hairs are long, so I really like using something to keep them down. I tried this product twice, even though it’s pretty pricey, and it expires long before you can use all the product. (The product gets cloudy in the packaging) I highly recommend buying the smaller size if you want to try this one. I do prefer this pot to the elf one I just started using
1 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
I would not buy this again
The product was so watery that when I returned it, the staff member opened it to check the product and it spilled all over his hands, the counter and my receipt
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
I love this
This is one of my all time favorite brow gels!!! It holds the brows in place all day and has no scent or sticky residue. It dries down and literally freezes the brow hairs in place. I will repurchase this when I’m through with the product.
5 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com
Only kind I'll buy
I have thin brows and this has an excellent hold on them that lasts pretty much my whole day. I use it with the brow pomade to fill in my brows.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
doesnt work
Unfortanilly doesnt work! i expected for this product but is just about the brand, doesnt fix nothing!!!!!!
4 out of 5 stars
6 August, 2025
originally posted on influenster.com
Works well on laminated brows
If you naturally have thick, coarse brows like me, this product won’t work. But it does hold well after I get my brows laminated. I’ve tried a bunch of different products and I will say this works better than most but it’s best suited for people with more malleable brow hair.
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
Awful packaging
I was excited to try this because i needed a new brow product until it literally would not open and ended up breaking. Micro glass shards got all over my hands, legs, and floor. I would not reccomend because you can't open it!
2 out of 5 stars
26 July, 2025
originally posted on http://www.ulta.com
Non holding
It doesnt really hold your brows. Im from AZ so the sun is crazy out here and my brows only held for an hour, i was looking for a gel to hold them down since my eyebrows are a little thicker so most gels (elf, nyx) wont hold them. Wouldn't recommend if you have more brow hair or thicker brow hair.
4 out of 5 stars
12 July, 2025
originally posted on influenster.com
Best gel to hold brows in place all day
Brow Freeze by Anastasia gives my brows a flawless, lifted look that lasts all day. It holds without feeling stiff or flaky. My go-to for that laminated brow effect. For the people who love the laminating effect on the brows will love it 😍❤️
1 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com
Does not hold
I was recommended to get this by an ulta worker to help hold my eyebrows in place and shape them but this product did not work for me. I would even use a lot of the product to hold them and they wouldn't stay a whole day. Even setting my face after with setting spray my eye brow shape would fall out of place because product couldn't hold them when I was setting my face. Really disappointed because of how pricey it was :(
5 out of 5 stars
30 June, 2025
originally posted on influenster.com
Can not rave about this product enough
Does not have a noticeable scent. Great value. Easy to clean and use packaging. Very effective. Mild ingredients. 10/10 recommend and will continue to purchase.
1 out of 5 stars
30 June, 2025
originally posted on abh.com
Dried Up So Fast
This product worked great for me the few times I was able to use it. It dried up so fast. The lid was sealed tight but I tried to use it this morning and it was so dried up. Pretty disappointed.
5 out of 5 stars
29 June, 2025
originally posted on http://www.ulta.com
Perfection!
Was hesitant to buying it, should have bought it sooner! Just what i was looking for. Holds brows in play with very little product.
4 out of 5 stars
24 June, 2025
originally posted on influenster.com
Anastasia Beverly Hills Brow freeze 🩷
I have used the product a lot! I ice the way it goes on not to thick when you use it. There was no scent. It almost to me is like a pomade texture. Overall great product!
5 out of 5 stars
14 June, 2025
originally posted on influenster.com
Feathered brows
Easy to use and love how it’s clear. I’ve been into feathered-looking brows lately and this works so well. Does not look flaky and sets my brows perfectly. Great value bc this jar last a while.
5 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
Perfect for my needs
I got this in a bundle, didnt think I would use it much since I have a bad history with brow gel. However this product doesnt leave a white cast and keeps my brows in place all day, whether im at work or outside!
4 out of 5 stars
28 May, 2025
originally posted on influenster.com
Hairspray for your brows
Anastasia brow freeze works very well for me. It tames the wild/thicker hairs and contours them. I like to think of it as hairspray for your brows! It lasts all day with no flaking or smearing. Not sticky or “ crunchy” either.
4 out of 5 stars
4 May, 2025
originally posted on influenster.com
Mostly effective
To apply, I scoop out a tiny bit of product with the back end of a spoolie brush and put on the back of my hand, then I roll the spoolie across the wax on my hand. The wax seems to keep MOST of the hairs in place, but is not effective against some of the very stubborn hairs. Overall, I like it though and I think it also darkens the hairs to make my sparse brows stand out more.
1 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com
Melts
I wanted to love this so much and did for maybe a month then if melted.. in the winter! I stored it properly and everything then one day opened it to straight liquid. Save your money!
1 out of 5 stars
4 May, 2025
originally posted on http://www.ulta.com
Melts
I wanted to love this so much and did for maybe a month then if melted.. in the winter! I stored it properly and everything then one day opened it to straight liquid. Save your money!