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Anastasia Beverly Hills Dipbrow Pomade - 0.141oz - Ulta Beauty
$25.00
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About this item
Highlights
- Long-wearing, smudge-resistant, waterproof formula
- Creamy texture is easy to pick up on the brush, glides on smoothly to the skin and hair, adheres without building too much, and blends out for a natural-looking finish
- Allows for versatility in application, giving you the artistic ability to create everything from natural-looking hairs to bold outlining and filling
- Highly pigmented formula mimics hairlike texture, making it ideal for creating hair where it is sparse or adding volume to hair that already exists
- Although waterproof, the formula allows time for blending before drying to a matte finish
Description
DIPBROW® Pomade by Anastasia Beverly Hills is a long-lasting, buildable pomade that glides on smoothly to skin and hair, mimicking hair-like texture for natural-looking brows. This smudge-resistant, waterproof formula dries down and stays put with the versatility to achieve natural to bold looks.
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Pomade
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling
Net weight: .14 Ounces
TCIN: 82541240
UPC: 689304051026
Item Number (DPCI): 342-02-2109
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.75 inches length x 1.75 inches width x 1 inches height
Estimated ship weight: 0.112 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is black shade on here the same as ebony shade? I don't see ebony labeled.
submitted by Vonval - 8 months ago
A: The shade Ebony is described as for black hair with warm undertones.
submitted byAnastasia Beverly Hills Customer Service - 8 months agoBrand expert
Q: Which is the difference between Caramel and soft brown?
submitted by SunnyOne23 - 2 years ago
A: The shade Caramel is recommended for red hair with light undertones. The shade Soft Brown is recommended for light brown hair with warm/cool undertones.
submitted byAnastasia Beverly Hills Customer Service - 2 years agoBrand expert
Q: I am looking for the 'ebony' shade but I think it's been renamed/mislabeled. which shade is the match for black hair with warm undertones?
submitted by Jbm0 - 2 years ago
A: EBONY– for black hair with warm undertones
submitted byAnastasia Beverly Hills Customer Service - 2 years agoBrand expert
Q: Does this come with an eyebrow tool brush?
submitted by StacySays - 4 years ago
A: Brow tools are sold separately for DIPBROW® Pomade. For fill and definition, try Brush 12. For detailing, try Brush 14.
submitted byAnastasia Beverly Hills Customer Service - 4 years agoBrand expert
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Guests are saying
The Anastasia Beverly Hills Dipbrow Pomade is a highly praised brow product known for its rich pigmentation, smooth application, and long-lasting hold. Guests appreciate its versatility, allowing for both natural and bold brow looks. The creamy texture makes it easy to work with, and a little product goes a long way, ensuring great value. However, some guests noted that the packaging could be improved to prevent drying out over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 12625 reviews
81% would recommend
16 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025Verified purchase
- Skin tone: Medium
- Hair color: Brunette
not what is advertised
said it was going to be black and was not
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com

Would buy it again
Love it leaves.my eyebrows clean and smooth looks like natural
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com

A must have!
I absolutely love this brow pomade, and the 7B Anastasia brow brush! It never dries out and it lasts forever because it is sweat proof and smudge proof. So despite the price for how long it last, it's totally worth it. 10/10
5 out of 5 stars
25 November, 2025
originally posted on influenster.com

100% coverage
. The formula feels lightweight on the skin, and the shimmer looks natural in daylight but can also be built up for a more dramatic evening look. I love how long-lasting it is—after several hours, the glow was still visible without fading or patchiness.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

The Pomade That Never Quits!!
If there’s one product that gets your brows together and doesn’t accept excuses, it’s the Anastasia Beverly Hills Dipbrow Pomade. I’ve used it enough times to know this isn’t just makeup — it’s commitment. The first thing that stands out is the creamy yet dense texture, which can be intimidating at first because it feels like you’re about to draw on a cartoon eyebrow. But once you get the hang of it, it becomes super buildable: you can achieve anything from a soft, natural stroke to a perfectly sculpted 2016-Instagram-style brow, but more modern and less blocky. The pigment is strong — you literally don’t need much product. The tiniest amount works as if you were prepping for a photoshoot. And the longevity… incredible. This doesn’t budge even if you sweat, walk under the sun, or have a long day. It’s one of those products that survives all the way to your makeup remover. As for application, it allows for a lot of precision, but it definitely requires a light hand. If you go in with too much force, you can easily overapply. It has no noticeable fragrance, which I appreciate — who needs perfumed eyebrows? The packaging is small but sturdy, that little glass jar that feels professional and easy to store, although you do have to make sure to close it tightly or it will dry out (and yes, that hurts the soul). In short: it’s a powerful, precise, long-lasting product, perfect if you want defined brows with attitude. It takes some practice, but once you master it, you don’t let it go.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Buildable application
I absolutely love the ability to build up the product on the brow and still be able to blend without having to start over for corrections. I’ve been suggesting Pomade to my beginner clients for years
2 out of 5 stars
22 November, 2025
originally posted on influenster.com

Did not work for me
This product didn’t work well for me personally. After some time, it began to dry out and harden, which limited how much I could actually use before having to discard it. While it did have some potential, the consistency issues were a deal breaker for me. I would be open to trying it again in the future to see if the formula has improved.
5 out of 5 stars
22 November, 2025
originally posted on influenster.com

Long-lasting, smooth brow pomade that keeps brows
I’ve used the Dipbrow Pomade for a while now and I really like how smooth the texture is. It’s easy to pick up on the brush and a little goes a long way. Once it sets, it stays in place all day without smudging, even in heat. The only thing is it can dry out in the jar over time, so I make sure to close it tightly. Overall, it gives me defined brows that still look natural.
5 out of 5 stars
21 November, 2025
originally posted on influenster.com

Easy to use
I like this waterproof Dipbrow pomade. Looks great very natural. Easy to apply with brush. Stays all day. My makeup looks great! Thank you!!! like itt
5 out of 5 stars
21 November, 2025
originally posted on influenster.com

Perfect for Perfect Brows
Make sure you have a thin brow brush to carve out, but this stuff is amazing, lasts all day! Looks flawless with a bit of extra time! Perfect for big nights out!
5 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com

Lives up to the hype
There is a reason this product is a cult favorite. Long lasting and goes on like butter but stays put. I usually buy Taupe but mistakenly ordered Blonde and like it even better.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com

The most natural brow product
My favorite brow product. It keeps my brows in place all day. It’s great for beginners . It helps define your brows and fill in any sparse area. The colors are extremely natural . It glides on and stays in place
5 out of 5 stars
19 November, 2025
originally posted on influenster.com

OG brows!!
This was the first eyebrow product I ever used and to this day i stand that it will get you the results you want. I will say to be light handed as a little goes a long way. It does not have a weird smell and can be easily washed off with makeup remover. It has a dip like consistency and packaging is easy access
4 out of 5 stars
17 November, 2025
originally posted on influenster.com

Great brow pomade.
I tried this Brow Pomade and it’s a great product. I had a hard time finding a color match that I liked. The texture and consistency was perfect. I just need to find my shade. I have always loved Anastasia Beverly Hills Brow Freeze.
5 out of 5 stars
17 November, 2025
originally posted on influenster.com

Long lasting
The absolute best eyebrow product! Not only is it long wearing, it’s also long lasting! A little bit goes a long way. Using the Anastasia brow brush you can sculpt your brows very precisely.
5 out of 5 stars
16 November, 2025
originally posted on influenster.com

Great application
Love this brow pomade! My brows are lighter on the outer edges, so using this product really helps me make my brown more defined. She shade match is great, and the texture is velvety and glides well on skin. The removal is also easy. Recommend!
5 out of 5 stars
15 November, 2025
originally posted on influenster.com

⭐️⭐️⭐️⭐️⭐️ 5/5 – Still the GOAT After 5+ Years
I’ve been using the Anastasia Beverly Hills Dipbrow Pomade for over five years, and it’s still an absolute staple in my everyday makeup routine. Nothing — and I mean nothing — compares to the long wear of this product. Once it’s on, it stays put all day without smudging, fading, or turning patchy. Whether I’m running errands, at work, or out in the heat, my brows look just as good at the end of the day as they did in the morning. They even survived a date night having to wear a VR headset. The formula is smooth, pigmented, and easy to work with, and a little truly goes a long way. One jar lasts forever without drying out, and the color payoff is always reliable. I’ve tried other brow products over the years, but I always end up coming back to this one — it’s just unmatched. If you want brows that stay flawless from morning to night, Dipbrow Pomade is absolutely worth it. A true ride-or-die product!
5 out of 5 stars
13 November, 2025
originally posted on influenster.com

Perfection
“I’m obsessed with this Anastasia Beverly Hills brow pomade. It’s a soft brown shade that looks super natural, and it leaves my brows looking defined, fuller, and really pretty without looking overdone. I seriously love it.”
4 out of 5 stars
12 November, 2025
originally posted on influenster.com

Make sure you like the effect of the pomade bef bu
Its alright. I won’t buy it again as I don’t like how my brows look like using the brow pomade. I like her powders more. For me the pomade feels heavy and having oily skin it slides off easily. The packaging is nice and the product will be good to use for a very long time.
4 out of 5 stars
12 November, 2025
originally posted on influenster.com

Use it correctly
used sparingly (ie not 2016 brows!) this product is excellent. It lasts, it has incredible pigmentation and it comes in great natural shades. Problem is it is suuuper easy to over do it. Get a super fine angled brush that is firm, dip in the product thenwipe off most of it in the cap, then apply.