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Anastasia Beverly Hills Dipbrow Pomade - 0.141oz - Ulta Beauty
$17.50 reg $25.00
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save $7.50 (30% off)ColorTaupe
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About this item
Highlights
- Long-wearing, smudge-resistant, waterproof formula
- Creamy texture is easy to pick up on the brush, glides on smoothly to the skin and hair, adheres without building too much, and blends out for a natural-looking finish
- Allows for versatility in application, giving you the artistic ability to create everything from natural-looking hairs to bold outlining and filling
- Highly pigmented formula mimics hairlike texture, making it ideal for creating hair where it is sparse or adding volume to hair that already exists
- Although waterproof, the formula allows time for blending before drying to a matte finish
Description
DIPBROW® Pomade by Anastasia Beverly Hills is a long-lasting, buildable pomade that glides on smoothly to skin and hair, mimicking hair-like texture for natural-looking brows. This smudge-resistant, waterproof formula dries down and stays put with the versatility to achieve natural to bold looks.
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Light Tones
Product Form: Pomade
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling
Net weight: .14 Ounces
TCIN: 82541241
UPC: 689304051095
Item Number (DPCI): 342-02-1885
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.67 inches width x 1.68 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 4917 ratings
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Guests are saying
The Anastasia Beverly Hills Dipbrow Pomade is a highly praised brow product known for its rich pigmentation, smooth application, and long-lasting hold. Guests appreciate its versatility, allowing for both natural and bold brow looks. The creamy texture makes it easy to work with, and a little product goes a long way, ensuring great value. However, some guests noted that the packaging could be improved to prevent drying out over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 12611 reviews
86% would recommend
15 recommendations
5 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com
Lives up to the hype
There is a reason this product is a cult favorite. Long lasting and goes on like butter but stays put. I usually buy Taupe but mistakenly ordered Blonde and like it even better.
5 out of 5 stars
16 November, 2025
originally posted on influenster.com
Great application
Love this brow pomade! My brows are lighter on the outer edges, so using this product really helps me make my brown more defined. She shade match is great, and the texture is velvety and glides well on skin. The removal is also easy. Recommend!
5 out of 5 stars
15 November, 2025
originally posted on influenster.com
⭐️⭐️⭐️⭐️⭐️ 5/5 – Still the GOAT After 5+ Years
I’ve been using the Anastasia Beverly Hills Dipbrow Pomade for over five years, and it’s still an absolute staple in my everyday makeup routine. Nothing — and I mean nothing — compares to the long wear of this product. Once it’s on, it stays put all day without smudging, fading, or turning patchy. Whether I’m running errands, at work, or out in the heat, my brows look just as good at the end of the day as they did in the morning. They even survived a date night having to wear a VR headset. The formula is smooth, pigmented, and easy to work with, and a little truly goes a long way. One jar lasts forever without drying out, and the color payoff is always reliable. I’ve tried other brow products over the years, but I always end up coming back to this one — it’s just unmatched. If you want brows that stay flawless from morning to night, Dipbrow Pomade is absolutely worth it. A true ride-or-die product!
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
Perfection
“I’m obsessed with this Anastasia Beverly Hills brow pomade. It’s a soft brown shade that looks super natural, and it leaves my brows looking defined, fuller, and really pretty without looking overdone. I seriously love it.”
4 out of 5 stars
12 November, 2025
originally posted on influenster.com
Make sure you like the effect of the pomade bef bu
Its alright. I won’t buy it again as I don’t like how my brows look like using the brow pomade. I like her powders more. For me the pomade feels heavy and having oily skin it slides off easily. The packaging is nice and the product will be good to use for a very long time.
4 out of 5 stars
12 November, 2025
originally posted on influenster.com
Use it correctly
used sparingly (ie not 2016 brows!) this product is excellent. It lasts, it has incredible pigmentation and it comes in great natural shades. Problem is it is suuuper easy to over do it. Get a super fine angled brush that is firm, dip in the product thenwipe off most of it in the cap, then apply.
5 out of 5 stars
12 November, 2025
originally posted on http://www.ulta.com
My go to
I have tried the other brands and nothing beats Anastasia! I go swimming and it last for a good while on. It eventually does come off but after a really long time.
3 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com
Is not waterproof
I love the consistency and how easy this goes on but it does not stay. I only ordered it because it said it was smudge and waterproof but its not. I found another cheaper brand that stays on better than this.
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Anastasia Beverly Hills
ABH is for the girl who loves precision glam! The brows is Lifted, pigment & Smooth. It doesn’t just enhance your face, it frames it.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Pretty eyebrow
💫 The Anastasia Beverly Hills Dipbrow Pomade is an absolute game changer for anyone who loves precise, sculpted, and long-lasting brows. Its creamy, waterproof formula glides on effortlessly, offering unmatched control and pigment payoff. Whether you prefer soft, natural definition or bold, editorial brows, this pomade delivers flawless results every time. What stands out most is its versatility and staying power—it doesn’t smudge, fade, or budge, even through long days or workouts. The texture strikes the perfect balance between creamy and firm, making it easy to work with while maintaining crisp edges. A little truly goes a long way, so one jar lasts forever. When paired with the ABH Brush #12, it becomes the ultimate tool for shaping, filling, and defining brows with professional precision.
5 out of 5 stars
5 November, 2025
originally posted on influenster.com
The best product
A small amount of product is needed for full color, making the pot last a long time. Long-lasting: The waterproof and smudge-proof formula is designed to last all day. Creamy and smooth: The texture is easy to blend and apply for a natural or bold look. Versatile: It can be used to fill in brows or create a more sculpted and defined shape. Matte finish: The product dries to a matte finish, similar to a gel line , , brings my brow look to the next level. No more half an eye brow due to childhood scaring, and it looks natural. Easy to use. Stays on but washes off clean with face soap. 100% recommend for every make up beauty out there. The perfect colour that matches my natural brow shade. Adorable little container makes it easy to take with me while I travel.
4 out of 5 stars
5 November, 2025
originally posted on influenster.com
Anastasia Pomade enhances eyebrows
This dipbrow pomade have excellent pigmentation, small amount is all that is needed and application is very easy. Texture is just made perfect for brows. Packaging quality is very convenient barely any scent is present. Overall, a wonderful choice for eyebrows.
5 out of 5 stars
5 November, 2025
originally posted on influenster.com
Worth your money
The best brow pomade, very pigmented easy to work with highly recommend!! Small by mighty I love ittt! Very convenient!!! Long lasting overall worth your money
4 out of 5 stars
4 November, 2025
originally posted on influenster.com
Brows on Point — I’m Obsessed!
I’ve been using the Anastasia Beverly Hills Brow Pomade in the shade Chocolate, and it’s honestly one of the best brow products I’ve tried! The color is a perfect match and gives my brows a natural yet defined look. It’s creamy, easy to apply, and stays in place all day — no smudging at all. The only reason I’m giving it 4 stars is because it tends to dry out pretty quickly in the jar, which makes it a bit harder to work with over time. Still, a little goes a long way, and it lasts forever. Totally worth it for those perfect, on-point brows!
5 out of 5 stars
31 October, 2025
originally posted on http://www.ulta.com
The BEST brow product.
This is the only brow profuct ill use. Ive tried pencils among other products but nothing stands a chance against this. It lasts all day. I can make my brows super thin or super thick with this. I will never switch products.
4 out of 5 stars
31 October, 2025
originally posted on influenster.com
2016 Brows or Do You ACTUALLY Know What You’re Doi
I quite like ABH Dipbrow. It’s easy to work with once you understand how little you really need. As a professional MUA, I’ve created brows from scratch with this stuff and used it on myself for YEARS! It’s a great value because there’s sooo much product, like 50 brow pencils worth lol. It dries down and becomes waterproof so it last all day and if yours dries out, it can be reactivated with a drop of oil!
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Great for every brow color
A classic and amazing product. If you know how to use it, it can create amazing and long lasting brows. Using it with the Anastasia brushes is the best, and the shade range is HUGE.
4 out of 5 stars
29 October, 2025
originally posted on influenster.com
Brows fleeked!
I feel this product is so 2016 high school brows. I don't really like it because it gets too chalky and spreads to easily.
5 out of 5 stars
26 October, 2025
originally posted on influenster.com
Great
It was my go to when I used to apply my brows The application was smooth especially when I applied moisturizer before my makeup overall great product, I either use dark brown or soft brown when I was younger I just haven’t used it lately because I got my eyebrows done
4 out of 5 stars
23 October, 2025
originally posted on influenster.com
Cute but old
It’s very 2010s style , there’s barely any scent and it has thick consistency like pomade . It’s super pigmented and it’s not really trending nowadays. If you have to draw your brows on I would recommend it else no. Now feathered brows are in trend.