Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty

The Anastasia Beverly Hills Lash Brag Mascara delivers bold, dramatic volume with its intensely pigmented, buildable formula and hourglass-shaped brush that evenly coats every lash for a full, fanned-out look. It excels in creating thick, lifted lashes without clumping, while offering impressive all-day wear with minimal smudging or flaking, though those with very oily lids may notice slight transfer after long hours. Despite its staying power, it removes easily with standard makeup remover, making it both effective and gentle on lashes. While the dramatic effect and larger wand may feel like too much for those who prefer a natural look, Lash Brag remains a standout choice for anyone seeking glamorous, high-impact lashes, earning a strong 4.5/5 rating.

The formula of the Lash Brag mascara is rich and creamy, which helps create bold lashes with minimal effort. You can easily build it up from a natural look to full drama without it feeling too heavy. The weight on the lashes is comfortable — it doesn’t drag them down during the day. Its overall performance is impressive: it adds strong volume, good lift, and stays put for hours. There is very minimal flaking, only after long wear, but nothing major. Perfect for those who love a dramatic lash effect.

I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!

This has been my most recent go-to mascara. The wand is perfect for getting all the lashes coated without it getting super clumpy. The volume this gives is surreal!

Normally I love Anastasia products, but this mascara is NOT it. Within an hour or 2 of application, half of the product is under my eyes. I repeatedly have to clean around my eyes so I don't look like a raccoon. It ends up ruining any makeup look I do.

Such a great mascara! My eyelashes look bold and thick and long with this mascara - the only problem for me is how intensely black this is. Still for a night out, this is a magic formula!

I would like to share, this mascara was probably the best ever! I absolutely loved the brush, it really gives you volume when you hardly have lashes! I'm in love with this mascara, whatever is different, I'm in! I'm sold I want more of this beautiful product, smells wonderful too!

Nice mascara truly makes me feel like I have lash extensions. My lashes are very short so this is a little boost of confidence for me.

I absolutely love this mascara! It gives my lashes incredible volume and a bold, jet-black color without clumping. The brush separates lashes perfectly and adds just the right amount of drama. It lasts all day without smudging, making it perfect for both everyday wear and special occasions.

Love this mascara for a natural non clumpy lash. I feel like this just makes my lashes look fuller and longer without the clump. One of my faves for sure!

Anastasia Beverly Hills Lash Brag Volumizing Mascara is designed to provide intense volume and bold lashes. The thick, rich formula coats each lash without clumping, delivering dramatic volume and length. The hourglass-shaped wand helps separate and define lashes while lifting them for a fuller look. The mascara lasts all day without flaking or smudging, and it’s buildable for a customized look, from natural to dramatic. While it might be a bit heavy for those who prefer a more natural style, it’s perfect for anyone seeking bold, voluminous lashes.

Wouldn’t go out of my way to get it again, just like any other mediocre mascara. Ended up very thick and heavy by the end of the day. Not a big fan of these brushes either

Pretty amazing volume boost, it’s definitely lengthening and absolutely no clumping.its easy to remove when using makeup remover i love the bottle colors its so pretty

So flipping amazing when something works so well. The way it lifts my lashes is so satisfying, I will always repurchase, I loveeee this stuff because it stays all day

I bought the Lash Brag a few weeks ago, and I love it. I highly recommend it!! It covers and separates the lashes great.

Best mascara hands down. I love how volumizing this mascara is. The application is sooo good and really give your lashes the length and volume. would purchase again and again

I have used this mascara a few times over the years and it works great. I haven't had any trouble with clumping and it's easy to apply without smudging. This is a very high quality mascara and worth the price. There is a reason this mascara has stood the test of time for so long. I love the brush and is easy to get out of the tube. Great price for great quality.

Not bad at adding some volume, but it’s not the best at holding a curl. It will transfer throughout the day but I have oily lids, it does not flake though. It’s only 4 stars for me though because of how much my curl falls. It’s not terrible but it falls more than I’d like.

This mascara definitely lives up to the brag! 💁‍♀️ It gives my lashes that bold, jet-black drama I love without clumping or flaking. My lashes look fuller and more defined with just one coat! Only reason it’s 4 stars instead of 5 is that it’s a bit hard to remove at night – but honestly, it’s worth it for the volume 🔥💕

Good volum and does the jobs. The packaging is also pretty. My lashes looks good and the mascara does not transfer to my skin easily. Which is important to me because I often touch my eyes unconsciously.