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Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty

Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 2 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 3 of 4Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 4 of 4
Anastasia Beverly Hills Lash Brag Mascara - Ulta Beauty - 1 of 4
$15.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Instantly adds the look of dramatic volume, fullness and thickness to any lash type
  • Features an intense, highly pigmented jet-black color
  • Water-resistant mascara glides on effortlessly for a comfortable wear that lasts all day
  • Specially designed hourglass-shaped brush delivers the perfect amount of product onto each lash with buildable volume and length
  • Ultra-creamy formula is designed to prevent clumping and doesn’t dry out lashes, fade or smear
  • In a 116-person consumer survey: 91% saw increased volume and length, 89% saw increased fullness and long-wearing results and 92% saw intense, jet-black color

Description

Lash Brag Volumizing Mascara by Anastasia Beverly Hills lets you achieve maximum lash volume and fullness you can’t stop bragging about. Instantly create dramatic, full-bodied lashes with intense, jet-black color. The hourglass-shaped wand separately coats each lash without weighing them down.

With flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. Conditioning agents help smooth and soften lashes. Plus, Lash Brag’s unique blend of supple waxes gives lashes eye-catching definition, length and buildable, brag-worthy volume.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .17 fl oz (US)
Awards: Allure Best of Beauty Awards
Features: Long Lasting, Dermatologist Tested
TCIN: 82550387
UPC: 689304192033
Item Number (DPCI): 342-02-2125
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, paraffin, acacia senegal gum, glyceryl stearate, synthetic beeswax, stearic acid, butylene glycol, palmitic acid, oryza sativa (rice) bran wax, polybutene, ozokerite, vp/eicosene copolymer, hydrogenated vegetable oil, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, cellulose, ethylhexylglycerin, stearyl stearate, hydroxyethylcellulose, polyester-11, pvp, disodium edta, aminomethyl propanol, phenoxyethanol, black 2 (ci 77266) [nano], iron oxides (ci 77499), ultramarines (ci 77007)' '

Shipping details

Estimated ship dimensions: 3.84 inches length x 0.94 inches width x 0.83 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This mascara has received mixed reviews from guests. While some appreciate its ability to volumize and lengthen lashes, others have experienced issues with clumping, flaking, and smudging. The brush design is praised for its effectiveness, but the formula's tendency to dry out quickly and cause raccoon eyes is a concern for many. Despite its beautiful packaging, the performance does not consistently meet expectations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1522 reviews
    71% would recommend
    7 recommendations

    Best Mascara

    5 out of 5 stars
    jaileenelizabeth_8178 - 12 days ago
    originally posted on influenster.com
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    Best mascara hands down. I love how volumizing this mascara is. The application is sooo good and really give your lashes the length and volume. would purchase again and again
    Did you find this review helpful?

    Great price for great quality

    5 out of 5 stars
    - 13 days ago
    originally posted on influenster.com
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    I have used this mascara a few times over the years and it works great. I haven't had any trouble with clumping and it's easy to apply without smudging. This is a very high quality mascara and worth the price. There is a reason this mascara has stood the test of time for so long. I love the brush and is easy to get out of the tube. Great price for great quality.
    Did you find this review helpful?

    Good volume, curl falls a little though

    4 out of 5 stars
    erinh478_3390 - 14 days ago
    originally posted on influenster.com
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    Not bad at adding some volume, but it’s not the best at holding a curl. It will transfer throughout the day but I have oily lids, it does not flake though. It’s only 4 stars for me though because of how much my curl falls. It’s not terrible but it falls more than I’d like.
    Did you find this review helpful?

    Bold lashes, major volume, and long wear—just wish

    4 out of 5 stars
    anaxoxo9_8838 - 17 days ago
    originally posted on influenster.com
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    This mascara definitely lives up to the brag! 💁‍♀️ It gives my lashes that bold, jet-black drama I love without clumping or flaking. My lashes look fuller and more defined with just one coat! Only reason it’s 4 stars instead of 5 is that it’s a bit hard to remove at night – but honestly, it’s worth it for the volume 🔥💕
    Did you find this review helpful?

    Does not spot

    5 out of 5 stars
    lisat546_2357 - 20 days ago
    originally posted on influenster.com
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    Good volum and does the jobs. The packaging is also pretty. My lashes looks good and the mascara does not transfer to my skin easily. Which is important to me because I often touch my eyes unconsciously.
    Did you find this review helpful?

    Dry and Clumpy.

    2 out of 5 stars
    Beccamendations - 29 days ago
    originally posted on abh.com
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    Maybe it was just the tube I got, but it was kind of dry and left clumps in my lashes. I would never use this. The only reason I gave it two stars is because it was a very substantial tube.
    Did you find this review helpful?

    Extremely underrated mascara

    4 out of 5 stars
    Sammi - 1 month ago
    originally posted on http://www.ulta.com
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    My holy grail mascara! I cant believe how underrated it is. The only con is that if you touch your eyelashes it'll flake after a few hours. I prevent this by adding a clear brow gel (the NYX one is cheap and does the trick) to help set my lashes.
    Did you find this review helpful?

    Bled to undereye

    2 out of 5 stars
    jessicah1773_3545 - 2 months ago
    originally posted on influenster.com
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    Liked the fullness but after a couple hours the mascara bled to my under eye and I kept having to clean it. If it didn’t bleed and stayed put this would be the best!
    Did you find this review helpful?

    Beautiful lashes

    5 out of 5 stars
    danielav362_5420 - 2 months ago
    originally posted on influenster.com
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    I’m absolutely in love with this mascara! The volume effect is incredible! my lashes look fuller, longer, and more dramatic with just one coat. It doesn’t clump, smudge, or flake throughout the day, which is a huge plus for me.
    Did you find this review helpful?

    horrible

    1 out of 5 stars
    zo - 2 months ago
    originally posted on http://www.ulta.com
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    literally the worst mascara ever, dont buy. wish i could give it a 0
    Did you find this review helpful?

    horrible

    1 out of 5 stars
    zo - 2 months ago
    originally posted on http://www.ulta.com
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    literally the worst mascara ever, dont buy. wish i could give it a 0
    Did you find this review helpful?

    Love

    5 out of 5 stars
    Jo - 3 months ago
    originally posted on http://www.ulta.com
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    My favorite mascara yet
    Did you find this review helpful?

    My go to mascara

    4 out of 5 stars
    CF_211 - 5 months ago
    originally posted on http://www.ulta.com
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    I do really like this mascara and have gifted it to my friends and family. The formula provides lift and volume for my lashes and when i dont have time for a full face situation, i will put some tinted moisturizer and Lash Brag on my lashes and I'm out the door. The mascara really helps my eyes pop and my lashes are very visible and full. It is also easy to take off at night and i dont feel like I'm rubbing my eyes hard to remove the product with a bit of micellar water. One of the downsides tho, and the reason for only 4 stars, after about 8 hours the formula does smudge and starts falling under my eyes. I honestly dont think there is a "perfect" all day mascara in the market but having tried pretty much every mascara out there in my 40+ years on this earth, Lash Brag is the one i keep coming back to as it works the best for me
    Did you find this review helpful?

    I absolutely love Anastaia mascara

    5 out of 5 stars
    Lisa - 5 months ago
    originally posted on http://www.ulta.com
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    I saw a friend with it on and I had to buy it and I wear it every time I go out.
    Did you find this review helpful?

    Looks amazing but doesn't stay

    3 out of 5 stars
    S - 5 months ago
    originally posted on http://www.ulta.com
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    I fell in love with this mascara but sadly won't be repurchasing. It made my eyes look amazing but after two hours falls and just smudges under my eyes. I've never had a flaking issue before so I tired all the hacks but nothing prevented it.
    Did you find this review helpful?

    Best mascara !

    5 out of 5 stars
    MarshaB - 5 months ago
    originally posted on abh.com
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    [This review was collected as part of a promotion.] This is the BEST mascara I have found.. and I have tried many.. great product!
    Did you find this review helpful?

    Great, most of the time

    3 out of 5 stars
    Alli - 5 months ago
    originally posted on http://www.ulta.com
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    Arrived dry, clumpy, and not of normal consistency
    Did you find this review helpful?

    A new favorite

    4 out of 5 stars
    Morgan - 7 months ago
    originally posted on http://www.ulta.com
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    I needed a new purse mascara, and this one caught my eye. I'm super glad I grabbed it, not only is the size perfect but it's still comfortable to use. I love how big and full it makes my lashes. It also doesn't irritate my eyes if I wear it too long, so that's a big plus for me.
    Did you find this review helpful?

    Pretty but ineffective

    2 out of 5 stars
    jessicag278e_2108 - 8 months ago
    originally posted on influenster.com
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    The packaging is pretty and VERY sturdy. Regrettably, that’s where the luxury stops. This is a very dry product, and I had a hard time building it up on my lashes. I hoped this would mean that it wouldn’t smudge, but it smudges like NOBODY’S BUSINESS. I feel so duped by the stunning packaging because this product is otherwise a disaster.
    Did you find this review helpful?

    I would NEVER buy this or recommend it to ANYONE

    1 out of 5 stars
    Lex - 8 months ago
    originally posted on http://www.ulta.com
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    Pretty much a mascara connoisseur at this point and I tried to venture out getting a "high end" mascara and this is one of the WORST I have ever used in my life. MUTED BLACK, TERRIBLE BRUSH, DOES NOT COAT LASHES. GET LASH PARADISE OVER THIS!!!!!!!!
    Did you find this review helpful?

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