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Anastasia Beverly Hills Lip Primer - 0.16oz - Ulta Beauty
$16.00
In Stock
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At a glance
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About this item
Highlights
- FORMULA & BENEFITS
- Ideal for layering underneath Lip Gloss, Liquid Lipstick or Matte Lipstick
- Creates a hydrated canvas for matte lip color to adhere to, yet pigment still remains ultra-matte
- HOW TO USE:
- Apply one swipe of Lip Primer on both the top and bottom lips prior to your Lip Gloss or Matte Lipstick application.
- Generously apply Lip Primer to lips prior to your Anastasia lip color application to create even longer-lasting staying power and prevent feathering at the lip line. Allow the lips to fully absorb the Lip Primer formula to give them a boost of hydration and make them ready for a smooth lipstick or lip gloss application.
- For a stained lip look, prep with Lip Primer and then press Eyeshadow onto the center of the lips.
Description
Anastasia Beverly Hills Lip Primer is a colorless, lightweight primer that hydrates, smoothes and preps lips, creating the perfect canvas for any lip look. The smooth wax formula glides on clear, moisturizes lips and holds pigment in place for a seamless lip color application. Ideal for layering underneath Lip Gloss or Matte Lipstick, this essential Lip Primer helps prevent lip color from fading and feathering. Lip Primer can also be used alone as a hydrating lip conditioner.
Suggested Age: 18 Years and Up
Health Facts: Paraben-Free, Gluten-Free, Oil-Free, Vegan
Color Palette: Translucent
Product Form: Stick
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Priming
Recommended Skin Type: Normal
Net weight: .16 Ounces
Features: Smoothes, Lightweight
TCIN: 90349397
UPC: 689304321914
Item Number (DPCI): 342-02-7404
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isotridecyl isononanoate, octyldodecanol, silica, ozokerite, ceresin, synthetic wax, quaternium-18 bentonite, ethylene/propylene copolymer, caprylyl glycol, tocopheryl acetate, 1,2 hexanediol, ethylhexylglycerin' '
Shipping details
Estimated ship dimensions: 0.7 inches length x 0.7 inches width x 3.4 inches height
Estimated ship weight: 0.688 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the lip primer contain any harmful ingredients?
submitted by AI Shopping Assistant - 11 days ago
A: No, it is paraben-free, gluten-free, oil-free, and vegan, ensuring a safe application.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What is the main purpose of this lip primer?
submitted by AI Shopping Assistant - 11 days ago
A: The main purpose is to hydrate, smooth, and prep lips for seamless lip color application.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Can this lip primer be used with any lip product?
submitted by AI Shopping Assistant - 11 days ago
A: Yes, it can be used with Lip Gloss, Liquid Lipstick, or Matte Lipstick for better adherence.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: How should the lip primer be applied for best results?
submitted by AI Shopping Assistant - 11 days ago
A: Apply one swipe on both lips before lip color, allowing it to absorb for hydration and smooth application.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Is this lip primer suitable for all skin tones?
submitted by AI Shopping Assistant - 11 days ago
A: Yes, the lip primer is suitable for all skin tones as it is translucent.
submitted byAI Shopping Assistant - 11 days agoAi generated
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Guests are saying
This lip primer is praised for its ability to keep lips smooth, hydrated, and prevent lipstick from bleeding. Many guests appreciate its moisturizing properties and how it enhances the longevity of their lipstick. However, some guests found it to be no more effective than a regular lip balm and noted that it did not significantly extend the wear time of their lipstick.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 128 reviews
5 out of 5 stars
23 July, 2025
originally posted on abh.com
The savior
This product is comparable to the truth. I highly recommend this product to anyone
5 out of 5 stars
23 June, 2025
originally posted on abh.com
Good lip primer
Similar to the Mac lip primer, but it goes on more smoothly. I like it a lot so far! Smooth application, holds onto lipstick, no scent, non-greasy, solid stick.
5 out of 5 stars
19 February, 2025
originally posted on http://www.ulta.com
I will buy this product again and again!
This is the most effective treatment I have ever purchased for my dry, chapped lips. It immediately moistened and rejuvenated my lips which were peeling and cracking. I use it in the morning under my lipstick and at bedtime and will make sure to never run out.
5 out of 5 stars
25 November, 2024
originally posted on http://www.ulta.com
Perfect Priimer Finally!
Absolutely keeps lipstick and lip liner from feathering/bleeding outside of lips. Beautiful smooth primer for lipstick. Love it and will buy it again.
5 out of 5 stars
1 September, 2024
originally posted on http://www.ulta.com
Best by Far
This lip primer beats all others I have used. I prefer prestige brands so was surprised that Mac primer was super drying, as were most others. Most of the others were either pasty and cakey, or didn't prevent feathering as promised. ABH delivers what the others didn't. It's very comfortable to wear, prevents feathering, enhances long wear without drying. Have re-purchased this repeatedly. Still the go-to favorite.
2 out of 5 stars
15 July, 2024
originally posted on http://www.ulta.com
Not good.
It does not do as expected,my lipstick did not last long. I will be returning it asap.
5 out of 5 stars
9 June, 2024
originally posted on influenster.com
My go to lip primer!
I’ve used this lip primer for years . Its a clear balm that leaves your lips smooth and moist. It’s such a great product and I highly recommend it. :)
2 out of 5 stars
6 June, 2024
originally posted on http://www.ulta.com
No go.
Felt nice on, but did not work. returned
1 out of 5 stars
11 April, 2024
originally posted on http://www.ulta.com
Not my first choice
Doesn't help matte lipstick to stay on long. Going back to Mac 👎🏽👎🏽👎🏽
5 out of 5 stars
29 January, 2024
originally posted on http://www.ulta.com
I will buy this product again.
I like this product.
2 out of 5 stars
13 December, 2023
originally posted on http://www.ulta.com
Didn't work for me
This definitely provides a smooth application, but my lipstick wears off even quicker than applying lipstick to naked lips.
2 out of 5 stars
31 July, 2023
originally posted on http://www.ulta.com
I do not like this lip primer!
MAC lip primer works the best. I lost it 2 weeks after I purchased it and went back to repurchase and they were out, so I bought Anastasia …. The lip feels soft but it doesnt hold the lipstick like MAC lip primer
5 out of 5 stars
13 July, 2023
originally posted on http://www.ulta.com
This is a great product that I would buy again
This product is great my lipstick does not bleed and stays on longer
1 out of 5 stars
26 June, 2023
originally posted on influenster.com
It’s expensive chapstick
I love ABH, I totally bought into the matte liquid lip craze, and it was starting to dry me out, so I figured I’d give this a shot. But for the price, it’s just a glorified chapstick. Literally just putting Chapstick brand under your lipstick will do the same thing. Don’t waste your money.
5 out of 5 stars
9 June, 2023
originally posted on http://www.ulta.com
Dry Lips' Best Friend
My lips are regularly dry and that has kept me from wearing lipstick, since it magnified how chapped my lips were. This primer fixed it all! It covers up some pretty dry patches and lasts for about six hours before my lipstick starts creasing. Even then, it just looks a little dry. LOVE this primer!!
5 out of 5 stars
18 May, 2023
originally posted on http://www.ulta.com
THE BEST! Hydrates and stops feathering!
I'd been really struggling with lipstick feathering and traveling outside of my lip line. I've tried a few primers, lip pencils (even "clear" ones) with no improvement. THIS works! It feels great on, doesn't change the color of my lipstick like a lip liner does, and NO feathering or bleeding! I'm back to buy a second tube!
2 out of 5 stars
10 May, 2023
originally posted on http://www.ulta.com
Not for me
It doesn't work for me. My matte lipstick smudges using this. I don't use lip gloss so I can't say about that. But, I think this product intensifies the drying of my lips and it hurts.
2 out of 5 stars
12 April, 2023
originally posted on http://www.ulta.com
A disappointment for intended purpose...
Now I see only liquid lipsticks are suggested, so could be that. First, my lipstick wouldn't even work over the Primer. To be fair it was purchased entirely to eliminate feathering, which it didn't do after I did get some lipstick color to "stick." Although not what I wanted, it may be a good lip conditioner. Time will tell. Off to look for an effective NO feathering product!
1 out of 5 stars
9 February, 2023
originally posted on influenster.com
broke out
this made me break out and get pumps on my lips. There is definitely something I am allergic to. Be careful if you have allergies or sensitive skin?
1 out of 5 stars
23 December, 2022
originally posted on http://www.ulta.com
To drying
I bought this on the recommendation of the sales lady it's so drying on my lip They cracked and peeled Don't wast your money if you have any sensitivity !