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Anastasia Beverly Hills Lip Velvet - 0.12oz - Ulta Beauty
$28.00
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At a glance
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About this item
Highlights
- Velvety-smooth lip mousse with a non-drying, soft-matte finish.
- Full-pigment, lightweight formula delivers true-matte color.
- Provides long-lasting, comfortable wear with a cushioned feel.
- Effortlessly glides across the lips with even coverage.
- Soft-focus effect diffuses the appearance of lip texture.
- Teardrop-shaped wand lines and defines lips with ease.
- Available in versatile shades for limitless looks.
- Cruelty-free.
Description
Anastasia Beverly Hills Lip Velvet, is a velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand.
HOW TO APPLY:
Using the point of the wand, trace cupids bow to center lip shape and line outer edges.
Gently swipe flat paddle edge of the wand across lips in one smooth gesture for full-pigment, true-matte soft focus color.
HOW TO APPLY:
Using the point of the wand, trace cupids bow to center lip shape and line outer edges.
Gently swipe flat paddle edge of the wand across lips in one smooth gesture for full-pigment, true-matte soft focus color.
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Talcum-Free, Alcohol-Free, Sulfate-Free
Color Finish: Smooth
Color Palette: Light Tones, Medium Tones, Dark Tones
Product Form: Tube
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Net weight: .12 fl oz (US)
Features: Dermatologist Tested, Smooth Application
TCIN: 94767032
UPC: 689304335249
Item Number (DPCI): 342-02-6340
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, dimethicone/vinyl dimethicone crosspolymer, isododecane, silk powder/serica, tribehenin, polyglyceryl-2 triisostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, vp/hexadecene copolymer, diisostearyl malate, lauryl peg-9 polydimethylsiloxyethyl dimethicone, sorbitan sesquiisostearate, triethoxycaprylylsilane, polyglyceryl-2 diisostearate, fragrance/parfum, benzyl benzoate, iron oxides (ci 77491, ci 77499), red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 3.3 inches length x 1.1 inches width x 0.8 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Lip Velvet Liquid Lipstick has received mixed reviews. Guests appreciate its smooth, velvety texture, beautiful color range, and long-lasting wear. However, some have experienced issues with dryness, patchiness, and allergic reactions. The product is praised for its comfortable wear and elegant packaging, making it a popular choice for those seeking a matte finish without the typical dryness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1310 reviews
60% would recommend
5 recommendations
3 out of 5 stars
21 November, 2025
originally posted on abh.com
pomegrante isn't a good color for tanner people
i bought the pomegrante color. It looks awful with my skin hue. Maybe blackberry would've been better but it looked too light. I use another shade on top of the pomegrante color to help lessen the brightness of it.
3 out of 5 stars
19 November, 2025
originally posted on abh.com
Want a Brighter Reddish Color
[This review was collected as part of a promotion.] Hi, the color is a little too dark for my face, I would like to exchange for a bit lighter red.
5 out of 5 stars
15 November, 2025
originally posted on abh.com
Lip velvet
I love this lip velvet stick. It glides on so smooth and all you have to use is one gliding from the the lip velvet product. It's amazing 👏 👏👏
5 out of 5 stars
30 October, 2025
originally posted on abh.com
Lovely product
I brought this as a birthday present for myself (Cool Brown) and absolutely love it. The formula is wonderful and so smooth, it lives to its name - velvet. It doesn't bleed or dry out, and the colour is perfect. I've been on the hunt for a good brown for a long time and have struggled to find a good shade, this is lovely. I'll be buying more for sure
5 out of 5 stars
23 June, 2025
originally posted on abh.com
Good liquid lipstick
I don't usually like liquid lipstick, but this Lip Velvet is great. It goes on very smooth and doesn't dry my lips out. It has amazing lasting power, except if you eat or drink something with oil in it. I love the color, too. I recommend this product.
5 out of 5 stars
29 May, 2025
originally posted on abh.com
Love them 💕
I'VE ALWAYS WANTED TO OWN THE BEST MATTE LIQUID LIPSTICKS AND MORE FROM ABH FINALLY IBWAS ABLE TO BUY ME THIS SET OF 5 I LOVE THEM
5 out of 5 stars
5 February, 2025
originally posted on abh.com
Amazing product
I bought this a week ago this shade . It’s awesome product and looks amazing on brown skin tone.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2025Verified purchase
Not as pictured
I ordered the lightest two colors of this, and they were both much darker and more brown than pictured.
1 out of 5 stars
13 January, 2025
originally posted on abh.com
Not pink but orange
I bought this product and was greatly disappointed. Color not as advertised, instead of pink it was orange. Waste of my money
2 out of 5 stars
27 December, 2024
originally posted on abh.com
Color is not as pictured
I purchased the new Hush Rose lip velvet based on the beautiful muted pink color in the advertisement. The color is NOT pink at all. It’s not even close to the color as it’s pictured. It’s a bronze, brownish color and looks nothing like the color in the advertisement. I would not purchase from them again.
5 out of 5 stars
17 December, 2024
originally posted on abh.com
Love How It Looks!
I really love this formula. It is not too dry or too matte. It is very comfortable to wear. I don’t think it last as long as it claims. The color is on point with my complexion. I now have 5 total. Don’t change or replace this a good product.
3 out of 5 stars
10 December, 2024
originally posted on abh.com
Not quite right
The hush rose looks nothing like the color in the picture and on the lip. It’s more of an orange shade…
1 out of 5 stars
20 November, 2024
originally posted on abh.com
Very Disappointed.
[This review was collected as part of a promotion.] I purchased "Hush Rose" and it looks nothing like the sample board or what's on the arm on the models. Very disappointed.
1 out of 5 stars
12 November, 2024
originally posted on abh.com
Nope!
Color isn’t even close to what is on the models. The new color hush rose was exactly what I have been looking for and what a disappointment. Much much darker. Feels great when first applied then it dries and looks horrible.
1 out of 5 stars
9 April, 2024
originally posted on abh.com
Very dry
Unfortunately it’s not at all as advertised, it is very dry and because of the dryness it’s hard to apply all over the lips. Colour is ok, but the original lipstick is way much better and creamy with a nice smell. This one even the smell is not ok, like an expired product.
5 out of 5 stars
3 February, 2024
originally posted on abh.com
Best Velvet Lip
I bought this 2 weeks ago and I love it! It whipped matte that feels light weight on the lips…pairs well with gloss or it’s cute by itself!
5 out of 5 stars
19 January, 2024
originally posted on abh.com
I really like this lip stick.
[This review was collected as part of a promotion.] I really like how pigmented it is. It's not drying at all. It's very smooth. I need to use it with a liner or else it feathers a bit but that's not a problem. It's nice to have a velvet lipstick that doesn't settle in the cracks of your lips. I don't feel like it's lasts super long but I think it's because it's not dry. Very impressed.
5 out of 5 stars
19 January, 2024
originally posted on abh.com
Must-Have Lipstick!
[This review was collected as part of a promotion.] I never wear lip color. It's always too dry, rubs off immediately or doesn't match my minimalist look. I received Lip Velvet Liquid Lipstick as part of a free sample program and I am hooked! The Crush (soft beige) is super natural for everyday wear, while the Parchment (peachy brown) is a deep, rich tone that looks fabulous (for reference, I have dark brown hair, green eyes and light skin). Application is easy. It has an angled, padded tip that's perfect to define AND make my thin lips appear much fuller. The best part is that it DOES NOT feel like cakey lipstick! It's like a light, whipped mousse that lasts.
5 out of 5 stars
18 January, 2024
originally posted on abh.com
Parchment is my new fave
[This review was collected as part of a promotion.] Both colors are brown skin friendly! Look great with a brown liner and feel like there is barely anything on your lips. I like to put a small amount of lip balm on first, then a swipe of color for a great payoff.