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Anastasia Beverly Hills Lip Velvet - 0.12oz - Ulta Beauty
$28.00
ColorRosy Mauve
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Velvety-smooth lip mousse with a non-drying, soft-matte finish.
- Full-pigment, lightweight formula delivers true-matte color.
- Provides long-lasting, comfortable wear with a cushioned feel.
- Effortlessly glides across the lips with even coverage.
- Soft-focus effect diffuses the appearance of lip texture.
- Teardrop-shaped wand lines and defines lips with ease.
- Available in versatile shades for limitless looks.
- Cruelty-free.
Description
Anastasia Beverly Hills Lip Velvet, is a velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand.
HOW TO APPLY:
Using the point of the wand, trace cupids bow to center lip shape and line outer edges.
Gently swipe flat paddle edge of the wand across lips in one smooth gesture for full-pigment, true-matte soft focus color.
HOW TO APPLY:
Using the point of the wand, trace cupids bow to center lip shape and line outer edges.
Gently swipe flat paddle edge of the wand across lips in one smooth gesture for full-pigment, true-matte soft focus color.
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Talcum-Free, Alcohol-Free, Oil-Free, Sulfate-Free
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Tube
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Net weight: .12 Ounces
Features: Dermatologist Tested, Smooth Application
TCIN: 94413036
UPC: 689304194501
Item Number (DPCI): 342-02-7281
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
rosy mauve dimethicone, dimethicone/vinyl dimethicone crosspolymer, isododecane, silk powder/serica, tribehenin, polyglyceryl-2 triisostearate, vinyl dimethicone/methicone silsesquioxane crosspolymer, vp/hexadecene copolymer, diisostearyl malate, lauryl peg-9 polydimethylsiloxyethyl dimethicone, sorbitan sesquiisisterate, triethoxycaprylylsilane, polyglyceryl-2 diisostearate, fragrance/parfum, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), red 6 lake (ci 15850), red 7 lake (ci 15850)' '
Shipping details
Estimated ship dimensions: 0.89 inches length x 1.15 inches width x 3.3 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Lip Velvet Liquid Lipstick has received mixed reviews. Guests appreciate its smooth, velvety texture, beautiful color range, and long-lasting wear. However, some have experienced issues with dryness, patchiness, and allergic reactions. The product is praised for its comfortable wear and elegant packaging, making it a popular choice for those seeking a matte finish without the typical dryness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1310 reviews
60% would recommend
5 recommendations
3 out of 5 stars
21 November, 2025
originally posted on abh.com
pomegrante isn't a good color for tanner people
i bought the pomegrante color. It looks awful with my skin hue. Maybe blackberry would've been better but it looked too light. I use another shade on top of the pomegrante color to help lessen the brightness of it.
3 out of 5 stars
19 November, 2025
originally posted on abh.com
Want a Brighter Reddish Color
[This review was collected as part of a promotion.] Hi, the color is a little too dark for my face, I would like to exchange for a bit lighter red.
5 out of 5 stars
15 November, 2025
originally posted on abh.com
Lip velvet
I love this lip velvet stick. It glides on so smooth and all you have to use is one gliding from the the lip velvet product. It's amazing 👏 👏👏
5 out of 5 stars
30 October, 2025
originally posted on abh.com
Lovely product
I brought this as a birthday present for myself (Cool Brown) and absolutely love it. The formula is wonderful and so smooth, it lives to its name - velvet. It doesn't bleed or dry out, and the colour is perfect. I've been on the hunt for a good brown for a long time and have struggled to find a good shade, this is lovely. I'll be buying more for sure
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
Love it!
So velvety and soft. Very long lasting. Does not dry out your lips.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2025
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Aging
- Eye color: Brown
Better than matte lipsticks
I received this as a gift last week and it’s my new to go to lip make up. It’s soo velvety soft and it is matte without the drying effect. It last longer than regular lipstick but less than the harsh mattes on your lips. I got the hush rose color and I love it. I am a little on the pale side so I am going to get the more rosy color one but this is perfect for like day wear and not look like you have much on but your lips look juicy. Definitely recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
- Skin type: Combination
- Skin concern: Pores, Dullness
- Eye color: Black
- Hair color: Black
- Skin tone: Medium
Love
Beautiful color and formula
5 out of 5 stars
23 June, 2025
originally posted on abh.com
Good liquid lipstick
I don't usually like liquid lipstick, but this Lip Velvet is great. It goes on very smooth and doesn't dry my lips out. It has amazing lasting power, except if you eat or drink something with oil in it. I love the color, too. I recommend this product.
5 out of 5 stars
29 May, 2025
originally posted on abh.com
Love them 💕
I'VE ALWAYS WANTED TO OWN THE BEST MATTE LIQUID LIPSTICKS AND MORE FROM ABH FINALLY IBWAS ABLE TO BUY ME THIS SET OF 5 I LOVE THEM
5 out of 5 stars
27 May, 2025
originally posted on abh.com
Great lip product
Beautiful color. ABH lip velvet's do not disappoint!
3 out of 5 stars
2 March, 2025
originally posted on abh.com
Love the color
Love the color but it’s a little dry from the other Anastasia vlip stains, overall great to wear !
5 out of 5 stars
5 February, 2025
originally posted on abh.com
Amazing product
I bought this a week ago this shade . It’s awesome product and looks amazing on brown skin tone.
2 out of 5 stars
3 February, 2025
originally posted on abh.com
Not as described
Not as I thought it would be—orange not pink—not nude
2 out of 5 stars
21 January, 2025
originally posted on abh.com
Lip Velvet + Old age = Not so good
I hope this isn’t going anywhere, but 72 year old wearing this lip velvet just doesn’t work at all. There should be a warning label on it. Showd all the wrinkles of time.
1 out of 5 stars
20 January, 2025
originally posted on abh.com
One order and done
Terrible in comparison to the hype of it. Color is not as shown and it’s drying.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2025Verified purchase
Not as pictured
I ordered the lightest two colors of this, and they were both much darker and more brown than pictured.
1 out of 5 stars
13 January, 2025
originally posted on abh.com
Not pink but orange
I bought this product and was greatly disappointed. Color not as advertised, instead of pink it was orange. Waste of my money
5 out of 5 stars
8 January, 2025
originally posted on abh.com
Lip Velvet
I bought Lip Velvet and I love the way it looks and feels. I would recommend and repurchase.
5 out of 5 stars
4 January, 2025
originally posted on abh.com
New fav!
I purchased 2 in the shade crimson. It is so flattering. I love the texture, the longevity. After having dinner with my friends (steak, mashed potatoes, beans), it was still on and I didn't need to reapply. It wasn't as bold but since it's such a bold color I really didn't mind.
1 out of 5 stars
1 January, 2025
originally posted on abh.com
Misleading
I bought this based on an ad I saw. The color did not match the ad at all. Instead of a pink color, it was an ugly orange brown. Very disappointed.