Arctic Fox Ruby Red Semi Permanent Hair Color
$16.99
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Guests are saying
Guests appreciate the vibrant and beautiful ruby red color, which is often described as a perfect blend of natural and bold. The pleasant fragrance and ease of use are also highlighted positively. However, some guests experienced issues with color longevity and effectiveness, particularly on certain hair types. Overall, this product offers a lovely color option for those looking to enhance their hair with a rich hue, though results may vary based on individual hair conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 25 reviews
effectiveness: 3 out of 5
quality: 3.17 out of 5
value: 3 out of 5
50% would recommend
6 recommendations
4 out of 5 stars
2 June, 2026
originally posted on arcticfoxhaircolor.com
Beautiful Color
[This review was collected as part of a promotion.] Ruby Red is a beautiful color. A nice fun but more natural leaning color. Wish we could order a bigger size.
4 out of 5 stars
30 May, 2026
originally posted on arcticfoxhaircolor.com
Needed much product because of
[This review was collected as part of a promotion.] Needed much product because of the formula but the color is beauuuuutiful!!!
5 out of 5 stars
28 May, 2026
originally posted on arcticfoxhaircolor.com
Beautiful!
[This review was collected as part of a promotion.] I'm so excited about the natural line! Ruby red is simply gorgeous.
5 out of 5 stars
10 May, 2026
originally posted on arcticfoxhaircolor.com
I loved the color and
[This review was collected as part of a promotion.] I loved the color and the smell lasts forever
5 out of 5 stars
9 May, 2026
originally posted on arcticfoxhaircolor.com
Fav
[This review was collected as part of a promotion.] This is the perfect red that isn’t too bold but just perfect enough to go with EVERYTHING. This makes my eyes pop, and is per for the professional setting.
5 out of 5 stars
3 May, 2026
originally posted on arcticfoxhaircolor.com
Love :heart:️
[This review was collected as part of a promotion.] The smell of course is phenomenal. The colour is really pretty, just the perfect in between of looking natural and dyed.
4 out of 5 stars
26 April, 2026
originally posted on arcticfoxhaircolor.com
as expected!!
[This review was collected as part of a promotion.] the color is so nice, a pretty brownish red, that appears much brighter in the sun. However, i'd recommend to let this one sit on for several hours to get a vibrant colour, compared to the usual
1 out of 5 stars
20 April, 2026
originally posted on arcticfoxhaircolor.com
Didn’t work
[This review was collected as part of a promotion.] didn’t work, washed right out of my hair so sad
5 out of 5 stars
18 April, 2026
originally posted on arcticfoxhaircolor.com
Fire :fire:
[This review was collected as part of a promotion.] The most beautiful color and smell!
1 out of 5 stars
17 April, 2026
originally posted on arcticfoxhaircolor.com
Blah
[This review was collected as part of a promotion.] I love the smell but this did not work for me at all! After the first wash, it faded to purple on my ends
3 out of 5 stars
15 April, 2026
originally posted on arcticfoxhaircolor.com
Not as dark
[This review was collected as part of a promotion.] Not as dark as the pictures for a Ruby red.
4 out of 5 stars
4 April, 2026
originally posted on arcticfoxhaircolor.com
Beautiful Color, But. . .
[This review was collected as part of a promotion.] I actually ended up having to dye my hair twice. The first dye I bought here and it washed out immediately. I did apply this to bleached hair. I don't know if mixing it with a developer the second time, or maybe my hair just doesn't hold color well, but I'm finding it's fading really fast. The color is very pretty and I wish I had better luck getting it to stay.
5 out of 5 stars
31 March, 2026
originally posted on arcticfoxhaircolor.com
Naturals “Ruby Red”
[This review was collected as part of a promotion.] Lovely colour, smells nice, didn’t stain my skin or ruin my towels! So easy to use too. Wish it lasted longer:heart:️
1 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2026Verified purchase
Don't!
Ruined my hair. Now it has no volume or body. It’s just limp and won’t hold a curl. The color was barely noticeable.
5 out of 5 stars
24 March, 2026
originally posted on arcticfoxhaircolor.com
Pretty
[This review was collected as part of a promotion.] Pretty deep red color with hints of brown. Smells very good and doesn‘t really bleed onto pillow cases or clothing.
5 out of 5 stars
23 March, 2026
originally posted on arcticfoxhaircolor.com
Prefect Cherry coke color
[This review was collected as part of a promotion.] This product took to my daughter’s natural hair wonderfully. It was the perfect shade of reddish brown. Which is exactly what she was hoping for. Her hair feels so soft and the color has lasted longer than expected. All in all it’s a wonderful color product.
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026
Good Coverage
Love this color, it’s rich and covers my hair very well. It’s exactly what I was looking for.
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026
Beautiful Color
I love this product! The color is really vibrant and shows up great, and my hair felt soft and healthy after.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2026
Didn't even work
It didn’t even dye my hair, I have brown hair and I was expecting some sort of reddish maroon color, and I even let it sit on my hair for almost two hours. I was really excited to use it and it was very disappointing to hear my hair look pretty much the same at the end. It did make my hair feel soft and nice though, and I think it smelled good, but that’s about it.
2 out of 5 stars
19 March, 2026Verified purchase
(no review title)
Washed out quick and barely did anything! Which was a shame because I was super excited to use this and drive out to purchase it! It was a beautiful red tone(I was looking for a red that was NOT pink based or violet toned), and this seemed to capture that. But yeah it didn’t do much on my faded red hair and washed out quick although I wash in fresh water and use sulfate free shampoo. I will say a good amount comes in one tube so that’s good, I have long medium amount of hair!