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About this item
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Guests are saying
This leave-in conditioner is highly praised for its ability to enhance curl patterns, provide moisture, and make hair soft and manageable. Guests appreciate its lightweight feel and pleasant scent. However, some found it less effective for detangling and moisturizing certain hair types. Overall, it is a popular choice for various hair textures, especially curly and natural hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 505 reviews
effectiveness: 4.33 out of 5
quality: 4.36 out of 5
value: 4.36 out of 5
83% would recommend
118 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
10s across the board
She's that girl, like truly. Smells amazing, leaves my hair hydrated and doesn't weigh it down too much. My hair feels really soft, and she's a good price.
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
(no review title)
10/10
5 out of 5 stars
30 November, 2025Verified purchase
Two words. LOVE.IT
Such a good product. Leaves my hair silky and smooth all day and is anti frizz of 2c hair
3 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
Short term use for thick & curly hair
[This review was collected as part of a promotion.] Felt like it started drying my hair out after a few days 💁🏽♀️
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
(no review title)
Very moisturizing
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2025Verified purchase
Good product for curls/waves
Works well to keep hair soft
1 out of 5 stars
24 January, 2025Verified purchase
Pack your Orders Better
I dislike the way this item was shipped to me. It was unsealed and leaked all over the box.
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2025Verified purchase
California girl
Perfect consistency.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2025Verified purchase
So moisturizing!
Love love love this product
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2024Verified purchase
Unexpectedly awesome
I tried this leave in for the first time today. When I opened it I did not get hit by an overpowering smell. It smelled super nice and sweet and that surprised me. Coming out of the bottle the product was not overly thick and it provided great slip for my 4c hair that I didn't have to use as much as I would normally use leave in wise. I'm very impressed!
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2024
Love it!
Makes my hair feel so soft
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2024Verified purchase
Great product
Reasonably priced and smells soo good! Has a lot of slip so good for detangling too. Love every as i am product i’ve tried so far
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2024Verified purchase
Great leave in
Love the way this leave in smells and leaves our hair soft and detangled. Definitely a staple hair product in our home.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2024Verified purchase
As I Am leave in conditioner
I love how soft my hair feels after using the As I Am leave in conditioner. It has a very mild scent. I just love it and will continue buying it.
5 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2024Verified purchase
Good product
Love it. Makes my curl pattern better and it’s not too heavy.
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2024
My fav leave in
This is my favorite leave in. It makes my hair feel soft and adds slip to it which makes styling easier
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2024Verified purchase
A curly hair favorite
I really like this whole line, I haven’t used it in a while but I will most likely go back to it because for this price I haven’t found something that’s just as good. As I Am is really underrated
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2024
Love it
I love it , I like my hair
4 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2024Verified purchase
Love it!
I love it for my curls! Works great
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2024Verified purchase
Amazing!
I love the scent od this. It also works like a dream and makes my hair so soft.