Audacious - by Marty McDonald (Hardcover)

Book Synopsis

Marty McDonald's pivotal career moment was nothing if not audacious: she stopped the CEO of a candy company in a hallway, pitched her idea for a special gummy bear flavor, and was soon promoting the Black Girl Magic gummy bear at Sugarfina stores around the country.

Now Marty, the founder of Boss Women Media and founder of the Black Girl Magic Summit, pens a guide to help women go after their most audacious goals in both work and everyday life, and guides them as they work to make them reality. With unflinching honesty, McDonald recounts her personal stories of triumph and failure, offering an intimate look into the audacious decisions that propelled her from uncertainty to success. From navigating the unknown to breaking through barriers that seemed insurmountable, McDonald reveals the mindset, strategies, and bold actions required to turn fear into fuel and transform dreams into reality. She helps women:

• Set aside fear and write a different narrative
• Grow comfortable taking risks
• Understand the investments you must make in yourself first
• See how no is just the beginning of the conversation
• Determine what is holding them back from pursuing their biggest dreams
• Learn how to find their flex and other ways to make a difference beyond themselves
• Audaciously go after their dreams

About the Author

Dallas-based entrepreneur and designer Marty McDonald left her career in corporate America to launch her first company, Boss Women Media, in 2017. Implementing her business savvy from years of partnerships with various Fortune 500 companies, Marty took an idea for connecting ambitious women and turned Boss Women Media into not just a company, but a movement--including the multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and a loyal membership community of over 200,000 women. Because Marty knows many women allow fear to hold them back from accomplishing their goals, she founded Boss Women Media with a mission to help women achieve more and remove fear as the barrier to their big goals and dreams.

In addition to Boss Women Media, Marty also runs a successful children's wear company, Elle Olivia. Marty was inspired to create this brand after her daughter, Elle, was born in 2021 with a Congenital Diaphragmatic Hernia, which meant she would need immediate surgery and a thirty-five-day NICU stay afterward to heal. During that time, Marty quickly realized her daughter would need two key things to navigate the world: advocacy and representation. From this realization, Marty and her husband dedicated their energies to addressing some systematic issues Black parents face, such as representation in children's clothing. The Elle Olivia brand is dedicated to showing girls big possibilities through the clothes they wear. Since its launch in 2022, the Elle Olivia brand is now carried in over 400 Target locations nationwide. Marty lives in Dallas with her husband and daughter, Elle Olivia, and twin son and daughter, Ryan and Laila. Marty enjoys time with family and friends all while building the future of her dreams!