$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- I'm perfect for anyone looking for a golden glow
- I'm a clear + transfer-resistant gel
- I'm infused with golden shimmer for instant illumination + glow
- Use me daily to build a new tan or touch up an old one
- I'm enriched with hyaluronic acid + vitamin c for ultimate hydration
- I have a delicious, tropical scent
Description
shimmer like that bright diamond you are while you get you get your glow on. for a glimmerin' shimmerin' night out, or any time you please. locked in with skincare heroes vitamin c + hyaluronic acid to keep you hydrated while you sparkle. use this on the daily to gradually increase your glow.
Scent: Tropical
Health Facts: Contains Vitamin C, Contains Hyaluronic Acid
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Sunless Tanning
Net weight: 16 fl oz (US)
Features: Fast Drying
Street Date: January 1, 2025
TCIN: 92463341
UPC: 9347108046495
Item Number (DPCI): 037-11-4776
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), dihydroxyacetone, polysorbate 20; glycerin, sodium acryloyldimethyltaurate/vp crosspolymer, sodium polyacryloyldimethyltaurate, sodium hyaluronate, cocos nucifera (coconut) fruit extract, saccharum officinarum (sugarcane) extract, ascorbic acid (vitamin c) panthenol, phenoxyethanol, ethylhexylglycerin, fragrance (parfum), caloum sodium borosilicate; silica, tin cide, iron oxide (ci 77491), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 1.929 inches length x 3.525 inches width x 7.575 inches height
Estimated ship weight: 1.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Would this leave an warm tone tan or a cool tan?
submitted by Tara - 1 month ago
A: Hi there! It's definitely a warm finish, but not orange! If you're familiar with our other products, it matches the tone of the rest of the collection. Thanks for checking in to make sure you have the best experience possible!
submitted byproduct expert - 29 days agoBrand expert
Q: Is this product transfer proof?
submitted by Anonymous - 13 days ago
Q: Will this stay on if you go swimming or will it fade or just come off?
submitted by Tara - 23 days ago
Q: How long are you supposed to leave it on before washing it off
submitted by Lily - 3 months ago
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Related Categories
- Self-Tanners
- Sunless Self Tanners
- Sun Care & Tanning
- Suncare
- Ulta Beauty at Target Sun Care...
- Cleansers & Moisturizers
Guests are saying
This self-tanning gel offers a delightful blend of shimmer and hydration, making it a standout choice for guests seeking a natural glow. With its quick-drying formula and pleasant coconut scent, it provides an easy application experience. The inclusion of hyaluronic acid and vitamin C enhances skin moisture, while the buildable color allows for customization. Ideal for those wanting a subtle tan without the risk of orange streaks, this product is perfect for any season.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 143 reviews
66% would recommend
3 recommendations
Shimmery Gel
4 out of 5 stars
- 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product has a jelly texture and doesn’t take long to absorb into the skin and dry. It’s easy to apply and I like that the packaging has a protective layer for the nozzle. It’s shimmery and will hopefully bring on a natural and gradual tan to me.
Top on your tan with a sparkle
5 out of 5 stars
momofcinco_3955 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] B.Tan has made a tanning gel with shimmer self tan!! It’s beautiful is every way from the bottle itself, to the packaging to the gel itself! Once applied, it gives you a shine and shimmer you’ll be loving while out for your tan. Absorbs once applied to skin and no stains but shimmer.
Gel like tannner
4 out of 5 stars
jbbanuelos92_3943 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was expecting this one product especially for this summer. I am currently pregnant so it will be nice to add in a little shimmer. My bottle did come broken from the mail but I was able to at least save what was left of it. This doesn’t have a strong smell which is nice and it’s more of a gel like texture. Excited to see the results.
Canadian Girly, OBSESSED.
5 out of 5 stars
Cheyenne - 7 days ago
originally posted on mine
I tan well but I really wanted a nice base tan to get me started and this is seriously the best. PLEASE exfoliate, shave, and moisturize WELL before applying. It makes such a difference!!! I use this after my everything shower and then apply it and sleep in it over light. I do a quick rinse in the morning and it's so so pretty. No staining, no streaks, no orange!!
So far, so good!
4 out of 5 stars
kellyblaineboyce_7554 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I haven’t been using this long enough to build a lot of color as it works gradually. But… I love the scent and shimmer. It makes my skin soft and it just smells SO good! I will keep using this as part of my daily routine.
Great mess free tan!
4 out of 5 stars
laneyinfluences_6322 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been using glow your own way self tanner for quite some time. This is a new product for me though! I love the added shimmer. I love how it goes on clear because it doesn’t make a huge mess and doesn’t get on my clothes or sheets. I just apply before going to bed and wake up tan! It’s smooth and easy to apply.
Tanner
3 out of 5 stars
Thumbs up graphic, would recommend
Beachpeach86 - 29 days ago, Verified purchaser
Smell and sparkle was good, gave an orange color in some areas. Wish it was a spray for even distribution but not bad compared to similar products.
Smells like a classic tanner when dried
4 out of 5 stars
Thumbs up graphic, would recommend
Lilyy - 1 month ago, Verified purchaser
I thought this wouldn’t smell like a self-tanner at first as it has a nice coconut scent but once it dries on your skin it does smell like a self-tanner. I did like the nice subtle tan it gives to my skin though. I just hoped it would keep smelling like coconut.
streaks
3 out of 5 stars
Thumbs down graphic, would not recommend
em - 1 month ago, Verified purchaser
not as gradual as the other reviewers made it seem you still have to be pretty careful - i woke up with streaks :(
10/10
4 out of 5 stars
marief95_8094 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Glow Your Own Way Gel Tan is a game-changer for anyone who wants a natural-looking sun-kissed glow without the hassle. The gel formula is lightweight, smooth, and easy to apply, absorbing quickly into the skin without feeling sticky or greasy. It has a subtle, pleasant scent—none of that overpowering self-tanner smell—and it develops into a warm, golden tan within a few hours. The color looks even and streak-free, with no orange tones, and it fades gradually and naturally over a few days. Perfect for both beginners and seasoned self-tanners, this gel gives you control and a beautiful, glowing finish.
Works for evening the skin tone
5 out of 5 stars
phiphim_6972 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I use self tan for more of an even glow vs head to toe tan. Especially my legs after keeping them in jeans for way too long. This works wonders and the shimmer is a sprinkle on top. Love it!
Great!
5 out of 5 stars
lazizka20_5001 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is great!! It easy to use and it feels great on the skin! It dried pretty fast and leaves a great tan! It also smells pretty good. I really like the look!
Love this
5 out of 5 stars
Kennedy T. - 3 months ago
originally posted on mine
[This review was collected as part of a promotion.] I love the gentle tan and glow this gives and the glitter is everything!!! I love being glittery and tan so this product is perfect!!
Get a great gradual glow for summer.
5 out of 5 stars
amandar895_9055 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I'm pale. Like I will accidentally get sun burnt pale. Thank you B Tan. I love it. You can see the shimmer in the gel and on your skin as you apply which is so nice. The smell is mild and I don't feel sticky after putting it on. It dries fast which is great. The last picture is a day later so it definitely develops. Thank you B. Tan and Influentser for allowing me to try Glow Your Own Way.
Great gel
5 out of 5 stars
michellem559_9395 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] So shimmery. Subtle glow. Doesn't smell weird like other self tanners! Easy tibapply. Dries quickly. Great formula. Love the moisturizing hylaraunic acid!
Easiest Tan Ever!
5 out of 5 stars
thesnackbae_1236 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really great product! It was hassle free, mess free packaging, and smelled really good (coconutty/beachy scent)! It was easy to apply, absorbs very well, and dries fast. Perfect for early Spring/Summer prep and helps during the colder season as well. Buildable and even coverage with a lovely glow.
So sparkly
5 out of 5 stars
rabiak12_5829 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was a bit skeptical when I received this because naturally I’m tan. I figured I’d just try it out for the sparkles. After trying it I’m shocked that it made me a bit tanner and so glowy! I love it
Ehhh
3 out of 5 stars
presleyg2_9547 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The product went on in a bit of a splotchy way. it felt a tad bit sticky and had an off smell to it. i like the shimmer it added into the product but i wasnt a fan of how it dried on?
Btan glow your own way
3 out of 5 stars
samb127_5287 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product was okay. I’ve never used a self tanner before so I was excited to use it. I have pale skin so I got the lowest intensity one. As far as packaging it is really hard to read the back of the bottle it’s written small and in a color that is hard to read the directions. This product smelt good but it leaves my skin sticky and actually thought it burnt when first applying. It does leave your skin sparkly
Glowy bronze goddess
5 out of 5 stars
ilka_inoa_1916 - 3 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is so pretty and easy to apply, it makes my skin a little tint but very glowy, the packaging is easy to use and the texture is really nice , dry fast but enough to have time to blend well on the skin.