$34.99 when purchased online
Target Online store #3991
About this item
Highlights
- Soothing Real Human Voice: Baby Shusher emits a rhythmic "Shhh" sound that effectively soothes babies by mimicking the comforting environment of the womb.
- Breaks Crying Spells: The rhythmic "Shhh" sound helps interrupt crying, calming fussy babies faster than white noise alone.
- Customizable Timer: Choose between 15- or 30-minute sessions to suit your baby's soothing needs with a simple twist of the top dial.
- Wireless & Portable Design: Compact and cordless, the Baby Shusher can be used at home or on the go.
- Ready to Use: Includes 2 AA Duracell® batteries, so it's ready to work right out of the box.
- Convenient Wrist Strap: Features a handy strap for easy carrying or tethering to strollers, car seats, cribs, or diaper bags.
- Simple Operation: Intuitive controls with separate dials for volume adjustment and timer selection.
- Safe Materials: Made from BPA-free and Phthalate-free materials, ensuring the safety for little ones.
- Durable Build: Designed to withstand daily use, making it a dependable part of your baby gear.
- Perfect for On-the-Go Parents: Lightweight and travel-friendly, it's ideal for use anywhere your baby needs soothing.
- Includes a One Year Manufacturer Warranty
Description
Soothe your fussy baby with the Baby Shusher, the sound machine designed to lull your little one to sleep using the calming power of a real human voice. The rhythmic "Shhh" sound mimics the comforting noises of the womb, providing an effective alternative to standard white noise. Perfect for breaking crying spells, the Baby Shusher creates a soothing environment that helps babies relax and drift off to sleep. Perfect for sleep training your little one.
This wireless and portable device features an intuitive design with a timer that can be set for 15 or 30 minutes and avoids infant dependency on the noise long term allowing your little one to adjust to the natural sounds of your home. Ready to use right out of the box, it comes with 2 AA Duracell® batteries and includes a convenient wrist strap for easy attachment to car seats, strollers, cribs or diaper bags. Compact and lightweight, the Baby Shusher is a must-have for every nursery and an essential addition to any baby registry.
This wireless and portable device features an intuitive design with a timer that can be set for 15 or 30 minutes and avoids infant dependency on the noise long term allowing your little one to adjust to the natural sounds of your home. Ready to use right out of the box, it comes with 2 AA Duracell® batteries and includes a convenient wrist strap for easy attachment to car seats, strollers, cribs or diaper bags. Compact and lightweight, the Baby Shusher is a must-have for every nursery and an essential addition to any baby registry.
Dimensions (Overall): 3.5 Inches (L), 6.25 Inches (H) x 3.5 Inches (W)
Weight: .4 Pounds
Therapy Style: Sound
Sounds Generated: Proprietary Sound(s)
Material: Plastic
Features: Timer, Masks Noise, Integrated Speakers, Volume Control, Portable
Power Source: Battery
Battery: 2 AA Alkaline, Required, Included
Care & Cleaning: Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 52036720
UPC: 617529489515
Item Number (DPCI): 030-04-4661
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Shipping details
Estimated ship dimensions: 6.5354 inches length x 4.0945 inches width x 3.2283 inches height
Estimated ship weight: 0.86 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have a clip so it can be attached to a stroller?
submitted by BrookeJ - 8 years ago
A: It has a removable wrist strap. This can easily be fixed to a stroller.
submitted byBritChickTX - 6 years agoA: comes with a wrist lanyard.
submitted byMommyL - 8 years ago
Q: How big is the sleep soother?
submitted by Precops - 3 years ago
A: Dear Customer, The product dimensions is 2.32 x 2.32 x 5 inches, 0.5lb And the package size is 3.75 x 4.5 x 7 inches, 0.85 lb(item included) Thank you -
submitted byThe Shusher Co Service - 3 years ago
Q: So is the sound white noise or a human shhhh?
submitted by Hunky Duck - 5 years ago
A: Hello, Thank you so much for your question. The Baby Shusher uses a real human shush.
submitted byBaby Shusher - 4 years agoBrand expert
Q: Is it rechargeable or works only with batteries ?
submitted by Payam - 6 years ago
A: Hello, Thank you for your question. The Baby Shusher works on 2AA batteries.
submitted byBaby Shusher - 4 years agoBrand expert
This product is featured in a recent Target Finds story
Over the Rainbow Nursery Room Collection - Cloud Island™
About the collection
Add magical fun to your baby's space with the pieces from the Over the Rainbow Nursery Room Collection from cloud island™. This nursery room collection features a lamp for lighting up the space, toys for their entertainment, crib sheets, wall art and much more to help you create an amazing and beautiful nursery. The storage basket helps you stash away their toys and other essentials, while the sleep soother uses a real human voice to lull your baby to sleep. Add the pieces to their existing nursery, create a new one for your newborn, or give a perfect gift for a baby shower.
cloud island™: Designed with love. Made without compromise.
cloud island™: Designed with love. Made without compromise.
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4.0 out of 5 stars with 406 reviews
design: 3.76 out of 5
quality: 3.76 out of 5
safety: 4.42 out of 5
73% would recommend
191 recommendations
Potentially good, depending on the baby and parents
3 out of 5 stars
Thumbs down graphic, would not recommend
Kris Zecevic - 1 month ago
It’s a simple device, and it does what it says: it makes a shushing noise intended to help your baby go to sleep and stay asleep. Whether or not the sound is actually comforting depends on the baby itself of course, as well as the parents, who may find it creepy or annoying, as it’s a recording of an actual voice. However, since it is effectively just a white noise machine, there are many other cheaper and more effective options on the market.
1 reply from Baby Shusher Team team - 14 days ago
Thank you for sharing your feedback! We truly appreciate you giving the Baby Shusher a try and understand that every baby’s soothing needs can vary. While it may seem similar to a white noise machine at first glance, the Baby Shusher is actually quite different in purpose and design. White noise machines are intended to distract or drown out background sounds, creating a constant noise barrier. While that can work for some, it often leads to sound dependency, where the baby requires the machine to stay asleep in any environment. The Baby Shusher takes a more natural, sleep-training approach. It uses a rhythmic shushing sound, much like a parent would do in person, to interrupt the baby’s cry reflex and guide them into a calm state. This technique allows the baby to focus, settle, and fall asleep without becoming reliant on constant background noise. Our timer feature is intentional — it’s there to prevent dependency, encouraging babies to adapt to their environment's natural sounds over time. This gradual process supports healthy sleep habits and can make a significant difference in the long run. We understand the sound may not be a fit for everyone, but many parents have found this method helpful as part of their soothing routine. We’re always here to offer tips on getting the most out of the device if you need any guidance! — The Baby Shusher Team
We love the baby shoosher
5 out of 5 stars
Thumbs up graphic, would recommend
Patrick - 1 month ago
The baby shusher is an amazing tool for babies that require a little more noise control. It literally makes the same shushing sound my wife and I make when we are trying to help our babies calm down some.
1 reply from Baby Shusher Team team - 14 days ago
Hi Patrick, Thank you so much for your kind words! We're thrilled to hear the Baby Shusher has been a helpful tool for you and your family. It was designed exactly for that, to give parents an extra hand by mimicking the same soothing shush you’d naturally do yourself, it can be exhausting. We love knowing it’s making those calming moments a little easier for you. Thanks again for sharing your experience! — The Baby Shusher Team
Baby Shusher
5 out of 5 stars
Thumbs up graphic, would recommend
SandyB - 1 month ago
This is by far the best product of its kind. Thanks to the baby susher our baby falls back asleep during middle of the night. Definitely extends baby's nap time instead of them waking up 10-15mins after you put them in the bassinet.
1 reply from Baby Shusher Team team - 14 days ago
Hi SandyB, Thank you so much for your wonderful feedback! We’re so happy to hear the Baby Shusher has been a game-changer for those middle-of-the-night wake-ups and nap time routines. Helping little ones settle back to sleep (so parents can get a breather too!) is exactly what we designed it for. It sounds like your little one is doing well at sleep training. We truly appreciate you sharing your experience, it means a lot to us and helps other parents looking for solutions. — The Baby Shusher Team
Portable
3 out of 5 stars
Thumbs up graphic, would recommend
ktab612 - 1 month ago
Nice. Love that it’s a portable sound machine compared to the one we use on a daily. I just wish it was rechargeable. Having to change out the batteries frequently isn’t ideal, but since it’s for travel it’s not a deal breaker either.
1 reply from Baby Shusher Team team - 14 days ago
Hi ktab612, Thank you so much for your feedback! We're glad to hear you’re loving the portability of the Baby Shusher, we designed it specifically for those on-the-go soothing moments. We completely understand how convenient a rechargeable option would be, and feedback from parents like you helped make that a reality. We’re excited to share that our newest model, the Baby Shusher Firefly, is now available at Target online and on the app! It features a rechargeable battery, dimmable nightlight, longer timer options, and even continuous play mode when plugged in, all updates driven by customer feedback. As a brand, we take pride in listening to our customers and evolving our products to meet your needs. Thank you again for sharing your experience, it truly helps us grow and support more families. — The Baby Shusher Team
Impressively effective
5 out of 5 stars
Thumbs up graphic, would recommend
Lillie H - 1 month ago
I am highly surprised that this works! It's sometimes all a kid needs when nothing else works. I like that you can also adjust the volume of it as it does get pretty loud for how small it is. I've used it so much that my daughter also uses it on her dolls!
1 reply from Baby Shusher Team team - 14 days ago
Hi Lillie, Thank you so much for sharing your experience! We’re thrilled to hear the Baby Shusher has been such a helpful tool for you and your little one, and that it’s even become an early family favorite for your daughter’s dolls too, so adorable! 😊 The adjustable volume is definitely a fan favorite, making sure it’s just right for every situation. Thanks again for your wonderful feedback! — The Baby Shusher Team
Works Well
5 out of 5 stars
Thumbs up graphic, would recommend
Ma39 - 2 months ago
This Baby Shusher is pretty cool. I was skeptical that it would work but it actually did for our baby. It's a good portable size and I like that it has a strap to keep it in place. My baby likes the sound and falls asleep to it. You can set it on a timer to turn off after 15 or 30 minutes once baby has fallen asleep.
1 reply from Baby Shusher Team team - 14 days ago
Hi Ma39, We hear this response all the time, but it simply works! We don’t see a need to fix something that’s not broken. It’s great that the portable size and handy strap are working well for you (you're a pro), and that your baby enjoys the soothing sounds. The timer feature is perfect for helping little ones fall asleep without running all night, avoiding dependency is important to successful sleep training. Thanks for taking the time to share your feedback! — The Baby Shusher Team
Lifesaver!!
5 out of 5 stars
Thumbs up graphic, would recommend
Keylee - 2 months ago, Verified purchaser
Our little one loves and cannot sleep without the Baby Shusher. We also bought the more expensive Hatch portable sound machine and end up reaching for the Baby Shusher more! Easy to use and very portable, and battery life is amazing!
1 reply from Baby Shusher Team team - 14 days ago
Hi Keylee, Thank you for sharing! We love hearing that your little one loves the Baby Shusher. It’s awesome that it’s your go to over even the more expensive options! Easy to use, portable, and with great battery life, that’s exactly why we partner with Duracell. Thanks so much for your support! — The Baby Shusher Team
Great soother
5 out of 5 stars
Thumbs up graphic, would recommend
Spunky1465 - 2 months ago
Amazing device for parents to use. This definitely helps soothe fussy and cranky babies. Its a life savor for me to help my baby get to sleep. It even comes with the batteries needed when you open the box. Best invention. I highly recommend. Great quality. Small and compact design. Very convenient and portable.
1 reply from Baby Shusher Team team - 14 days ago
Hi Spunky1465, Thank you so much for your wonderful review! We’re thrilled to hear the Baby Shusher is a lifesaver for you and your little one. We designed it to be compact, portable, and ready to use right out of the box, Duracell batteries included! Your recommendation means a lot to us. Thanks again for choosing the Baby Shusher! — The Baby Shusher Team
Baby must like one sound
4 out of 5 stars
Thumbs up graphic, would recommend
MrsS - 2 months ago
I liked the small size and adjustable sound on this item. I did not realize that it would sound like an actual person saying “Shhh!” on a loop. It is a nice item but very specific - your child has to like that sound.
1 reply from Baby Shusher Team team - 14 days ago
Hi MrsS, Thank you for your honest feedback! The Baby Shusher’s unique “Shhh!” sound is designed to mimic soothing sounds babies recognize and also acts as a gentle sleep training device. Sometimes it can take a little time for little ones to get used to it, especially if this soothing sound isn’t already part of their routine. We’re glad you appreciate the adjustable volume and compact size. Thanks for giving it a try and sharing your thoughts! — The Baby Shusher Team
Really not a silly tool for a new mom!
5 out of 5 stars
Thumbs up graphic, would recommend
Kim - 2 months ago
Such a simple and handy gadget for early motherhood! I admit I thought it was such a silly idea, I never got it with my first. But with a second baby now in our house it’s such a great tool in the toolkit on the sleepless nights! The way my lips would be numb from shushing- never again.
1 reply from Baby Shusher Team team - 14 days ago
Hi Kim, We totally get it, sometimes the simplest ideas turn out to be game-changers! We’re so glad the Baby Shusher has become a go to tool for you with your second little one (and that your lips get a well-deserved break!). Sleepless nights are tough, and we’re happy to be part of your toolkit this time around. Thank you for sharing your experience! — The Baby Shusher Team
A great concept but a little bit creepy in execution, nice compact size
4 out of 5 stars
Thumbs up graphic, would recommend
Dhxmusic - 2 months ago
I like some of the settings that are available on this device but the actual human sound of the shushing and the frequent repetition of the shushing itself is a little bit on the creepy side even if my baby finds it comforting or soothing I find it a little bit unnatural and way too persistent to be something I want to use all the time but this is something I think I'll use for traveling situations when we go to our grandparents house or when we're on vacation because I think it would be helpful then to create a softer environment but I would have monitor and only use it a little bit.
1 reply from Baby Shusher Team team - 14 days ago
Hi Dhxmusic, Thank you for your honest and detailed feedback! We understand that the repeated “Shhh!” sound can feel unusual at first, it’s designed to mimic the natural rhythmic shushing that soothes babies, but we know it’s not for every parent’s ears. Many families find it especially helpful for on-the-go situations, just as you mentioned. We appreciate you giving it a place in your travel toolkit and sharing your perspective with us! — The Baby Shusher Team
A must buy product
5 out of 5 stars
Thumbs up graphic, would recommend
Tnmom520 - 2 months ago
Every mom needs this. It creates a nice shushing noise for a baby. I toss this in my diaper bag and you can use anywhere. The best part is it’s easily turned on with one hand, because we all know our hands are constantly full.
1 reply from Baby Shusher Team team - 14 days ago
Hi Tnmom520, Thank you for the love! We couldn’t agree more, every mom needs a little extra hand (or shush!) sometimes. We're so glad you’re finding it easy to toss in your diaper bag and use anywhere, especially with that one-handed turn-on feature. We know how full your hands can get! Thanks for sharing your experience. — The Baby Shusher Team
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Katelyn - 2 months ago
This baby shusher is great! My baby loves the “shush shush” sound but it gets tiring saying it over and over. This takes over for me! I like that you can turn the volume up and down and that it has different timer settings!
1 reply from Baby Shusher Team team - 14 days ago
Hi Katelyn, Thank you for your sweet review! We completely understand how tiring it can be to “shush shush” on repeat, that’s exactly why we created the Baby Shusher, to give parents a break while keeping babies soothed. We’re glad you’re enjoying the adjustable volume and timer settings too. Thanks for sharing your experience with us! — The Baby Shusher Team
Keeps baby happy
5 out of 5 stars
Thumbs up graphic, would recommend
Cmh03 - 2 months ago
This works great right out of the box - perfect for new mamas. It turns on easily with a quick twist and has a nice soothing shush. I have used it in the stroller for naptime on the go. I like that you can adjust the volume easily.
1 reply from Baby Shusher Team team - 14 days ago
Hi Cmh03, Thank you for your kind words! We’re so glad the Baby Shusher has been an easy, on-the-go solution for you, especially with the quick twist to turn on and adjustable volume. Your right this is perfect for new and expecting parents, exactly why it makes a wonderful idea for baby showers and gift registries, it’s ready to use right out of the box and becomes a must-have in no time. Thanks for sharing your experience! — The Baby Shusher Team
Cute idea, not very effective
2 out of 5 stars
Thumbs down graphic, would not recommend
BrainDoc - 2 months ago
Not sure this is really effective. I've tried to use it several times now with the newborn and it just isn't doing it. Interestingly enough though, when I just using my own voice that does seem to work so clearly this is not convincing enough for the newborn. It does have only two options other than off including 15 minutes and 30 minutes and the tone does not change and sounds very digital.
1 reply from Baby Shusher Team team - 24 days ago
Hi BrainDoc, Thank you for your review. It sounds like your newborn really loves hearing your voice, nothing beats that special connection! The Baby Shusher is designed to lend parents a helping hand when they need a moment, though we recognize it’s not a one-size-fits-all solution. Since it’s also a sleep training device, it can sometimes take a bit of time and consistency for little ones to learn the sleep patterns and self-soothing habits we’re trying to encourage, while others may pick it up naturally. We truly appreciate you giving it a try and sharing your experience; your feedback helps us continue to improve! -The Baby Shusher Team
Works!
5 out of 5 stars
Thumbs up graphic, would recommend
MamaBear - 2 months ago
Worth a try! This worked well for our littles to fall asleep quickly while saving our breath. The sound level is appropriate and we love that it’s portable (pic for size reference). It has a string to attach to car seat, stroller, diaper bag, etc. It does require batteries so hope it doesn’t shut off mid-rocking! Wish it did run longer than 30mins though.
1 reply from Baby Shusher Team team - 14 days ago
Hi MamaBear, Thank you for sharing your experience! We’re so glad the Baby Shusher has helped soothe your little ones while giving you a well-deserved break. The portability and attachable strap definitely make on-the-go soothing easier. We hear you on the 30-minute timer, it’s designed to help with gentle sleep training, but for parents wanting longer run times and rechargeable convenience, we now offer the Firefly by Baby Shusher. It has extended timer options and a built-in rechargeable battery! And of course, for our classic model, we partner with Duracell to ensure reliable battery life. — The Baby Shusher Team
shusher
3 out of 5 stars
Thumbs up graphic, would recommend
princessachiquita - 2 months ago
Works good, but I wish the lowest sound setting could be more quiet.
1 reply from Baby Shusher Team team - 24 days ago
Hi Princessa Chiquita, Thank you for your feedback! Finding that just-right volume is so important, and every baby has their own unique preference. While the Baby Shusher does offer adjustable volume settings, we’ve learned that placing it on different surfaces, like a soft blanket or even positioning it directly on the speaker side. can naturally muffle and soften the sound for babies who prefer a quieter “shush.” Adjusting the distance from your baby can also help fine-tune the soothing effect. We really appreciate you sharing your experience and tip, it’s incredibly helpful for other parents figuring out what works best! —The Baby Shusher Team
Awesome baby shower gift
5 out of 5 stars
Thumbs up graphic, would recommend
Nichole - 3 months ago
This was a must have for a baby shower gift and did not disappoint! The parents said it came in handy so much and allowed them peace and assisting in what this had to do and it worked very well for them!
1 reply from Baby Shusher Team team - 24 days ago
Hello Nicole, Thank you so much for your thoughtful review! We’re thrilled to hear the Baby Shusher was a hit as a baby shower gift and that it’s been such a helpful tool for the new parents. Giving them a bit of peace while comforting their little one is exactly what we aim for. We truly appreciate you sharing their experience, it means a lot to us! —The Baby Shusher Team
Works well but battery dies
3 out of 5 stars
Newborn mom - 6 months ago
I have a 7 week old. I have had to change the batteries every week.
1 reply from Baby Shusher Team team - 6 months ago
Thank you for your feedback! We're glad to hear that the product is working well for you and your 7-week-old. We’re sorry to hear about the frequent need to change the batteries. The battery life can vary depending on usage, so we recommend using high-quality alkaline batteries for the best performance, that is why we partner with Duracell. Also, ensuring the device is turned off when not in use can help extend battery life. If you’re looking for a more convenient option, our Firefly is a newer version of the same great sound that doesn’t require batteries — it’s rechargeable with customer convenience in mind. Check it out on March 9th at Target to see the other features.
Great sound machine.... while it worka
2 out of 5 stars
NB - 7 months ago, Verified purchaser
Works sooo well as a sound machine- my kids love them. But not durable AT ALL. Drop on the floor one time and they break. I’m on my 6th one 🥴 That being said I buy them over and over because they truly are a great sound machine to help your baby fall asleep. But dear god I wish I hadn’t had to buy a new one every couple of months.
1 reply from Baby Shusher Team team - 6 months ago
Thank you so much for your feedback and for being such a loyal customer! We're thrilled to hear that your kids love the sound and that it helps them fall asleep. We’re truly sorry to hear about the durability issues you’ve experienced — we understand how frustrating that must be. Out of curiosity, was the part that broke the battery clip piece on the inside of the unit? If so, please reach out to our customer service line — we might be able to help with a replacement piece to get your units working once again. We at Baby Shusher care about our customers and want to make things right. Thank you again for your support, and we hope to provide an even better experience in the future!