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bella Flip and Store Waffle Maker
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About this item
Highlights
- Fits-anywhere™ kitchenware: Saves up to 50% more space*
- Whip up authentic 7” diner-style, 1.5” thick waffles for the family from home
- Inovative hinge design flips to rotate waffles for seamless, even heating
- EverGood™ Ceramic Nonstick Coating is made without PFAS, PFOA, PTFE, lead and cadmium
- No more tangled mess–cord neatly tucks away
- Cool-touch handles and durable construction add confidence and comfort when handling
- Modern details like rounded corners, soft matte finish and subtle fluting
- Smooth-release nonstick plates wipe clean
Description
Craving fluffy, delicious diner-style Belgian waffles at home? Forget the bulky rotating waffle maker. Part of our Fits-anywhere™ kitchenware system, the bella Flip & Store Waffle Maker flips 180 degrees to evenly heat 1.5” thick waffles in minutes. When you’re done, it flips to stand for compact storage. It also features our EverGood™ Ceramic Nonstick Coating that’s made without PFAS, PFOA, PTFE, lead and cadmium for easy cleanup.
Dimensions (Overall): 13.07 Inches (H) x 12.51 Inches (W) x 4.64 Inches (D)
Weight: 3.3 Pounds
Finish: Aluminized
Baking Cooking Surface: Ceramic
Features: On/Off Switch, indicator light
Wattage Output: 1100 Watts
Grill surface area: 3.5 Square Inches
Material: Aluminum, Ceramic, Plastic
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93491174
UPC: 829486351419
Item Number (DPCI): 072-04-0394
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 12.59 inches length x 4.72 inches width x 13.18 inches height
Estimated ship weight: 4.4 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
WARNING:Cancer and Reproductive Harm-www.P65Warnings.ca.gov. For more information, go to https://www.p65warnings.ca.gov/
This product contains phenol, formaldehyde, isoproponal. For more information about chemicals in this product, visit https://bellakitchenware.com/california-ab1200/.
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Guests are saying
This waffle maker is a favorite among guests for its ease of use, compact design, and stylish appearance. Many appreciate the non-stick ceramic coating that simplifies cleaning and enhances cooking results. The ability to store it upright saves space, making it ideal for small kitchens. Guests love the quick cooking time and the delicious waffles it produces, making it a great addition to any breakfast routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 873 reviews
design: 4.41 out of 5
quality: 4.03 out of 5
ease of use: 4.45 out of 5
easy to clean: 4.3 out of 5
value: 4.22 out of 5
69% would recommend
53 recommendations
5 out of 5 stars
25 October, 2025Verified purchase
(no review title)
This is the BEST waffle maker! Batter does not stick and waffles come out so perfect that they almost look fake! Lol love it!!
4 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Great waffle maker for the price!!
For the price, I love what it does. I was surprised that there was no power button or heat adjusting, but that’s what you get at this price point. Surprisingly it made a very nice thick waffle, and we loved it! The only downside for me is the plate doesn’t come off for easy cleaning. The only way to clean is to wipe, so I’m being extra careful when making my waffles.
5 out of 5 stars
18 October, 2025Verified purchase
(no review title)
I love it!!! Easy to use and easy to clean!
2 out of 5 stars
18 October, 2025
(no review title)
Cord is only 2 feet (if that) There is a very fine line between overfilled and under filled when pouring batter for this model. The waffle iron is non-stick without adding oil
5 out of 5 stars
16 October, 2025
originally posted on bellakitchenware.com
TheGOAT
Dropped and broke my old Bella waffle maker. This was perfect timing catching this little jewel on sale. Very sleek and works like a champ.
5 out of 5 stars
14 October, 2025
originally posted on bellakitchenware.com
Good quality waffle maker!
I was not familiar with this brand but it seems very well made and did great on my first waffle bake with it, no sticking, good browning, etc. Does not have a temp adjust but worked fine anyway. Like the fold up feature and love the blue color.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Horrible quality control!!
Purchased it last night and opened this morning Only to find the horrible quality control this brand has. How can a brand put out items in these condition? Going straight to the store and getting my money back.
1 reply from Bella Customer Service team - 11 days ago
Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
The wafle maker doesnt work
I was so happy with my Wafle maker but it didn’t work. It is not working due to electrical problems perhaps… 🥺
1 reply from Bella Customer Service team - 11 days ago
Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Great Waffle Maker
I’ve been in the market for a waffle maker and didn’t want to spend a lot. I made homemade Belgian waffles and it was so easy to use! I like that it has a light to tell you when your waffle is done.
1 out of 5 stars
5 October, 2025Verified purchase
Will be looking at other options.
I have had this item for several months. I’ve tried various waffle recipes & even store bought mix. It does not get them brown enough. They’re barely just cooked through. Even leaving them in for longer, they still don’t brown up or cook correctly. By far one of the worst waffle makers I have ever owned. I guess that you get what you pay for.
1 reply from Bella Customer Service team - 18 days ago
Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025
Best Wafflemaker Ever
I pretty much never write reviews, but after using this over the weekend I felt compelled to! I’ve had at least two other waffle makers from two different brands and this one is by FAR the best I’ve ever used. I love that it has ceramic plates instead of teflon (hard to find!) and they honestly worked better than either teflon one I’ve used before. Cooks evenly and quickly. And you can store it upright on the counter when not in use?? Honestly just buy it!
3 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Works great but ceremic coating is chipping after 2 uses.
It works pretty well and I like thhat it takes up less room with the standing upright feature and it looks and feels high quality but after using it for the 2nd time I noticed there are little nicks in the ceremic coating! I followed all the instructions on how to care for it to a T, I babied it with only soft cloth too clean. I didn't use any sprays or untensils on it. Ony a silcone brush with a little oil like it said to do. And here we are after 2 uses with these little nicks in it. Very disapointing because otherwise I really loved it. I feel like it's not safe to use once you start getting chips in the coating so it looks like I wont even get a 3rd use out of it. I thought it would last a lot longer than that.
1 reply from Bella Customer Service team - 18 days ago
Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
4 out of 5 stars
20 August, 2025
originally posted on bellakitchenware.com
It stores perfectly in my small kitchen! Great Value!
I love the versatility and it’s so easy to use and clean. The functionality and the small footprint are awesome. I’ve only used it a handful of times, and I can’t give it 5 stars unless I’ve had it for years and it works like a charm year over year. But four stars is still high praise. Amazing value overall, but time will tell whether I end up revising it to 5 stars or not. :)
5 out of 5 stars
17 August, 2025
originally posted on bellakitchenware.com
How it stores perfectly
I wanted to but a waffle maker that won’t take up a lot of space in my kitchen and this on was perfect .
5 out of 5 stars
17 August, 2025
originally posted on bellakitchenware.com
Thankful
I love ? the food resistance ceramic non-stick cooking plate.... easy to use. Clean-up is a breeeze...
5 out of 5 stars
13 August, 2025
originally posted on bellakitchenware.com
Great
Easy to use waffles taster wonderful
4 out of 5 stars
13 August, 2025
originally posted on bellakitchenware.com
Amazing
Super easy to use and make waffles! Storage is easy as well.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Makes great waffles
Easy to maintain, easy to make great waffles, and easy to store. I am very happy with my new waffle iron.
5 out of 5 stars
10 August, 2025
originally posted on bellakitchenware.com
I love my new waffle maker
Thin and light waffle maker
1 out of 5 stars
10 August, 2025
originally posted on bellakitchenware.com
Didn’t like it
It stopped turning on after like 3 uses. I can’t make it turn on