New ArrivalsValentine’s DayClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyHealthPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetShop by CommunityTarget OpticalGift CardsDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
bella Flip and Store Waffle Maker - 2 of 4bella Flip and Store Waffle Maker - 3 of 4bella Flip and Store Waffle Maker - 4 of 4
bella Flip and Store Waffle Maker - 1 of 4

See price in cart

ColorBlossom
  • Oatmilk
  • Plum
  • Surf
  • Blossom
  • Seaglass

Out of Stock

Eligible for registries and wish lists

About this item

Highlights

  • Fits-anywhere™ kitchenware: Saves up to 50% more space*
  • Whip up authentic 7” diner-style, 1.5” thick waffles for the family from home
  • Inovative hinge design flips to rotate waffles for seamless, even heating
  • EverGood™ Ceramic Nonstick Coating is made without PFAS, PFOA, PTFE, lead and cadmium
  • No more tangled mess–cord neatly tucks away
  • Cool-touch handles and durable construction add confidence and comfort when handling
  • Modern details like rounded corners, soft matte finish and subtle fluting
  • Smooth-release nonstick plates wipe clean

Description


Craving fluffy, delicious diner-style Belgian waffles at home? Forget the bulky rotating waffle maker. Part of our Fits-anywhere™ kitchenware system, the bella Flip & Store Waffle Maker flips 180 degrees to evenly heat 1.5” thick waffles in minutes. When you’re done, it flips to stand for compact storage. It also features our EverGood™ Ceramic Nonstick Coating that’s made without PFAS, PFOA, PTFE, lead and cadmium for easy cleanup.
Dimensions (Overall): 12.2 Inches (H) x 11.81 Inches (W) x 3.93 Inches (D)
Weight: 3.3 Pounds
Baking Cooking Surface: Ceramic
Features: Cool Touch Handle, 180 Degree Rotating Function
Includes: Instruction Manual
Wattage Output: 800 Watts
Grill surface area: 3.5 Square Inches
Material: Plastic, Metal, Ceramic
Care & Cleaning: Hand Wash
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94482791
UPC: 829486351433
Item Number (DPCI): 072-04-0424
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.96 inches length x 12.51 inches width x 13.07 inches height
Estimated ship weight: 4.4 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/
This product contains "Phenol, Formaldehyde, Isopropanol. For more information about chemicals in this product, visit https://bellakitchenware.com/california-ab1200/.

Additional product information and recommendations

Guests are saying

This waffle maker is a favorite among guests for its ease of use, compact design, and stylish appearance. Many appreciate the non-stick ceramic coating that simplifies cleaning and enhances cooking results. The ability to store it upright saves space, making it ideal for small kitchens. Guests love the quick cooking time and the delicious waffles it produces, making it a great addition to any breakfast routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 929 reviews
    quality: 3.65 out of 5
    design: 4.27 out of 5
    value: 3.84 out of 5
    ease of use: 4.28 out of 5
    easy to clean: 4.14 out of 5
    63% would recommend
    65 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 February, 2026Verified purchase

    (no review title)

    Waffle maker stopped working after a few uses. Very disappointed!
    Damaged
    design: 4 out of 5
    ease of use: 3 out of 5
    easy to clean: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    6 February, 2026Verified purchase

    Plates Are Not Removable

    I purchased this item specifically because a Product Expert answered "Yes" that the plates are removable for cleaning; they are not. I also downgraded it because the handle gets extremely hot making flipping a waffle difficult. It's cute, but not necessary, that you can stand it on end for storeage, but the one I purchased would not stay in the "stand" position. Despite these issues, the waffles are decent.
    Skip the Hardware
    design: 3 out of 5
    ease of use: 2 out of 5
    easy to clean: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 January, 2026

    Terrible product

    Used twice and it broke. Severely disappointed
    1 reply from Bella Customer Service team - 23 days ago
    Hi there! We really value your feedback, and we’re so sorry for the challenge with your product. We want to do everything we can to help you out. Could you please send us more information at help@bellakitchenware.com? Thanks so much! bella Customer Service
    Elise
    design: 3 out of 5
    ease of use: 2 out of 5
    easy to clean: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026Verified purchase

    disappointing, but sort of ok for the price.

    decent, but i hope to return it. It just doesn't make that great of waffles, and the functionality isn't that well thought through. the Most annoying thing is that doesn't let you set a temperature. So even if you cook them for longer or put more oil in it and try a variety of different methods.. they are never really that crispy. :-/ It did help if you break the waffles in half and then put them in the toaster... but that's kind of annoying extra step to have to take. The other things that are just kind of poor design choices. There's a little thing to wind the cord around [ and the court is also a little bit short so that's also kind of a pain] and there's a little velcro tie but it doesn't really work very well at all the way it's designed. Also there's not really anything to hold on to When you want to flip it back and forth. It has little feet on it, but they are Sleek just like the rest of the material and you can't really get a good grip on it. The latch to close it and the waffle maker itself gets pretty hot so you don't really want to be touching that. I had to Wrap some large rubber bands around the legs/feet just to have something to grab onto. They could have made those parts flared or some sort of foot on the end to grab hold of but they decided not to. There's also a knob On the side which when you're done should lock The waffle maker in an upright position. Again it's also made out of the non-stick smooth slippery surface of the waffle maker so if your hands are wet for washing it or you have any kind of oil or anything whatever in your hands and they're not perfectly dry it's hard to get a grip on it. It's also just sort of a cylinder sticking out the side without any kind of a knob on the end So that doesn't make it easy to grab hold of either. So the design isn't that great, and I was kind of able to work around that but the fact that it doesn't really get that hot to make the waffles actually crispy is kind of a deal breaker, despite getting it on sale almost 50% off.
    fadedSF
    design: 2 out of 5
    ease of use: 3 out of 5
    easy to clean: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase

    doesnt work

    doesnt fully cook inside even after leaving it for a while
    1 reply from Bella Customer Service team - 25 days ago
    Hi there! We really value your feedback, and we’re so sorry for the challenge with your product. We want to do everything we can to help you out. Could you please send us more information at help@bellakitchenware.com? Thanks so much! bella Customer Service
    Dali
    design: 4 out of 5
    ease of use: 2 out of 5
    easy to clean: 3 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 January, 2026Verified purchase

    So far, so good!

    Just got it but so far, it was great! So easy to use! And I like how it flips up for storage. Hopefully it’ll last because it was a lot of fun making waffles at home
    Kclites
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 January, 2026Verified purchase

    didn't get it

    none
    1 reply from Bella Customer Service team - 25 days ago
    Hi there! We really value your feedback, and we’re so sorry for the challenge with your product. We want to do everything we can to help you out. Could you please send us more information at help@bellakitchenware.com? Thanks so much! bella Customer Service
    Rita
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 December, 2025Verified purchase

    Broke within 6 months.

    Broke within 6 months.
    1 reply from Bella Customer Service team - 1 month ago
    Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
    Molly
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    waffle iron

    I like it it cooks great
    Michelle
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 December, 2025Verified purchase

    (no review title)

    Successful ⭐️⭐️
    Gamze
    Did you find this review helpful?
    1 out of 5 stars
    15 December, 2025Verified purchase

    (no review title)

    received used waffle maker that did not work
    1 reply from Bella Customer Service team - 2 months ago
    Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
    Carol
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 December, 2025Verified purchase

    (no review title)

    Very good
    Sara
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025Verified purchase

    Great buy a

    Works great, makes great waffles. Easy clean up.
    SecretBuyer
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 December, 2025Verified purchase

    (no review title)

    Broken handles
    1 reply from Bella Customer Service team - 2 months ago
    Hi there ! We really value your feedback, and we’re so sorry for the inconvenience. We want to do everything we can to help you out. Could you please send us more information at help@bellahousewares.com? Thanks so much! bella Customer Service
    Aanchal
    Did you find this review helpful?
    4 out of 5 stars
    6 December, 2025Verified purchase

    Makes waffles perfectly but ceramic chips

    First use the waffles were perfect. I’m disappointed the outer ceramic has chipped away after one use following the directions. I liked this design for easy storage and happy with it. Just wish the quality was better. Hoping it will continue to last. You do have to pay attention to a white light so if doing other things could be annoying without a sound indicator telling you it’s done.
    Britt
    design: 3 out of 5
    ease of use: 5 out of 5
    easy to clean: 3 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 November, 2025Verified purchase

    Great product

    works as described.
    Na06
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    Ingredients harmful for your health

    This product contains formaldehyde… What?!
    Nata
    quality: 1 out of 5
    value: 1 out of 5
    13 guests found this review helpful. Did you?
    5 out of 5 stars
    4 November, 2025Verified purchase

    (no review title)

    Love it. Just used it for first time this morning and the waffles turned out great.
    Threshold sheets
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase

    Great little waffle maker!

    This was exactly what I was looking for! It's so easy to operate and the waffles come out perfect everytime! Great spece saver for storing. I love that it stands upright to store when locked, just wish it was a bit more secure in that position. It seems a bit wobbly. The price was very inexpensive and reasonable for this product.
    Nancy
    design: 4 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2025Verified purchase

    (no review title)

    This is the BEST waffle maker! Batter does not stick and waffles come out so perfect that they almost look fake! Lol love it!!
    Heather
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy