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bella Flip and Store Waffle Maker - 2 of 4bella Flip and Store Waffle Maker - 3 of 4bella Flip and Store Waffle Maker - 4 of 4
bella Flip and Store Waffle Maker - 1 of 4

bella Flip and Store Waffle Maker Surf

21 Questions
$29.99

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About this item

Highlights

  • Fits-anywhere™ kitchenware: Saves up to 50% more space*
  • Whip up authentic 7” diner-style, 1.5” thick waffles for the family from home
  • Inovative hinge design flips to rotate waffles for seamless, even heating
  • EverGood™ Ceramic Nonstick Coating is made without PFAS, PFOA, PTFE, lead and cadmium
  • No more tangled mess–cord neatly tucks away
  • Cool-touch handles and durable construction add confidence and comfort when handling
  • Modern details like rounded corners, soft matte finish and subtle fluting
  • Smooth-release nonstick plates wipe clean

Description

Craving fluffy, delicious diner-style Belgian waffles at home? Forget the bulky rotating waffle maker. Part of our Fits-anywhere™ kitchenware system, the bella Flip & Store Waffle Maker flips 180 degrees to evenly heat 1.5” thick waffles in minutes. When you’re done, it flips to stand for compact storage. It also features our EverGood™ Ceramic Nonstick Coating that’s made without PFAS, PFOA, PTFE, lead and cadmium for easy cleanup.
Dimensions (Overall): 13.07 Inches (H) x 12.51 Inches (W) x 4.64 Inches (D)
Weight: 3.3 Pounds
Finish: Aluminized
Baking Cooking Surface: Ceramic
Features: On/Off Switch, indicator light
Wattage Output: 1100 Watts
Grill surface area: 3.5 Square Inches
Material: Aluminum, Ceramic, Plastic
Care & Cleaning: Spot or Wipe Clean
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93491174
UPC: 829486351419
Item Number (DPCI): 072-04-0394
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 12.59 inches length x 4.72 inches width x 13.18 inches height
Estimated ship weight: 4.4 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the proposition 65 warning for the cooking surface?

submitted by Jp - 2 years ago

  • A: Hi. The non-stick is PPG Fusion Ceramic. Thank you, bella Customer Service

    submitted byCRUXGG Customer Service - 2 years ago

  • A: I just thought I would weigh in. In regards to the warning, I believe it's referring to when the non stick plates get over heated or damaged, but really you should research potential harm.

    submitted byfaith4life - 1 year ago

  • A: Thank you for reaching out. The Prop 65 warning pertains to food surfaces and exterior surfaces. Please send an email to support@madebygather.freshdesk.com for more information. Thank you - Bella

    submitted byCRUXGG Customer Service - 9 months ago

  • A: It contains Phenol, Formaldehyde, Isopropanol. CA Law requires a list of chemicals intentionally added to the food contact surfaces and handles. https://bellakitchenware.com/california-ab1200/

    submitted byHolly - 2 years ago

Q: Are irons removable for washing?

submitted by Carol - 9 months ago

  • A: No, they are not. The instructions do no address it at all and you would need tools to disassemble the unit to attempt to remove the plates.

    submitted bySkip the Hardware - 9 months ago

  • A: Hello, Thank you for reaching out Yes they are

    submitted byBella Customer Service - 9 months ago
    Brand expert

Q: Do you have to put veg oil on the cooking surfaces each time you use it?

submitted by Dot - 1 year ago

  • A: Hello, Thank you for reaching out We recommend putting some oil before using the unit Thank You

    submitted byCRUXGG Customer Service - 1 year ago

  • A: Hello, Thank you for reaching out We recommend putting some oil, yes Thank You

    submitted byCRUXGG Customer Service - 1 year ago

  • A: The instructions actually say to not use any oil. Waffles did not stick.

    submitted byJan - 4 months ago

Q: Do you have to put enough waffle mix to fill the product or can you make 1, 2, 3 or 4 waffles?

submitted by tkc9448 - 11 months ago

  • A: Hello, Thank you for reaching out You may make 1,2 3 or 4 waffles Thank You

    submitted byBella Customer Service - 11 months ago
    Brand expert

  • A: Hello Thank you for reaching out You can make 1,2,3 or 4 waffles Thanks

    submitted byCRUXGG Customer Service - 11 months ago

Q: Does this waffle maker make crispy waffles? I don’t like soft waffles.

submitted by BIgMamaKab - 1 year ago

  • A: Hello, Thank you for reaching out Yes it does bella cs

    submitted byBella Customer Service - 1 year ago
    Brand expert

Q: Hello, Thank you for reaching out 1.5" Thank You

submitted by CRUXGG Customer Service - 1 year ago

  • A: Hello, Thank you for reaching out It is 1.5"

    submitted byCRUXGG Customer Service - 1 year ago

  • A: Hello, Thank you for reaching out It is 1.5"

    submitted byCRUXGG Customer Service - 1 year ago

Q: How big are the waffles

submitted by Callee - 2 years ago

  • A: Hi!, The waffles will be approximately 7" in diameter by 1.5" in thickness. Thank you, bella Customer Service

    submitted byCRUXGG Customer Service - 2 years ago

  • A: 7" diameter, 1" thick

    submitted byKat - 2 years ago

Q: Can u make pancake with this

submitted by ST - 2 years ago

  • A: Hello, Thank you for reaching out Unfortunately you cannot Thank You bella cs

    submitted byCRUXGG Customer Service - 2 years ago

  • A: no, it is a waffle maker

    submitted byTam - 2 years ago

Q: Does it have an audible alert to tell you when its done?

submitted by Tiger Beth - 2 years ago

  • A: Hello, Thank you for reaching out No it does not Thank You bella cs

    submitted byCRUXGG Customer Service - 2 years ago

  • A: No, just a light, that is more of a suggestion.

    submitted byTam - 2 years ago

Q: Is my unit defective since every waffle comes out very brown? Tried putting batter on before light gets white, lifting lid when steam starts coming out but they remain brown.

submitted by East coast mom - 2 months ago

  • A: We want to do everything we can to help you out. Could you please send us more information at help@bellakitchenware.com Thanks so much! Bella Customer Service

    submitted byBella Customer Service - 2 months ago
    Brand expert
See all questions (21)
WARNING:Cancer and Reproductive Harm-www.P65Warnings.ca.gov. For more information, go to https://www.p65warnings.ca.gov/
This product contains phenol, formaldehyde, isoproponal. For more information about chemicals in this product, visit https://bellakitchenware.com/california-ab1200/.

Additional product information and recommendations

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Guests are saying

This waffle maker impresses with its compact design, making it perfect for small kitchens while delivering delicious, evenly cooked waffles. Guests appreciate its non-stick surface, which simplifies cleanup, and the ability to store it upright saves valuable counter space. Many have found it easy to use, with a quick cooking time that enhances the waffle-making experience. However, some guests have noted concerns about temperature control and durability after limited use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 999 reviews
    quality: 3.57 out of 5
    design: 4.25 out of 5
    ease of use: 4.22 out of 5
    easy to clean: 4.05 out of 5
    value: 3.66 out of 5
    58% would recommend
    81 recommendations
    5 out of 5 stars
    11 October, 2026
    originally posted on bellakitchenware.com

    Great

    “Love the style, quality, and the results. Also love fold and store feature!! Great product!!!!!”
    pj1964
    Did you find this review helpful?
    1 out of 5 stars
    9 October, 2026
    originally posted on bellakitchenware.com

    (no review title)

    We got one of your waffle makers space saver it does save space but it would not come on out of the box
    1 reply from Customer Service team - 9 days ago
    Thank you for bringing this to our attention. We take note of the comments you have shared regarding your product. If you wish to contact our Customer Service team, you may reach us at 1-866-832-4843 or by email at help@bellahousewares.com. Thank you for your time and consideration.
    Bad waffle maker
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2026Verified purchase

    (no review title)

    Cooks great! Love that it’s non-stick and so easy to clean!
    Viviana
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 September, 2026Verified purchase

    (no review title)

    stopped working just after first use. It does not heat anymore.
    1 reply from Bella Customer Service team - 1 month ago
    Thank you for bringing this to our attention. We take note of the comments you have shared regarding your product. If you wish to contact our Customer Service team, you may reach us at 1-866-832-4843 or by email at help@bellahousewares.com. Thank you for your time and consideration.
    Prathyusha
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on bellakitchenware.com

    Great value

    I've used mine 4 times so far, about10 waffles. I'm very happy I bought it. It was a good choice. Hopefully the non stick surface will last for a descent amount of uses.
    Jefree
    Did you find this review helpful?
    1 out of 5 stars
    13 September, 2026
    originally posted on bellakitchenware.com

    No funciona

    No funciona por favor busco garantía del producto. No prende el equipo
    1 reply from Customer Service team - 1 month ago
    Gracias por poner esto en nuestro conocimiento. Tomamos nota de los comentarios que ha compartido respecto de su producto. Si desea comunicarse con nuestro equipo de Servicio al Cliente, puede llamarnos al 1-866-832-4843 o escribirnos a help@bellahousewares.com. Gracias por su tiempo y consideración.
    Lisett
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026Verified purchase

    Broke after 14 months.

    Broke after 14 months.
    1 reply from Bella Customer Service team - 1 month ago
    Thank you for bringing this to our attention. We take note of the comments you have shared regarding your product. If you wish to contact our Customer Service team, you may reach us at 1-866-832-4843 or by email at help@bellahousewares.com. Thank you for your time and consideration.
    K72703
    design: 4 out of 5
    ease of use: 5 out of 5
    easy to clean: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on bellakitchenware.com

    Love it!

    I bought this last week and have used it 3x already. Easy to use.Practically no cleaning involved at all. For the price you can’t beat it!
    B_Cum
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on bellakitchenware.com

    Thumbs up!

    So far so great!! Love the design and it’s super easy to use. Folds up neatly on my counter and the size of the waffles is perfect!
    Noa B.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on bellakitchenware.com

    Love this waffle maker!!

    Love this waffle maker! It’s just the right size. Love the upright stand instead of laying flat. Also like that the indentations seem deeper than my last waffle iron. Makes great waffles consistently with no sticking. Great value for price. Definitely recommend!
    Tamiga
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 August, 2026Verified purchase

    Not Crispy

    Easy to use but it didn't crisp the outside of my waffle. I'll be returning for something I can control thr temp.
    design: 4 out of 5
    ease of use: 5 out of 5
    easy to clean: 4 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    Excellent product
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on bellakitchenware.com

    Nice waffle iron. Nice features.

    Just got this yesterday. Looks like a really nice unit. Looks easy to use. Nice large pockets. Will see how it holds up over time.
    Rick 52
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2026Verified purchase

    Not a win for me

    Can’t control the temperature and the waffles are soggy. It looks nice though.
    1 reply from Bella Customer Service team - 2 months ago
    Hi there! We really value your feedback, and we’re so sorry for the inconvenience with your waffle maker. We want to do everything we can to help you out. Could you please send us more information at help@bellakitchenware.com Thanks so much! Bella Customer Service
    Nens
    design: 4 out of 5
    ease of use: 2 out of 5
    easy to clean: 3 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 August, 2026Verified purchase

    Broke Right Away

    The heating element for this broke on its second use and the white indicator light that says it’s hot enough is always on.
    1 reply from Bella Customer Service team - 3 months ago
    Thank you for bringing this to our attention. We take note of the comments you have shared regarding your product. If you wish to contact our Customer Service team, you may reach us at 1-866-832-4843 or by email at help@bellahousewares.com. Thank you for your time and consideration.
    Emmam
    design: 3 out of 5
    ease of use: 1 out of 5
    easy to clean: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2026Verified purchase

    (no review title)

    Very disappointed, I used it only three times and it stop working, it does not turn on
    1 reply from Bella Customer Service team - 3 months ago
    Hello, Thank you for contacting Made by Gather. We are sorry you are having some challenges with your product. Please send an email to support@madebygather.freshdesk.com, include a photo of the white/silver sticker located on your unit (underneath/on the back), a copy of a receipt, and a photo/video of the issue you are experiencing so we can create a ticket to see how we can assist you further - Thank you, Made by Gather, Support
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2026Verified purchase

    Wonderul!

    Quick to make, easy to use and clean!
    design: 5 out of 5
    ease of use: 5 out of 5
    easy to clean: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2026Verified purchase

    Meh.

    Cute but not crispy. I really hoped this wouldake a proper Belgian waffle but it's a no go. The stand up style is nice and the color is cute but it makes a standard floppy soggy waffle.
    mhsavannah
    design: 4 out of 5
    ease of use: 3 out of 5
    easy to clean: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on bellakitchenware.com

    Best idea ever!

    I have several Bella items, and I love the space saving qualities. the appliances work great and are easy to clean.
    tncarolyn
    Did you find this review helpful?
    5 out of 5 stars
    12 July, 2026
    originally posted on bellakitchenware.com

    (no review title)

    Received this as a wedding gift and can’t love it more! Easy to just, convenient storage. Love the nonstick feature with waffles ready in minutes!
    26Bride
    Did you find this review helpful?

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