$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- Precisely sculpts and holds brows in place
- Rich color with instant payoff
- Dual-sided brush for mess-free, targeted application
- 12-hour* wear
- Smudge-proof & sweatproof
- 90% said it delivers rich color**
- 90% said the brush allows for precise application**
- *instrumental test on 25 participants & **self-evaluation by 112 participants after 1 week
Description
WHY WE LOVE IT:
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Meet Precisely, My Brow Wax. (Not to be confused with a literal brow wax aka the one you book an appointment for, but we’ve got those too...Shameless plug?) This lightweight wax is a go-to for sculpted yet natural-looking brows. It delivers bold pigment with instant payoff while shaping and positioning brows precisely into place. It’s the ultimate combo for color AND control. The key? A targeted, dual-sided brush that helps color stick to skin and brows, and grooms brow hairs in place. Are we obsessed? Precisely.
Brow-beautifying Ingredients:
• Shea Butter, Jojoba Seed Oil & Argan Oil, rich in fatty acids, help condition hair
• Carnauba Wax contributes to a long-lasting look
TIPS & TRICKS:
Brush through brows with short, upward strokes using flat side of applicator. Sculpt with domed side.
Beauty Tip:
Pair with Precisely, My Brow Pencil.
Shade Range:
2 warm golden blonde
3 warm light brown
4 warm deep brown
4.5 neutral deep brown
5 warm black-brown
6 cool soft black
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Medium Tones
Product Form: Liquid Gel
Beauty Purpose: Shaping
Net weight: .17 Ounces
TCIN: 90151941
UPC: 602004151445
Item Number (DPCI): 342-02-3983
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), synthetic candelilla wax, steareth-21, glyceryl stearate, butylene glycol, polyacrylate-21, acacia senegal gum, butyrospermum parkii (shea) butter, dimer dilinoleyl dimer dilinoleate, silica, cera carnauba (copernicia cerifera (carnauba) wax), mica, hydrogenated polycyclopentadiene, argania spinosa kernel oil, cetyl alcohol, lauroyl lysine, polyglyceryl-10 myristate, simmondsia chinensis (jojoba) seed oil, oryza sativa (rice) starch, isododecane, hydroxyacetophenone, sodium benzoate, caprylyl glycol, arginine, 1,2-hexanediol, potassium sorbate, tocopherol, chondrus crispus powder, dimethicone, trideceth-6 phosphate, dipropylene glycol, glyceryl caprylate [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides)].' '
Shipping details
Estimated ship dimensions: 4.81 inches length x 0.79 inches width x 0.95 inches height
Estimated ship weight: 0.044 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the exact shade colors that match each number? Brown, blond, etc.? The colors online depend on your screen and the listed numbers aren't clear. Thanks!
submitted by APond - 1 year ago
A: SHADE RANGE: 2 warm golden blonde 3 warm light brown 4 warm deep brown 4.5 neutral deep brown 5 warm black brown 6 cool soft black
submitted byBenefit Cosmetics - 9 months ago
Q: How do I know which shade to select? Pictures of models only come up on some shades.
submitted by GG - 1 year ago
A: Thank you for your question! Model Imagery should be available for each shade!
submitted byBenefit Cosmetics - 9 months ago
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Guests are saying
This brow wax has received enthusiastic praise for its ability to shape, color, and hold brows in place without feeling heavy or waxy. Guests appreciate its long-lasting formula that stays put throughout the day, making it a staple in their beauty routines. The product is easy to apply and offers a natural look, with many guests noting its effectiveness in filling sparse areas and covering grays. However, some guests desire a wider range of shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 4169 reviews
0% would recommend
1 recommendations
Love This Product!
5 out of 5 stars
Ericka - 18 days ago
originally posted on http://www.ulta.com
I've been a loyal Benefit Gimme Brow girl for years. When this new product came on the market, I was curious. Not only does it find all the non-existent brow hairs for patchy spots like Gimme, but it gives them muscle. Keeps them in place all day.
Gets me to go longer between eyebrow threading
5 out of 5 stars
Jenn - 22 days ago
originally posted on http://www.ulta.com
Good brush tip. Color match was decent, I would have probably gone lighter slightly but that brown color wasn't available. I used to use elf wow brow but last one I got didnt have any product in it! I would say they are comparable products though, hope this one continues to go on sale
Love!
5 out of 5 stars
Jen - 23 days ago
originally posted on http://www.ulta.com
Just the right amount of color
Wanted to love it
3 out of 5 stars
AJMOM - 24 days ago
originally posted on http://www.ulta.com
I tried the eyebrow wax during a sale they were running and didn't like it as well as the gel option. The consistency is much different and I didn't think the color was as nice as the gel version. I didn't completely hate it, just like the other better.
I would buy this again!
5 out of 5 stars
Sarah - 24 days ago
originally posted on http://www.ulta.com
I've gotten a lot of compliments on this. I used to use the gimme brow gel but this wax holds more and creates more definition.
I would definitely be buying this again.
5 out of 5 stars
Eli - 28 days ago
originally posted on http://www.ulta.com
I was looking for something that gives volume and add color to my eyebrows hair (not the skin) and this is the perfect product! I loved it so much.
I love this product!
5 out of 5 stars
Tanna - 28 days ago
originally posted on http://www.ulta.com
I like this much better than the pencil and eyebrow gel. It's both in one. Great product!
New favorite
5 out of 5 stars
Nikki - 28 days ago
originally posted on http://www.ulta.com
I have loved Benefit Gimme Brow for a few years now, but it never seems to last me very long. I tried this product and LOVE it. It provides great color and has staying power for the whole day.
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
AZ mom - 1 month ago, Verified purchaser
I tried this when it was 50% off hoping for something great. I was disappointed because, although the color was fine, the product didn’t hold my brows in shape for more than a couple hours. I usually use Glossier boy brow or elf clear mascara.
Gel in a wand
3 out of 5 stars
Joselyn - 2 months ago
originally posted on http://www.ulta.com
I have used the Benefit eyebrow palette for years. It is no longer made so I am trying the wand. It is convenient, but I don't feel that it covers my gray brow as well.
Amazing product
5 out of 5 stars
Cheryl - 2 months ago
originally posted on http://www.ulta.com
I've been searching for a long time for something to make my eyebrows look like they actually exist. My daughter received a sample of this product and gave it to me. I only had to try it once to make me order the full size. It goes in easily and stays all day. My brows look fuller and natural. I really love it !
Works Great
4 out of 5 stars
Blake - 2 months ago
originally posted on http://www.ulta.com
I used another product for the past few years and it was unavailable. A sales associate had shown me this eyebrow wand to try and see if it was similar to what I previously used. Works the same, maybe even better than my old stuff!
NO I returned the item and would not buy again.
1 out of 5 stars
Rene - 3 months ago
originally posted on http://www.ulta.com
Brows felt tacky and felt like they never dried. Would not purchase again and returned the product without opening the container as the Benefit Wax employee had applied after waxing brows and I was not satisfied with the results of the product.
Great Buy!
5 out of 5 stars
Debra - 4 months ago
originally posted on http://www.ulta.com
Super product! Easy to apply and the product lasts an entire day! !was perfect for my blond hair and light eyebrows. Will definitely buy again
Nope! Says it's black but color is not black
1 out of 5 stars
A - 4 months ago
originally posted on http://www.ulta.com
The best part is the application tool. Otherwise color is NOT black or dark enough for my brows. I will be returning.
Great Product
5 out of 5 stars
K Hadassah - 5 months ago
originally posted on http://www.ulta.com
Does exactly as stated and the results are stunning. The eyebrow pencil with brush at one end works extremely well with it for blending. Very content and will definitely purchase again.
SMOOTH
5 out of 5 stars
Lee - 5 months ago
originally posted on http://www.ulta.com
Nice smooth coverage
3rd time buying it
5 out of 5 stars
Helen - 5 months ago
originally posted on http://www.benefitcosmetics.com
Love this brow wax. Covers the gray hairs and tames the dark long hairs
Best ever
5 out of 5 stars
Michelle - 5 months ago
originally posted on http://www.ulta.com
I absolutely love this. It doesn't wipe off with sweat.
a great fix for my sad brows
5 out of 5 stars
Jenny - 5 months ago
originally posted on http://www.ulta.com
This is the first item I have found for my brows that works well. It being tinted and being a wax helps to tame and color my brows. I have red harir and very blonde brows, which tends to make me look like I don't have brows. This eyebrow wax helped!