$29.00 when purchased online
Target Online store #3991
About this item
Highlights
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Description
Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568041
UPC: 602004039200
Item Number (DPCI): 342-02-5454
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].' '
Shipping details
Estimated ship dimensions: 0.93 inches length x 1.14 inches width x 4.73 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara waterproof
submitted by tlzinaz - 2 years ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 2 years ago
Q: Is this mascara waterproof?
submitted by Debta - 2 years ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 2 years ago
Frequently bought together
$1.99 - $9.99
$5 Target GiftCard with $30 on personal care items on select items
4.5 out of 5 stars with 12781 ratings
$14.00
$5 Target GiftCard with $30 on personal care items
4.5 out of 5 stars with 1005 ratings
Guests also viewed
Discover more options
Related Categories
Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to create volume and length while being easy to apply. However, concerns about smudging and transfer have been frequently mentioned. Guests appreciate the wand design for reaching corner lashes and the overall look it provides. Despite some quality control issues, it remains a popular choice for those seeking dramatic lashes without clumping.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 22115 reviews
40% would recommend
20 recommendations
Terrible!
1 out of 5 stars
amy - 7 days ago
originally posted on http://www.ulta.com
smudged under my eyes every time no matter what I did.
Smudgy!
1 out of 5 stars
Cynthia - 7 days ago
originally posted on http://www.ulta.com
It goes on beautifully and i was really happy with the length and fullness of my lashes. Unfortunately it has smudged every time I've worn it. Within 4 hours of wear I had mascara all under the outside if my lower lash line. I had to throw it out.
Well, there ya go
2 out of 5 stars
Rachel - 10 days ago
originally posted on http://www.ulta.com
I love the look of this mascara on. It lengthens and seperates while adding sexy volume. However! It smudges desperately bad. So badly in fact that I cannot enjoy it. The effect it has on my lashes is so divine. But I look like a mess with black smudges on my face that take away from the attractiveness of my makeup overall. I'm so heart broken. The search continues...
I love this and all Benefit products!
5 out of 5 stars
Emily - 12 days ago
originally posted on http://www.ulta.com
I stick to Benefit mascaras for my long, fine lashes to prevent clumping. I get compliments all the time, which makes me feel like I'm on the right track!
This is the best!
5 out of 5 stars
Robin - 15 days ago
originally posted on http://www.ulta.com
This was the best mascara I've ever used. I am 58 years old and have been through many mascaras. This one is by far the best. Will buy extras to keep on hand so I'll never run out.
Absolutely awful! :-(
1 out of 5 stars
Snowbird - 23 days ago
originally posted on http://www.benefitcosmetics.com
I loved the Goof Proof Brow Pencil! I was so looking forward to trying this long-lasting mascara. Tried twice and each time within an hour, I look like a raccoon. I have smearing on my upper and lower lids. The worst mascara I ever bought. Very disappointing!
Racoon eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Shann - 24 days ago, Verified purchaser
This bleeds into the eyelids and under the eyes.
I only buy this product for my lashes!
5 out of 5 stars
Kimmie - 1 month ago
originally posted on http://www.ulta.com
They're Real Mascara and the primer are a MUST! I am complimented so often on my lashes. My hairdresser even asked me if I had professional lashes "on"!!!
I like the product but the price continues to increase.
3 out of 5 stars
Charlene - 1 month ago
originally posted on http://www.ulta.com
This product is rarely on sale.
NEW FORMULA IS AWFUL
1 out of 5 stars
Sammy - 1 month ago
originally posted on http://www.benefitcosmetics.co.uk/
I used this masacra for YEARS and they've ruined it now. I've switched to Maybelline sky high but I miss the old benefit they're real :(
Just Average
3 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com
Middle of the road product. Tends to clump upon application. Also, smudges badly if you touch your eyes at all throughout the day. Sadly, this product is not for me.
No
1 out of 5 stars
Tracky - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Clumpy, worst ever mascara ! Also end up with black smudges under eyes - and that not from touching or rubbing eyes it just happens to- don't bother waste of money !
Raccoon eyes!
1 out of 5 stars
Jane - 2 months ago
originally posted on http://www.benefitcosmetics.com
I recently purchased mascara and it goes on nicely but within an hour you look like a raccoon. Very disappointing!
Big disappointment
1 out of 5 stars
Bee 🐝 - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/
Easy to apply. Looks great. After a hour or so it's smudges under eye a lot ! This product claims to be smudge proof absolutely is not. Don't waste your money. Worn twice now in the bin.
Disappointed.
1 out of 5 stars
Sarah - 2 months ago
originally posted on http://www.ulta.com
I have used this mascara for over 3 years. I was obsessed with it!!!! I don't know what has happened over the past six months but the product has completely changed. Dried out almost immediately multiple times! I have sadly moved on.
My GO to!
5 out of 5 stars
Kim - 2 months ago
originally posted on http://www.ulta.com
My GO to mascara! Always stays on!
the best mascara around
5 out of 5 stars
Tami - 2 months ago
originally posted on http://www.ulta.com
I love this mascara. It is the best for long, full lashes for my eyelashes
Great mascara
5 out of 5 stars
Dee - 2 months ago
originally posted on http://www.ulta.com
In the market for a new mascara, so I bought this in the mini size and I love it. Adds length and volume!
Cursed
1 out of 5 stars
Disappointed - 2 months ago
originally posted on http://www.ulta.com
It all transferred to my undereye and THEN decided to become entirely waterproof. Now i look like a racoon, 0% on my lashes 100% under my eye. Raging because my makeup remover wont take it off!!!
Love this!
5 out of 5 stars
CR - 3 months ago
originally posted on http://www.ulta.com
Great mascara, have bought several. Lengthens lashes and coats without being clumpy. Highly recommend!