$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Description
Benefit's They're Real! Lengthening Black Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
HOW TO APPLY:
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP:
Use the domed tip to fan out corner lashes for doe-eyed beauty.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .14 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568053
UPC: 602004042552
Item Number (DPCI): 342-02-6327
Origin: Imported
Ingredients:
water (aqua), paraffin, polybutene, styrene/acrylates/ammonium methacrylate copolymer, beeswax (cera alba), bis-diglyceryl polyacyladipate-2, c18-36 acid triglyceride, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, hydroxyethylcellulose, phenoxyethanol, tetrasodium edta, butylene glycol, caprylyl glycol, tocopheryl acetate, sodium laureth-12 sulfate, glycerin, potassium sorbate, sericin, calcium chloride, sodium hyaluronate, tilia tomentosa bud extract, citric acid, bht, sorbic acid. [+/-: iron oxides (ci 77491, ci 77492, ci 77499), ultramarines (ci 77007), chromium oxide greens (ci 77288), chromium hydroxide green (ci 77289), titanium dioxide (ci 77891)].' '
Shipping details
Estimated ship dimensions: 3.2 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara waterproof
submitted by tlzinaz - 2 years ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 2 years ago
Q: Is this mascara waterproof?
submitted by Debta - 2 years ago
A: They're Real! Mascara is not waterproof. If you are looking for a waterproof mascara, try Benefit's BADgal BANG! Waterproof Volumizing Mascara!
submitted byGracie - 2 years ago
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to create volume and length while being easy to apply. However, concerns about smudging and transfer have been frequently mentioned. Guests appreciate the wand design for reaching corner lashes and the overall look it provides. Despite some quality control issues, it remains a popular choice for those seeking dramatic lashes without clumping.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 29270 reviews
36% would recommend
22 recommendations
Best mascara
5 out of 5 stars
RPD - 11 days ago
originally posted on http://www.benefitcosmetics.com
This is my favorite mascara of all time! It's wet, easy to apply, one tube lasts forEVER. Really lengthens my lashes and doesn't clump. Love it!
Mascara meh
3 out of 5 stars
Thumbs down graphic, would not recommend
Joyfuljourney - 20 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
The reviews I read both in star ratings and in blogs/articles were the reason I purchased this product. Because of how quickly mascara gets used up I generally purchase a more common, less expensive brand. I was disappointed to find the quality was just not what all the hype inferred. Coverage was fine, durabiry and waterproof - good but it packed the ability to lengthen my lashes. Guess I'll stick to my old brands and save the $.
BEST MASCARA
5 out of 5 stars
Jeanette - 21 days ago
originally posted on http://www.ulta.com
I have small lashes and have tried MANY different brands, expensive ones too, and ALWAYS go back to this brand. The mascara DOES make my lashes look longer, not clumpy, and stays on until I take it off.
Very watery
1 out of 5 stars
Sunny - 22 days ago
originally posted on http://www.benefitcosmetics.com
And I applied after shaking the tube and it left a white cast on my skin now I used this before and it was great so what happened So so disappointed
Great color, super drying
2 out of 5 stars
Gh - 24 days ago
originally posted on http://www.benefitcosmetics.com
Love the color and concept, so drying to lips it takes a week o replenish moisture. I use chapstick regularly and cannot imagine they it would do to someone else's go doesn't. Find a less drying formula and I will buy over and over.
They're Real Mascara
5 out of 5 stars
Mary - 29 days ago
originally posted on http://www.ulta.com
My go to mascara for years. Try other brands and always come back to using this one !
Best Mascara Ever
5 out of 5 stars
Jas - 1 month ago
originally posted on http://www.benefitcosmetics.co.uk/
This Mascara is my holy grail and will forever be. It is the only product i have found to fully give my lashes the best glow up!
Mascara meltdown
1 out of 5 stars
Thumbs down graphic, would not recommend
TampaKC - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Twenty four thousand reviews averaging 4 out of 5 stars would convince a reader to feel confident in this product but after using it several times, all it does is smudge. I’ve tried cleaning my upper lids, using concealer and powder and the result is the same. Black smudges under my eyes and on my lids. I’m so disappointed with this pricey mascara!
I love this product!
5 out of 5 stars
Eire - 1 month ago
originally posted on http://www.benefitcosmetics.com
I'm not one to use a lot of cosmetics, so this product is just what I was looking for. Just enough color for cheeks and lips without the heavy feeling. If you're someone that just like a little color to brighten your complexion, this is the one.
Terrible!
1 out of 5 stars
amy - 1 month ago
originally posted on http://www.ulta.com
smudged under my eyes every time no matter what I did.
Smudgy!
1 out of 5 stars
Cynthia - 1 month ago
originally posted on http://www.ulta.com
It goes on beautifully and i was really happy with the length and fullness of my lashes. Unfortunately it has smudged every time I've worn it. Within 4 hours of wear I had mascara all under the outside if my lower lash line. I had to throw it out.
Amazing for multi-use!
5 out of 5 stars
Emfy - 2 months ago
originally posted on http://www.benefitcosmetics.com
I have tried different types of blush, and I had such a hard time finding a good lip tint, but this is both! I have used blush after trying this, but I still love this for either everyday or more fancy glam makeup. I love the product so much, it is gorgeous, and it smells like wonderful roses. I have found the applicator does begin to flake a little bit, but it isn't super bad. The tint is very nice on the lips. It takes a minute to dry, but it doesn't feel bad on the lips. Beware, if you have uneven lips, you need to be careful during application since they will be different shades.
Well, there ya go
2 out of 5 stars
Rachel - 2 months ago
originally posted on http://www.ulta.com
I love the look of this mascara on. It lengthens and seperates while adding sexy volume. However! It smudges desperately bad. So badly in fact that I cannot enjoy it. The effect it has on my lashes is so divine. But I look like a mess with black smudges on my face that take away from the attractiveness of my makeup overall. I'm so heart broken. The search continues...
Perfect size
5 out of 5 stars
Daisy - 2 months ago
originally posted on http://www.benefitcosmetics.com
This product is the perfect size for my travel make up bag also the formula is super easy to blend this color is one of my favorites!
I love this and all Benefit products!
5 out of 5 stars
Emily - 2 months ago
originally posted on http://www.ulta.com
I stick to Benefit mascaras for my long, fine lashes to prevent clumping. I get compliments all the time, which makes me feel like I'm on the right track!
This is the best!
5 out of 5 stars
Robin - 2 months ago
originally posted on http://www.ulta.com
This was the best mascara I've ever used. I am 58 years old and have been through many mascaras. This one is by far the best. Will buy extras to keep on hand so I'll never run out.
Absolutely awful! :-(
1 out of 5 stars
Snowbird - 2 months ago
originally posted on http://www.benefitcosmetics.com
I loved the Goof Proof Brow Pencil! I was so looking forward to trying this long-lasting mascara. Tried twice and each time within an hour, I look like a raccoon. I have smearing on my upper and lower lids. The worst mascara I ever bought. Very disappointing!
Racoon eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Shann - 2 months ago, Verified purchaser
This bleeds into the eyelids and under the eyes.
I only buy this product for my lashes!
5 out of 5 stars
Kimmie - 2 months ago
originally posted on http://www.ulta.com
They're Real Mascara and the primer are a MUST! I am complimented so often on my lashes. My hairdresser even asked me if I had professional lashes "on"!!!
I like the product but the price continues to increase.
3 out of 5 stars
Charlene - 2 months ago
originally posted on http://www.ulta.com
This product is rarely on sale.