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Betty Crocker Muffin Mix
$3.19 ($0.19/ounce)
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About this item
Highlights
- CLASSIC MUFFIN MIX: Wild blueberry flavored muffins are home-baked treats that are quick and portable for families on the go
- QUICK AND EASY: Just add a few simple ingredients, bake, and enjoy
- ENDLESS OPTIONS: Perfect as a muffin mix, a dessert bread mix, or a base ingredient for other Betty Crocker dessert recipes
- DELICIOUS INGREDIENTS: This mix comes with Wild Maine Blueberries inside
- CONTAINS: One box of Betty Crocker Wild Blueberry Flavored Muffin and Quick Bread Mix, 16.9 oz
- BOX TOPS FOR EDUCATION PARTICIPATING PRODUCT: Give back to schools with Betty Crocker; Download the Box Tops App to learn more & start earning cash for your school or a school in need
Description
Baking fluffy blueberry muffins have never been easier. Just add water, oil and eggs, bake, and enjoy! With Betty Crocker Wild Blueberry Flavored Muffin and Bread Mix, a home-baked blueberry sensation is just minutes away. Made with Wild Maine Blueberries, use the baking mix for an easy breakfast or snack, or explore Betty Crocker recipes for a new take on this classic treat to fill your home with the delicious scent of blueberry muffins. For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing convenient, tasty dessert mixes, frostings, and convenient meal options and side dishes. Contains one box of Betty Crocker Wild Blueberry Muffin and Quick Bread Mix, 16.9 oz.
Serving Size: 0.5 cup mix w/blueberries
Serving Per Container: About 6
Amount 1/2 cup mix w/blueberries (80g) of Per:
Calories: 220
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 350mg15%
Total Carbohydrate 50grm18%
Dietary Fiber 1grm5%
Total Sugars 25grm0%
Added Sugars 24grm47%
Protein 3grm0%
Calcium 70mg6%
Iron 1.3mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 360
% Daily Value*
Total Fat 15grm20%
Saturated Fat 2.5grm13%
Cholesterol 60mg21%
Sodium 380mg16%
Protein 5grm0%
Calcium 80pct6%
Iron 1.6mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), canned wild blueberries (blueberries, water, liquid sugar), sugar, corn syrup, modified corn starch, leavening (baking soda, monocalcium phosphate, sodium aluminum phosphate), palm oil, salt, corn starch, monoglycerides, xanthan gum, cellulose gum, natural and artificial flavor.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, 0 Grams Trans Fat, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Colors
State of Readiness: Mix
Package Quantity: 1
Net weight: 16.9 Ounces
Style: Muffins
TCIN: 13016245
UPC: 016000456020
Item Number (DPCI): 261-04-0171
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.73 inches length x 5.66 inches width x 7.28 inches height
Estimated ship weight: 1.24 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 2528 reviews
easy to prepare: 4.65 out of 5
quality: 4.39 out of 5
taste: 4.43 out of 5
value: 4.39 out of 5
80% would recommend
110 recommendations
5 out of 5 stars
4 December, 2025Verified purchase
Very nice product
This is great, easy to make taste wonderful 😋 Will purchase again and again
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Vedy tasty
The taste is delicious. Much better flavor than the blueberry or chocolate chip. Very easy to make. Perfect for breakfast on the run or to add to lunches for the kids.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
What Happened?????
It is absolutely disgusting and Inedible. It also smells bad. What happened, Betty? Your baked goods used to taste so good. 😭
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
Yuck! The previous mix was superior.
These have always been a favorite of mine. What in the world have you done to the mix?! The taste of this has changed for the worse. I added fresh blueberries as I’ve always done and feel like those were wasted along with the $ I spent to buy the mix. Please bring back the previous mix.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
Quick and Delicious!
Like this when I don't bake my own. They are very good as a breakfast with milk.
5 out of 5 stars
7 September, 2025
originally posted on Betty Crocker
Delicious
Our staple throughout COVID and a favorite of the entire family since. Thank you!
1 out of 5 stars
7 September, 2025
originally posted on Betty Crocker
We want the old mix back
We tried to figure out why we didn’t like these anymore and the answer is you changed the recipe. Why? They cost more and taste like nothing with an aftertaste. No longer moist or enjoyable. We will no longer be buying. We wondered why the grocery store used to have them front and center and multiple rows of boxes to now they are on bottom shelf and only one row. Shame on you Betty Crocker
1 reply from Betty Crocker team - 3 months ago
We're sorry for the disappointment with our Betty Crocker Wild Blueberry Box Muffin Mix. The last major change to our recipe was in 2013, so we're sorry to hear you no longer enjoy it. We will be sure to share your feedback with our team.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Okay
Not much flavor. All the flavor is in the crumble topping.
5 out of 5 stars
13 July, 2025
originally posted on Betty Crocker
My favorite muffins
My grandmother made these when I was a child. I didn't (and still dont) like any other blueberry muffins. After she passed away I didn't remember what brand she used. I tried different brands until I found it. Please don't ever change the recipe.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Expired
Beware! Target shipped expired boxes of this to me.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
Easy to mix and bake
Great taste and easy to mix and bake
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2025Verified purchase
Excellent
This is sooo Bomb the nuts inside are chef's kiss I love it
1 out of 5 stars
9 January, 2025
originally posted on Betty Crocker
What did you do to make these SO unlikeable?!? My
What did you do to make these SO unlikeable?!? My mother used to make them for me as a kid and I made them for my children. We recently bought another box of the same exact muffin mix, except in the tin of blueberries there were exactly 8! They taste terrible and leave an aftertaste that makes you have to brush your teeth and use mouthwash. We thought a revisit to the not so distant past would be wonderful for us, but it turned out we dumped everything in the garbage and went to a local bakery to enjoy good muffins. Why did you change it?
1 reply from Betty Crocker team - 11 months ago
We’re sorry to hear about your recent experience with our Wild Blueberry Muffin Mix. We understand how special it was to your family and regret it didn’t meet expectations. Your feedback is important, and we’ll share it with our team. We'd like to assist you further. Please feel free to use the 'Contact Us' section at the bottom of this page so we can report this to our quality team. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2025Verified purchase
Add dried Fruit!
We add dried cranberries & grated orange peel and 1 additional egg. Tastes amazing! My family and friends love them.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2024Verified purchase
Bioengineered ingredients now included!
They now contain bioengineered ingredients. No longer will buy these.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2024
Delicious!
I add one semi-ripe banana to this recipe and a touch of cinnamon. Milk instead of water. Best muffins and quick! Add more toasted pecan bits to them with some fresh orange rind. Yum. I like to bake longer on a slightly lower heat for golden brown perfection. We eat them for a breakfast or snack.
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2024
Kids loved them
Used real blueberries, these were excellent! I wish the recipe used less oil, but I guess at that point just make your own. Great quick mix! I think it’s great a little can came with the mix. Be sure to rinse them- I used these in another mix and they were a great size for muffins.
5 out of 5 stars
3 September, 2024
originally posted on Betty Crocker
I love betty crockers while blueberry muffins. Alt
I love betty crockers while blueberry muffins. Although I felt they never had enough blueberries. But this time I bought a box and it was A half a can of blueberries. I was gravely Disappointed.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2024
Not happy
I made this today and i followed the directions and it came out completely raw I would not recommend this to my family or friends and this is my first time buying this product.
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2024Verified purchase
Great box mix
Easy to follow box mix and a great alternative to a from scratch recipe. Can be used for traditional muffins or a Bundt cake