$1.89 when purchased online
Target Online store #3991
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Guests are saying
Guests appreciate the versatility and consistent quality of this cake mix, often highlighting its moistness and delicious flavor. Many find it easy to use for various occasions, from birthday parties to casual family gatherings. The mix is praised for its reliable results, making it a favorite among those who bake regularly. However, some guests express concerns about recent changes in packaging size and price, which have affected their overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 636 reviews
easy to prepare: 4 out of 5
quality: 2.6 out of 5
taste: 3.5 out of 5
value: 1.8 out of 5
28% would recommend
7 recommendations
Pretty good!
5 out of 5 stars
Thumbs up graphic, would recommend
S Bradford - 2 months ago, Verified purchaser
Paired with homemade cream cheese frosting, these were perfect!
Excellent product/reduce sugar
5 out of 5 stars
jochyjochy - 3 months ago
originally posted on Betty Crocker
this product is an excellent choice for baking, but needs a sugar reduction. it’s a little too sweet but still yummy.
Yummy
5 out of 5 stars
Thumbs up graphic, would recommend
floridagirl - 10 months ago, Verified purchaser
I only bake cakes for my kids birthdays… so not super often like some on here but I thought the cake came out awesome. Smash cake for less than $5 (total) and the taste was so yummy!
The manufacturers are reducing size in everything
1 out of 5 stars
Themisdh - 1 year ago
originally posted on Betty Crocker
The manufacturers are reducing size in everything and price has gone up. The customer apparently stupid and won’t notice. Tells you what they think of their customers
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. Your feedback will be shared with the rest of our team.
Shame on you for reducing the amount in the packag
1 out of 5 stars
Gypsydragonfly - 1 year ago
originally posted on Betty Crocker
Shame on you for reducing the amount in the package. One package makes a single 8" round
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We encourage you to follow the baking instructions on the carton and to bake your product in the same size pan as described in the instructions. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. Your feedback will be shared with the rest of our team.
Target Greed Strikes Again
1 out of 5 stars
Thumbs down graphic, would not recommend
Libby - 1 year ago
Sooo sick of Target’s greed. You changed the ounces but the add in ingredients are all the same resulting in a super thin product. Not to mention the price was never reduced to reflect the smaller portion size. I’ll continue shopping elsewhere for the prices you charge.
I bought the butter pecan cake mix. Followed the b
1 out of 5 stars
MyBonny - 1 year ago
originally posted on Betty Crocker
I bought the butter pecan cake mix. Followed the box directions. Cake was about half the size of the cakes I rember from several years ago. It was also very dry. Very disappointed. I will NO LONGER be purchasing your mixes.
1 reply from Betty Crocker team - 1 year ago
So sorry to hear that. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
Stop reducing the cake mix. It now tastes watered
1 out of 5 stars
NoMoreShrinkflation - 1 year ago
originally posted on Betty Crocker
Stop reducing the cake mix. It now tastes watered down and comes out so thin in a 9 x 13 pan. We have noticed!!!!
1 reply from Betty Crocker team - 1 year ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate you taking the time to leave a review, as we take all feedback seriously while improving our products. This will be shared with the rest of our team.
Betty Scammer
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 2 years ago
Less product. Will not buy ever again
I have bought my last box of Betty Crocker cake mi
1 out of 5 stars
John234 - 2 years ago
originally posted on Betty Crocker
I have bought my last box of Betty Crocker cake mix after noticing that the size has now been reduced to a puny 13.5 ounces. These sneaky back door price increases need to stop. Greed is not good.
1 reply from Betty Crocker team - 2 years ago
We are sorry to hear you were disappointed with the recent changes. We will continue to deliver affordability with the same great taste and high quality you’ve experienced with Betty Crocker products. We appreciate the time you have taken to share your feedback with us and will share them with our team.
Less product than just 3 months ago but more $
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 2 years ago, Verified purchaser
15.25 oz now reduced to 13.25…but same amount of liquids to add. Package got smaller but more expensive and it’s messing up my normal recipeI use this for!!
3 oz less!
1 out of 5 stars
Thumbs down graphic, would not recommend
romay - 2 years ago
By shrinking this package by 3 oz, you've forced longtime loyal customers like me to look elsewhere for cake mix. What a terrible disappointment. I've used this box mix for years as the base for another recipe. There is nothing "affordable" about this change if customers are forced to buy a second box of mix to meet their needs. Much more affordable to just raise the price a bit.
Super disappointed with the new recipe. I have nev
1 out of 5 stars
Jacki14037 - 2 years ago
originally posted on Betty Crocker
Super disappointed with the new recipe. I have never had a problem with my cakes being soft and fluffy until this company decided to change. Now my cakes seem to deflate, are harder, and do not taste the same. I have over 10 boxes that are literally trash, time to look for a new brand.
1 reply from Betty Crocker team - 2 years ago
We're so sorry to hear you experienced this! We have tested our Supermoist cake mixes in our kitchens and can confirm that they should be baking up the same as they were before. If you have a moment, please use the 'contact us' form at the bottom of our website so we can further assist you.
Dissapointing product.
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 2 years ago
Way less product than before. They cut out nearly 15% of the product. Does not make the number of cupcakes listed or the size of the cake listed. Very disappointing. Look for another brand. If you look through the positive reviews, it appears that all the recent ones are paid for.
You all are going to force me to buy another bran
1 out of 5 stars
Dissatisfied100 - 2 years ago
originally posted on Betty Crocker
You all are going to force me to buy another brand…. You have reduced from 15oz to 13oz and now I am unable to get 24 cupcakes from one box. I will not be buying two boxes just to get what I need. I’ll just switch to a brand that allows 24 cupcakes from one box, this is really bad for business yours and mine. I’m EXTREMELY disappointed. This is how I make a living
1 reply from Betty Crocker team - 2 years ago
We're sorry for the disappointment! This change was made to keep our products high quality & affordable. Keeping our products affordable, especially given the rising prices for ingredients, is important to us because it is important to consumers like you. Rest assured, we will pass your feedback on to our team.
So disappointed I’ve been using this mix for a whi
1 out of 5 stars
Ajddd - 2 years ago
originally posted on Betty Crocker
So disappointed I’ve been using this mix for a while and now it is a smaller box :(
1 reply from Betty Crocker Care Team team - 2 years ago
We're sorry to hear about your disappointment, and we appreciate that you took the time to let us know. We'll be sure to share your feedback with our team as well.
You guys need to change back to 15oz box it’s real
1 out of 5 stars
Diaz2023 - 2 years ago
originally posted on Betty Crocker
You guys need to change back to 15oz box it’s really not fair some of us use this for our business.
1 reply from Betty Crocker Care Team team - 2 years ago
Thank you for taking the time to share your review with us, and we will be sure to let our product team know that you'd like to see larger boxes back on your shelves.
Sooooooo disappointed I’ve been using Betty Crocke
2 out of 5 stars
Me256 - 2 years ago
originally posted on Betty Crocker
Sooooooo disappointed I’ve been using Betty Crocker for years. Recently purchased a box of vanilla cake mix for some reason I was only able to get enough to make 20 cupcakes. I have always made 24 after researching the box is 13 ounces the old box is 15 ounces please change it back, I use this for my business
1 reply from Betty Crocker Care Team team - 2 years ago
Thank you for sharing your feedback with us. We'll let our team know that you'd like to see larger boxes of this tasty cake mix back on shelves.
(no review title)
5 out of 5 stars
scottj - 2 years ago
originally posted on Betty Crocker
[This review was collected as part of a promotion.] BEST PRODUCT, WE USE THIS ALL THE TIME, LOVE THE FLAVOR AND TASTE
We love Betty Crocker
5 out of 5 stars
DeniseB - 2 years ago
originally posted on Betty Crocker
[This review was collected as part of a promotion.] Betty Crocker never disappoints! It has easy to follow directions and comes out great every time. It’s a favorite in our house.