$6.69 ($0.59/ounce)
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Guests are saying
The BC Wicked Reveal Cupcake Kit offers a fun and engaging baking experience for families, featuring easy-to-follow instructions and a delightful surprise filling that adds excitement. Guests appreciate the light and airy texture of the cupcakes, complemented by a unique whipped topping. While some found the flavor lacking, many enjoyed the creative aspect and versatility of the kit for various occasions. Overall, it provides a memorable baking adventure for both kids and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 129 reviews
23% would recommend
13 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Fun for Wicked fans!
The surprise aspect was fun! The cupcake wrappers were folded in the box and were flimsy, so I used my own. The frosting was light and fluffy. The flavor was OK. You can't expect a whole lot from a box, but I enjoyed baking them with my daughter.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
meh
Tastes like I made it with an easy bake oven. Frosting is weird. Daughter had fun though and color reveal was neat.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Bad
They tasted horrible!!
4 out of 5 stars
1 January, 2026
originally posted on Betty Crocker
The frosting is the best
Where can I find the frosting mix? Cupcake is decent but the frosting... it is the star. If this isn't a stand alone product it should be! I do love the whole kit, that it came with paper cupcake holder/wrapper was a bonus. Makes just the right amount, unlike a cake mix. If I can find another I will buy just for the frosting mix.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2025
READ BEFORE BUYING OR MAKING
Get any other box mix instead of this. If you insist on this product, or if you've already purchased... 1. Aim for 9-10 cupcakes, not 12. There isn't enough batter provided for 12 cupcakes. 9 is probably ideal if you can. 2. Pitch the "frosting mix" right into the trash, as it is not worth the one cup of milk it requires. It's actually insanely bad. Just use a homemade frosting, or pick up the standard Betty Crocker vanilla one in the plastic jar. Why they didn't include their classic frosting over whatever powder mix garbage is beyond me. If you have nothing else but this frosting mix, definitely add a teaspoon of vanilla and powdered sugar to taste. Otherwise, this isn't gonna work. The biggest complaints about this product are regarding the sweetness of both the cake and frosting. The cake will be a decent sweetness if you use another frosting. The frosting that comes with this ends up being a weird whipped cream-wannabe product that is not sweet. It just isn't. It's not something you want on a cupcake.
5 out of 5 stars
11 December, 2025
originally posted on influenster.com

Amazing and delicious!
[This review was collected as part of a promotion.] Omgoodness!! This product is so cool! It changes color when you mix the batter, the whipped topping is delicious and the cupcakes are so colorful! This is so motivating for kids!
4 out of 5 stars
10 December, 2025
originally posted on influenster.com

Colorful fun
[This review was collected as part of a promotion.] These were so fun to make with my kids. We watched the movie at home and made these for a snack. It was so yummy. The colors were vibrant and looked nice.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com

Perfect!
[This review was collected as part of a promotion.] Super straightforward. The instructions were easy to follow and everything I needed (mix, frosting, liners) was right there in the box. You only need to add simple things like an egg, oil, water, and milk.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
(no review title)
Great tasting cupcakes but we made our own buttercream icing. Didn’t like texture of whipped cream mix included.
3 out of 5 stars
4 December, 2025
originally posted on influenster.com

Fun
[This review was collected as part of a promotion.] This was so much to prepare ! It’s a great thing to do with the kids and they tasted pretty good. It was a great value for the fun and price and assembly was super easy
1 reply from Betty Crocker team - 1 month ago
Thank you so much for taking the time to share your experience. We’re glad to hear the kit was fun to make and that the kids enjoyed it. We appreciate your feedback and hope your next treat is even more enjoyable.
5 out of 5 stars
29 November, 2025
originally posted on influenster.com

Fun and tasty
[This review was collected as part of a promotion.] My nieces loved these. They loved the surprise reveal of the green cupcakes. They tasted amazing and super simple to make with them. I want to do another batch
5 out of 5 stars
29 November, 2025
originally posted on influenster.com

Tasty
[This review was collected as part of a promotion.] These cupcakes were so fun to make. Especially since the new Wicked movie just came out. But I’ll use any excuse to make cupcakes. The directions were easy and they tasted great.
2 out of 5 stars
29 November, 2025
originally posted on influenster.com

Its okay
[This review was collected as part of a promotion.] I received the Wicked Cupcake Mix by Betty Crocker in exchange for my honest review. The box came with everything you need; liners, cake mix, and frosting mix. The cake batter was noticeably lighter and more runny than other Betty Crocker mixes, and I was only able to get 9 cupcakes out of it instead of the usual 12. The concept is fun and the kids enjoyed the experience, but personally I wasn’t impressed with the taste. The flavor reminded me more of an artificial pancake mix, which was disappointing since I usually enjoy their other cake mixes. The frosting texture was also a bit gritty, even after stirring longer than recommended. Overall, I think this one needs some tweaks in production — definitely a miss for me
1 reply from Betty Crocker team - 26 days ago
Thank you for taking the time to share such detailed feedback. We’re glad to hear the kit was fun for the kids, but we’re sorry the taste and texture didn’t meet your expectations. We appreciate you letting us know about your experience.
5 out of 5 stars
28 November, 2025
originally posted on influenster.com

Fun, bright, and delicious
[This review was collected as part of a promotion.] Cupcakes are super easy to make, bake up moist and soft, and the colorful surprise is a huge hit. Perfect for parties or a fun treat—highly recommend!
5 out of 5 stars
27 November, 2025
originally posted on influenster.com

Baking Made Fun & Easy with Wicked Mix
[This review was collected as part of a promotion.] The Vanilla Cupcake Kit by Wicked Mix Fo Real is reliable, with clear instructions, functional design, and cute, sturdy packaging. My daughter loves preparing this with me.
5 out of 5 stars
25 November, 2025
originally posted on influenster.com

Yummy fun mystery Wicked cupcakes
[This review was collected as part of a promotion.] Very easy to make! Loved the color changing mystery mix. It was fun to see what you’re going to get. Easy ingredients to add that you may already have on hand. Not sure what the flavor maybe a subtle strawberry? but the icing is good. Value of the item was a good price. I do like how they had the icing mix with it and you just had to add milk. Fast and easy cake mix. Only thing for me was I didn’t have a hand blender so I had to hand whisk the topping haha was a good workout though.
3 out of 5 stars
25 November, 2025
originally posted on influenster.com

Fun surprise color!
[This review was collected as part of a promotion.] I don't know what I did wrong but these did not turn out right at all. The instructions were easy to follow but they had no structure to them at the end. Im sure it was user error because I've had Betty Crocker cakes before and they've all been great. The kids did love the surprise color of it. I will give these another shot without the kids help to try to figure out our mistake ha!
1 reply from Betty Crocker team - 2 months ago
Thank you for sharing your experience with us. We’re glad to hear the instructions were easy to follow and that the kids enjoyed the surprise color. We appreciate your honesty about the texture not turning out as expected, and we’re grateful you’re willing to give the mix another try. Your feedback helps us continue improving.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Yummmmmmmmm
[This review was collected as part of a promotion.] I received the Betty Crocker wicked cupcake reveal kit from Influenster for my honest opinion and i loved them the directions were very easy and when you put them in the tin it doesn’t look like enough but it’s actually perfect and the icing was the whipped cream topping omg it was delicious and also very easy to make you just add milk to it I definitely recommend and I will definitely buy more and now I want to try the cake pops they have too
3 out of 5 stars
24 November, 2025
originally posted on influenster.com

Not great
[This review was collected as part of a promotion.] Well I’m gonna say I read reviews and they were just horrible I said how can cupcakes be that bad so I decided to make with my granddaughters. The good thing is the girls had fun seeing what kind they ended up making and was great time. I did add some vanilla in so the kids thought they were good not great but good. I didn’t think they were very flavorful thankfully added the vanilla or probably would not been very good at all. So sorry to say this recipe needs lots of work fun idea nice thing to do with kids but.,
1 reply from Betty Crocker team - 3 months ago
Thank you for giving our Wicked Reveal Cupcake Kit a try and sharing your experience. We’re glad to hear it brought some fun moments with your granddaughters, though we’re sorry the flavor didn’t meet your expectations. Your feedback is really valuable and will help us improve the recipe.
5 out of 5 stars
23 November, 2025
originally posted on influenster.com

Cute concept
[This review was collected as part of a promotion.] The Betty Crocker Wicked Cupcake Kit ended up being such a cute and easy treat to make. The mix came together fast, just wish there was more mix. The flavor is exactly what you'd hope for-sweet, simple, and classic. I loved that everything I needed was already in the box, so it was perfect for a quick baking moment without stressing over extra ingredients. Overall, it was a fun little kit that actually came out better than I thought it would.