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Betty Crocker Wicked Mix to Reveal Vanilla Cupcake Kit - 11.4oz
$6.39 ($0.56/ounce)
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About this item
Highlights
- COLOR CHANGING: Create spellbinding, color-changing cupcakes in Enchantingly Emerald or Perfectly Pink hues, inspired by the movie Wicked For Good; See which color your mix will reveal
- CUPCAKES KIT: Each kit includes color-changing cupcake mix, whipped topping mix, and baking cups
- BEWITCHING DESSERTS: Follow simple steps on the package to craft these bewitching treats with whipped topping for a party, dessert, snacks, or any magical moment
- EASY DESSERTS: Betty Crocker Wicked For Good baking kits and desserts bring a little magic to everyday life; Also look for color-changing Betty Crocker Wicked For Good Mix to Reveal Cookie Dough Pops Kit
- CONTAINS: One 11.4 oz box of Betty Crocker Exclusives Wicked For Good Mix to Reveal Vanilla Flavored Cupcake Kit; Makes 12 color changing cupcakes
Description
Reveal your true Wicked colors with the Wicked For Good Mix to Reveal Vanilla Flavored Cupcake Kit, exclusively from Betty Crocker. Inspired by the movie Wicked: For Good, this kit creates spellbinding, color-changing cupcakes in Enchantingly Emerald or Perfectly Pink hues. See which color your mix will reveal! This kit includes color-changing cupcake mix, whipped topping mix, and baking cups. By following the simple steps on the package and adding a few ingredients, you can craft these delicious treats for a Wicked themed party, dessert, office or kids snacks, or any gravity-defying moment. Conjure up a batch of Betty Crocker Wicked cupcakes and bring the magic of Glinda, Elphaba, and Oz to everyday life, one bewitching bake at a time. Makes 12 cupcakes.
Serving Size: 0.167 package mix + decorations
Serving Per Container: 6
Amount 1/6 package mix + decorations (54g) of Per &:
Calories: 250
% Daily Value*
Total Fat 9grm12%
Saturated Fat 7grm36%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 270mg12%
Total Carbohydrate 39grm14%
Dietary Fiber 1grm3%
Total Sugars 22grm0%
Added Sugars 21grm42%
Protein 2grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 0.9mg4%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 370
% Daily Value*
Total Fat 20grm25%
Saturated Fat 9grm47%
Cholesterol 95mg32%
Sodium 320mg14%
Total Carbohydrate 41grm15%
Total Sugars 24grm0%
Protein 7grm0%
Vitamin D 1mcg4%
Calcium 130mg10%
Iron 1.3mg8%
Potassium 120mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
sugar, enriched flour bleached (wheat flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), vegetable oil (palm kernel, palm, canola), corn syrup solids, contains 2% or less of: propylene glycol monostearate, sodium caseinate, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), acetylated monoglycerides, corn starch, dextrose, modified corn starch, salt, mono and diglycerides, dicalcium phosphate, silicon dioxide (anticaking agent), microcrystalline cellulose, cellulose gum, propylene glycol mono and diesters, xanthan gum, sodium stearoyl lactylate, artificial flavor, color (reds 40 & 3, yellows 5 & 6, blue 1), carnauba wax, confectioner's glaze.
Allergens & Warnings:
Contains wheat and milk ingredients.Dietary Needs: 0 Grams Trans Fat, Kosher
Features: No Artificial Sweeteners, No Artificial Preservatives, No High Fructose Corn Syrup, No Hydrogenated Oil
State of Readiness: Mix
Package Quantity: 1
Net weight: 11.4 Ounces
Style: White Cakes
TCIN: 91723526
UPC: 016000224193
Item Number (DPCI): 261-04-6869
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 2.25 inches length x 6.03 inches width x 7.75 inches height
Estimated ship weight: 11.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The BC Wicked Reveal Cupcake Kit offers a fun and engaging baking experience for families, featuring easy-to-follow instructions and a delightful surprise filling that adds excitement. Guests appreciate the light and airy texture of the cupcakes, complemented by a unique whipped topping. While some found the flavor lacking, many enjoyed the creative aspect and versatility of the kit for various occasions. Overall, it provides a memorable baking adventure for both kids and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 106 reviews
12% would recommend
8 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025
Not enough flavor/cake mix
They gave more frosting powder than cake mix powder. Also the frosting wasn’t all that sweet at all. Although i dont like overly sweet frosting, this didn’t have any flavor to me.
5 out of 5 stars
21 November, 2025
originally posted on influenster.com

A fun, colorful cupcake kit that’s easy to use and
[This review was collected as part of a promotion.] I tried the Wicked For Good “Mix to Reveal” Vanilla Cupcake Kit, and it was such a fun little baking surprise! The idea is that you don’t know whether your cupcakes will turn out Enchantingly Emerald or Perfectly Pink until you mix the batter — and mine ended up coming out a vibrant pink, which was really cute and totally on theme with the packaging. The kit comes with the cupcake mix, frosting mix, and baking cups, so it’s super convenient for a quick treat. The cupcakes themselves bake up soft and fluffy, and the color reveal definitely adds excitement, especially if you’re doing this with kids or fans of the Wicked movie. The frosting is sweet and fluffy, though I’d recommend chilling it a bit before spreading to get a cleaner finish. Mine turned out tasty but a little rustic, which honestly gave it some homemade charm. Overall, this kit is fun, festive, and perfect for a themed movie night or gifting. If you enjoy simple baking projects with a twist, this one is worth grabbing! 🎂💚💗
2 out of 5 stars
21 November, 2025
originally posted on influenster.com

Not so magical
[This review was collected as part of a promotion.] So these cupcakes were very easy to make. You only need an egg, oil, water, and milk to make. Everything else is included even the cupcake cups. It’s exciting to see what color your cakes will turn when mixing but thats where the magic ends. The flavor is not so great! Better off making regular cupcakes and adding some food coloring if you’re looking for flavor.
1 reply from Betty Crocker team - 9 days ago
Thank you for sharing your thoughts on our Wicked Reveal Cupcake Kit. We’re glad you found it easy to use and enjoyed the colorful surprise, though we’re sorry the flavor didn’t meet your expectations. Your feedback helps us improve, and we appreciate you giving it a try.
3 out of 5 stars
20 November, 2025
originally posted on influenster.com

Pink!!!!
[This review was collected as part of a promotion.] It was really fun to discover what color cupcake we were baking! I mixed all of the wet ingredients and then poured in the cake mix package to reveal the color. The icing taste is amazing! The box comes with the cupcake mix, icing mix, cupcake liners, and sprinkles for the top of the cupcakes - it is really a complete project in a box! It tasted delicious as any cupcake would taste!
2 out of 5 stars
20 November, 2025
originally posted on influenster.com

Not good
[This review was collected as part of a promotion.] I read some reviews in advance of baking these so I knew not to expect a lot. I was still kind of disappointed. I added a box of instant French vanilla pudding, and I feel like that’s the only thing giving the cakes flavor. I wish I would’ve tasted the topping before piping, because I would’ve added vanilla to it. But in theory this mix is supposed to be good as is. It just isn’t. The overall flavor is really bland. The color reveal thing is cute, but it’s style over substance.
4 out of 5 stars
12 November, 2025
originally posted on influenster.com

Fun Halloween surprise treat
[This review was collected as part of a promotion.] My family really enjoyed making this Betty Crocker Wicked Reveal Cupcake Kit. It was so much fun to see which color we revealed. These cupcakes were delicious and really easy to make. They were a perfect Halloween treat!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
Almost triple the cost for half the amount? Shameful
I know that it was advertised that this only makes 12 cupcakes, but to charge almost triple what the regular mixes cost is shameful. And the cupcakes didn't taste great. Do better, Betty Crocker.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com

Love Betty Crocker Wicked Reveal Cupcakes!
[This review was collected as part of a promotion.] My 3 daughters ages 8, 5 & 3 absolutely loved making the Betty Crocker Wicked Reveal Cupcakes! They had so much fun trying to guess which color they would end up with. These cupcakes were very easy to make. We ended up getting the green colored cupcakes. These cupcakes were very lightweight and the durability of the cupcakes held up and they came out green just as described. I would absolutely recommend these Betty Crocker Wicked Reveal cupcakes to do with your children as my daughters had a blast making and decorating the cupcakes.
2 out of 5 stars
10 November, 2025
originally posted on influenster.com

You need to make adjustments to make it taste good
[This review was collected as part of a promotion.] The instructions were easy to follow and it was very convenient and quick to make. However, the taste was not great, especially for the frosting. I made some adjustments that greatly improved the flavor - I added softened butter and cream cheese as well as powdered sugar and pure vanilla extract to the frosting mix. With those adjustments the cupcakes tasted much better, however, before then, the frosting tasted extremely bland. The mix itself tasted good, and I used milk instead of water and melted butter instead of oil - this is a trick I always use on box mixes that always improves the quality!
1 reply from Betty Crocker team - 14 days ago
Thank you for sharing your experience with our Premium Cupcake Mix Wicked Mix to Reveal Kit. We’re glad you found the mix easy to use and appreciate your thoughtful suggestions for improving the frosting. Your feedback is valuable, and we’ll be sure to share it with our team. Thanks for giving it a try!
5 out of 5 stars
9 November, 2025
originally posted on influenster.com

Colorful and delicious
[This review was collected as part of a promotion.] I’m not going to lie! It was really fun to see which color the batter turned and the cupcakes are really good too! The frosting was also super fun, and I was shocked at how well it thickened. I like that the frosting isn’t overly sweet. I received this in exchange for an honest review from Influenster.
5 out of 5 stars
9 November, 2025
originally posted on influenster.com

Wicked fun for everyone
[This review was collected as part of a promotion.] The magic of wicked at home. This kit came with the mix, frosting, and cupcake liners (which I appreciate because I never have any). It is a mix to reveal, so I didn’t know if it was going to be pink or green. After adding liquid it did turn out to be pink and the flavor was so yummy!
5 out of 5 stars
9 November, 2025
originally posted on Betty Crocker
1,000/10
These are the most DELICIOUS cupcakes I have ever eaten. Not only are they super fun to make, but they are also aesthetically pleasing, aromatic, and just overall perfection. I seriously cannot brag enough about these cupcakes. Wish I could post a picture of my favorite batch!
5 out of 5 stars
8 November, 2025
originally posted on influenster.com

The cupcakes are good, whipped topping not so much
[This review was collected as part of a promotion.] They smell and taste like vanilla. I got it on sale today. I wasn't a fan of the whipped topping. The cupcakes also started doing a funny thing where they went off to one side.
3 out of 5 stars
7 November, 2025
originally posted on influenster.com

Fun school age baking project
[This review was collected as part of a promotion.] Was weird not knowing what the color of the cupcakes would be . They tasted like vanilla cupcakes and my son thought it was fun to see how something can change colors
1 reply from Betty Crocker team - 22 days ago
Thank you for sharing your experience! We’re glad the cupcakes brought some fun and surprise, and it’s wonderful to hear your son enjoyed the color-changing twist along with the vanilla flavor! Thanks for giving it a try!
5 out of 5 stars
2 November, 2025
originally posted on influenster.com

Perfect for any party very fun and tasty
[This review was collected as part of a promotion.] I did not have high hopes but it blew me out of the water. The cake is so fun and colorful and very soft and tender. The topping was light and fluffy like cool whip. I had about 2x the amount of topping than I needed for the cupcakes so very good value for money.
5 out of 5 stars
1 November, 2025
originally posted on influenster.com

Please make this product available 365 days a year
[This review was collected as part of a promotion.] As a wicked fan myself, i was thrilled to get these cupcakes, even more when I have just started to bake again since its been one of my favorite hobbies in the past. When i made this cupcakes, I've never been so happy with the result! The Taste is amazing, i was surprised over how perfect it was. Sweet, but Not that heavily sweet like other cupcakes done around. And The frosting, omg!! Im not a big fan of frosting because of how unbearable sweet it is, but when I did this frosting, i was shocked on how amazing it was! I need the frosting powder to be available by itself so I can make it all the time with my pastries. Generally, I am overally so happy with this product, from everything, from the cupcakes to its theme, wicked and Betty crocker are always the ones to go for!! Totally recommend, specially for a wickedly Afternoon where you can eat these beauties while watching both movies
5 out of 5 stars
29 October, 2025
originally posted on influenster.com

Yum and fun!
[This review was collected as part of a promotion.] We really enjoyed the experience of this color reveal cupcake. My kids were semi disappointed that they didn’t get green, but the pink cupcakes were delicious. The frosting that comes with it is really light and delicate, It was easy to make with the kids and we really enjoyed this process as a family. I had the kids do the icing and the mixing, and it was a great experience to have together- not to mention- very delicious.
4 out of 5 stars
29 October, 2025
originally posted on influenster.com

Cute and sweet cupcakes
[This review was collected as part of a promotion.] Tried making this cupcakes as a part of our date with my partner. Really had fun making it, did with eggs and they tasted good. I may have accidentally did something while baking and the color didn't came as what I wanted, but my partner did right. It was really a good deal for the price and tastes so good. Made it during Halloween and the packaging was really something fun too. I liked how it were almost like store bought cakes and smelled good after baking them. You definitely can use it for many parties
5 out of 5 stars
25 October, 2025
originally posted on influenster.com

Very fun!
[This review was collected as part of a promotion.] It was really fun discovering the color. I honestly forgot to take a picture. The icing tasted really good, and it was a cute baking project to make.
4 out of 5 stars
18 October, 2025
originally posted on influenster.com

Wicked Good Cupcakes with a Colorful Twist 💚✨
[This review was collected as part of a promotion.] Just baked the Betty Crocker Wicked Cupcakes Mix to Reveal — so easy, so fun, and super yummy! 🧁🎉 The surprise color inside? I got GREEN! 💚 Loved it! #BettyCrocker #WickedCupcakes #ColorReveal #BakingFun