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Bose Smart Ultra Soundbar with Bluetooth and Dolby Atmos - Black
$699.99 reg $999.99
Sale save $300.00 (30% off)
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About this item
Highlights
- Supercharged top-of-the-line immersive soundbar
- Supports Dolby Atmos® and Atmos-encoded content
- Enjoy immersive sound from content not encoded with Dolby Atmos
- Hear voices clearly with A.I. Dialogue Mode
- Pair with select Bose headphones and Bluetooth speakers
- Bose Voice4Video™ technology expands your Alexa voice capabilities
- Wi-Fi®, Bluetooth®, Apple AirPlay 2, Spotify® Connect, and Chromecast
- ADAPTiQ audio room calibration
Description
Meet the top-of-the-line TV soundbar that’s here to pull you deep into the heart of all your favorite content. The Bose Smart Ultra Soundbar for TV with Dolby Atmos® and Bose TrueSpace technology separates music, dialogue, and effects, and places them in different parts of a room for a truly immersive spatial audio experience. A.I. Dialogue Mode automatically balances voice and surround sound for ultra-crisp vocal clarity. Plus, two upward firing speakers make it feel like your space is filled with sound from every direction — even overhead. You can even use Bose SimpleSync™ technology to sync your soundbar to other Bluetooth speakers and headphones around the house.
Dimensions (Overall): 2.29 Inches (H) x 41.14 Inches (W) x 4.21 Inches (D)
Weight: 12.68 Pounds
Electronics Features: Dolby TrueHD, Wall Mountable, Dolby Digital, Streaming Capability, Controlled by Smartphone App, Dolby Atmos, Simulated Surround Sound, HDMI Audio Return Channel (ARC)
Connection Type: Optical Audio, HDMI
Wireless Technology: Wi-Fi, Bluetooth
Voice assistant built-in: No Voice Assistant Built-In
Model name: SB Ultra
Number of HDMI ports: 1
Number of channels: 9 Speaker Channels
Frequency Response: N/a
Number of audio inputs: 2
Battery: 1 CR2032 Lithium, Optional, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 21, 2023
TCIN: 89058435
UPC: 017817848244
Item Number (DPCI): 008-02-2175
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 45.41 inches length x 6.88 inches width x 6.56 inches height
Estimated ship weight: 15.78 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what is the output watt
submitted by rvon - 11 months ago
A: The maximum power consumption is 65 W. Please remember that a soundbar's performance cannot be measured by wattage alone; we always recommend giving the speaker a full test at home, to see if you like it. If you find anything to be amiss, just reach out to our customer support team who will be happy to help.
submitted byBose Support - 11 months agoBrand expertA: Hi rvon, thanks for reaching out about Bose Smart Ultra Soundbar with Bluetooth and Dolby Atmos - Black According to the specifications, the Bose Smart Ultra Soundbar has a Speaker Maximum Output Power of 180 Watts. It's important to note that this is the maximum output power, and the actual power consumption will vary depending on usage and settings. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMike - 11 months agoTarget expert support
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4.6 out of 5 stars with 627 reviews
material quality: 5 out of 5
sound quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
Outstanding sound!
1 out of 5 stars
29 November, 2025
originally posted on bose.com
Poor
Sent back after 3 days. Very poor sound quality. Looking for alternative
1 reply from Customer Support team - 19 days ago
Hello Jay! We’re sorry to hear about your experience, this is definitely not what we want for you. Our Bose Ultra Soundbar is designed with movie lovers and music enthusiasts in mind, combining Dolby Atmos® and Bose TrueSpace technology for an immersive sound that goes far beyond ordinary listening. Sometimes poor sound quality can be caused by a connection issue with the Smart Ultra Soundbar, so here’s a troubleshooting guide that may help if you encounter this again: https://bose.life/48HtmN2 We’d be happy to help you find the perfect Soundbar to match what you’re looking for, just reach out to us directly through the link below. https://bose.life/48EXztC Sophie - Customer Support
5 out of 5 stars
25 November, 2025
originally posted on bose.com
Good
Best sound ever, very expensive, to complicated for me
5 out of 5 stars
22 November, 2025
originally posted on bose.com
Awesome, great product and lovely functions.
This product was bought a weeks ago to replace my soundbar 900.
3 out of 5 stars
19 November, 2025
originally posted on bose.com
Probably a great product, but setup/support fail.
I had issues with the setup and eventually had to restore to factory settings based on a You Tube recommendation. The software initially failed an update and locked up making the sound bar inoperable. I also needed an extra part for the mounting kit and found there is no support or way to order. The agentic chat is virtually useless and very frustrating. I sent a note in via the 'contact us' route and I have received no response after two week. Regarding sound...it is good, but I my frustration is actually lo louder and more focused.
1 reply from Customer Support team - 29 days ago
Thank you for your feedback. We’re happy to hear you’re enjoying the sound quality, and we truly appreciate your patience through the challenges with setup, updates, and support. Your feedback is very valuable, and it helps us improve both our products and the way we assist our customers. Lox - Customer Support
5 out of 5 stars
8 November, 2025
originally posted on bose.com
Fabulous sound!
Replaced my Soundbar 600 as it was constantly plagued with connection issues. The Ultra is much better (although not all of the ARC/CEC capabilities still don't work with my Sony Bravia) BUT, simple connectivity works and the sound is awesome!
5 out of 5 stars
7 November, 2025
originally posted on bose.com
Good sound
Good clear sound more than enough bass good app sleek look works with my existing speakers
5 out of 5 stars
6 November, 2025
originally posted on bose.com
Sounds amazing! Bookshelf speakers are next
Just upgraded to the ULTRA from the 600. Going to get the bookshelf speakers next
5 out of 5 stars
5 November, 2025
originally posted on bose.com
Best soundbar EVER
Best soundbar i have ever owned BY A LONG MILE BUY 1 NOW
2 out of 5 stars
4 November, 2025
originally posted on bose.com
Not happy
I am not happy! Have been with an agent for ages trying to work out how to connect surround sound speakers to a stand. She tells me I need a plate. I actually preferred the sound of my Soundtouch.
4 out of 5 stars
3 November, 2025
originally posted on bose.com
Great sound quality but painful to set up
After a very frustrating setup period where the soundbar refused to stay connected to my Bose rear speakers I finally got the speaker connected. In terms of overall sound quality it’s quite impressive particularly when it comes to how it handles dialogue. I do wish the upwards firing effects would be more pronounced however (it’s very subtle).
5 out of 5 stars
3 November, 2025
originally posted on bose.com
Great features and very user friendly
Value for money. One of the best performer sound bar
5 out of 5 stars
1 November, 2025
originally posted on bose.com
Bose ultra soundbar
excellent build quality and very stylish with the glass top, sounds amazing with really good connectivity
1 out of 5 stars
30 October, 2025
originally posted on bose.com
Web site rubbish. Still waiting for refund
Well the web site had a sale price, when checking out price increased. So on chat got told to buy at the higher price (?????) and they would refund. Still waiting for refund. If it doesn't happen soon the whole is going back
5 out of 5 stars
28 October, 2025
originally posted on bose.com
up to scratch
Bose never fails to deliver, excellent unit, surround sound capabilities with open earbuds. Able to hear dialogue without headphones, thank you.
5 out of 5 stars
27 October, 2025
originally posted on bose.com
At last we can hear the dialogue in movies
The voice option is wonderful. Large TV these days have speakers in the rear, added to the issues with movies pushing music levels high, we had trouble hearing the dialogue. The voice option on our Bose makes the whole sound experience work very well.
5 out of 5 stars
20 October, 2025
originally posted on bose.com
Tremendous upgrade. but still great Bose sound
What an upgrade form my old Bose theater speakers, accoustimass subwoofer and speakers. Being able to hook up rear speaker without running long wires was so nice. the sound for movies and live events is wonderful. highly recommend the soundbar, subwoofer and rear speakers. Quality of sound and the quality of packing is top notch. I love the system.
5 out of 5 stars
19 October, 2025
originally posted on bose.com
clear dialogue for sr citizen
just few days back started using it and WOW it's great to hear clear sound .. using Speaker 500 for two years.
5 out of 5 stars
17 October, 2025
originally posted on bose.com
Amazing sound
I'm challenged with lack of hearing and require hearing aids. I was unable to hear vocals clearly with my old soundbar. The difference with this Bose Ultra is significant and I'm able to enjoy TV again.
5 out of 5 stars
17 October, 2025
originally posted on bose.com
Well balanced sound and high volume
I bought it 2 months ago, with the bass module, and I can't think ai can go back, sound is just awesome and well balance, power is so high I can't even go to 50% of full volume and quality of the sound is superb for a sound bar. I only recommend go for a lower power model for small apartments because this one too powereful for a 55m2 apartment