Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Brainstorming and Beyond - by  Chauncey Wilson (Paperback) - 1 of 1

Brainstorming and Beyond - by Chauncey Wilson (Paperback)

$29.95

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

About this item

Highlights

  • Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches.
  • Author(s): Chauncey Wilson
  • 84 Pages
  • Computers + Internet, User Interfaces

Description



About the Book



"This book has been manufactured using Print On Demand technology. Each copy is produced to order and is limited to black ink. The online version of this book will show color figures where appropriate""--Title page verso.



Book Synopsis



Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.



Review Quotes




"The book covers all aspects of brainstorming, from analysis of its strengths and weaknesses to practical advice on the best practices to conduct a brainstorming session...A quick and effortless read, this book can be enjoyed by anyone interested in the topic...readers with technical, managerial, or even literary backgrounds can equally appreciate it." --ComputingReviews.com, April 15, 2014

"The book shows that brainstorming can be most successful and productive when the facilitator knows the proper techniques for getting the most out of the participant's brains...At 75 pages, Brainstorming and Beyond: A User-Centered Design Method is a quick read, and of value to anyone who plans on using brainstorming to the most effective level possible." --RSAConference.com, January 26, 2014

"The three chapters in this slim book present creative methods for generating product ideas and business solutions through speaking, writing, and drawing in a group setting. Each chapter identifies the strengths and weaknesses of the method, describes procedures to planning and conducting the brainstorming sessions, and suggests specific variations tailored for specialized contexts." --Reference and Research Book News, October 2013


Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .17 Inches (D)
Weight: .27 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 84
Genre: Computers + Internet
Sub-Genre: User Interfaces
Publisher: Morgan Kaufmann Publishers
Format: Paperback
Author: Chauncey Wilson
Language: English
Street Date: February 6, 2013
TCIN: 1011869941
UPC: 9780124071575
Item Number (DPCI): 247-13-2360
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.17 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.27 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the purpose of braindrawing in the context of this book?

submitted by AI Shopping Assistant - today
  • A: Braindrawing helps generate visual ideas for graphics, user interface layouts, and web page designs.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: What is brainwriting and how does it differ from brainstorming?

submitted by AI Shopping Assistant - today
  • A: Brainwriting involves writing ideas down and passing them around, allowing for parallel idea generation without group shouting.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: What is the primary focus of the first chapter?

submitted by AI Shopping Assistant - today
  • A: The first chapter focuses on brainstorming as a foundational method for ideation.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: What techniques for idea generation are discussed in the book?

submitted by AI Shopping Assistant - today
  • A: The book covers brainstorming, brainwriting, and braindrawing as techniques for generating ideas.

    submitted byAI Shopping Assistant - today
    Ai generated

Q: Who is the author of this book?

submitted by AI Shopping Assistant - today
  • A: The author of the book is Chauncey Wilson.

    submitted byAI Shopping Assistant - today
    Ai generated

Additional product information and recommendations

Discover more options

Get top deals, latest trends, and more.

Privacy policy