BRITE Instant Color - Pastel Purple - 3.38 fl oz

BRITE Instant Color - Pastel Purple - 3.38 fl oz - image 1 of 4BRITE Instant Color - Pastel Purple - 3.38 fl oz - image 2 of 4BRITE Instant Color - Pastel Purple - 3.38 fl oz - image 3 of 4BRITE Instant Color - Pastel Purple - 3.38 fl oz - image 4 of 4
BRITE Instant Color - Pastel Purple - 3.38 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Cruelty Free
Cruelty Free
Vegan
Vegan

Highlights

  • Color lasts 5-30 washes, with a gradual and even fade
  • The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free

Specifications

Hair Type: All Hair Types

Product Form: Cream

Beauty Purpose: Hair Coloring

Processing Time: 1 minutes

TCIN: 76624086
UPC: 9421029556438
Item Number (DPCI): 063-01-8328
Origin: Imported

Description

Brite Instant Color Pastel Purple gives your hair instant wow factor.


Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

1. WASH. Shampoo and dry your hair. No need for conditioner.

2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.

3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.

4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.

5. RINSE. Rinse out the colour in a sink or basin.
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
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Ingredients:

aqua (water), cetearyl alcohol, distearoylethyl hydroxyethylmonium methosulfate, cetrimonium chloride, ceteareth-20, glyceryl stearate, citric acid. may contain: basic red 51, basic blue 99 (c156059), hc yellow no 2, basic yellow 40, basic violet 2 (c142520), basic orange 31, ext. violet 2 (c160730), hc blue no 15, hc yellow no 4, basic violet 16, blue 1 (c142090).

Allergens & Warnings:

SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface. USE: 1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply me after lightening. 2. You need to do a strand test to check out how we look together before full head application. 3. Shampoo and dry your hair. 4. Protect your hands with rubber gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing. 5. Empty into a bowl and apply me to your hair in downward strokes. You may want to use a tint brush. Massage me into your hair to ensure even coverage. 6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving me on longer will not damage your hair, but it may increase the staying power of the color. 7. Rinse thoroughly with cool water until the water runs clear. It's best to rinse hair in a basin or in a way that minimises contact with your face and body. (Don't rinse me off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style as usual. 8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous coloring and treatments. Before use, read all the directions, and once you've achieved your awesome results, remember to share with us @briteorganix to show us your amazing color.

Shipping details

Estimated ship dimensions: 6.5 inches length x 5.5 inches width x 1.4 inches height
Estimated ship weight: 0.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: I have no dye in my hair, it is all natural. The color ranges from dark gray to white in spots. Do I need to do any bleaching or any pre-treatments? I am just looking for a purplish tint to my hair.

submitted by shorty - 9 months ago
  • A: Hi - No bleaching or pre-treatment needed if your are looking for a hint of color. Bleaching/ Lightening to a more uniform color before application will create a more vibrant color. Happy coloring.

    submitted byBRITE - 8 months ago
  • A: Hi Shorty! Our Virtual consultants can help with some grat advise, simply text "BEAUTYCHAT" to 82738 from your phone. We look forward to hearing from you :)

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Will this work on white hair (grey that has completely turned white)?

submitted by Carol - 3 months ago
  • A: Hello Carol, the BRITE Instant Color in Pastel Purple would be perfect for your grey hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: Can I shampoo right after I rinse out the color?

submitted by Linds - 1 year ago
  • A: Hi Linds! With this product you are going to want to shampoo and dry your hair before applying the color. After applying and letting the color sit, just rinse your hair with water. Hope this helps!

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: How long till it will washes out or is it permanent?

submitted by Ash - 2 years ago
  • A: This is a semi permanent color and will fade over time. The pigment sits on top of the hair and the structure of the hair isn’t changed during application. As all hair is different the rate at which the color fades can vary dramatically. Strand testing is always a must before full head application. Semi permanents are a fun way to experience the with color.

    submitted byBRITE - 2 years ago
    Brand expert

Q: if have brown hair do i need to bleach it?

submitted by m - 2 years ago
  • A: Our semis are very pigmented and will create tonal colour on unbleached hair, but we recommend applying to blonde or pre-lightened hair for the brightest results. Happy colouring!

    submitted byBRITE - 2 years ago
    Brand expert

Q: will it stain my shower?

submitted by Ali - 2 years ago
  • A: Hi, Our semis are packed with strong colour pigments so that they work on dark hair as well as blonde. For this reason, we always recommend washing out colors in a way that minimizes any contact with your body to avoid any unwanted colour transfer. Leaning forward with a towel over your face while you rinse the colour under the kitchen or laundry sink is our preferred way to rinse colour. Luckily none of our colours is permanent and is designed to fade. If you're having difficulty removing the colour from your skin, using a bit of baking soda in body wash can help lift the colour. Alternatively, using hand sanitiser, dish soap or baby oil on a damp cloth can also help lift colour. (Please patch test these suggestions first to ensure they don't irritate your skin!) Spraying your normal shower cleaner and leaving overnight will knock out most of the colour staining in your shower. We've had disasters on a white Formica bench and leaving a decent spray of multi-purpose overnight has fixed the problem. If it is safe to use a bleach-based cleaner such as Exit Mould on the surfaces, that will get rid of the staining quickly. To remove excess colour from your hair, mix a little baking soda with an anti-dandruff or tea tree shampoo, massage this into your hair really well to form a lather and leave for 10 - 15 minutes before rinsing and conditioning. Happy Colouring!

    submitted byBRITE - 2 years ago
    Brand expert

Q: If i have virgin hair will this work good on my brown hair?

submitted by m - 2 years ago
  • A: Hi there, our semis are very pigmented and will create tonal colour on unbleached hair, but we recommend applying to blonde or pre-lightened hair for the brightest results. Strand testing is always important - you can check out how the hair will look before full head application. Hope this helps. Happy colouring! xo

    submitted byBRITE - 2 years ago
    Brand expert

Q: Hi I was wondering will this work on my hair I have blonde and some yellowish tones?

submitted by - 2 years ago
  • A: Hi, our semi-permanent colours are highly pigmented as they are designed to work on dark hair as well as blonde. For the best result, we recommend our 'No Yellow Mask' which is made to neutralise yellow and brassy tones in bleached blonde, silver and grey hair. Happy Colouring! xo

    submitted byBRITE - 2 years ago
    Brand expert

Q: I have a mix of dark and light brown hair, but I highlighted my hair about a year ago without bleach. Would the dye work for me or is it more for light-colored hair?

submitted by Naz - 2 years ago
  • A: Hi there, semi-permanents get the best most accurate results on hair lightened to a white blonde (with no warm tones). As our products do not develop on the hair, your base colour really matters and will affect your results. It’s always best to do a strand test to understand what’s going to happen with full head application. When you are ready to do a full application, we recommend using a tint brush rather than applying the colour like you would a shampoo. Hope this helps

    submitted byBRITE - 2 years ago
    Brand expert

Q: When does it start to fade-away

submitted by BOTBORG - 2 years ago
  • A: Hi, The colour will fade over 5 to 30 washes depending on your hair. All hair is different and the colour and fading will depend on your hair type, the condition of your hair, previous colouring and treatments. Remember, any variation in your hair colour before application may show through to the end result, especially with pastel shades. Hope it helps BRITE

    submitted byBRITE - 2 years ago
    Brand expert
3.4 out of 5 stars with 209 reviews
62% would recommend
117 recommendations
value: 3.52 out of 5
quality: 3.48 out of 5
effectiveness: 3.26 out of 5

No color!

1 out of 5 stars
Would not recommend
linnae939 - 26 days ago, Verified purchaser
Put this on level 9 hair, and it did nothing. I tried leaving longer (3x the reccomended time) and still, not even a tint. Do not bother with this!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Didn't work well

2 out of 5 stars
Would not recommend
LauraC - 1 month ago, Verified purchaser
Barely any color on my daughter's dirty blonde hair.
Did you find this review helpful?

Finally! A product that works!

5 out of 5 stars
Would recommend
TJT - 1 month ago
I have tried four different brands previously, but nothing had worked on my natrally silver hair. This one does. Hooray!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Didn't work for me

1 out of 5 stars
Would not recommend
Tiktok made me do it - 3 months ago
Didn't show through.. I lightened my hair enough for it to show through and all it did was tint it and darken the lightened parts of my hair. I'm a natural brunette but lightened it
Did you find this review helpful?

worked as excpected!

5 out of 5 stars
Would recommend
tink - 3 months ago, Verified purchaser
This stuff did pretty amazing. Definitely buy SEVERAL. i have shoulder length hair and had to use two. i didn’t buy enough so i had to mix a pink and purple but it tuned out beautiful!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Task failed successfully

5 out of 5 stars
Would recommend
Phuong - 3 months ago
for context: I did mix in a teaspoon of Arctic Fox Poison and Poisedon. I was aiming for a Rose Gold, but ended up with a mauve. Honestly kinda loving it. Would probably try it on its own next time.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Love

5 out of 5 stars
Would recommend
gigi - 4 months ago
I loved this product, i dont know why clients with dark hark think this would work on them but I am a blonde and applied it to my dry hair and it changed my hair 180. It was vibrant and 100% noticeable. It is definitely worth it. I used the purple and my sister used the Blue and pink one and they were amazingly great products.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Nope for brown hair

1 out of 5 stars
Would not recommend
Tom - 4 months ago, Verified purchaser
Didn't leave any purple. In all fairness I did not bleach prior to use and am a natural brunette.
4 guests found this review helpful. Did you?

Great Pigmentation And Very Easy To Use

5 out of 5 stars
Would recommend
Cat - 4 months ago, Verified purchaser
Easy And Fast Hair Color? Count Me In!
Did you find this review helpful?

Great color!

5 out of 5 stars
Would recommend
Jalenia - 4 months ago, Verified purchaser
Great hair dye if you are experimenting with color as it doesn’t last very long but gives great color!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Not Worth It

1 out of 5 stars
Would not recommend
Mamamueller - 5 months ago, Verified purchaser
This Color Didnt Really Work. My Daughter Has Blonde Hair So This Should Have Colored Her Haor Fairly Well And While It Added A Tint Of Purple, You Really Cant Tell A Difference.
Did you find this review helpful?

No results

1 out of 5 stars
Would not recommend
Chaly33 - 6 months ago, Verified purchaser
After reading reviews of how awesome this product was I weren’t and tried it on my 5yr old daughter and myself. I was so disappointed it did not work on us we both have dark brown hair and we didn’t see a climbs of purple on our hair :(. I left the product on like the directions say and no results I even left it on longer in my hair and no purple anywhere. So disappointed
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Does not work!

1 out of 5 stars
Would not recommend
Customer - 6 months ago, Verified purchaser
Does not show at all!!
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

Unimpressed

1 out of 5 stars
Would not recommend
Naomi - 7 months ago, Verified purchaser
I Used This On White Hair. Didn't Do Anything.
Did you find this review helpful?

Don't waste your time or money

1 out of 5 stars
Would not recommend
Mustonen - 8 months ago, Verified purchaser
This did NOT even show up in my kids honey light brown hair. Don’t waste your time or money with this product.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?

Hair Dye

5 out of 5 stars
Would recommend
Grandma - 8 months ago, Verified purchaser
My Grand Daughter loves this brand of hair color.
4 guests found this review helpful. Did you?

Most afforable hair dye

5 out of 5 stars
Would recommend
MariaFon - 8 months ago
All the people complaining in the comments either are too impatient or have no skill at all. I suck at dying my hair but it took little effort to dye my whole hair. Not to mention I am latina! I have the thickest hair you have ever seen ! This thing is ammmazimg. I have tried other brands and they never washed off and ended up leaving the color on my hair for months. This is affordable and works if you want something temporary or like to change colors all the time without damaging it. This brand has never dried my hair out btw. The best thing about this is a little goes a long way & it is highly pigmanted. When I had hair up to my lower wings it was able to cover all of it. You just have to be patient! My hair is currently up to shoulder and it was able to cover the whole thing. Compared to overtone ? This is a steal!
quality: 3 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
21 guests found this review helpful. Did you?

Light Hair

4 out of 5 stars
Would recommend
Lmeeks74 - 9 months ago, Verified purchaser
I Love The Color And Would Definitely Recommend It... FOR BLONDE OR BLEACHED HAIR!
6 guests found this review helpful. Did you?

For the price, it's pretty great

5 out of 5 stars
elizzydizzy - 9 months ago, Verified purchaser
I had dyed my hair pale white blonde. I felt like it was time to add some pizazz with lavender. I used to use another brand but when it faded it always left a light blue tone which I didn't want to happen again. This stuff is inexpensive and did a pretty good job of getting my hair lavender. The first time it was a little uneven but the next time I did it I had gotten a hang of the application and made sure to get it evenly around. It made my hair a lovely lavendar for a few washes and then faded out back to blonde but more icy toned without residual blues. I def recommend it! But remember, your hair needs to be extremely light for this to show and you probably want to leave it on quite a long time. I think I left it on about a half-hour. Then also try not to wash your hair so much and it won't wash out as quick. If you are bleaching your hair it's better to give it at least a few days between each wash anyway. I wash my short blonde hair about twice a week max. I included 4 pics. My blonde before using it, right after I dyed it lavendar, the next picture is it fading, the last picture is it completely fading back to blonde.
effectiveness: 4 out of 5
quality: 4 out of 5
value: 5 out of 5
20 guests found this review helpful. Did you?

Why did you think this would be for brown hair

5 out of 5 stars
Would recommend
Oat milk addict - 10 months ago
I don’t know why these reviews expect pastel purple to show up on dark brown hair. That’s just not how color works. This is a light grapey- lavender that NEEDS to be on very light hair. At least level 8. I used this to fix a hair dye that was supposed to be periwinkle and turned out straight blue and this added the perfect amount of purple.
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
11 guests found this review helpful. Did you?

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