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Brite Instant Color - Pastel Purple - 3.38 fl oz

Brite Instant Color - Pastel Purple - 3.38 fl oz - image 1 of 4Brite Instant Color - Pastel Purple - 3.38 fl oz - image 2 of 4Brite Instant Color - Pastel Purple - 3.38 fl oz - image 3 of 4Brite Instant Color - Pastel Purple - 3.38 fl oz - image 4 of 4
Brite Instant Color - Pastel Purple - 3.38 fl oz - image 1 of 4
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About this item

At a glance

Cruelty Free
Cruelty Free


  • Color lasts 5-30 washes, with a gradual and even fade
  • The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free


Hair Type: All Hair Types

Product Form: Cream

Hair Color: Lavender

Beauty Purpose: Hair Coloring

Processing Time: 1 minutes

TCIN: 76624086
UPC: 9421029556438
Item Number (DPCI): 063-01-8328
Origin: Imported


Brite Instant Color Pastel Purple gives your hair instant wow factor.

Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.

Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.

1. WASH. Shampoo and dry your hair. No need for conditioner.

2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.

3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.

4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.

5. RINSE. Rinse out the colour in a sink or basin.
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
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Shipping details

Estimated ship dimensions: 6.5 inches length x 5.5 inches width x 1.4 inches height
Estimated ship weight: 0.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

3.4 out of 5 stars with 152 reviews
65% would recommend
96 recommendations
quality: 3.48 out of 5
effectiveness: 3.29 out of 5
value: 3.53 out of 5

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