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BRITE Instant Semi-Permanent Moisturizing Hair Color - 3.38 fl oz
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About this item
Highlights
- Color lasts 5-30 washes, with a gradual and even fade
- The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
- No ammonia or parabens
- PETA certified, vegan and cruelty-free
Description
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Ingredients:
Allergens & Warnings:
SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface.Shipping details
Return details
Q: I have no dye in my hair, it is all natural. The color ranges from dark gray to white in spots. Do I need to do any bleaching or any pre-treatments? I am just looking for a purplish tint to my hair.
A: Hi - No bleaching or pre-treatment needed if your are looking for a hint of color. Bleaching/ Lightening to a more uniform color before application will create a more vibrant color. Happy coloring.
submitted byBRITE - 4 years agoA: Hi Shorty! Our Virtual consultants can help with some grat advise, simply text "BEAUTYCHAT" to 82738 from your phone. We look forward to hearing from you :)
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: In no way is this pastel it doesn’t dye evenly if you have a lot of hair just mix two parts this with one part conditioner and leave on for an hour and you should be alright 💅
submitted bylumies - 11 months ago
Q: Will this work on white hair (grey that has completely turned white)?
A: Hello Carol, the BRITE Instant Color in Pastel Purple would be perfect for your grey hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: hi. i just used it on my white roots. i left it on 20 minutes and it did nothing. not even a hint of color.
submitted byshiloh - 8 months ago
Q: When will it most likely come out of my hair/fade
A: Hi, The colour will fade over 5 to 30 washes depending on your hair. All hair is different and the colour and fading will depend on your hair type, the condition of your hair, previous colouring and treatments. Remember, any variation in your hair colour before application may show through to the end result, especially with pastel shades. Hope it helps BRITE
submitted byBRITE - 5 years agoBrand expertA: I used pastel pink on my level 10 hair and I left this in for about 4 hours. I wasn't overly impressed with the color. I washed it a few days later and it washed out! I use color care products. It was fun for one day,but now I have a weird peach color.It's vegan,but has some not so good ingredients. Back to Punky Color!
submitted byKAS - 5 years ago
Q: Does it work on salt/pepper hair
A: Hi! Gray or virgin hair can be more resistant to semi-permanent color since it lacks porosity. Pre-lightening with bleach can help create a texture for better pigment absorption! Thank you!
submitted byBrand Expert - 20 days ago
Q: Does the pastel pink bleed to the rest of your hair if you do little highlights? And will it dye the bathtub
A: A little color transfer can occur but if you check out our socials you will see that many people achieve complex and fun colouring without much bleeding. Rinsing off in a basin is always a good idea and staining can be removed with standard cleaning products suitable for the surface if it does occur.
submitted byBRITE - 3 months agoBrand expert
Q: My hair is bleached, so its like platnuim now . can i use the pastel pink? and how do i apply it ? need instructions please.
A: Hi there! You can use the pastel pink, yes! The instructions are on the bottle, but also in the description of this item online. Thank you for your interest!
submitted byTarget Brand Expert - 3 months ago
Q: will the bright pink color show up in dark brown hair?
A: The BRITE PINK like all our non pastel shades will provide tonal color on dark hair ✨
submitted byBRITE - 4 months agoBrand expert
Q: Will chlorine from a swimming pool affect the color?
A: Hi there! Yes, know that chlorine from a swimming pool may affect the color and also the longeivity of it.
submitted byTarget Brand Expert - 4 months ago
Q: Will your original color be restored after the 5 washes?
A: Hi there - This is a semi-permanent hair color and washes out in 5-30 washes. It is all depdendent on your hair type. Thank you!
submitted byTarget Brand Expert - 4 months ago
Q: On the pastel purple bottle it says you can mix conditioner to make your color lighter. So I did that . Will the color still last next time I wash my hair ?
A: Hi there - This is a semi-permanent hair color and washes out in 5-30 washes. It will not wash out on your first wash! Thank you!
submitted byTarget Brand Expert - 6 months ago
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