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BruMate Era 30oz 100% Leakproof Straw Tumbler
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ColorLilac Dusk
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 10.7 Inches (H) x 5.12 Inches (W)
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Used For: Hot or Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
TCIN: 94460439
UPC: 195429050382
Item Number (DPCI): 082-04-0881
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.88 inches length x 5.41 inches width x 10 inches height
Estimated ship weight: 1.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 2341 reviews
quality: 3.82 out of 5
value: 3.64 out of 5
70% would recommend
10 recommendations
2 out of 5 stars
21 November, 2025
(no review title)
Love the color and love that it does what it’s meant to do however I received a damage cup that has a dent on its bottom. The item should have been inspected before shipping it out to the customer. I do not have time to go exchange it so I’ll have to stick with that dent.
3 out of 5 stars
21 November, 2025
originally posted on brumate.com
A bit disappointed
[This review was collected as part of a promotion.] This is the second Era I have purchased. Loved the first one so much I bought another for work travel. This one is not the same. Feels like a different internal design. It makes a slurping sound every time I sip it. It's like there is a clamp that is too tight. I use this for Zoom calls and the first one was so perfect because I could take sips of water without a noise. This one is noisy. Bring back the original design from last year. That one is my favorite!
5 out of 5 stars
17 November, 2025
originally posted on brumate.com
Great cup
[This review was collected as part of a promotion.] I dont jump on the cup wagon like most but this one is great, I love it
5 out of 5 stars
13 November, 2025
originally posted on brumate.com
In my Era Era!
[This review was collected as part of a promotion.] I absolutely love the Era! I have purchased them for myself as well as for teachers and family. By far my favorite!
5 out of 5 stars
10 November, 2025Verified purchase
Worth it!
Truly leakproof! I hate spending that kind of money for a cup, but it’s definitely worth the price! Just wished they had more colors in store!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025
(no review title)
This is the fourth one I've bought as a gift. I love mine. It is leak proof when locked. It is easy to clean. It keeps drinks nice and cold all day. Buy it, amd you'll want to throw away those leaky, noisy Stanleys.
5 out of 5 stars
31 October, 2025
originally posted on brumate.com
Love!
[This review was collected as part of a promotion.] This was my second BruMate purchase but I consider it my first official purchase because my first purchase was a mystery gift a few months ago. I am in love with the color & so happy I decided on the lilac dusk. I also went with a 30 oz because I was tired of hauling around a 40 oz tumbler and I’m so happy I went with the 30 oz. It’s convenient to carry and doesn’t get in the way. My 10 year old keeps stealing it too...so I see another purchase in my future real soon!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Brüs are Best!
I love all my Brüs!! I was super excited when they finally reached Target near me. I would say though if you can order directly from the Brümate website do it. The one I got at target’s lid is slightly “off” compared to the ones I’ve ordered from the Brümate website (probably due to mass shipping/people handling them in stores) but it’s nice to not have to pay for shipping!
2 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Bought two, the suction was terrible on one and the locking mechanism was not user friendly. Returned both
3 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
(no review title)
sure, it works great.. when you can get it open. I want to smash it about every 4th time I have to refill it due to not being able to get the lid off.
5 out of 5 stars
9 October, 2025
originally posted on brumate.com
great cup
[This review was collected as part of a promotion.] this truly is a no spill cup when the lid is locked, my hydrojug leaks
5 out of 5 stars
30 September, 2025Verified purchase
Love!
Love this water tumbler! It locks so when I’m in a rush I don’t have to worry about holding it upright. And it keeps cold! I also love the rubber on the bottom, keeps from being noisy every time I set it down.
5 out of 5 stars
29 September, 2025
originally posted on brumate.com
Fantastic
[This review was collected as part of a promotion.] I love this size so much. It is better for when I'm at home and can fill up with water more frequently. My littles have figured out how to open this so they like drinking from it too. It might be time to get them their own.. maybe for birthday! I love the color as well!
5 out of 5 stars
26 September, 2025
originally posted on brumate.com
A perfect cup
[This review was collected as part of a promotion.] I have the larger version and I decided to buy the smaller version for my mother and she loves it!
5 out of 5 stars
25 September, 2025
originally posted on brumate.com
Great color
[This review was collected as part of a promotion.] I bought this cup for myself. I love everything about this cup & even personalized it with the flower etching. I would highly recommend this cup
5 out of 5 stars
24 September, 2025
originally posted on brumate.com
Great Practical Cup
[This review was collected as part of a promotion.] Beautiful color and love how you can lock the drink so it doesn’t spill. Very easy to clean as well.
5 out of 5 stars
15 September, 2025
originally posted on brumate.com
Lilac Dusk 30 oz cup
[This review was collected as part of a promotion.] Love this cupLeakproof, stationary bottom, holds ice for hours , easy to clean
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Not a good value
the cup has nice features but for a more expensive cup you think it would hold ice
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Pretty good but not perfect.
Tumbler holds 30 oz. Purchased on-line because is is non-spillable, which has been a problem with other tumblers we have. The good: keeps drinks cold. Not so great: have to set the settings on the lid to drink or sealed, which can add a step each time you want to drink. Also, just okay: the short drinking straw on top and inside the cup means drawing out the last of your drink from the cup it has to be perpendicular, because if tilted you are ducking up air. The good: does not leak if tilted. Also, removable staw elements for cleaning.
5 out of 5 stars
12 September, 2025
originally posted on brumate.com
Can't go wrong with an Era
[This review was collected as part of a promotion.] I love the 30 oz Era. It fits nicely in my car's cup holder. It's not too big - great size. The spill proof locking straw is amazing. Lilac Dusk is such a pretty color. Maddie can't decide which one she likes better though.