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BruMate Era 30oz 100% Leakproof Straw Tumbler
$29.99 reg $39.99
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save $10.00 (25% off)ColorLavender
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At a glance
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About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 30oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 9.8 Inches (H) x 3 Inches (W)
Lid Material: Plastic
Capacity (Volume): 30 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94711610
UPC: 195429060527
Item Number (DPCI): 082-04-3873
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 5.4 inches width x 9.8 inches height
Estimated ship weight: 1.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 2341 reviews
quality: 3.82 out of 5
value: 3.64 out of 5
70% would recommend
10 recommendations
2 out of 5 stars
21 November, 2025
(no review title)
Love the color and love that it does what it’s meant to do however I received a damage cup that has a dent on its bottom. The item should have been inspected before shipping it out to the customer. I do not have time to go exchange it so I’ll have to stick with that dent.
5 out of 5 stars
16 November, 2025
originally posted on brumate.com
Love the Era!
[This review was collected as part of a promotion.] I currently have 2 eras and love them so much never leave home without it! Always flipping it up side down and showing people how it doesn’t leak.. also just found out the top comes off for better cleaning! Such a game changer
5 out of 5 stars
14 November, 2025
originally posted on brumate.com
Beautiful!
[This review was collected as part of a promotion.] I bought this tumbler for my friend and she was so excited. She is now ordering them for her bridal party. The color is beautiful. The pictures of it does not do it justice!
5 out of 5 stars
10 November, 2025Verified purchase
Worth it!
Truly leakproof! I hate spending that kind of money for a cup, but it’s definitely worth the price! Just wished they had more colors in store!
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025
(no review title)
This is the fourth one I've bought as a gift. I love mine. It is leak proof when locked. It is easy to clean. It keeps drinks nice and cold all day. Buy it, amd you'll want to throw away those leaky, noisy Stanleys.
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Brüs are Best!
I love all my Brüs!! I was super excited when they finally reached Target near me. I would say though if you can order directly from the Brümate website do it. The one I got at target’s lid is slightly “off” compared to the ones I’ve ordered from the Brümate website (probably due to mass shipping/people handling them in stores) but it’s nice to not have to pay for shipping!
5 out of 5 stars
30 October, 2025
originally posted on brumate.com
I love this
[This review was collected as part of a promotion.] I’ve been drinking so much water. I toss it in my bag and it doesn’t ever leak
2 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Bought two, the suction was terrible on one and the locking mechanism was not user friendly. Returned both
3 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
(no review title)
sure, it works great.. when you can get it open. I want to smash it about every 4th time I have to refill it due to not being able to get the lid off.
5 out of 5 stars
17 October, 2025
originally posted on brumate.com
Beautiful Color
[This review was collected as part of a promotion.] I bought this 30 oz. Era for my niece for a gift. She absolutely loved it. The spill-proof feature was her favorite.
5 out of 5 stars
11 October, 2025
originally posted on brumate.com
Beautiful Color
[This review was collected as part of a promotion.] ordered this for my daughter because she keeps stealing mine. She absolutely loves this color. We now have 5 Era cups in our house and about a 100 other brumates. My boyfriend says no more. Haha little does he know I plan to order more LOL!
5 out of 5 stars
7 October, 2025
originally posted on brumate.com
Absolutely love!
[This review was collected as part of a promotion.] The lavender color is my moms favorite and she loves her new cup!
5 out of 5 stars
30 September, 2025
originally posted on brumate.com
Love it
[This review was collected as part of a promotion.] I love this cup. This is my second order of them. I love this color
5 out of 5 stars
30 September, 2025Verified purchase
Love!
Love this water tumbler! It locks so when I’m in a rush I don’t have to worry about holding it upright. And it keeps cold! I also love the rubber on the bottom, keeps from being noisy every time I set it down.
5 out of 5 stars
27 September, 2025
originally posted on brumate.com
Gift for my great niece
[This review was collected as part of a promotion.] She is 6 and was so excited it was purple and her name was on.
5 out of 5 stars
21 September, 2025
originally posted on brumate.com
Best gift for a preteen/teen
[This review was collected as part of a promotion.] I bought this for my daughter and she is obsessed!! She refuses to put the cup down and loves drinking from it.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Not a good value
the cup has nice features but for a more expensive cup you think it would hold ice
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Pretty good but not perfect.
Tumbler holds 30 oz. Purchased on-line because is is non-spillable, which has been a problem with other tumblers we have. The good: keeps drinks cold. Not so great: have to set the settings on the lid to drink or sealed, which can add a step each time you want to drink. Also, just okay: the short drinking straw on top and inside the cup means drawing out the last of your drink from the cup it has to be perpendicular, because if tilted you are ducking up air. The good: does not leak if tilted. Also, removable staw elements for cleaning.
5 out of 5 stars
6 September, 2025Verified purchase
Love!
I really like this tumbler! I love the blue agave color! I actually like it better than my Stanley. Love the soft silicone straw!
4 out of 5 stars
4 September, 2025
Check for dents!
My product came dented at the bottom... annoying