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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
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Stanley 20 Cans/14.8qt All Day Madeleine Midi Backpack Cooler
$102.00 was $130.00
New lower price
save $28.00 (22% reduction)ColorJet Black
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About this item
Highlights
- Made from recycled polyester
- Winged bear liner
- Raised logo
- Stretch-mesh side pockets (16 x 16 cm)
- Winged bear snap-lock closure
- Easy-carry top handle
- Hinge-top zip opening
- Front and back YKK zip pockets
- Adjustable backpack straps included
- *Ice packs not included
Description
Soft accessories are here! The All Day Madeleine Midi Cooler Backpack is made from recycled polyester to make dining outside more sustainable. These vibrant coolers with contrast details, and a patterned winged bear liner, hold all you need for picnic dates, city hikes, and weeknights with friends. Head outside to soak up the fun and recharge.
There’s even a mesh pocket designed to fit your Quencher or bottled beverage of choice. The unique “doctor’s bag” hinge top pops open to help with unpacking, and padded straps make carrying more comfortable. Load up with reusable ice packs, pop it shut and the sturdy zipper keeps it all safely stored. A discreet zipper pocket on the cooler’s back helps to protect valuables. From smoothies to fresh sandwiches, your favorite wine and beverages are ready to share. Don’t forget to pack all your favorite snacks and drinks in Stanley style.
Bonus tip: Ready for travel? Pack your clothes and take it as a carryon, then use as a cooler once you arrive.
There’s even a mesh pocket designed to fit your Quencher or bottled beverage of choice. The unique “doctor’s bag” hinge top pops open to help with unpacking, and padded straps make carrying more comfortable. Load up with reusable ice packs, pop it shut and the sturdy zipper keeps it all safely stored. A discreet zipper pocket on the cooler’s back helps to protect valuables. From smoothies to fresh sandwiches, your favorite wine and beverages are ready to share. Don’t forget to pack all your favorite snacks and drinks in Stanley style.
Bonus tip: Ready for travel? Pack your clothes and take it as a carryon, then use as a cooler once you arrive.
Dimensions (Overall): 16.14 Inches (H) x 7.87 Inches (W) x 11.81 Inches (D)
Weight: 2.2 Pounds
Liner Material: Polyester
Capacity (Volume): 14.8 Quart
Number of Beverage Cans Held: 20
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
Street Date: September 8, 2024
TCIN: 90096986
UPC: 041604408038
Item Number (DPCI): 337-01-7924
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15.5 inches length x 14.4 inches width x 9.8 inches height
Estimated ship weight: 3.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the quart size?
submitted by kardan - 5 months ago
A: The detailed description says 14.8 qts.
submitted byTaeKwonDentist - 5 months ago
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Guests are saying
The All Day Madeleine Midi Cooler Backpack is a stylish and functional accessory perfect for outdoor adventures. It holds a generous amount of food and drinks while keeping them cold for hours, making it ideal for picnics, beach days, or long work shifts. Guests appreciate its comfortable straps and lightweight design, allowing for easy transport. While some have noted issues with zippers and leaks, the overall performance and aesthetic appeal make it a popular choice among guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 256 reviews
28% would recommend
7 recommendations
5 out of 5 stars
4 November, 2025Verified purchase
(no review title)
Good quality
5 out of 5 stars
26 October, 2025
originally posted on Stanley
Just get one!!!!
Love this backpack. I use it for work and play and I have not found an instance that it didn’t exceed what I needed. If your on the fence, just get one. You won’t be disappointed! 🩷
5 out of 5 stars
1 October, 2025
originally posted on Stanley
Great gift idea!
Used this as a giveaway gift at conferences we attend as a vendor business - the response was overwhelmingly positive from those who won it!
5 out of 5 stars
1 October, 2025
originally posted on Stanley
I really liked it, faithful to the image,
I really liked it, faithful to the image, great quality.
5 out of 5 stars
19 September, 2025
originally posted on Stanley
The Backpack That Made Me Everyone’s Favorite Frie
I didn’t know I needed a cooler backpack until I met her—The All Day Madeleine Midi Cooler. Bold color? Check. Holds 20 cans like it’s training for a frat party? Check. Keeps everything cold, dry, and fresh for hours? Double check. I’ve biked with it, strolled into the park with it, and let’s just say—this backpack has made me that friend. You know, the one who casually rolls up with snacks and cold drinks while looking unbothered and stylish. With a few ice packs, it’s basically a portable refrigerator that just happens to be cute. If you’re active, social, or just like being the hero who shows up with food and drinks that aren’t warm and sad, this bag is your new bestie. 10/10 would recommend—just don’t be surprised when your friends expect you to bring it everywhere.
5 out of 5 stars
15 September, 2025
originally posted on Stanley
Great product,
The backpack kept my stuff dry during a rainstorm, and kept my beer cold with ice... the ice did not melt for several hours.
5 out of 5 stars
14 September, 2025
originally posted on Stanley
The bigger the better just what she needed.
Birthday gift for my daughter who needed more room
5 out of 5 stars
9 September, 2025
originally posted on Stanley
Perfect Work Lunch Backpack
I’m a UPS warehouse worker. It holds the perfect amount of storage space for all your food, drinks, snacks etc. even those long overtime shifts. Super convenient to carry around since it’s a backpack and it’s got a nice clean look and comfortable feel to it. Very happy.
5 out of 5 stars
8 September, 2025
originally posted on Stanley
Keeps Everything Cold All Day — Even Fully Packed!
I absolutely love this cooler backpack. It kept everything cool for the entire day, especially with the help of a few gel packs I added. I was impressed with how much it fit without feeling bulky — I packed 8 small coconut waters, 2 full water bottles, and 2 food containers, and everything stayed perfectly chilled. The backpack design makes it super convenient to carry compared to a traditional cooler, and it looks stylish enough that you don’t feel like you’re hauling camping gear around. It’s durable, comfortable on the shoulders, and perfect for day trips, picnics, or even commuting with meals. Highly recommend if you want a practical, reliable cooler that actually delivers on all-day performance.
5 out of 5 stars
31 August, 2025
originally posted on Stanley
Love it
Love it and the color is beautiful. It holds a lot, too
5 out of 5 stars
24 August, 2025
originally posted on Stanley
Cold all day!!
Keeps drinks cold for a while and its super easy to carry around!
5 out of 5 stars
18 August, 2025
originally posted on Stanley
love it
it’s a nice bag just a little big going for smaller
5 out of 5 stars
15 August, 2025
originally posted on Stanley
Get the midi you will not regret it!
I had been eyeing this bag for a while. I got the mini cooler backpack and it was awesome but this bag is even more amazing super spacious. The padded straps are super comfortable and the color just makes it stand out. It’s a great statement
3 out of 5 stars
12 August, 2025
originally posted on Stanley
For the price not worth it. Disappointed
Zippers are not that great. They get stuck a lot and probably will break after a few uses. It does keep items as cold as they say. With ice nor ice packets.
1 out of 5 stars
25 July, 2025
originally posted on Stanley
Not happy
Needs more pockets inside and while putting it on the strap snapped and hit me in my face I already took it to work so I’m stuck with this smh. Not to mention it doesn’t keep things cool for long.
5 out of 5 stars
24 July, 2025
originally posted on Stanley
Great size and fun colors
I bought this cooler for my daughter‘s birthday. She absolutely loved it. It’s a great size and she loved the fun color would definitely recommend.
4 out of 5 stars
16 July, 2025
originally posted on Stanley
Great size but you need ice packs
Great size but you need ice packs. Normal ice melts so quickly and then leaks all over. I also don’t feel like the ice packs last all that long, but will try to prime it next time to see if that helps.
1 out of 5 stars
15 July, 2025
originally posted on Stanley
Color didn’t last great cooler though
This was a gift for Mother’s Day last year and to say I’m disappointed is an understatement. I’m a big fan of Stanley products but I choose the wrong color in this cooler bag. It’s. O longer a pretty pink but a gross yellowish pink. I wish I would have choosen a different color. I would recommend the cooler but NOT the color.
1 out of 5 stars
14 July, 2025
originally posted on Stanley
Leaks from around bottom
I bought this bag for my fiancé for Christmas and everytime we do try to use it, it leaks and we can not find where it is leaking from. No it’s not the zipper. Can you help us with this?
5 out of 5 stars
12 July, 2025
originally posted on Stanley
Spacious
Super nice. Bigger than expected. Love the color. Made very well. Received on time. Pack nicely. My daughter love it and had used as regular backpack to travel. I would recommend in a bit. I'm going to order the smaller size for myself.