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General Mills Chex Breakfast Cereal
$3.99 ($0.32/ounce)
FlavorStrawberry Vanilla
Size12.4oz
Count1
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- DELICIOUSLY CRISPY: A sweetened rice cereal featuring iconic crispy lattice squares bursting with the flavors of strawberry and vanilla
- GLUTEN FREE CEREAL: This gluten free cereal is made without high fructose corn syrup; No artificial flavors or colors from artificial sources; 13g of whole grain per serving (at least 48g of whole grain recommended daily)
- TASTY VERSATILITY: Crunchy lattice squares seamlessly go from a quick addition to breakfast to a snack mix or a crispy ice cream topping
- EASY RECIPE INGREDIENT: Chex Cereal is an easy ingredient to use in family friendly recipes such as Chex Mix, Muddy Buddies, or trail mix that you can make with your kids
- CONTAINS: One 12.4 oz box of Strawberry Vanilla Chex Cereal
Description
Discover a world full of flavorful possibilities in every box of Strawberry Vanilla Chex sweetened rice cereal. Our iconic crunchy lattice squares are bursting with the irresistible flavors of strawberry and vanilla. Beyond its great taste, enjoy the goodness of a gluten free cereal made without high fructose corn syrup and no artificial flavors or colors from artificial sources. Each serving provides 13g of whole grain (at least 48g of whole grain recommended daily). Ideal for adults and kids, make this Chex Cereal a part of a quick and easy breakfast. Sprinkle some in your favorite Chex Mix recipe for family snacks. Try this strawberry and vanilla flavored Chex when making simple homemade desserts with your kids. Toss some crispy squares in a sweet and salty party mix to share with friends. Whip up homemade cereal bars for lunch time treats. Or, use this fruity Chex Cereal as an ice cream topping. From mornings to kids snacks to party mixes, you'll find endless inspiration in these little Chex squares. Chex is part of General Mills Cereals, spreading goodness from tots to grown-ups.
Serving Size: 1 cup
Serving Per Container: About 9
Amount 1 cup (40g) of Strawberry Vanilla Chex:
Calories: 170
% Daily Value*
Total Fat 3.5grm5%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 2.5grm0%
Cholesterol 0mg0%
Sodium 250mg11%
Total Carbohydrate 33grm12%
Dietary Fiber 1grm2%
Total Sugars 8grm0%
Added Sugars 8grm16%
Protein 2grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 10.8mg60%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Serving Size: 0.75 cup
Amount :
Calories: 230
% Daily Value*
Total Fat 4grm5%
Saturated Fat 0.5grm3%
Cholesterol 5mg1%
Sodium 330mg14%
Total Carbohydrate 42grm15%
Total Sugars 18grm0%
Protein 8grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 10.8mg60%
Potassium 350mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain rice, rice, sugar, canola and/or sunflower oil, salt, molasses, color (vegetable juice), natural flavor, rosemary extract, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, 0 Grams Saturated Fat, Cholesterol Free, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Plant-Based, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 12.4 Ounces
TCIN: 92790886
UPC: 016000225824
Item Number (DPCI): 231-00-1187
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.9 inches length x 7.7 inches width x 11.3 inches height
Estimated ship weight: 12.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Rice Chex remains a beloved choice for many guests, especially those seeking gluten-free options. Its versatility allows for creative breakfast combinations, from adding fruits to using it in recipes like Chex mix. While some guests express disappointment over recent changes in texture and taste, many appreciate its low sugar content and satisfying crunch. Overall, Rice Chex continues to be a staple in households for its health benefits and adaptability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5492 reviews
quality: 4.59 out of 5
taste: 4.6 out of 5
value: 4.28 out of 5
86% would recommend
260 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Great flavor
Hubby loves Chex Gluten free. His diet requires gluten free and he likes the flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
(no review title)
good, making snack
3 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
cannot taste vanilla flavor, strawberry not on all pieces
Strawberry Vanilla Chex cereal- Where is the vanilla flavor? Cannot taste any vanilla. Tastes similar to strawberry oatmeal. Disappointing that strawberry flavoring is not on all cereal pieces. Priced higher than generic brand cereals. Wanted to try the flavor, but it's not too impressive.
1 out of 5 stars
11 October, 2025
originally posted on chex.com
Vanilla only pls
Booooo!!! I don’t understand how this has so many positive reviews. I use to absolutely love the vanilla Chex and have been so disappointed that it hasn’t been on the shelves in years. When I went to the store and saw this I was sooo happy because I saw the vanilla and thought the strawberry would add even more yummy flavor. I was WRONG!! The strawberry taste so artificial and tart. I can’t stand it! Horrible cereal in my opinion. Please bring vanilla Chex only. PLEASSEEEEE
1 reply from Chex team - 10 days ago
Thank you for reaching out and sharing your feedback with us. We're so sorry to hear about your experience. Every customer’s feedback matters to us as we are continually striving to improve our product. Rest assured that we'll share your comment with the rest of our team.
1 out of 5 stars
6 September, 2025Verified purchase
Can't be fresh if Plastic bag is wide opened.
Plastic bag wide open with I went to have a bowl for the very first time since buying. I assume it's a manufacture error but I want some and now haven't an option to have. I'd like reimbursement.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
strawberry vanilla
love the strawberry vanilla flavor. We have used it to make marshmallow treats.
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Perfect order
This order was packed perfectly and delivered on time.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Yummy Strawberries and Cream!
I was looking for a cereal that was tasty yet not loaded with sugar. I found it! This Chex Strawberries and Cream flavor is now my favorite. Even my husband who is very picky, likes it. He said it reminds him of Strawberry Nesquik.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025
The strawberry vanilla is delicious
Tastes like strawberry wafers as a cereal 10/10
5 out of 5 stars
7 August, 2025
originally posted on influenster.com
Great taste
[This review was collected as part of a promotion.] Chex Strawberry Vanilla is light, crunchy, and perfectly sweet. The fruity vanilla combo tastes great without being too sugary. Amazing as a breakfast or snack—definitely a new favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
Obsessed
Literally obsessed with this cereal. The cinnamon taste is amazing and the crispy crunch is so satisfying. A family size box would be perfect!
3 out of 5 stars
6 August, 2025
originally posted on influenster.com
Better without milk!
[This review was collected as part of a promotion.] The box I got was super fresh which was nice! The taste was overall alright, the strawberry flavored pieces of cereal are quite floral and artificial tasting. But the other pieces don't really taste like much, they honestly taste like cardboard a bit. I honestly liked the flavor more without adding milk though!
1 reply from Chex team - 3 months ago
Thank you for sharing your feedback. Every customer’s opinion matters to us as we are continually striving to improve our product. Your input is valuable, and we’ll share it with our team as we continuously evaluate our products.
4 out of 5 stars
3 August, 2025
originally posted on influenster.com
Sweet but enjoyable
[This review was collected as part of a promotion.] As soon as you open up the cereal bag, you’re hit with the scent of sugar and strawberry powder. The cereal appears to have two different flavors, with some pieces covered in the strawberry powder and others left plain. The cereal is crunchy and holds that texture well in the beginning but quickly gets soggy, even with cold milk. The cereal by itself tastes very sweet, but with milk, it has a better balance with the flavors. I enjoyed that the strawberry powder coated my milk so I could have a strawberry milk treat after finishing the cereal. Unsure if I’d buy again because of how sweet the cereal is, but it’s a nice treat. I received this item for free through Influenster.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Sooooooo gross
I’m not picky but seems cereal I’m general is getting worse- this may be the grossest cereal I’ve ever tasted and so artificial tasting
4 out of 5 stars
22 July, 2025
originally posted on influenster.com
Strawberry vanilla delightfulness
[This review was collected as part of a promotion.] The cereal is something I would have skipped over and I am pleasantly surprised at how much I enjoyed it. It has the normal check standard that it doesn't get soggy right away the texture is crisp and the taste is oh my goodness strawberry vanilla delightfulness! The packaging is any standard cereal box and bag inside and we'll stay fresh as long as you close the bag down clip it and keep it in a dry place.
5 out of 5 stars
18 July, 2025
originally posted on chex.com
Really Good
Surprised by how delicious it is! It's a great taste,and I don't feel ill after. Prefer it over all the other flavors with the exception of the PB.
1 out of 5 stars
12 July, 2025Verified purchase
Peanut Butter Flavor is Lacking
Regarding the peanut butter flavor: if you're looking for a peanut butter flavored cereal, this isn't it. If you're looking for something gluten free that tastes like something vaguely different from plain Chex, it's fine.
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
General Mills Chex Breakfast Cereal
Love the taste even as a summer snack at a reasonable price and fast shipping!
5 out of 5 stars
21 June, 2025
originally posted on influenster.com
Delicious and Kid Approved
[This review was collected as part of a promotion.] Tasty addition to the Chex cereal varieties. Nice frosted strawberry flavor balanced by the vanilla. As all Chex cereals, it has a great crunch and consistency. Also, the kids loved it even chose it over some of their other favorites!
5 out of 5 stars
19 June, 2025
originally posted on influenster.com
The best cereal
[This review was collected as part of a promotion.] It was amazing I love the taste the texture the stuff in it is good i love how influencer give you the gift card its amazing i love this i recommend it