$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven sensitivity relief
- Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing)
- Maximum strength FDA-allowed antisensitivity active ingredient
- Whitening toothpaste superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste)
- Builds increasing protection against future sensitivity (with continued twice-daily brushing)
- Freshens breath with fresh mint gel
Description
Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate.
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Active Ingredient Strength Value: 5 grams
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Package Quantity: 2
Net weight: 12.0 Ounces
Features: Enamel-Safe
TCIN: 14414381
UPC: 035000525734
Item Number (DPCI): 049-09-0400
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate(5%), sodium fluoride (0.14% w/v fluoride ion)(0.24%).
Purpose
Antisensitivity, Anticavity..Adults and Children 12 years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.Children Under 12 years
Consult a dentist or physician.Inactive ingredients
water, glycerin, hydrated silica, sorbitol, peg-12, pvm/ma copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, sodium saccharin, cellulose gum, xanthan gum, titanium dioxide, blue 1
Question or comments?
1-800-468-6502Shipping details
Estimated ship dimensions: 1.6 inches length x 7.7 inches width x 3.9 inches height
Estimated ship weight: 0.93 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: does this strengthen enamel
submitted by 11Sandy - 7 months ago
A: Hi there! Our Colgate Sensitive Whitening Maximum Strength Fresh Mint Gel Toothpaste specifically offers complete care for sensitive teeth and its gentle whitening system removes stains and offers tartar-fighting ingredients for shiny white teeth.
submitted byColgate Palmolive Consumer Affairs - 7 months agoBrand expert
Q: What ingredient in this is for the whitening? It says that it has “stain fighting cleaning ingredients”, but what exactly are they?
submitted by audmac - 1 year ago
A: Hi, thanks for your question. Our Sensitive Toothpaste Maximum Strength Toothpastes, has Hydrated Silica, as the whitening ingredient. You can see the complete list of ingredients on our website at https://www.colgate.com/en-us/products/toothpaste/sv-whitening. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Is this a gel or paste? The product name says gel but I'm not seeing it on the box.
submitted by MC - 1 year ago
A: Thanks for your question. This toothpaste is a gel. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Does anyone that use this work better than Sensodyne 24/7 relief? Also can people guide me of what is the best mouth wash to use for sensitive teeth? I can't find the right one
submitted by Jill - 5 years ago
A: biotene (it does not have fluoride though) (the generics vary) drink more water also it will help also try to use more fluoride rinse up and up is fine
submitted byWLIRIS - 5 years ago
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Guests are saying
Colgate Sensitive Complete Protection Toothpaste is highly praised for its effectiveness in reducing tooth sensitivity while providing a refreshing clean. Guests appreciate its mild mint flavor, smooth texture, and practical packaging that stands upright. Many have reported significant improvements in their sensitivity issues, making it a reliable choice for daily oral care. This toothpaste not only protects against cavities but also leaves a lasting fresh feeling in the mouth, making it a favorite among those with sensitive teeth.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1549 reviews
effectiveness: 4.4 out of 5
quality: 4.38 out of 5
value: 4.42 out of 5
77% would recommend
58 recommendations
Great clean that helps reduce sensitivity
5 out of 5 stars
taylorsd721_930 - 3 days ago
originally posted on influenster.com
This toothpaste helped with my sensitivity but also made my teeth feel really clean unlike other brands I’ve tried in the past. I would choose this toothpaste over others and have repurchased it many times for my family.
Great for teeth sensitivity!
5 out of 5 stars
mkwhatchasay123_490 - 5 days ago
originally posted on influenster.com
I’ve always struggled with sensitive teeth since I’ve gotten into my 20s. This toothpaste has worked really well to reduce sensitivity in my teeth while also brightening my smile I would recommend this toothpaste to anyone who struggles with teeth sensitivity, and those who may just want a toothpaste that Whites your smile, but doesn’t increase sensitivity
Greatproduct
3 out of 5 stars
candic8_7217 - 18 days ago
originally posted on influenster.com
I have very sensitive teeth and I've been trying to find a toothpaste that will help with that and this is definitely the one it helped my sensitivity with cold and hot things and I just love it I recommend to everyone that needs something sensitive for their teeth
1 reply from Customer Care team - 18 days ago
Thank you for your kind words! We're glad you were able to find the perfect toothpaste. Keep smiling bright.
It’s there if you need it
5 out of 5 stars
joshd81_5307 - 1 month ago
originally posted on influenster.com
Colgate Sensitive Whitening Toothpaste is highly effective at cleaning while providing noticeable sensitivity relief. The mint flavor is refreshing and not overpowering, making daily use pleasant. It offers good value for money, especially since it combines whitening and sensitivity care in one product. The packaging is practical, easy to use, and keeps the paste fresh, making it a reliable choice for sensitive teeth care.
Premium product
5 out of 5 stars
kristys157_2168 - 1 month ago
originally posted on influenster.com
I like this product , it's an affordable product . It is easy on your guns . Packaging is nice . Flavor is good. It helps with sensitive teeth and it's effective in keeping your mouth clean.
Sensitivity
5 out of 5 stars
Bob - 1 month ago
originally posted on Colgate
Used for several years…very effective! Reasonably priced compared to the major competitors. Very satisfied with Colgate products.
The best!!!
5 out of 5 stars
nikieralashay_4808 - 2 months ago
originally posted on influenster.com
I love this toothpaste it works wonders! I would honestly recommend it if you have really sensitive teeth. My entire family uses this except for my kids
Mrs.
5 out of 5 stars
Thumbs up graphic, would recommend
Bethany M - 2 months ago, Verified purchaser
Love this flavor and effectiveness. Have used for years, and our kids all love it too.
Good product
4 out of 5 stars
michellec465_6461 - 2 months ago
originally posted on influenster.com
A good product, does help with sensitivity but there was still some present. Has a nice mint flavour, squeezable tube, and cleans teeth nicely. Influenster wasnt accepting a bathroom photo
Great value for the money
5 out of 5 stars
heatherr559_9950 - 2 months ago
originally posted on influenster.com
Easy to open package. Great mint flavor and so effective in helping with sensitive teeth while whitening your teeth. Always have great deals and a great value for the money.
Did not like at all!
1 out of 5 stars
Breezy - 2 months ago
originally posted on Colgate
I bought this toothpaste but it has caused more sensitivity instead of helping. I stopped using it. I think it's because the whitening agent in it. Because I used sensodyne and it did not affect my teeth this way.
1 reply from Customer Care team - 2 months ago
We're sorry to hear this. We don't expect our Sensitive Whitening toothpaste to cause increased sensitivity. Please call us at 1-800-468-6502 so we can make this right for you.
Works Great
5 out of 5 stars
inked_ladyy_1059 - 3 months ago
originally posted on influenster.com
Such a great toothpaste if you have sensitive teeth. The tubes are big and inexpensive it is a great value to buy for yourself or your family. I use it all of the time and it makes my teeth whiter
Great Sensitive Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Louie - 3 months ago, Verified purchaser
This is the first sensitive toothpaste that does not burn my tongue and I’ve tried many.
Good results
5 out of 5 stars
archanah1_544 - 3 months ago
originally posted on influenster.com
One of the best toothpaste ever it is really good and feels fresh and cleans perfectly and it's very effective also has different flavours and good for sensitive teeth and great packaging.
Fresh
5 out of 5 stars
racheln114_2503 - 3 months ago
originally posted on influenster.com
Worth it!l I feel Clean and fresh after using. Smell is ok. Not bleeding or sensitive for the gum while using. Fresh breath. Recommended for everybody.
Not too bad
4 out of 5 stars
jamied310_1087 - 3 months ago
originally posted on influenster.com
Money was decent priced, worked ok, started peeling the inside of my mouth, flavor was ok a bit strong, packaging was ok, needs to have a few different ingredients for better flavor
Good!
4 out of 5 stars
margarets2638_6228 - 3 months ago
originally posted on influenster.com
Makes my breath minty fresh, I love it! I noticed I have sensitive teeth from grinding them at night and this helps for the most part. It doesn’t completely fix it but it does help.
It’s a great toothpaste!
4 out of 5 stars
kaylag6_6542 - 4 months ago
originally posted on influenster.com
This is a good whitening toothpaste that also provides an added benefit of protection. I used this during the winter, and the cold didn’t impact my teeth as much when I left the house in the morning. I continue to purchase this!
Decent toothpaste
4 out of 5 stars
olivian187_8873 - 4 months ago
originally posted on influenster.com
Colgate Whitening Toothpaste does a decent job overall. It leaves my mouth feeling clean and fresh, and the taste is pleasant without being too strong. I did notice a gradual improvement in brightness over time, but it’s not an instant or dramatic change. It’s a good everyday toothpaste if you’re looking for mild whitening without sensitivity. Just don’t expect professional-level results. Solid choice for the price.
Minty, Effective, Fresh
4 out of 5 stars
ieuanw2_2151 - 4 months ago
originally posted on influenster.com
Very effective toothpaste, makes breath smell minty and fresh after use! Theres hardly any sensitivity after use and the ingredients include nothing harmful!