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Colgate Sensitive Toothpaste Maximum Strength with Whitening - Fresh Mint Gel - 6oz
$8.99 ($0.75/ounce)
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At a glance
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About this item
Highlights
- Clinically proven sensitivity relief
- Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing)
- Maximum strength FDA-allowed antisensitivity active ingredient
- Whitening toothpaste superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste)
- Builds increasing protection against future sensitivity (with continued twice-daily brushing)
- Freshens breath with fresh mint gel
Description
Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate.
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride
Active Ingredient Strength Value: 5 grams
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Package Quantity: 2
Net weight: 12.0 Ounces
Features: Enamel-Safe
TCIN: 14414381
UPC: 035000525734
Item Number (DPCI): 049-09-0400
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate(5%), sodium fluoride (0.14% w/v fluoride ion)(0.24%).
Purpose
Antisensitivity, Anticavity..Adults and Children 12 years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.Children Under 12 years
Consult a dentist or physician.Inactive ingredients
water, glycerin, hydrated silica, sorbitol, peg-12, pvm/ma copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, sodium saccharin, cellulose gum, xanthan gum, titanium dioxide, blue 1
Question or comments?
1-800-468-6502Shipping details
Estimated ship dimensions: 1.6 inches length x 7.7 inches width x 3.9 inches height
Estimated ship weight: 0.93 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Colgate Sensitive Complete Protection Toothpaste is a popular choice among guests seeking relief from tooth sensitivity while maintaining oral hygiene. Many appreciate its refreshing mint flavor, effective cleaning properties, and practical packaging. Guests have noted improvements in sensitivity over time, making it a reliable option for daily use. The toothpaste is also praised for its affordability and effectiveness in providing a clean, fresh feeling after brushing, making it suitable for the whole family.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1560 reviews
effectiveness: 4.42 out of 5
quality: 4.4 out of 5
value: 4.43 out of 5
78% would recommend
60 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
To keep the sensitive pearly whites pearly white.
Great taste and value!
5 out of 5 stars
9 October, 2025
originally posted on influenster.com

🦷
I’ve been using Colgate Sensitive Whitening Toothpaste and I’m very satisfied. From the very first use, I noticed an improvement in my dental sensitivity; I can enjoy cold drinks without any discomfort. Additionally, its whitening formula has helped remove surface stains, leaving my teeth visibly whiter. The flavor is fresh and pleasant, and the clean feeling lasts all day. I definitely recommend it for anyone looking for relief from sensitive teeth while wanting a brighter smile.
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Best toothpaste ever
Love this fresh tasting, whitening toothpaste!
5 out of 5 stars
6 October, 2025
originally posted on influenster.com

Effective
I’ve been using Colgate Sensitive Whitening Toothpaste for a while, and it’s honestly one of the best I’ve tried. It gives me that clean, fresh feeling without any of the discomfort I usually get from regular whitening toothpastes. It’s gentle on my sensitive teeth but still helps lift surface stains and keeps my smile looking bright. The mint flavor is refreshing without being too strong, and I noticed less sensitivity within just a few days of using it. If you want a toothpaste that protects your enamel, reduces sensitivity, and still helps you maintain a whiter smile, this one’s definitely worth it! 👍
5 out of 5 stars
4 October, 2025
originally posted on influenster.com

Works for sensitive teeth
Great for sensitive teeth, and leaves your breathe smelling fresh! Average value, and eco friendly tubes packaging. I have yet to see results for whiting the teeth.
5 out of 5 stars
2 October, 2025
originally posted on influenster.com

Great clean that helps reduce sensitivity
This toothpaste helped with my sensitivity but also made my teeth feel really clean unlike other brands I’ve tried in the past. I would choose this toothpaste over others and have repurchased it many times for my family.
5 out of 5 stars
29 September, 2025
originally posted on influenster.com

Great for teeth sensitivity!
I’ve always struggled with sensitive teeth since I’ve gotten into my 20s. This toothpaste has worked really well to reduce sensitivity in my teeth while also brightening my smile I would recommend this toothpaste to anyone who struggles with teeth sensitivity, and those who may just want a toothpaste that Whites your smile, but doesn’t increase sensitivity
3 out of 5 stars
16 September, 2025
originally posted on influenster.com

Greatproduct
I have very sensitive teeth and I've been trying to find a toothpaste that will help with that and this is definitely the one it helped my sensitivity with cold and hot things and I just love it I recommend to everyone that needs something sensitive for their teeth
1 reply from Customer Care team - 1 month ago
Thank you for your kind words! We're glad you were able to find the perfect toothpaste. Keep smiling bright.
5 out of 5 stars
4 September, 2025
originally posted on influenster.com

It’s there if you need it
Colgate Sensitive Whitening Toothpaste is highly effective at cleaning while providing noticeable sensitivity relief. The mint flavor is refreshing and not overpowering, making daily use pleasant. It offers good value for money, especially since it combines whitening and sensitivity care in one product. The packaging is practical, easy to use, and keeps the paste fresh, making it a reliable choice for sensitive teeth care.
5 out of 5 stars
2 September, 2025
originally posted on influenster.com

Premium product
I like this product , it's an affordable product . It is easy on your guns . Packaging is nice . Flavor is good. It helps with sensitive teeth and it's effective in keeping your mouth clean.
5 out of 5 stars
24 August, 2025
originally posted on Colgate
Sensitivity
Used for several years…very effective! Reasonably priced compared to the major competitors. Very satisfied with Colgate products.
5 out of 5 stars
20 August, 2025
originally posted on influenster.com

The best!!!
I love this toothpaste it works wonders! I would honestly recommend it if you have really sensitive teeth. My entire family uses this except for my kids
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
Mrs.
Love this flavor and effectiveness. Have used for years, and our kids all love it too.
4 out of 5 stars
13 August, 2025
originally posted on influenster.com

Good product
A good product, does help with sensitivity but there was still some present. Has a nice mint flavour, squeezable tube, and cleans teeth nicely. Influenster wasnt accepting a bathroom photo
5 out of 5 stars
31 July, 2025
originally posted on influenster.com

Great value for the money
Easy to open package. Great mint flavor and so effective in helping with sensitive teeth while whitening your teeth. Always have great deals and a great value for the money.
1 out of 5 stars
27 July, 2025
originally posted on Colgate
Did not like at all!
I bought this toothpaste but it has caused more sensitivity instead of helping. I stopped using it. I think it's because the whitening agent in it. Because I used sensodyne and it did not affect my teeth this way.
1 reply from Customer Care team - 3 months ago
We're sorry to hear this. We don't expect our Sensitive Whitening toothpaste to cause increased sensitivity. Please call us at 1-800-468-6502 so we can make this right for you.
5 out of 5 stars
17 July, 2025
originally posted on influenster.com

Works Great
Such a great toothpaste if you have sensitive teeth. The tubes are big and inexpensive it is a great value to buy for yourself or your family. I use it all of the time and it makes my teeth whiter
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Great Sensitive Toothpaste
This is the first sensitive toothpaste that does not burn my tongue and I’ve tried many.
5 out of 5 stars
8 July, 2025
originally posted on influenster.com

Good results
One of the best toothpaste ever it is really good and feels fresh and cleans perfectly and it's very effective also has different flavours and good for sensitive teeth and great packaging.
5 out of 5 stars
7 July, 2025
originally posted on influenster.com

Fresh
Worth it!l I feel Clean and fresh after using. Smell is ok. Not bleeding or sensitive for the gum while using. Fresh breath. Recommended for everybody.