$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Removes oxidative as well as difficult artificial hair colors hair color in an easy 1 step application
- Bleach-free, ammonia-free with aloe vera that nourishes and adds shine
- Soy protein strengthens and helps mend brittle, over-processed hair
- Safe and gentle to use every time you re-color your hair, takes only 20 minutes
- IDEAL FOR: Hair that has been colored with a regular, oxidative (mixed with developer) dye. Best used to create a clean slate allowing you to easily re-color hair or transition to a new shade
Description
Color Oops Extra Strength Hair Color Remover is the safest and most effective way to reverse an undesirable hair color application in just 20 minutes! Color Oops corrects your hair color by shrinking the dye molecules, allowing you to simply wash them away.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.
Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.
Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Hair Type: All Hair Types
Number of Pieces: 3
Health Facts: Aluminum-Free, Ammonia-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Cap, Applicator, Gloves
Beauty Purpose: Tone Correction
Processing Time: 20 minutes
Features: Bleach-Free
TCIN: 14390804
UPC: 857169101020
Item Number (DPCI): 063-01-0823
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: part 1: deionized water, sodium hydrosulfite, fragrance, polysorbate-80, hydroxyethylcellulose, cocamidopropyl hydroxysultaine part 2: deionized water, citric acid, cocamidopropyl hydroxysultaine, xanthan gum
Allergens & Warnings:
CAUTION: This product contains ingredients which may cause skin irritation on certain individuals. A preliminary patch test according to the accompanying directions should be first made. Avoid contact with eyes. If contact with eyes should occur, rinse thoroughly with water and consult a physician. This product must not be used on eyelashes or eyebrows. To do so may cause blindness. Not to be taken internally. Keep out of reach of children. PATCH TEST RECOMMENDED: Apply mixture of equal parts 1 and 2 on a small cleansed area behind the ear or the fold of the elbow. Remove after 24 hours with soap and water or immediately if irritation occurs. If irritation is apparent, DO NOT PROCEED WITH APPLICATION! PLEASE NOTE: Color Oops is formulated to remove regular oxidative hair color, it is not formulated for direct color dyes such as pinks, blues, greens, purples, etc., KEEP THIS PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT INHALE OR INGEST THIS PRODUCTShipping details
Estimated ship dimensions: 6.8 inches length x 3.5 inches width x 2.7 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I used color oops Mon,& it did not take all the processed color out. It left it an odd orange reddish color. Im trying to go from red to my natural blonde color. How soon can I use color oops again?
submitted by Karen - 8 years ago
A: Color Oops can be used twice in a day but we suggest to wait an additional day. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.
submitted byDeveloplus Product Expert - 4 years agoBrand expertA: Hi there!!! So this particular product is for lifting color not removing it. For example: my hair is blue right now, if I use this- it will bring my deep blue to a light blue because that is the base of my hair color right now. Just like the red goes orange- because it's the base color for your red hair. As far as when to use it again, I use it same day if needed.
submitted byListie - 8 years ago
Q: I have henna and indigo on my curly hair. Will it remove or at least fade the indigo without damage?
submitted by SunshineLee - 25 days ago
A: If there is henna in your hair, you can't use Color Oops. Color Oops is not formulated to remove henna. Henna is a metallic and applying Color Oops over it can cause some damage or even hair breakage.
submitted byDeveloplus Product Expert - 25 days agoBrand expert
Q: I currently extremely faded darker cowboy copper; wanting to go lighter in the blonde family would this work on my hair.
submitted by Morgan - 2 months ago
A: If you are planning to go lighter from this point on you will need to use a lightener. Color Oops will not help your hair get lighter.
submitted byDeveloplus Product Expert - 2 months agoBrand expert
Q: I was trying to dye my hair auburn but it turned out much darker and more purple than I wanted. I have naturally brown hair that was previously highlighted/dyed red. Will color oops work for me?
submitted by Allie - 2 months ago
A: Color Oops will work for you if the color you are removing is oxidative, meaning the color was mixed with developer.
submitted byDeveloplus Product Expert - 2 months agoBrand expert
Q: I recently used a semi permanent plum color dye, it is too purple. Will color oops remove all the color or just lighten up the purple tone?
submitted by sdee - 2 months ago
A: Color Oops will not remove the color because it's a direct dye. We recommend using Color Oops Bold color remover.
submitted byDeveloplus Product Expert - 2 months agoBrand expert
Q: Dyed hair (Garnier) dark blonde but ends are darker than my roots. Recolor hair light brown. Hair is even but too dark. How long do I need to wait to use this product?
submitted by Grumpy - 2 months ago
A: Color Oops can be used immediately after you applied the color and realized it was too dark.
submitted byDeveloplus Product Expert - 2 months agoBrand expert
Q: If I dyed my hair permanently black with a matrix color line I will color oops remove it?
submitted by Amy - 3 months ago
A: Color Oops will remove it because it's an oxidative color.
submitted byDeveloplus Product Expert - 3 months agoBrand expert
Q: So I dyed my hair color from my natural light brown/blondish hair to this permanent jet black hair dye. If I use this product what can I expect for the results.
submitted by Daniel - 4 months ago
A: Color oops will remove the color but you might be left with brassy undertones.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: I died my hair brown... it turned out black with a litttle bit of a reddish brown on top... Will it fix my hair? I'm a brunette
submitted by Ann - 5 months ago
A: Color oops will remove the color to help you get back to your brown hair.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: Is it safe to bleach the hair, after using color oops?
submitted by Froleela - 7 months ago
A: It is safe to bleach the hair after Color Oops. We just suggest to make Color Oops is completely washed out so the old color doesn't return.
submitted byDeveloplus Product Expert - 7 months agoBrand expert
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Summary of reviews
This product has garnered mixed feedback from guests, with many praising its effectiveness in removing unwanted hair color while others express dissatisfaction with the lingering smell and varying results. Guests appreciate its ability to lift color, especially from darker shades, and its ease of application. However, the lengthy rinsing process and potential for hair dryness are common concerns. Overall, it can be a valuable tool for color correction when used as directed.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 1078 reviews
effectiveness: 3.34 out of 5
quality: 3.26 out of 5
value: 3.37 out of 5
58% would recommend
565 recommendations
Advertisement ≠ reality
1 out of 5 stars
- 4 days ago
originally posted on Developlus, Inc.
I bought it for my red hair after watching sooooo many videos which honestly now seem to be paid I used it my hair turned orange. I had to get it shipped to my country because it honestly looked promising Before red my hair was light/ blond dyed Anyways after 2 uses I went to the salon and they bleached my hair and the hair was still red underneath and it took sooooo much effort and time to take it out with bleach so why pay so much for a useless product that literally does nothing except for smelly hair. My hair had to be bleached again and again to finally get to clean slate they could use another dye on
1 reply from Developlus Customer Service team - 4 days ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.
Works amazing!!
5 out of 5 stars
LatYT - 11 days ago
originally posted on Developlus, Inc.
I just used Color Oops for the first time and my god, I love it!! Finally, my hair is returning to its natural color😊🥰😁
No ! Terrible smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Toribell - 14 days ago, Verified purchaser
Do not recommend ! This stuff smells terrible after using! Especially if you have breathing problems or health issues . I can’t get the smell out of my hair even after shampooing and following the directions! Go to your nearest Sally’s instead and buy the little packets of color remover that don’t smell horrific ! I still have color in my hair too.
Removes BOLD colors! My go to!
5 out of 5 stars
LEXx - 17 days ago
originally posted on Developlus, Inc.
I love Oops! It's my go to every time I want to change my hair color! I recently removed Splat magenta from my hair, and it remove it entirely, I have also removed red, and purples! This stuff is the best!
CLEAN SLATE
5 out of 5 stars
BACHA - 17 days ago
originally posted on Developlus, Inc.
This is great for removing permanent hair dye. It smells horrible, but it gets the job done with less damage than using a hair lightener (bleach). If you have long or thick hair, you may want to get two bottles. Make sure to have reasonable expectations. This product is unlikely to restore your hair to its original color. You'll likely need to follow up with color correction. The great thing about this product is that you can apply a toner or dye immediately after using it. I've accidentally gone too dark, and this could only lift so much of the black dye out of my over-processed hair. I waited a couple days, using deep conditioning masks, then gave my hair a gentle bleach wash to remove the remaining pigment to achieve the base color I needed. I don't think I could've safely achieved the desired results without first using this color remover. Also, if you dye your hair often, it's nice to use this every once in a while to kind of get a "clean pallet" of hair to work with. That way your hair color comes out more predictable and even.
Works Amazing!- follow instructions :)
5 out of 5 stars
OJAW - 21 days ago
originally posted on Developlus, Inc.
Used this product twice now, and here’s the scoop: The first time, I was disappointed—it barely removed any of the red from my hair. But full honesty: I only rinsed for 6 minutes and shampooed once (oops). Round two, I followed the instructions properly—rinsed for a full 40 minutes (I have super thick hair), and made sure to separate and spread my hair out so the water could really reach every strand. The results? AMAZING. It basically removed all the color. Next time, I’d probably use two boxes instead of one to get even better coverage. Heads up: it does smell a bit funky, and that scent sticks around for a couple of days—kind of like permanent dye—but it fades. Overall, great product if you take the time to do it right!
1 reply from Developlus Customer Service team - 17 days ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
"Oops" is right!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ginger Lee - 22 days ago, Verified purchaser
What they should’ve said was “your hair will be the color of the models on the box!” My natural hair color is most definitely NOT strawberry blonde. Have a look at the pics! 🤣 I’m not mad about this color that my hair turned, because I try to live happy and I understand that these things happen, but I just wanted to make others aware, in case someone out there doesn’t want this result for themselves. (Full disclosure, I did tear up upon initial sighting, but I shook it off pretty quickly.)
Rotten eggs
1 out of 5 stars
Thumbs down graphic, would not recommend
Honest review - 26 days ago
It smells like rotten eggs before and after . Although it does lighten your hair it just smells really really bad even after you wash it
Terrible smell!!
2 out of 5 stars
yg023 - 1 month ago
originally posted on Developlus, Inc.
I used this to take a dark red color out and it took most of it out, but the smell is terrible!!!! It left my whole house and bathroom smelling terrible and my hair😐. You really have to use it more than once to really get the color out even though on the box it states one will take all the color out which is for from the truth. You have a better chance of just coloring your hair it’s natural color.
This is terrible
1 out of 5 stars
Kimm - 1 month ago
originally posted on Developlus, Inc.
I just bought this today, used it on my black hair dye, and it removed absolutely nothing, not even the root touch up I did a few months ago that was only one layer of dye, idk if it’s the one I bought, my hair specifically, or just the fact that this product is terrible. I have seen other people where it pulls years of color off but it did nothing for me, so I guess if you want real results, use bleach!
1 reply from Developlus Customer Service team - 1 month ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. There could be so many reasons why Color Oops didn't work for you. Color Oops will only remove oxidative dye meaning color that was mixed with a developer. Please email us at info@developlus.com we would love to hear about the issues you had with our product to see how we can help.
Second Time's the Charm
5 out of 5 stars
Thumbs up graphic, would recommend
Anna - 1 month ago
I used this years ago and didn't get the results I wanted, but this time it worked exactly as I hoped. It got like a year worth of box dye out of my hair and pretty evenly too. This go 'round I followed the instructions exactly. 10/10 definitely recommend.
(no review title)
4 out of 5 stars
Kenda - 2 months ago
originally posted on Developlus, Inc.
I tried it today. I’m blonde and dyed my hair brown. This got me back to blonde. Only thing is it wreaks a very bad smell!
Absolutely works
5 out of 5 stars
Rissa - 2 months ago
originally posted on Developlus, Inc.
This is the first time I have ever used any color remover at all. And I'm pleasantly surprised. This absolutely works and I didnt expect it to work this well. Of course it smells bad, but it is so worth it. I had a permenant super dark burgundy red box dye that has been dyed over multiple times, one application of this and my hair is now a golden strawberry blonde. Some slight red undertones but my hair naturally has some red in it anyways. Follow the instructions to a T!!! It says to rinse for 20 minutes, I'm not sure if these bad reviews aren't following the instructions or not but this 100% works and my hair feels perfectly fine. It felt dry and after a deep conditioner it feels just the same as it did. Bleach could never do this. Everything would be splotchy and different colors and you would have to bleach multiple times and tons of damage to your hair. The one application of this color oops and my hair is blonde and EVEN IN COLOR! I'm so glad I chose this route instead of spending a ton of money at a salon. 100% would use this again!
Works Perfectly!
5 out of 5 stars
Thumbs up graphic, would recommend
petreebird - 2 months ago, Verified purchaser
Took out multiple year old RED permanent hair dye. Work wonderful! No red left at all! And I think they changed the formula because when I used this 15 years ago it made me gag. This product now was almost pleasant smelling. Even my brother said that it didn’t stink like I had warned him it would. Also, target’s price is great compared to the drug stores.
Really???
1 out of 5 stars
Troach - 2 months ago
originally posted on Developlus, Inc.
I bought this yesterday. Today i mix the product and went to put on the gloves which were just a single sheet of Plastic. No opening as was the head covering really guys. You couldn't give us actual gloves and the rest of the items complete
1 reply from Developlus Customer Service team - 2 months ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. Please email us at info@developlus.com we would love to see how we can help.
Worked great for kinky curly hair texture!
5 out of 5 stars
Thumbs up graphic, would recommend
Holy Grail bond oil - 2 months ago, Verified purchaser
This actually worked so well!!?? Like I am shocked. I followed the instructions to a T! And when I went to rinse it out I set my timer for 15min and washed with a sulfate free shampoo 3x and also let my hair run under the water. Per instructions. Surprisingly my hair felt sooo good after I put conditioner in it. And soft which for a treatment like this you wouldn’t expect. The Demi permanent color that I had in my hair was completely removed. I have long dense hair and strands so I used 2 full boxes. One box for each side of my hair. But if your hair is not as course or dense you can definitely use one and save your coin! Overall I know what I’m using if I ever have unwanted semi/demi permanent color that I’d want to remove. For the smell I recommend using a conditioner after the shampooing process and leaving it in for a bit the smell goes away by then imo. And if not then, it will probs go away by the time you style and use fragranced hair products!
Dont use on pink hair!
4 out of 5 stars
Thumbs up graphic, would recommend
emilysz - 2 months ago, Verified purchaser
Got rid of all the burgundy in my hair but I had 2 pink sections in the front and it turned them blue ? After I used it I read the box and it specifically says it will not remove pinks & purples. So use this as your cautionary tale. Fortunately it doesn’t look horrible and I’m going to my hairdresser soon. But! My hair feels fine and none of it fell out
Dark color came back after two washes.
2 out of 5 stars
yomama765 - 2 months ago
originally posted on Developlus, Inc.
Originally the product did remove my dark brown box dye, bringing it to almost two shades more orange then my natural. Two washes later and the dark brown color is back in its entirety! Yes I followed the directions.
1 reply from Developlus Customer Service team - 2 months ago
Thank you for your feedback. We appreciate our customer's input. Color Oops reverses the oxidation process of hair color pigment. When hair color is applied, small clear dye intermediates are deposited into the hair. During the color process hydrogen peroxide (oxide/developer) oxidizes the dye intermediates into large colorful pigments that are too big to be washed from the hair. Color oops reverses that process. When applied, Color Oops shrinks the color pigment back to small clear dye intermediates. These intermediates are still in the hair. The rinsing and shampooing process is essential in assuring these intermediates are thoroughly washed from hair. If any of the dye intermediates are left in the hair they can re-oxidize over time and your hair can re-darken.
Does not work !
1 out of 5 stars
Thumbs down graphic, would not recommend
Gigi44 - 2 months ago, Verified purchaser
It doesn’t remove color at all. Very disappointing. Followed all instructions and did not get any results.
Amazing product
4 out of 5 stars
Klee - 2 months ago
originally posted on Developlus, Inc.
I bought this product this morning and had an amazing experience. I purchased(what I thought was a trusted name brand hair dye) from a well known smiley company. Didn't pay attention that the box was different than previously purchased. Color on boxed stated same as previously purchased, applied it to my hair and it was a disaster. Went to a local chain and purchased Oops, the results are amazing. I back to my natural blonde self.